Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
Spotify, the Swedish music and audio streaming service, has identified podcasts as key to its growth – and the strategy appears to be working, with new research showing that Spotify is now on a par with Apple for podcast shares in Germany.
More than a third of UK consumers have used, or are interested in using, voice commands, and a roughly similar proportion regularly listen to podcasts, according to new figures from the Data & Marketing Association (DMA) – and over a quarter of ...
Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by gaming and podcasts are the three main themes to emerge from an analysis of readership across all of this year’s Global ...
As the social network looks for ways to remain relevant to people’s digital lives now and in the future, a new report indicates that the company is looking to growing industries in both the consumer and business spaces to thrive.
Brands have jumped on the bandwagon of YouTube influencers and vloggers, sometimes with mixed results, but perhaps it’s time to look beyond the visual because “now is the time of the audio influencer,” according to Spotify’s Marco Bertozzi.
Alex Brownsell, WARC Exclusive, September 2019
Looks at what marketers can expect from Spotify in the coming months, through an interview with Marco Bertozzi, the company’s Vice President of EMEA Sales and Multi-Market Global Sales, who shares three key pieces of advice for advertisers developing audio advertising strategies.
The Athletic, the digital sports news organisation, has applied an ad-free subscription model since it was founded in Chicago in 2016, but now it is about to launch an ad-supported podcast entirely outside of the site’s paywall.
The Swedish audio streaming company Spotify is investing heavily in creating and acquiring new podcast content as it aims to gain an edge over rivals by creating ‘content so good that you switch over,’ according to its chief content ...
Kantar is expanding its entertainment panel services to cover consumer behaviour and attitudes to podcasts for the first time, a development that has the potential to help boost programmatic audio spending.
Broadcast giant iHeartMedia, which operates 850 radio stations in the US and has a thriving podcast business, plans a global launch of at least six hit podcast shows that will be translated into several major non-English languages.
The world's largest audio streaming service by users, Spotify, is the leader in the space with a host of new features, but a new book sheds light on one of its unsuccessful features, and the ways in which the secretive company works.