Nirupama Kaushik and Maitreyee Patki, ESOMAR, Asia Pacific, 2019
Brandscapes Worldwide, an insights company, uncovered how researchers can understand existing habits and how brands can create a desirable habit by launching a pilot study that tested Indian and Singaporean consumers intending to have healthier mornings.
Sushma Panchawati, Dave Rees and Jimvarghese Mukuzhical, ESOMAR, Asia Pacific, 2019
A study looked for patterns and themes in how people live and function in their homes – as well as what home feels like from an emotional perspective – to show how homes are changing and affecting consumer behaviour.
Crawford Hollingworth, Melissa Gill, Jonathan Hanratty and Sam Paul, ESOMAR, Asia Pacific, 2019
Australian Red Cross, a humanitarian aid organisation, used behavioural research and insights to reduce the amount of unrequested goods sent from Australia during times of humanitarian crises in the Pacific Region.
Brian Carruthers, Event Reports, MRS Impact, March 2019
The relationship between consumers and brands has altered as a result of the ever-changing media landscape – and relationship between consumers and researchers is following suit, with old-fashioned objectivity taking a back seat.
MRS Awards, Winner, MRS Award for Financial Services Research, 2018
Vocalink, a payment systems company, combined cultural, ethnographic and user experience research to develop insights that helped Thailand’s PromptPay real-time payment system increase user adoption by 48%.
Arfa Syed and Tooba Kamil, ESOMAR, Fusion, 2018
Kantar Millward Brown, an insight and consultancy group, launched a research framework that explored the benefits of revamping traditional qualitative methods with co-creation to help marketers produce better digital communications in Pakistan.
Ruchra Jain, ESOMAR, Congress, 2018
PepsiCo, a food, snack and beverage corporation, launched insights research in India to decode “local” markets, which is useful for MNCs (multinational corporations) battling the threat of local competition.
Mark Manning and Nick Leon, ESOMAR, Congress, 2018
The British pharmaceutical company GlaxoSmithKline carried out an ethnographic study in the developing market to examine global healthcare challenges and R&D commercial opportunities presented by a rising urban population.
Arpapat Boonrod and Prachawan Ketavan , ESOMAR, APAC, 2018
Provides suggestions on how brands can build stronger and more meaningful relationships with consumers, through understanding how new technologies – and voice technology in particular – are affecting people in the digital era.