Outdoor & OOH

893 results found

Sort By

ZSL London Zoo & ZSL Whipsnade Zoo: In the face of a global pandemic, how our animals and famous friends’ marketing efforts gave us a million reasons to keep our zoos open

Case Study • APG (UK), Entrant, 2021

The Zoological Society of London (ZSL), a conservation charity, launched a campaign in the UK to raise enough funds to save London Zoo and Whipsnade Zoo and convince the public that the zoos were worth saving.

Clarins: Love for city guardian, protect her against the sun

Case Study • SABRE Awards, APAC In2, Best Use of Asian Social Platforms, 2021

Clarins, the beauty brand, launched a campaign to show care and appreciation to female workers in China.

Omniwomen: From soft power to hard metrics - A story of the final ingredient needed for meaningful change

Case Study • APG (UK), Entrant, 2021

Omnicom, a marketing and advertising company, launched Omniwomen, a programme to recruit, retain and promote the next generation of female leaders.

Stella Artois: The Art of Adaptability and The Birth of The Life Artois

Case Study • APG (UK), Entrant, 2021

Stella Artois, a lager brand, launched a worldwide campaign to become the world's most desirable premium European lager, grow or maintain sales, and expand into new territories.

Women’s Aid: If you can see it, we can change it

Case Study • APG (UK), Entrant, 2021

Women's Aid, a national charity, launched a campaign in the UK to encourage awareness and understanding and to help make violence against women a thing of the past.

Tesco: Turning a small change into a big statement

Case Study • APG (UK), Entrant, 2021

Tesco, a groceries and general merchandise retailer, launched a campaign in the UK to drive overall trust in the brand by demonstrating how Tesco could be genuinely helpful to the Black and Minority Ethnic (BAME) community.

HUN Wine: Disrupting the Wine Category in a Time of COVID - A story about how the most sociable wine brand launched at the most unsociable time.

Case Study • APG (UK), Entrant, 2021

HUN, a wine brand, launched a campaign in the UK to introduce and drive awareness of the new wine in a can.

OREO UK: The Playful Network

Case Study • APG (UK), Entrant, 2021

OREO UK, a biscuit brand, launched a campaign to bring brand meaning to the UK by encouraging playfulness.

Grenfell United: Unsafe homes in the spotlight - How making the invisible highly visible inspired a national call for change

Case Study • APG (UK), Entrant, 2021

Grenfell United, a support network for survivors and bereaved families, launched a campaign in the UK to ensure the Grenfell tragedy is never repeated by uniting the nation to demand safer homes for everyone.

Co-op Honest Value: Own-label is branding too

Case Study • APG (UK), Entrant, 2021

Co-op, a food retail brand, launched a campaign in the UK to improve its price perceptions and advertise its own-label value range that was 20-50% cheaper than the next range up.

YMCA of Greater Houston: How to turn a membership into a mindset

Case Study • Jay Chiat Awards, Silver, Regional Strategy, 2021

The YMCA of Greater Houston, a health and fitness brand, retained members in the USA by transforming membership into a mindset and empowering people to help the community.

PlayStation / Transport for London: PlayStation 5 Oxford Circus Launch

Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021

PlayStation UK, a gaming brand, replaced the London Underground signs (roundels) with PlayStation symbols to launch the PS5 in the UK.

Blue Light Card: 'Here for you' campaign

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Blue Light Card, a discount service for emergency and key workers, increased its membership in the UK with an OOH and TV campaign.

Transport for London: Covid response campaign

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Transport for London (TfL), the local government body responsible for transport in London, reduced demand for public transport during the COVID-19 pandemic while reassuring customers and staff about the cleanliness and safety of the network.

Stillhouse: Unbreakable OOH

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Stillhouse Spirits Co, a whiskey brand, relaunched its brand in the US as one that comes in an aluminium can instead of a glass bottle.

Reddit: Up the vote

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

In 2020, Reddit, a social news website, launched the campaign 'Up the Vote', focusing on one of America's biggest weaknesses: voting.

A page from ‘The OOH Playbook’: How to raise the bar of out-of-home media planning

Article • Jennie Roper, WARC Best Practice, August 2021

A how-to-guide to make media planning more effective and efficient.

Al Arabia: Be A Man

Case Study • Dany Azzi, Samar Abdelmalak, Sanjay Kumar, WARC Prize for MENA Strategy, Entrant, 2021

Al Arabia Outdoor Advertising ran a 360-degree campaign in Saudi Arabia to raise awareness of prostrate cancer and encourage men to go for regular preventative checks.

McCafé: Great coffee. Simple.

Case Study • Mario Morby, Tina Sioufi, WARC Prize for MENA Strategy, Entrant, 2021

Quick-service F&B brand McCafe harnessed the power of simplicity to find its place in a complex category in the overly saturated UAE market.

Badoo: Thanks for Wanking

Case Study • SABRE Awards, EMEA, Gold, 2021

Badoo, a dating app, positioned itself as an honest dating app with its bold UK campaign Thanks for Wanking.

Knorr: Rooftop farms

Case Study • Tahaab Rais, Yasmine Shehab, Yosr Khalifa, WARC Prize for MENA Strategy, Gold and Long-Term Strategy Award, 2021

Food brand, Knorr's, Rooftop Farms campaign made a lasting impact on the hunger crisis by empowering those living in poverty in Egyptian cities to grow their own food.

LADA: Thank You Russia

Case Study • Jessica Handley, Jennifer Fischer, WARC Prize for MENA Strategy, Silver and Local Hero Award, 2021

Car brand, Lada, used provocative messaging around its Russian roots to grab the attention of drivers in Lebanon.

EPIC, The Irish Emigration Museum: A small museum taking on big stereotypes

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

EPIC, an Irish emigration museum, launched a campaign in Ireland to carve out a unique space for itself in the Irish tourism industry.

Very: A Very Black Friday

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Very, a British online retailer, launched a campaign in the United Kingdom to set up a 'digital shop front' and show high street consumers the best online deals.

The Guardian: Joy of print

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

The Guardian, a British newspaper, launched a campaign in the United Kingdom to increase its number of print subscriptions to sustain its finances.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Media allocation report

Data • WARC Data, December 2020

Using its database of effective advertising campaigns, WARC analysed over 1,400 case studies that contained budget and media allocation information.
What's working in data-driven marketing

Article • WARC Category Intelligence, March 2021

Global strategies, campaign updates and trends in data-driven marketing.
What we know about out-of-home effectiveness

Article • WARC Best Practice, October 2020

This article examines key insights and reading on OOH effectiveness, a medium now in the thrall of digitisation, with the added capabilities of greater measurement and interaction.
What we know about out of home audiences

Article • WARC Best Practice, October 2020

This article provides guidance and reading on what is possibly the oldest and most recognisable advertising medium, how it is adapting to the digital present and taking on the complexities and varieties of a continuously relevant medium.
What's working in OOH

Article • WARC Category Intelligence, November 2020

Global strategies, campaign updates and trends in OOH.