Research management
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Article • George Terhanian, International Journal of Market Research, Vol. 61, No. 6, 2019, pp. 635-650
Article • Weiqiang Hang and Timothy Banks, International Journal of Market Research, Vol. 61, No. 6, 2019, pp. 601-620
Case Study • MRS Awards, Finalist, MRS Award for Insight Management, 2019
Case Study • MRS Awards, Winner, MRS Award for Business-to-Business Research, 2019
Case Study • MRS Awards, Finalist, MRS Award for Insight Management, 2019
Case Study • MRS Awards, Winner, MRS Award for Insight Management, 2019
Case Study • MRS Awards, Highly Commended, MRS Award for International Research, 2019
Case Study • MRS Awards, Finalist, MRS Award for Insight Management, 2019
Case Study • MRS Awards, Finalist, MRS Award for International Research, 2019
Case Study • Alana Zervos, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019
Article • Geoffrey Precourt, Event Reports, The Market Research Event, November 2019
Article • Brian Carruthers, Event Reports, Marketing Week Insight Show, March 2019
News • 10 September 2019
Article • Brian Carruthers, Event Reports, MRS The Future of B2B Research, June 2019
Research Paper • Robert Adams and Elizabeth P. Morgan, ESOMAR, Congress, 2019
Research Paper • Erin Russeck and Jessica Bolger, ESOMAR, Congress, 2019
Research Paper • Annelies Verhaeghe, Alina Stanci, Patricia Van der Hart, Nick Pearson and Carine Guillou, ESOMAR, Congress, 2019
Research Paper • Matthew Roberts, ESOMAR, Congress, 2019
Article • Joaquim Bretcha, WARC Webinars, June 2019
Research Paper • Tony Li and Aruni Ghosh, ESOMAR, Asia Pacific, 2019
Research Paper • Garnette Weber, Cláudia Mota and Dalila Antonacachi, ESOMAR, Latin America, 2019
Research Paper • Adrian Kohan and Eduardo San Pietro, ESOMAR, Latin America, 2019
Research Paper • Gabriel Velez and Fabio Paiva, ESOMAR, Latin America, 2019
Article • Thomas Aichner and Abdel Monim Shaltoni, International Journal of Market Research, Vol. 61, No. 1, 2019, pp. 10-11
Article • Reed Karaim, Event Reports, TMRE, October 2018
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Article • Stephen Whiteside
L'Oréal, the beauty company, has built out market insights and foresight capabilities as it seeks to prepare for an increasingly complex future. -
Research Paper • Dirk Huisman and Joris Huisman
Voice technology, used in products such as Amazon’s Alexa, makes for a faster user experience and has potential to become a dominant mode of accessing the internet – but brands wishing to capitalise on it need to adapt their marketing models. -
Research Paper • Begonia Fafian and Lucy Davison
Coca-Cola, a soft drink brand, improved internal communications for the insights team in Europe in order to make them as effective and engaging as possible. -
Article • Emily Goldhill
Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people. -
Article • Merry Baskin
Insight is not synonymous with market research, but too many Customer Insight Managers (the Market Research Executive rebranded) are still only data gatherers. -
Article • 02 February 2015
This article describes how agency strategists/planners gain and use insights - and what type of insight is useful when developing a marketing or communications strategy.