Article
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WARC Best Practice, September 2021
Provides marketers with information and guidance on harnessing grassroots activism and provoking people into taking action for change.
Case Study
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Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Biden For President, a presidential campaign, was launched in the US during the pandemic to mobilise young voters across the country and drive awareness to the campaign.
Data
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Cinzia Petio, WARC Data Points (Dynamic), July 2021
An overview of advertising spend by medium in the politics sector in Germany since 2013.
Data
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Cinzia Petio, WARC Data Points (Dynamic), July 2021
An overview of advertising spend by medium in the politics sector in Indonesia since 2013.
Data
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Cinzia Petio, WARC Data Points (Dynamic), July 2021
An overview of advertising spend by medium in the politics sector in the United States since 2013.
Data
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Cinzia Petio, WARC Data Points (Dynamic), July 2021
An overview of advertising spend by medium in the politics sector in Belgium since 2013.
Data
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Cinzia Petio, WARC Data Points (Dynamic), July 2021
An overview of advertising spend by medium in the politics sector globally since 2013.
Case Study
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WARC Awards
for Effectiveness, Entrant, Collaboration & Culture, 2021
MullenLowe, an American advertising agency, created a satirical brand that helped increase brand impressions, engagement, and raise awareness on mail-in ballot rejection.
Case Study
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WARC Awards
for Effectiveness, Entrant, Collaboration & Culture, 2021
Government institution, the European Parliament, boosted voter turnout at the European elections with a highly emotional cross-channel campaign in Europe.
Data
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Cinzia Petio, WARC Data Points (Dynamic), November 2020
An overview of advertising spend by medium in the politics sector in Spain since 2013.
Data
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Cinzia Petio, WARC Data Points (Dynamic), June 2021
An overview of advertising spend by medium in the politics sector in Australia since 2013.
Case Study
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SABRE Awards, Gold, North America, 2021
The City of Chicago, a US government department, launched its campaign Boards of Change to drive voter registration throughout Chicago for the 2020 presidential election.
Case Study
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SABRE Awards, Gold, North America, 2021
The New Georgia Project, a non-partisan voting organisation, encouraged Georgia's Black community to vote in the 2020 US presidential election.
Article
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David Ward, ANA, ANA Magazine, April 2021
The 2020 political advertising cycle was as turbulent as the election cycle itself, including the decision by Facebook, Google and Twitter to ban some or all political ads during key pre- and post-election stretches.
Opinion
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Cathy Taylor, April 2021
In January, the focus of WARC’s Spotlight US was “Marketing in a polarized nation,” which examined the issues dividing the country – and what brands should do about them. WARC's US Commissioning Editor Cathy Taylor writes that three months into the presidency of Joe Biden, the US, and brands, are not getting a reprieve.
News
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28 January 2021
Even after the election, there’s much uniting to be done in the US, as Morning Consult’s research into consumer attitudes shows fault lines beyond politics to include age, income, education, community.
News
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27 January 2021
In the US, the rise of purpose-driven branding has also brought brands perilously close to the political divide because there’s a tendency to label every constituency as red or blue.
News
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26 January 2021
US consumers entered the end of 2020 with concerns about the pandemic and the political environment, but, in December, vaccines and new leadership gave a sense of anticipation about 2021.
News
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25 January 2021
No matter their political affiliation, US voters voted for the same thing: stability over disruption, whether that was a continuation of the Trump Administration or a return to governing norms.
Opinion
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Cathy Taylor, January 2021
As part of our Spotlight US series on Marketing in a Polarized Nation, we talked to the person perhaps best positioned to translate the election’s outcome into what it means for brands – Mark Penn – who for decades has been one of the leading political pollsters and strategists. He has worked on campaigns for President Bill Clinton, Senator Hillary Clinton, and UK Prime Minister Tony Blair.
Opinion
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Cathy Taylor, January 2021
Navigating the polarized political landscape in the US is no easy feat, but WARC's Cathy Taylor offers some key themes in her introduction to a deep dive on how brands can meet these challenges.
Opinion
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Cathy Taylor, January 2021
Coup attempts are bad for business. WARC’s Cathy Taylor looks at what brands are doing in the wake of the storming of the Capitol.
News
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12 January 2021
As the storming and siege of the United States Capitol continues to send shockwaves across America, a number of corporations have announced plans to shelve or limit political donations.
Data
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Rob Clapp, WARC Data Points (Curated), November 2020
An overview of the changes in global mobile audiences among key categories in 2020.
Opinion
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David Penn, November 2020
It is now generally in vogue to agree that much of the polling in the US general election was ‘wrong’, but Conquest’s David Penn asks what we mean by wrong: the results or our ability to understand them?
