PR, WOM & earned media

Latest
Most Read

1,161 results found

Sort By

Case Study • AME Awards, Finalist, 2021

Bosch, an engineering and technology company, launched a campaign in China to increase interest towards Bosch dryers, convert interests to immediate purchase and initiate discussions about drying.

O2 Slovakia: #DontBeAPirate

Case Study • AME Awards, Bronze, 2021

O2, a mobile carrier, launched a campaign in Slovakia to engage young drivers to act against using their phones whilst driving.

HomeEquity Bank / Royal Canadian Legion: World’s oldest esports team

Case Study • AME Awards, Gold, 2021

Home Equity Bank (HEB), a financial services brand, and Royal Canadian Legion, an ex-service personnel foundation, used esports to raise money for the Legion on Remembrance Day in Canada.

Invisalign Clear Aligners: If you know you know

Case Study • AME Awards, Bronze, 2021

Invisalign Clear Aligners, an orthodontics firm, launched a campaign in the US to drive demand for treatment with a consumer group who usually opted for other competitors.

Spider-Man: Into the Spider-verse – There’s a Hero in All of Us

Case Study • WARC Cases, November 2021

Sony Pictures Home Entertainment, a media company, increased hype and DVD purchases of Spider-Man: Into the Spider-Verse in the US by getting eight of the top Twitch streamers to feature its characters in their gameplay.

Behind the winning idea: McDonald's – The Travis Scott Meal

Article • Jennifer Healan and Tass Tsitsopoulos, WARC Exclusive, November 2021

This episode of Behind the Winning Idea explores the strategy, execution and outcome of McDonald's: The Travis Scott Meal, winner of the Collaboration & Culture Grand Prix in the 2021 WARC Awards for Effectiveness.

Yum! Brands’ Ken Muench on the need for agility and how to balance brand and e-commerce

Opinion • Cathy Taylor, November 2021

As CMO of both Yum! Brands and its Collider Lab, Ken Muench is at the intersection of top-of-mind marketing trends. In this interview for WARC’s Marketer ’ s Toolkit 2022, Muench talks with US Commissioning Editor Cathy Taylor about cultural and social relevance, balancing branding with e-commerce, and whether sustainability efforts should be marketed. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .

Pond's: Googly woogly wooksh

Case Study • SABRE Awards, South Asia, Gold, 2021

Pond, a skincare product brand, launched a campaign in India to make Pond's cold cream the preferred choice during winter and revive the nostalgia for its classic Googly Woogly Wooksh.

Maxis: iPhone SE – The smarter choice during tough times

Case Study • Sailendra Kaliapan, Sharon Hew, Benjamin Woo, Tai Kam Leong, Emir Shafri, WARC Awards for Asian Strategy, 2021

Malaysian teleco Maxis leveraged the iPhone SE launch to reverse declining device sales, increase revenue and boost brand preference and purchase intent.

Maxis: #BikinSampaiJadi (Hustle till You Make It) with Hotlink

Case Study • Nabil Fauzy, Tai Kam Leong, Emir Shafri, Benjamin Woo, Eelyn Ng, WARC Awards for Asian Strategy, 2021

Malaysian telco Maxis ran a content-rich campaign targeting a youth audience to attract and retain subscribers to its Hotlink unlimited prepaid mobile product and grow average revenue per user (ARPU), despite a shrinking market.

PepsiCo: Planet Love

Case Study • SABRE Awards, LATAM Diamond & Global winner, 2021

PepsiCo, a global food and beverage company, launched a campaign in Latin America to educate, inspire and empower consumers to recycle by increasing awareness of sustainable uses of plastic.

Playstation: PS5 launch

Case Study • SABRE Awards, LATAM, Gold, 2021

MGC launched a campaign in Chile to promote the launch of the PlayStation 5, and contribute to the awareness and amplification of PR actions.

Maxis: MaxisONE Share – The new #CoupleGoals

Case Study • June Gan, Tai Kam Leong, Emir Shafri, WARC Awards for Asian Strategy, 2021

Malaysian telco Maxis ran an influencer-led campaign targeting young couples to grow subscriptions and penetration for its shared line product, and increase brand preference.

Maxis: #KitaSapotKita (We Support Each Other)

Case Study • Nabil Fauzy, Tai Kam Leong, Emir Shafri, Nick Yap Ka Wah, Eelyn Ng, WARC Awards for Asian Strategy, 2021

Malaysian telco Maxis ran an entertainment-led social media campaign during the country's Covid-19 lockdown; its goals were to reduce negative sentiment and grow reach and engagement to reclaim the Number 1 rank in brand preference.

Pond's: Branded Content x Collab Ads

Case Study • Loren Saguil, Clarysse Estremadura, Veronica Valencia, WARC Awards for Asian Strategy, 2021

Skincare brand, Pond's, used influencer marketing to drive conversion amongst Gen Z and millennials in the Philippines.

Tata Sampann: Fueilling the foodie

Case Study • Komal Mittal, WARC Awards for Asian Strategy, 2021

Food brand Tata Sampann entered the consideration space and increased its spontaneous awareness in India with a YouTube-led branded content strategy using top food influencers.

McDonald's: Getting vegan haters to lovin' it

Case Study • Garron Chiu, Peter Rodenbeck, WARC Awards for Asian Strategy, 2021

QSR brand McDonald's Hong Kong capitalised on the plant-based power of vegan influencers to cook up a campaign that not only flipped social sentiment, but also brought a whole new customer base into its restaurants.

Pepsi Black: Virtual band experience

Case Study • Nicholas Short, Bella Yang, Qiana Zhang, WARC Awards for Asian Strategy, 2021

Soft-drink brand, Pepsi Black, delivered an integrated collaboration with a virtual idol band to engage gamers in China.

Rexona: Chamba dance challenge

Case Study • Loren Saguil, Oscar Maalihan, Jeffrey Ng, Sujay Ray, WARC Awards for Asian Strategy, 2021

Deodorant brand Rexona rolled out a light-hearted, relatable campaign to grow category sales in the Philippines by educating consumers about daily hygiene.

Sunsilk: #IniSaatKita (This is Our Time)

Case Study • Nazirah Ashari, Judy Wong, Jin Wong, Yee Hui Tsin, WARC Awards for Asian Strategy, 2021

Haircare brand Sunsilk boosted engagement among Gen Z women in Malaysia with an influencer-led digital educational platform on female empowerment.

From discovery to purchase: The role of community commerce

Article • WARC Exclusive, October 2021

This report, produced in partnership with TikTok and Publicis Groupe, explores the role that social communities play in influencing purchase decisions.

What we know about marketing on Facebook

Article • WARC Best Practice, October 2021

Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.

Libresse: Liberating Our Periods 2.0 – from spiritual impact to marketing effectiveness

Case Study • SABRE Awards, APAC, Gold, 2021

Libresse, a menstrual hygiene brand, broke traditions and norms concerning periods in China with its #LiberatingOurPeriods campaign.

ResMed Asia: Sleep better, perform better.

Case Study • SABRE Awards, APAC, Gold, 2021

ResMed, a provider of cloud-connected medical devices, hosted a webinar to educate people in Southeast Asia about the most common sleep disorder worldwide: obstructive sleep apnoea (OSA).

Johnson & Johnson Vision: Putting eye care on the health agenda

Case Study • SABRE Awards, APAC, Gold, 2021

ACUVUE, a brand of contact lenses, redefined how people perceived eye care in Singapore with its influencer strategy.

The effectiveness code

Article • James Hurman with Peter Field, WARC Exclusive, June 2020

This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
Insights from the 2021 Creative Effectiveness Lions winners

Article • WARC Exclusive, August 2021

Highlighting trends among the campaigns entered into the 2021 Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
What we know about reach and frequency

Article • WARC Best Practice, December 2020

Provides marketers with information and guidance about how reach and frequency help brands identify the optimal advertising mix.
What we know about marketing on Facebook

Article • WARC Best Practice, October 2021

Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Strategy Toolkit module 4: Consumer behaviour

Article • Strategy Toolkit, March 2021

This article discusses various approaches used by marketers to understand what consumers want.
What we know about earned media

Article • WARC Best Practice, August 2021

This article provides marketers with information and guidance on generating earned media.