Parents & families
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Opinion • Chiara Manco, March 2021
Article • WARC Strategy Toolkit, March 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Case Study • SABRE Awards, IN2, North America, Public Service: #BlackLivesMatter/Racial Equity, 2021
Case Study • SABRE Awards, IN2, North America, Non-profit/Charity, 2021
Case Study • SABRE Awards, IN2, North America, Employee Activism/Engagement, 2021
Case Study • MMA Smarties, Gold, Indonesia, 2020
Case Study • MMA Smarties, Bronze, Indonesia, 2020
Case Study • MMA Smarties, Bronze, Indonesia, 2020
Case Study • MMA Smarties, Bronze, Indonesia, 2020
Case Study • MMA Smarties, Silver, Indonesia, 2020
Case Study • MMA Smarties, Bronze, Indonesia, 2020
Case Study • MMA Smarties, Bronze, Indonesia, 2020
Case Study • DMA (UK), Silver, 2020
Case Study • DMA (UK), Bronze, 2020
Case Study • DMA (UK), Gold, 2020
Case Study • DMA (UK), Bronze, 2020
Case Study • DMA (UK), Gold, 2020
Case Study • WARC Cases, 2020
Case Study • WARC Cases, 2020
Case Study • MMA Smarties, Gold, Vietnam, 2020
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Article • WARC Best Practice, September 2020
Looks at how brands are having to adopt more inclusive and nuanced approaches in order to adapt to changing demographics and modern family structures, including challenges to gender stereotyping and kids' influence in purchase decisions. -
Article • Hanna Chalmers, WARC Best Practice, November 2016
This article explores the demographic, socioeconomic, technological and attitudinal shifts that are fundamentally changing the nature of parenthood. -
Article • Alex Brownsell, Event Reports, Mediatel’s The Future of Gaming online conference, May 2020
An Activision Blizzard Media report into mothers’ online gaming behaviour, and how this audience can be reached by brands. -
Data • Rob Clapp, WARC Data Points, June 2020
An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak. -
Article • Strategy Toolkit, March 2021
Describes how agency strategists/planners gain and use insights – and what type of insight is useful when developing a marketing or communications strategy. -
Research Paper • MRS Awards, Finalist, MRS Award for New Consumer Insights, 2019
Twinings, a tea brand, created an agile and innovative research project that delivered one of the most successful new drinks concepts ever tested – while ultimately aiming to make children healthier in the UK.