Article
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WARC Best Practice, January 2019
Covers current thinking and reading on the effectiveness of newspaper advertising, a platform still capable of mass appeal; ads placed among relevant content can engage, drive awareness, and drive sales among readers.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in newspapers.
Article
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Ian Gibbs, WARC Best Practice, March 2017
This paper describes how brands can plan a media strategy and maximise effectiveness with newspapers, or, more broadly, newsbrands that now enjoy enhanced reach as audiences increasingly access news online.
News
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06 August 2019
The Athletic has launched in the UK. Originating in the US, the in-depth sport journalism site has gone on an intense hiring spree for its ad-free platform, which aims to bring in ‘over six figures’ of subscribers.
Article
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Denise Turner, WARC Exclusive, June 2019
Brands have become increasingly concerned about where their online ads are being placed, but this concern can be over-cautious when advertisers blacklist content on premium publisher sites without an understanding of the context of the editorial.
Article
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Brian Carruthers, Event Reports, The Digital Transformation Conference, May 2019
The Financial Times has successfully built a digital subscription business around driving engagement.
News
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10 April 2019
A total of 329 print, digital and radio outlets across the UK are now using stories generated by Radar, the Press Association’s automated news service.
News
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04 April 2019
Following the announcement of Apple News Plus subscription service, media firms are once again weighing the promises of tech platforms’ high-reach albeit mediated relationships with readers against direct traffic.
News
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02 April 2019
Total paid-for readership of the Financial Times has broken through the million-reader mark for the first time, according to owner Nikkei.
Article
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Alex Brownsell, Event Reports, ISBA Conference, March 2019
The Guardian, the newspaper brand, is prioritising the development of reader-generated revenues amid concerns about the state of the advertising market.
News
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20 February 2019
The West Australian is making a play to enter the national market, taking on a paywall model, while remaining hyper local in focus.
News
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21 January 2019
A number of major publishers and agencies in Europe expect more ad inventory to be sold via direct deals this year as they seek to reduce their exposure to open exchanges.
News
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09 October 2018
Reach, publisher of the Daily Mirror, Daily Star and Daily Express, has reported a 20% drop in print advertising revenue across the group, a decline that coincides with a fall of 4% in circulation in the third quarter.
Article
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Emma Phipps, ANA Magazine, ANA Magazine, September 2018
As digital marketing takes over, brands are using print to stand out in new and exciting ways in the US.
Article
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Admap, September 2018, pp. 48-49
Data for 12 key markets from WARC’s International Ad Forecast show that total print ad revenue – across newspaper and magazine publishers – has more than halved between 2009 and 2017, and is projected to dip by 6.4% to $44.5bn this year.
News
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29 June 2018
LONDON: An independent review into the state of high-quality journalism in the UK has released evidence that overall press industry revenues have declined by more than half over the past decade.
News
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02 May 2018
SYDNEY: Ad spend on print news media is continuing to drop in Australia, but digital appears to be picking up the slack with advertisers, according to new figures.
Article
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Sam Peña-Taylor, Event Reports, ISBA annual conference, March 2018
The Financial Times favours direct relationships with advertisers which theoretically reduces its exposure to fraud.
News
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27 March 2018
NEW DELHI: Rising newsprint costs and a government move to publish ads of tender notices digitally are set to have an adverse impact on India’s newspapers.
Article
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Geoff Wicken, Admap, April 2018, pp. 42-43
Outlines the value of the Key Multiple Device Audience and how to identify it, as well as explaining how newsbrands need to focus on their 'core' digital readers.
Research Paper
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MRS Awards, Finalist, Media Research, 2017
Newsworks, the British marketing body for national newspapers, used meta-analysis and original research to establish that newsbrands are incredibly effective at supercharging campaign effectiveness in the multi-media landscape.
Article
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Brooke Hemphill, Event Reports, Inform News Media Summit, September 2017
This article outlines the challenges how Fairfax Media and NewsCorp Australia are taking on print advertising revenue declines as Google and Facebook become increasingly influential.
News
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25 April 2017
LONDON: Digital formats helped drive UK adspend 3.9% higher in the fourth quarter of last year, the highest grossing quarter on record, according to the Advertising Association/WARC Expenditure Report.
News
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03 March 2017
LONDON: Newspapers may have their problems regarding falling print circulation, but newsbrands still command extensive reach via digital platforms, offer a trusted environment for brands and can significantly boost ROI, an industry figure argues.
News
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01 February 2017
SYDNEY: Australian news media saw advertising revenues fall 7.5% in 2016, with industry figures expressing criticism of the role played by media agencies in allocating clients' budgets.
