Article
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WARC Best Practice, January 2019
Considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.
Article
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Ian Gibbs, WARC Best Practice, March 2017
This paper describes how brands can plan a media strategy and maximise effectiveness with newspapers, or, more broadly, newsbrands that now enjoy enhanced reach as audiences increasingly access news online.
News
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21 May 2019
Following the news that the Financial Times, the business newspaper title, has gained one million subscribers, the wider publishing industry is now witnessing the power that an engagement-focused membership model now holds and assessing where else ...
Article
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Brian Carruthers, Event Reports, The Digital Transformation Conference, May 2019
The Financial Times has successfully built a digital subscription business around driving engagement.
News
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01 May 2019
Personalised audio and dynamic video content are among the innovations BBC News is touting to advertisers in the year ahead.
Research Paper
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Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, and Jesper Clement, Journal of Advertising Research, Digital First, April 2019
Marketers can choose among various media to convey advertising, ranging from printed advertising on paper to websites through the Internet and mobile through smartphones and tablets.
News
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04 April 2019
Following the announcement of Apple News Plus subscription service, media firms are once again weighing the promises of tech platforms’ high-reach albeit mediated relationships with readers against direct traffic.
News
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02 April 2019
Total paid-for readership of the Financial Times has broken through the million-reader mark for the first time, according to owner Nikkei.
Article
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Stephen Whiteside, Event Reports, SXSW Interactive, March 2019
The New York Times, the news provider, is expanding onto television with a new show called “The Weekly”, a move that represents another step forward in the brand’s growing efforts at diversification.
News
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20 March 2019
Quartz, the news brand, is using chatbots and artificial intelligence as it seeks to personalise stories for its audience on a truly individual basis.
Article
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Alex Brownsell, Event Reports, ISBA Conference, March 2019
The Guardian, the newspaper brand, is prioritising the development of reader-generated revenues amid concerns about the state of the advertising market.
News
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20 February 2019
The West Australian is making a play to enter the national market, taking on a paywall model, while remaining hyper local in focus.
News
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15 January 2019
Editors and publishers from around the world expect digital display advertising to remain an important income stream this year – though over half say their main revenue focus will switch to subscriptions and membership.
News
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27 November 2018
Trust ascribed to a known news brand is important in an information overload culture, and the undoing of those brands through distributed platforms could be damaging to society, a report warns.
News
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09 November 2018
News Corp, the media and information services company, reported strong paid digital subscriber growth at its flagship titles during the past quarter, as its CEO reaffirmed a commitment to quality, and repeated calls for tech giants to pay a ...
News
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24 October 2018
The trend towards subscription media means brands and agencies must “reimagine” the way they think about advertising, becoming more open to partnerships and placements, according to a new WARC report.
Article
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Alex Brownsell, WARC Trends, October 2018
Discusses the importance of subscriptions in a time of declining print revenues through digital advertising sales and explores how best to tackle them in order to better engage consumers.
News
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28 September 2018
A surge of consumer interest in Apple News is leading to huge readership figures for online publishers – but is not driving a matching surge in revenue for those providing the content, it is claimed.
Article
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Admap, September 2018, pp. 48-49
Data for 12 key markets from WARC’s International Ad Forecast show that total print ad revenue – across newspaper and magazine publishers – has more than halved between 2009 and 2017, and is projected to dip by 6.4% to $44.5bn this year.
News
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24 July 2018
GLOBAL: The World Cup is over for another four years, but its legacy has the potential to change how we watch, and how news organisations report, football forever.
News
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09 July 2018
SYDNEY: News Corp, the newspaper publisher, is driving digital subscriptions through analysis of data to identify the types of content that audiences are willing to open their wallets for.
Article
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Low Lai Chow, WARC Exclusive, July 2018
While media trust remains mostly stable, trust in social media is diminishing as fake news concerns take hold.
Article
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Brooke Hemphill, Event Reports, Mumbrella360, June 2018
News Corp, one of Australia’s leading news publishers, is successfully transitioning to a majority-digital subscription revenue model by using behavioural data more effectively.
News
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28 June 2018
GLOBAL: News publishers, hard hit by the switch to digital and a loss of print advertising revenue, are exploring new business models as they seek to counter a global loss of £28bn in revenue over the past five years, according to a new WARC ...
News
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14 May 2018
SYDNEY: Print news readership in Australia is continuing to grow even as print advertising spend declines, with online readership via websites and apps driving growth, according to new industry data.
