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Opinion • Rabeth Khan, September 2021
Article • Veena McCoole, WARC Exclusive, September 2021
Article • Vero, Research on WARC, August 2021
Data • Rob Clapp, WARC Data Points, July 2021
Data • Rob Clapp, WARC Data Points, July 2021
Data • Rob Clapp, WARC Data Points, July 2021
Opinion • Robin Berjon, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Rob Clapp, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Data • WARC Data, May 2021
Data • WARC Data, May 2021
Data • WARC Data, May 2021
Data • WARC Data, May 2021
Data • WARC Data, May 2021
Data • WARC Data, May 2021
Data • WARC Data, May 2021
Data • WARC Data, May 2021
Data • WARC Data, May 2021
Data • WARC Data, May 2021
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Data • WARC Data, December 2020
Using its database of effective advertising campaigns, WARC analysed over 1,400 case studies that contained budget and media allocation information. -
Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Article • Anna Sampson, WARC Exclusive, February 2021
Looks at the importance of emotional connection between advertiser and consumer, and its impact on short- and long-term effectiveness. -
Article • WARC Best Practice, January 2021
Covers current thinking and reading on the effectiveness of newspaper advertising, a platform still capable of mass appeal; ads placed among relevant content can engage, drive awareness, and drive sales among readers. -
Article • WARC Category Intelligence, August 2020
Global strategies, campaign updates and trends in the entertainment and media category. -
Article • WARC Best Practice, December 2020
This article explains how magazines have adapted, redefined and reestablished themselves in an age where digital media has caused significant disruption.
