Case Study
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Account Planning Group - (UK), Entrant, 2019
The Women�s Equality Party (WEP), a feminist political party in the UK, grew awareness of its movement and understanding of the gender pay gap with a fun, humorous campaign.
News
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08 October 2019
Social video app TikTok has publicly stated that it will not allow paid ads that promote a political agenda on its platform, reiterating the terms set out in an existing policy.
News
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04 October 2019
As Democratic candidates battle it out in the primaries ahead of the 2020 presidential election that is expected to see a record amount spent on political advertising, a recent study has revealed how to reach crucial “GenZennial” voters.
News
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02 October 2019
News outlets make up 12 of the 15 most politically polarizing brands in the US, and among the remaining three, one is owned by the president himself and another is a gun manufacturer.
News
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29 August 2019
Facebook is tightening the rules around the provenance of political advertising on its platform, following high-profile examples of evasion.
Article
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WARC Best Practice, August 2019
Provides marketers with information and guidance on harnessing grassroots activism and provoking people into taking action for change.
News
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07 August 2019
The Coca-Cola Company has faced criticism in Hungary from a member of the country’s ruling ultra-conservative Fidesz party over a series of ads that promote LGBT acceptance, and were timed to run alongside the major international music and ...
Opinion
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Brian Carruthers, August 2019
Brian Carruthers look back on a week that began with news of a major government advertising campaign around Brexit.
News
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17 July 2019
Political adspend on digital video is set to rise significantly between 2018 and 2020, according to figures from Cross Screen Media, a marketing analytics and software firm, and Advertising Analytics, the media intelligence provider.
News
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08 July 2019
A significant proportion of British shoppers are anticipating supply problems as a consequence of October’s slated date for Brexit, while retailers are warning an autumn exit would hit them at the busiest time of the year.
Article
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WARC Best Practice, June 2019
Explores the historical link between political research and opinion polling and suggests alternatives to the latter, which should however be approached with caution.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Free Democrats Party (FDP), a political party in Germany, rejuvenated its party by attracting young voters in Germany.
News
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24 April 2019
The Lok Sabha elections are proving a good time for advertising and marketing in India, as political parties invest in every available channel in search of voter support and as media owners and brands latch onto the democratic process for a range ...
News
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13 March 2019
The run-up to the 2020 US election is raising the prospect of new records being set for political ad spending, broadcasters say.
Opinion
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Juan Isaza, February 2019
Two of Latin America’s largest economies have taken very different political paths for 2019. DDB Latina’s Juan Isaza explores what these divisions could mean for brands across the continent.
Article
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Sam Peña-Taylor, WARC Exclusive, January 2019
Once the United Kingdom leaves the European Union, it can no longer take several rights for granted: key among these is the free flow of data to UK businesses.
Article
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Peter Hirsch, WPP Atticus Awards, Highly commended, 2018
A high percentage of internet commentary, in particular on Twitter, is being generated not by human beings but by bots – software designed to automatically respond to human opinion – which have changed the political landscape, and created a new phase in communications and community.
Article
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Benedict Pringle and Iain Bundred, WPP Atticus Awards, Winner, 2018
Business leaders can benefit from understanding the drivers of electoral volatility and learning lessons from groups that have successfully motivated the public in a time of instability.
Opinion
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Faris Yakob, January 2019
Are advertisements endorsements? When editorial content begins to conflict with a brand’s stated values, is continued investment a gesture of tacit approval? Faris Yakob on whether communications can or should be decoupled from their political context.
News
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19 December 2018
Facebook intends to embark on strict and time-consuming identity checks on all political advertisers in India ahead of next year’s general election.
News
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19 December 2018
Instagram was a vital tool used by Russian trolls to influence voters in the 2016 presidential election, a new Senate report claims.
Research Paper
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Christopher Pich, John Harvey, Guja Armannsdottir, Mojtaba Poorrezaei, Ines Branco-Illodo, and Andrew Kincaid, International Journal of Market Research, Vol. 60, No. 6, 2018, pp. 589-610
This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom's membership of the European Union.
News
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14 December 2018
In the midst of a turbulent week in British politics, as Prime Minister Theresa May battles to save her withdrawal agreement with the European Union, marketers in the UK have expressed alarm at the consequences of the country leaving without a ...
News
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05 December 2018
A minority of UK companies say they have made any arrangements for the 29 th of March, the date of the UK’s departure from the European Union.
News
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03 December 2018
Cambridge Analytica, the now defunct political marketing firm accused of harvesting data from millions of Facebook accounts, reportedly logged users’ preferences for certain fashion brands to target them with pro-Trump messages during the US ...
