Considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.
Article•
Ian Gibbs, WARC Best Practice, March 2017
This paper describes how brands can plan a media strategy and maximise effectiveness with newspapers, or, more broadly, newsbrands that now enjoy enhanced reach as audiences increasingly access news online.
The vast majority of South Korea’s population now relies on aggregators to learn what’s going on in their country and the rest of the world, presenting huge problems for news organisations fighting to survive.
Google has developed a licensing initiative that will see the internet giant pay participating publishers for high quality news content, while helping them build stronger relationships with readers.
Oxford University’s Reuters Institute for the Study of Journalism has surveyed more than 80,000 people in 40 markets to understand key trends affecting the news business for its latest report – here’s what you need to know.
Daily consumption of national print and digital news brands in the UK soared to over 30 million in the first quarter of the year, its highest ever number, according to the latest data from the Publishers Audience Measurement Company (PAMCo).
Australian news media brands have delivered record readership of 18.2 million, reaching more than nine out of 10 Australians (96%), but the industry continues to struggle with revenues thanks to the ongoing disruption wrought by the COVID-19 ...
Marketers will be very alert to how the coronavirus pandemic has impacted consumer spending, but now a new study has revealed how it is also changing reading habits in the UK.
Research Paper•
Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, and Jesper Clement, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 71-86
Marketers can choose among various media to convey advertising, ranging from printed advertising on paper to websites through the Internet and mobile through smartphones and tablets.
The UK has the lowest number of subscribers to online editorial content with just 8% of Brits currently paying for subscriptions, compared to 14% of US consumers and 38% of Norwegians.
Consumer responses to advertising in news content varies significantly depending on the medium used, according to a study published by the Journal of Advertising Research (JAR).
Research Paper•
MRS Awards, Finalist, MRS Award for Innovation in Data Analytics, 2019
ArchDaily.com, a weblog covering architectural news, projects, products and events, created big data forecasts and an online forecasting dashboard to inform its content strategy in the UK, based on better insights.
Local newspaper groups have been struggling for years in the digital age, but now Google has promised to help at least one British publisher find new ways of trying to make local digital news commercially viable.
For the first time the US Capital’s paper of record will include its vice president of product on the masthead, reflecting the essential role that engineers play in building a successful publisher and the Post’s ability to attract them.
The Financial Times grew digital subscriptions by 11% in 2018 while its ‘North Star’ reader engagement metric, measured by the frequency and length of reader visits to FT.com.
HuffPost, the news and opinion site, has successfully boosted engagement with its readers after careful analysis of the time they spend with content and by developing a readership ‘loyalty funnel’.
Rupert Murdoch’s News Corp is reportedly developing plans to launch a news-aggregation platform later this year to provide an alternative to Google News and Facebook.
Guardian Media Group’s turnaround plan appears to have paid off after the publisher of The Guardian and The Observer newspapers reported that revenue rose 3% to £224.5m in the last financial year, enabling it to hit its break-even ...
Article•
Sam Peña-Taylor, WARC Exclusive, July 2019
The Face, the original lifestyle magazine born in London 1980 before folding in 2004, has returned with the same original purpose and a new media strategy.
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts by medium, market, platform and product category.
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.
