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Research Paper • Flávia Lage, Marco Antonio Gomes and Karen Russi, ESOMAR Conference papers, Latin America, 2020
Research Paper • Cong Li, Gunwoo Yoon, and John Petit, Int. Journal of Market Research, Vol. 62, No. 4, 2020, pp. 418-431
Article • Drago Djourov, WARC Best Practice, May 2020
Research Paper • Tobias Gummer, Vera Vogel, Tanja Kunz and Joss Roßmann, Int. Journal of Market Research, Vol. 62, No. 1, 2020, pp. 18-26
Research Paper • George Terhanian, Int. Journal of Market Research, Vol. 61, No. 6, 2019, pp. 635-650
Research Paper • Dmitry Gaiduk, ESOMAR Conference papers, Fusion, 2019
Research Paper • Chris Barnham, Int. Journal of Market Research, Vol. 61, No. 5, 2019, pp. 478-491
Research Paper • Ronald B. Larson, Int. Journal of Market Research, Vol. 61, No. 5, 2019, pp. 534-547
Research Paper • Anna Martenka, Salomea Świerkowska and Tomasz Dulinicz, ESOMAR Conference papers, Congress, 2019
Research Paper • Ellie Osborne and Oliver Roberts, ESOMAR Conference papers, Fusion, 2018
Research Paper • Melanie Revilla and Carlos Ochoa, Int. Journal of Market Research, Vol. 60, No. 4, 2018, pp. 352-365
Research Paper • Christoph Beuthner, Maren Friedrich, Carsten Herbes and Iris Ramme, Int. Journal of Market Research, Vol. 60, No. 3, 2018, pp. 257-267
Research Paper • Joaquim Bretcha, Oriol J. Bosch and Ezequiel Paura , ESOMAR Conference papers, APAC, 2018
Research Paper • Robert A. Peterson, Int. Journal of Market Research, Vol. 60, No. 2, 2018, pp. 147-155
Research Paper • Mingnan Liu and Laura Wronski, Int. Journal of Market Research, Vol. 60, No. 1, 2018, pp. 32-49
Article • Brian Carruthers, Event Reports, MRMW Europe, November 2017
Research Paper • Jon Puleston, ESOMAR Conference papers, Congress, 2017
Research Paper • Harman Johar and Al Ismaili, ESOMAR Conference papers, Congress, 2017
Article • Alex Wheatley, WPP Atticus Awards, Grand Prix, 2017
News • 03 August 2017
Article • Low Lai Chow, Event Reports, MRMW Asia-Pacific, June 2017
Research Paper • George Terhanian, Journal of Advertising Research, Vol. 57, No. 2, 2017, pp. 182-189
News • 08 June 2017
Research Paper • Roger Mortimore, Paul Baines, Robert Worcester and Mark Gill, Int. Journal of Market Research, Vol. 59, No. 3, 2017, pp. 285-300
Research Paper • Chunyu Li, Ling Peng and Geng Cui, Int. Journal of Market Research, Vol. 59, No. 3, 2017, pp. 335-354
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Article • WARC Best Practice, May 2020
Current thinking and writing on the subject of designing surveys to make the questions most conducive to accurate, useful answers and better quality data. -
Article • Eric Dherte, WARC Exclusive, October 2020
This research looks at 36 touchpoints for 18 non-alcoholic drinks brands through a methodology that evaluates the relative influence of each touchpoint. -
Research Paper • Stephen W. Wang and Angeline Close Scheinbaum, Journal of Advertising Research, Vol. 58, No. 1, 2018, pp. 16-32
Building on source-credibility theory, the authors tested a structural model for advertisers and scholars to explain brand outcomes of celebrity endorsement. -
Research Paper • Harlan E. Spotts, Marc G. Weinberger, and Michelle F. Weinberger, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 104-116
This study focuses on the effects of different marketing-communications tools on company performance, namely how advertising-execution quality, media spending, and sales promotions differentially influence changes in sales revenue. -
Article • WARC Best Practice, September 2020
This article explores the reading around gamification as a research method, the attempt to make surveys and questionnaires more engaging, enhancing both the experience and ideally the quality of data. -
Research Paper • MRS Awards, Finalist, MRS Award for International Research, 2019
Dove, a personal care brand owned by Unilever, launched Project #ShowUs in the UK, a free-to-access database of over 5000 images, offering an inclusive vision of beauty to media and advertisers which was informed by collected data.
