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In the US, the differences aren’t just political

News • 28 January 2021

Even after the election, there’s much uniting to be done in the US, as Morning Consult’s research into consumer attitudes shows fault lines beyond politics to include age, income, education, community.

US brands should address values, not politics

News • 27 January 2021

In the US, the rise of purpose-driven branding has also brought brands perilously close to the political divide because there’s a tendency to label every constituency as red or blue.

How the Capitol riot should alter brand actions in a polarized nation

News • 26 January 2021

US consumers entered the end of 2020 with concerns about the pandemic and the political environment, but, in December, vaccines and new leadership gave a sense of anticipation about 2021.

US citizens voted against disruption – and that has implications for brands

News • 25 January 2021

No matter their political affiliation, US voters voted for the same thing: stability over disruption, whether that was a continuation of the Trump Administration or a return to governing norms.

Renowned political strategist Mark Penn on why the US is actually moderate

Opinion • Cathy Taylor, January 2021

As part of our Spotlight US series on Marketing in a Polarized Nation, we talked to the person perhaps best positioned to translate the election’s outcome into what it means for brands – Mark Penn – who for decades has been one of the leading political pollsters and strategists. He has worked on campaigns for President Bill Clinton, Senator Hillary Clinton, and UK Prime Minister Tony Blair.

Trust, truth and sanctuary create a pathway for US brands in a polarized nation

Opinion • Cathy Taylor, January 2021

Navigating the polarized political landscape in the US is no easy feat, but WARC's Cathy Taylor offers some key themes in her introduction to a deep dive on how brands can meet these challenges.

In the aftermath of the Capitol riots, US brands re-assess their entanglement with politics

Opinion • Cathy Taylor, January 2021

Coup attempts are bad for business. WARC’s Cathy Taylor looks at what brands are doing in the wake of the storming of the Capitol.

Deadly Capitol siege forces business pause on party donations

News • 12 January 2021

As the storming and siege of the United States Capitol continues to send shockwaves across America, a number of corporations have announced plans to shelve or limit political donations.

Norway, Politics adspend by medium

Data • Cinzia Petio, WARC Data Points, December 2020

An overview of advertising spend by medium in the politics sector in Norway since 2013.

Sport recovers lost mobile audiences but travel struggles

Data • Rob Clapp, WARC Data Points, November 2020

An overview of the changes in global mobile audiences among key categories in 2020.

US election shock: why we need to rethink polling

Opinion • David Penn, November 2020

It is now generally in vogue to agree that much of the polling in the US general election was ‘wrong’, but Conquest’s David Penn asks what we mean by wrong: the results or our ability to understand them?

US political adspend is on course to break records

News • 06 November 2020

The 2020 US presidential election campaign has been extraordinary in many ways, not least because of the vast sums that have been spent on political advertising in comparison with previous years.

Thailand, Politics adspend by medium