PR, WOM & earned media
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News • 21 December 2020
Opinion • Zofia Iwaszkiewicz, December 2020
Article • Alice Yu Yuebo, WARC Exclusive, Spotlight China, December 2020
Research Paper • Daniel McDuff and Jonah Berger, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 370-380
Article • WARC Best Practice, December 2020
Case Study • Jasmine Lai, Adrian Adshade, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Dean Challis, Samantha Deevy, Paulina Liang, Molly Klein, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Imogen Bourke, Alana Zervos, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Jimmy George, Annabelle Butler, Jane Dorsett, WARC Media Awards, Silver and Platform Pioneer Award, Effective Use of Tech, 2020
Case Study • Kathryn Ruocco, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Article • WARC Best Practice, November 2020
News • 20 November 2020
Opinion • Faris Yakob, November 2020
Article • Ana Jiménez Núñez and Leander Sodji, WARC Exclusive, November 2020
Case Study • Maxine Thomas, David Tremblay, WARC Media Awards, Silver, Effective Channel Integration, 2020
Case Study • SABRE Awards, APAC, Multicultural Marketing, Gold, 2020
Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020
Case Study • Effies (Australia), Australian Effies, Bronze, 2020
Article • Stephen Whiteside, Event Reports, Lions Live, October 2020
Opinion • Alex Brownsell, October 2020
Article • Alex Brownsell, WARC Exclusive, October 2020
Article • Mukta Lad, Event Reports, The Big Ideas Store, July 2020
News • 31 August 2020
Case Study • Siju RS, Sonia Bhatnagar, Kedarnath Gupta, WARC Prize for Asian Strategy, Entrant, 2020
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Article • James Hurman with Peter Field, WARC Exclusive, June 2020
This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world. -
Article • Frances Sinclair, WARC Best Practice, February 2020
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance. -
Article • WARC Best Practice, May 2020
Provides an overview of how influencer opinion and recommendations can deliver marketing messages to consumers through social networks and word of mouth. -
Article • Amit Narayan, WARC Exclusive, February 2020
Crises often have the potential to hurt a brand’s reputation, it is critical that marketers step up to the plate and drive the company’s response and recovery plan – Control Risks' Amit Narayan outlines some key action points for a strategy that builds resilience and achieves sustainable growth. -
Article • WARC Best Practice, December 2020
Provides marketers with information and guidance about how reach and frequency help brands identify the optimal advertising mix. -
Article • WARC Best Practice, November 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.