Article
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WARC Best Practice, September 2020
Explores the historical link between political research and opinion polling and suggests alternatives to the latter, which should however be approached with caution.
Article
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WARC Best Practice, September 2020
Provides marketers with information and guidance on harnessing grassroots activism and provoking people into taking action for change.
News
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13/08/2020
Political parties and campaigners will need to clearly show who they are when promoting campaign content online, under new measures set out by the UK government.
Article
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Brian Carruthers, WARC Exclusive, Nudgestock, June 2020
Patrick Fagan, former lead psychologist at Cambridge Analytica, ponders the ethical dimensions of psychographic targeting.
News
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06/08/2020
Democratic nominee Joe Biden’s presidential campaign is aiming to spend heavily on TV ads in the run up to the election and will also utilise 60-second spots, all of which stands in contrast to the Trump campaign.
Article
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Kunal Sinha, WARC Trends, July 2020
With the long-term fate of TikTok in major markets like Australia and India uncertain, while major media outlets like ABS-CBN in the Philippines shut down – the media landscape is about to enter a period of volatility that advertisers must be prepared for.
Opinion
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Drew Train and Davianne Harris, July 2020
Corporate activism doesn't always have to mean taking sides. Supporting voting rights and voter registration is an HR issue as much a branding opportunity, argue Drew Train and Davianne Harris.
Case Study
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SABRE Awards, Gold, EMEA, 2020
European Parliament Liaison Office in Lithuania, part of the Directorate-General for Communication, increased voter turnout for European Parliament elections in Lithuania by creating a multichannel campaign that told them to stop being couch potatoes and vote.
Article
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Naresh Gupta, WARC Exclusive, July 2020
Bang in the Middle’s Naresh Gupta puts an economic and historical lens on the complex issue that is the call for India to be more “vocal for local”.
Article
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Amanda Ginzburg, WARC Exclusive, April 2020
In a charged political environment, brand involvement can be fraught with risk, but there are meaningful ways brands can be involved.
News
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10/03/2020
A resounding 72% of Americans say internet companies should not release any data about users to political campaigns wanting to target voters with ads.
Opinion
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Phil Gault, February 2020
The UK government’s Get Ready For Brexit campaign was, this week, described by auditors as ineffective – Phil Gault suggests the campaign’s strategy worked, just not how it should have.
News
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31/01/2020
Super Bowl 2020 kicks off this Sunday and, as usual, numerous brands will vie for attention of football fans, but a new survey suggests campaign teams fighting the presidential election would be advised not to advertise during the game.
Opinion
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Brian Carruthers, January 2020
The UK will leave the EU on Friday night, but at Thursday's LEAD summit there was some skepticism about future trade talks.
Article
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Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
News
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19/11/2019
A savvy manoeuvre designed to pile pressure on Facebook, the detail of Twitter’s restriction on political advertising is taking shape – and its complexity may cause headaches for the microblogging site.
Case Study
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MMA Smarties, Silver, APAC, 2019
The campaign team for candidate Joko 'Jokowi' Widodo utilised a user-generated content strategy based on artistic creativity on social media to appeal to young voters in the 2019 Presidential Election in Indonesia.
Case Study
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MMA Smarties, Finalist, X (Global) and Best in Show, Indonesia, 2019
Joko "Jokowi" Widodo, an Indonesian presidential candidate, launched a campaign that relied on user-generated content and shareability to remain top of mind among voters and win the election.
News
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01/11/2019
Twitter is banning all paid-for political advertising from its platform, the company’s CEO announced this week, in a move that coincides with a new survey revealing strong support in the UK for tougher regulation of political ads on social media.
Opinion
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Sam Peña-Taylor, October 2019
Twitter’s announcement that it will stop running political ads places the spotlight squarely on its rival, but what, if anything, does it solve? “We believe political message reach should be earned, not bought,” its CEO, Jack Dorsey said last night .
Case Study
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SABRE Awards, LATAM, Diamond, 2019
Repretel, a Costa Rican television channel, increased awareness during its presidential debate by launching a tool that allowed Costa Ricans to analyse non-verbal communications of the speakers, as they answered their questions.
Case Study
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Account Planning Group - (UK), Entrant, 2019
The Women's Equality Party (WEP), a feminist political party in the UK, grew awareness of its movement and understanding of the gender pay gap with a fun, humorous campaign.
News
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08/10/2019
Social video app TikTok has publicly stated that it will not allow paid ads that promote a political agenda on its platform, reiterating the terms set out in an existing policy.
News
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04/10/2019
As Democratic candidates battle it out in the primaries ahead of the 2020 presidential election that is expected to see a record amount spent on political advertising, a recent study has revealed how to reach crucial “GenZennial” voters.
News
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02/10/2019
News outlets make up 12 of the 15 most politically polarizing brands in the US, and among the remaining three, one is owned by the president himself and another is a gun manufacturer.
