This article provides guidance and reading on what is possibly the oldest and most recognisable advertising medium, how it is adapting to the digital present and taking on the complexities and varieties of a continuously relevant medium.
Heather Andrew, Helen Haines and Shaun Seixas, International Journal of Market Research, Vol. 61, No. 6, 2019, pp. 588-600
In this article, Heather Andrew and Dr Shaun Seixas of Neuro-lnsight, and Helen Haines from Ocean Outdoor explain how modern brain imaging technology can be applied to measure people's emotional, subconscious responses to different forms of outdoor media, from static paper and paste posters to multisensory advertising screens.
Emma Jeffers, WARC Exclusive, October 2019
Reveals insights and findings from Ocean Outdoor and Unibail-Rodamco-Westfield’s research into the impact of digital out-of-home (DOOH) as a broadcast channel and how live broadcasts and pre-scheduled content drives brand affinity and engagement.
Looks at how the OOH industry has been moving steadily towards digitalisation in Australia, and in what ways the transition has enabled marketing tech firm Blis to incorporate more robust measurement capabilities.
Out of home advertising revenue in the US increased by 7.7% year-on-year in the second quarter of 2019, representing its highest rate of quarterly growth since 2007, the latest trade figures have revealed.
India’s OOH industry is expected to benefit this year from infrastructure spending and government initiatives – as well as elections and sporting events – but it urgently needs to address the lack of standard metrics for this this ...
Out of home (OOH) may be the oldest advertising medium but it is one that is ideally placed to bring meaning back to advertising and help brands reconnect with consumers, according to an industry figure.
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.