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Imagine a world where news doesn’t exist

Article • Denise Turner, WARC Exclusive, October, 2020

Research by Newsworks into the impact of news media on individual consumers and society.

The Wall Street Journal and Dow Jones' strategy for a cookieless future

Article • Sam Peña-Taylor, Event Reports, DMEXCO @home, September 2020

Dow Jones’ financial information products are pursuing a subscription strategy in tandem with building reach using partnerships with platforms.

Digital budgets back to pre-pandemic growth

Data • Zoe McCready, WARC Data Points, October 2020

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.

Media costs to fall 0.9% this year

Data • Rob Clapp, WARC Data Points, October 2020

An overview of the latest expected changes in media costs this year.

ECI Media Management Inflation Report Update October 2020

Data • ECI, WARC Data, October 2020

An October 2020 update of ECI Media Management's Media Inflation Report, providing the latest global, regional and local inflation estimates for 2020 across key media.

Local news finds its digital feet

News • 27 September 2020

A new report into local and regional European press highlights some of the new fundamentals of the news business, and how to balance advertising and direct reader revenue.

How South Korea’s media platforms struggle with digital monetisation

News • 21 September 2020

The vast majority of South Korea’s population now relies on aggregators to learn what’s going on in their country and the rest of the world, presenting huge problems for news organisations fighting to survive.

Marketing budgets continued to be cut in July

Data • Zoe McCready, WARC Data Points, August 2020

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.

When social eclipsed TV: lessons from 10 years of the WARC Prize for Asian Strategy

Opinion • Chiara Manco, May 2020

WARC’s Chiara Manco looks back at ten years of the WARC Prize for Asian Strategy to see how Asia’s most effective marketing strategies adapted their channel selection in an ever-changing media landscape.

Digital budgets fell into decline for the first time in April

Data • Rob Clapp, WARC Data Points, May 2020

An overview of the growth and decline of marketing budgets by medium in 2020 in the face of the novel coronavirus (COVID-19) outbreak.

ECI Media Management 2020 inflation report

Data • ECI, WARC Data, May 2020

ECI Media Management has released this update on its annual Inflation Report as a useful resource for advertisers and other industry players as they navigate a media landscape that has transformed beyond all recognition and plan their media activity in a post COVID-19 world.

Advertiser exodus to bring sharp media deflation in 2020

Data • Rob Clapp, WARC Data Points, May 2020

An overview of global media inflation in 2020 as a result of the novel coronavirus (COVID-19) outbreak.

COVID-19 to cut UK advertising by 16.7% in 2020

Data • James McDonald, WARC Data Points, May 2020

An overview of forecast UK advertising expenditure by medium in 2020 as a result of the novel coronavirus (COVID-19) outbreak.

Brands cut adspend as over half expect sales to drop

Data • Rob Clapp, WARC Data Points, April 2020

An overview of the impact of the novel coronavirus (COVID-19) outbreak on brand sales and advertising investment by media and category.

COVID-19 cuts traditional adspend by 39%, digital by 33%

Data • Rob Clapp, WARC Data Points, April 2020

An overview of advertising spend intentions in the United States by medium and format during the novel coronavirus (COVID-19) outbreak.

COVID-19: Publishers are stuck between a reader rock and an advertising hard place

Opinion • Alex Brownsell, April 2020

Publishers hope to emerge from the crisis by fortifying brand and user relationships – even if that means accepting short-term pain, writes Alex Brownsell.

The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.

Inside The Telegraph’s pivot from clicks to quality engagement

Article • Alex Brownsell, WARC Exclusive, February 2020

An overview of UK news brand The Telegraph’s strategy to increase reader attention quality.

Consumer reactions to animal and human models in print ads: How animals and people in ads influence the purchase-decision journey

Research Paper • Rohit H. Trivedi and Thorsten Teichert, Journal of Advertising Research, Digital First, January 2020

Animals have been used in advertisements for decades, yet little is known about the effects on consumer reactions along the entire purchase-decision process.

Why The San Francisco Chronicle is doubling down on reader revenue

Article • Alex Brownsell, Event Reports, INMA’s European News Media Conference, September 2019

Looks at how The San Francisco Chronicle is tackling the issues of declining print revenues and local engagement.

What we know about newspaper effectiveness

Article • WARC Best Practice, December 2019

Covers current thinking and reading on the effectiveness of newspaper advertising, a platform still capable of mass appeal; ads placed among relevant content can engage, drive awareness, and drive sales among readers.

What’s working in print media

Article • WARC Category Intelligence, November 2019

Global strategies, campaign updates and trends in print media.

Portugal, Cost per Thousand, Upmarket adults

Data • Annika Chauhan, WARC Data Points, October 2019

An overview of the cost per thousand (CPM) by medium when advertising to Portuguese upmarket adults since 2013.

Ukraine, Cost per Thousand, Young adults

Data • Annika Chauhan, WARC Data Points, October 2019

An overview of the cost per thousand (CPM) by medium when advertising to Ukrainian young adults since 2013.

Czech Republic, Cost per Thousand, Children

Data • Annika Chauhan, WARC Data Points, October 2019

An overview of the cost per thousand (CPM) by medium when advertising to Czech children since 2013.

What's working in entertainment & media

Article • WARC Category Intelligence, August 2020

Global strategies, campaign updates and trends in the entertainment and media category.
COVID-19: Consumer spending and media habits in the UK

Data • Marte Aune, Rob Clapp, WARC Data, May 2020

This report analyses consumer spending and media habits in the UK during the novel coronavirus (COVID-19) outbreak, with insights segmented by age, gender and income.
Greater media consumption likely to sustain after COVID-19

Data • Rob Clapp, WARC Data Points, April 2020

An overview of the long-term change in consumer media habits after the novel coronavirus (COVID-19) outbreak in the UK and US.
The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
Global Ad Trends: The Adspend Outlook

Data • James McDonald, Rob Clapp, WARC Data, February 2020

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts by medium, market, platform and product category.
How does effectiveness vary by media channel?

Article • WARC Evidence, October 2018

Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.