A record 36.14 million people tuned into commercial radio in the UK in the second quarter of 2019, taking commercial radio’s combined audience share up to 48%, only marginally behind the BBC’s total share of 49.3%.
Justin Merickel, ANA Magazine, Forward, June 2019
Explains why marketers need to take a much closer look at the growing popularity of digital audio such as streaming music and on-demand podcasts and the opportunity they offer for their brand's cross-channel advertising strategy.
Radio ads recognised for their high level of creativity typically deliver a greater uptick in purchase intent than the norm, according to a study by Westwood One, the audio media company, and Veritonic, the analytics provider.
NEW YORK: The majority of US consumers who own smart speakers in the US are listening to more audio since they acquired the device, and women are more likely to have bought one than men, new research reveals.
LONDON: Radio faces increased competition for audio time, with the growth of music streaming services and the explosion of podcasting, but it continues to be “resilient”, reaching nine in ten UK adults and claiming the highest ...
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.