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B2B marketers use broader range of channels than B2C

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of marketing channels used by B2B and B2C companies.

Online video and influencer budgets to see biggest increase in 2022

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of the change in media budgets by senior marketers in 2022.

Radio budgets growing after steep cuts last year

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of global marketing budgets by medium between January and July 2021.

Out-of-home budgets see growth for first time since COVID-19

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of global marketing budgets by medium between January and June 2021.

TV and OOH budget recovery accelerated in May

Data • Rob Clapp, WARC Data Points (Curated), June 2021

An overview of global marketing budgets by medium.

Online video and social advertising to accelerate this year

Data • Rob Clapp, WARC Data Points (Curated), April 2021

An overview of global media investment in 2020 and 2021.

ECI Media Management Inflation Report Q1 2021

Data • ECI, WARC Data, March 2021

A Q1 2021 update of ECI Media Management's Media Inflation Report explores the effect of the pandemic on media inflation in 2020, and provides forecasts on how it will recover globally, by region and in key markets in 2021.

All media bar print to see costs rise this year

Data • Rob Clapp, WARC Data Points (Curated), February 2021

An overview of media inflation in 2020 and 2021.

What we know about newsbrand effectiveness

Article • WARC Best Practice, January 2021

Covers current thinking and reading on the effectiveness of newspaper advertising, a platform still capable of mass appeal; ads placed among relevant content can engage, drive awareness, and drive sales among readers.

Trends of the month: Facebook regulation, FMCG growth in China and digital publishers

Opinion • Rob Clapp, January 2021

This month: how regulation may challenge Facebook’s reliance on Instagram and WhatsApp, how FMCG brands are growing in China, and the role of digital audiences for publishers.