Nirupama Kaushik and Maitreyee Patki, ESOMAR, Asia Pacific, 2019
Brandscapes Worldwide, an insights company, uncovered how researchers can understand existing habits and how brands can create a desirable habit by launching a pilot study that tested Indian and Singaporean consumers intending to have healthier mornings.
Amit Dhand, Yelena Idelchik and Luke Orphanides, ESOMAR, Fusion, 2018
Nailbiter, the technology platform, used its video market research capability in the US to produce better consumer insights for Airwick, an air care brand and Lysol, an American cleaning products brand.
CHICAGO: General Motors, the automaker, has enhanced the power of its quantitative market research by using qualitative videos that feature carefully selected consumers that can help bring its findings to life.
NEW YORK: Getty Images, a provider of audiovisual content for the creative industries, has tapped the power of psychographics to gain a deeper view of consumer preferences regarding the photos available on its platform.
Bianca Staub, ARF Experiential Learning, March 2018
Nielsen, a global information and measurement company, led an initiative to help Getty Images deepen its understanding of its audience composition and its customers' preferences of specific image attributes.
Peter Totman, ESOMAR, Global Qualitative, November 2017
Failure can play a positive role and bring significant personal and professional development – qualitative researchers need to balance their fear of failure with a willingness to take risks in order to maintain an innovative edge.
Arpapat Boonrod and Prachawan Ketavan
Provides suggestions on how brands can build stronger and more meaningful relationships with consumers, through understanding how new technologies – and voice technology in particular – are affecting people in the digital era.