News
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10 March 2020
A resounding 72% of Americans say internet companies should not release any data about users to political campaigns wanting to target voters with ads.
Opinion
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Phil Gault, February 2020
The UK government’s Get Ready For Brexit campaign was, this week, described by auditors as ineffective – Phil Gault suggests the campaign’s strategy worked, just not how it should have.
News
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31 January 2020
Super Bowl 2020 kicks off this Sunday and, as usual, numerous brands will vie for attention of football fans, but a new survey suggests campaign teams fighting the presidential election would be advised not to advertise during the game.
Opinion
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Brian Carruthers, January 2020
The UK will leave the EU on Friday night, but at Thursday's LEAD summit there was some skepticism about future trade talks.
Article
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Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
News
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19 November 2019
A savvy manoeuvre designed to pile pressure on Facebook, the detail of Twitter’s restriction on political advertising is taking shape – and its complexity may cause headaches for the microblogging site.
Case Study
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MMA Smarties, Silver, APAC, 2019
The campaign team for candidate Joko 'Jokowi' Widodo utilised a user-generated content strategy based on artistic creativity on social media to appeal to young voters in the 2019 Presidential Election in Indonesia.
Case Study
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MMA Smarties, Finalist, X (Global) and Best in Show, Indonesia, 2019
Joko "Jokowi" Widodo, an Indonesian presidential candidate, launched a campaign that relied on user-generated content and shareability to remain top of mind among voters and win the election.
News
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01 November 2019
Twitter is banning all paid-for political advertising from its platform, the company’s CEO announced this week, in a move that coincides with a new survey revealing strong support in the UK for tougher regulation of political ads on social media.
Opinion
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Sam Peña-Taylor, October 2019
Twitter’s announcement that it will stop running political ads places the spotlight squarely on its rival, but what, if anything, does it solve? “We believe political message reach should be earned, not bought,” its CEO, Jack Dorsey said last night .
Case Study
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SABRE Awards, LATAM, Diamond, 2019
Repretel, a Costa Rican television channel, increased awareness during its presidential debate by launching a tool that allowed Costa Ricans to analyse non-verbal communications of the speakers, as they answered their questions.
Case Study
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Account Planning Group - (UK), Entrant, 2019
The Women's Equality Party (WEP), a feminist political party in the UK, grew awareness of its movement and understanding of the gender pay gap with a fun, humorous campaign.
News
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08 October 2019
Social video app TikTok has publicly stated that it will not allow paid ads that promote a political agenda on its platform, reiterating the terms set out in an existing policy.
News
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04 October 2019
As Democratic candidates battle it out in the primaries ahead of the 2020 presidential election that is expected to see a record amount spent on political advertising, a recent study has revealed how to reach crucial “GenZennial” voters.
News
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02 October 2019
News outlets make up 12 of the 15 most politically polarizing brands in the US, and among the remaining three, one is owned by the president himself and another is a gun manufacturer.
Article
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Steve Passwaiter, ANA Magazine, Forward, September 2019
The 2020 presidential race is shaping up to be a record year for political ad spending – and digital is poised to land a larger share of that spending.
Research Paper
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Preriit Souda and William Landell Mills, ESOMAR, Congress, 2019
Amaranth Insight and PSA Consultants developed a study on British politics to demonstrate how changes in online sentiment, framed by semiotic interpretation, can be shown to affect real world outcomes.
News
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29 August 2019
Facebook is tightening the rules around the provenance of political advertising on its platform, following high-profile examples of evasion.
Article
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WARC Best Practice, August 2019
Provides marketers with information and guidance on harnessing grassroots activism and provoking people into taking action for change.
News
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07 August 2019
The Coca-Cola Company has faced criticism in Hungary from a member of the country’s ruling ultra-conservative Fidesz party over a series of ads that promote LGBT acceptance, and were timed to run alongside the major international music and ...
Opinion
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Brian Carruthers, August 2019
Brian Carruthers look back on a week that began with news of a major government advertising campaign around Brexit.
News
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17 July 2019
Political adspend on digital video is set to rise significantly between 2018 and 2020, according to figures from Cross Screen Media, a marketing analytics and software firm, and Advertising Analytics, the media intelligence provider.
News
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08 July 2019
A significant proportion of British shoppers are anticipating supply problems as a consequence of October’s slated date for Brexit, while retailers are warning an autumn exit would hit them at the busiest time of the year.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Free Democrats Party (FDP), a political party in Germany, rejuvenated its party by attracting young voters in Germany.
Article
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WARC Best Practice, June 2019
Explores the historical link between political research and opinion polling and suggests alternatives to the latter, which should however be approached with caution.
