Politics

What we know about activist campaigns

Article • WARC Best Practice, September 2020

Provides marketers with information and guidance on harnessing grassroots activism and provoking people into taking action for change.
The future 100

Article • Research on WARC, January 2020

The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
Can psychographic targeting techniques be used ethically?

Article • Brian Carruthers, WARC Exclusive, Nudgestock, June 2020

Patrick Fagan, former lead psychologist at Cambridge Analytica, ponders the ethical dimensions of psychographic targeting.
Gaming influencers see highest YouTube engagement

Data • Rob Clapp, WARC Data Points, April 2020

An overview of YouTube influencer engagement by sector.
What we know about opinion polling, political research

Article • WARC Best Practice, September 2020

Explores the historical link between political research and opinion polling and suggests alternatives to the latter, which should however be approached with caution.
Changing channels: The impact of media shutdowns in Asia

Article • Kunal Sinha, WARC Trends, July 2020

With the long-term fate of TikTok in major markets like Australia and India uncertain, while major media outlets like ABS-CBN in the Philippines shut down – the media landscape is about to enter a period of volatility that advertisers must be prepared for.