Tobias Gummer, Vera Vogel, Tanja Kunz and Joss Roßmann, International Journal of Market Research, Vol. 62, No. 1, 2020, pp. 18-26
Graphical symbols such as smileys and other emoticons are prevalent in everyday life. Paralleling their increasing use in private text messaging and even in business communication, smileys and other emoticons also have been used more frequently in surveys.
MRS Awards, Finalist, MRS Award for International Research, 2019
Dove, a personal care brand owned by Unilever, launched Project #ShowUs in the UK, a free-to-access database of over 5000 images, offering an inclusive vision of beauty to media and advertisers which was informed by collected data.
MRS Awards, Highly Commended, MRS Award for International Research, 2019
World Animal Protection, a non-profit animal welfare organisation, created a quant/qual study that provided it with hard evidence to encourage the protection of animals from government officials globally.
MRS Awards, Finalist, MRS Award for Public Policy/Social Research, 2019
The Department for Education, Welsh Government and Department for the Economy, Northern Ireland, merged the Employer Skills Survey with the Employer Perspectives Survey to increase the impact of its research in uncovering employer needs and skills gaps.
Kylie Brosnan, Nazila Babakhani and Sara Dolnicar, International Journal of Market Research, Vol. 61, No. 4, 2019, pp. 366-379
Tracking respondents' eyes while they complete a survey reveals that (a) they do not read instructions, survey questions, and answer options carefully enough, investing only as little as 32% of the required time; (b) their attention diminishes over the course of the survey; and (c) their self-reports of the survey experience do not reflect actual survey completion behavior.
Colin Ho and Lee Markowitz, Research on WARC, Ipsos Views, February 2019
Many marketers have rejected surveys in favour of using non-survey approaches to capture behaviour, but the assumption that surveys cannot capture behaviour is incorrect – surveys can be designed to measure behaviour and specifically, behaviours that predict innovation’s potential.
Kate Downer, Chrissie Wells and Charlotte Crichton, International Journal of Market Research, Vol. 61, No. 3, 2019, pp. 236-251
Automated analysis of open-ended text survey data is an appealing prospect. It eliminates human error and human variability and can be used to create models that are easier to update over time than a manual approach to coding generally yields.
Marco Vriens, Song Chen and Chad Vidden, International Journal of Market Research, Vol. 61, No. 2, 2019, pp. 130-139
Online consumer behavior has become a valuable and viable source of consumer insights. Consumer comments in online forums, or discussion groups, have proven useful as a source to extract brand similarity data from.
Christopher Pich, John Harvey, Guja Armannsdottir, Mojtaba Poorrezaei, Ines Branco-Illodo, and Andrew Kincaid, International Journal of Market Research, Vol. 60, No. 6, 2018, pp. 589-610
This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom's membership of the European Union.
MRS Awards, Finalist, Jeremy Bullmore Award for Creative Development Research, 2018
Officeworks, a chain of office supply stores, used innovative monthly campaign tracking – often cast as an ogre, crushing creativity – to underpin a process of continuous refinement and improvement in ad-effectiveness in Australia.
Harlan E. Spotts, Marc G. Weinberger, and Michelle F. Weinberger
This study focuses on the effects of different marketing-communications tools on company performance, namely how advertising-execution quality, media spending, and sales promotions differentially influence changes in sales revenue.