Parents & families

2,115 results found

Sort by

Understand, recognise, empower: lessons in marketing to mothers

Opinion • Chiara Manco, March 2021

WARC’s Chiara Manco looks at brands that earned awareness and loyalty among mothers through relevant and helpful communications.

Strategy Toolkit module 5: Generating insight

Article • WARC Strategy Toolkit, March 2021

Describes how agency strategists/planners gain and use insights – and what type of insight is useful when developing a marketing or communications strategy.

Samsung: #SubtlySponsoredPost – How Samsung overtook Apple in a-not-so subtle way.

Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2021

Samsung, a technology company, launched its #SubtlySponsoredPost campaign to promote the latest version of its Galaxy A Series smartphone in Australia.

Beyond the Label: Mental Health Public Education

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

The National Council of Social Service (NCSS), a social services organisation, changed public opinion regarding people with mental health issues in Singapore thanks to its social campaign.

Stayfree: It's Just A Period

Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2021

Stayfree, a brand of menstrual hygiene products owned by Johnson & Johnson, strove to ease the tension surrounding menstruation in Indian.

S-26 Procal GOLD: AR Book

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

S-26 Procal GOLD, a brand of growing-up milk, increased sales by launching an interactive augmented reality (AR) colouring book that provided an experience for mums and babies to share, differentiating the brand from competitors.

Nestlé: Super Relatable Super NAN

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

Infant milk formula brand Super NAN leveraged AI and big data through partnerships with leading digital platforms to raise awareness and drive sales in China.

HP: Children Belong in the Conversation – HP Empowers Families to Tackle Tough Conversations

Case Study • SABRE Awards, IN2, North America, Public Service: #BlackLivesMatter/Racial Equity, 2021

HP, an information technology company, inserted HP into the back-to-school conversation in the US while showcasing its core values surrounding diversity and inclusion and driving awareness for its series Print, Play & Learn.

Clorox Clears Teachers’ Back-to-School Wish Lists

Case Study • SABRE Awards, IN2, North America, Non-profit/Charity, 2021

Clorox, a brand of cleaning products, financially supported teachers in the US to ensure they had the necessary supplies to teach remotely during the coronavirus pandemic.

John Hancock: Camp John Hancock – Manulife

Case Study • SABRE Awards, IN2, North America, Employee Activism/Engagement, 2021

John Hancock, a US insurance company, supported its employees and their families during the COVID-19 pandemic with events and benefits for its employees and a virtual summer camp for their children.

Nivea: #SentuhanIbu World of Imagination

Case Study • MMA Smarties, Gold, Indonesia, 2020

Nivea, a skincare brand, launched its campaign #SentuhanIbu World of Imagination to enable modern parents in Indonesia to create bonding moments with their children.

Frisian Flag: Play and Learn with Teman 123