Advertising best practice, evidence and insights

The Danish Safety Technology Authority: New Year's again

Case Study • SABRE Awards, EMEA, Gold, 2021

The Danish Safety Technology Authority, a government agency, encouraged people to stay safe while enjoying fireworks on New Year's Eve in Denmark.

Terre Des Femmes - Menschenrechte für die Frau: #UnhateWomen

Case Study • SABRE Awards, EMEA, Gold, 2021

Terre des Femmes, a women's rights organisation tackled misogynistic hate speech online in Germany with its video campaign #UnhateWomen.

Netflix: Blood & Water

Case Study • SABRE Awards, EMEA, Gold, 2021

Netflix, a streaming site, launched its second African series, Blood & Water during the COVID-19 lockdown with a purely digital campaign.

Samsung Electronics: Solve for Tomorrow

Case Study • SABRE Awards, EMEA, Gold, 2021

Samsung, a technology company, helped young people in Germany develop the skills needed to build sustainable 5G businesses with its Samsung Solve for Tomorrow programme.

BBK Foundation: The last older person to die in loneliness

Case Study • SABRE Awards, EMEA, Gold, 2021

BBK, a banking foundation, launched its campaign Invisible Loneliness in Spain to draw attention to loneliness among older people.

More than half of Twitch, Snapchat and TikTok users are aged 18-24

Data • Rob Clapp, WARC Data Points, July 2021

An overview of the share of social media users aged between 18 and 24 in the United States.

Influencer marketing: Consumer sentiment data

Article • WARC Exclusive, Spotlight India, June 2021

Analyses data from ongoing surveys of Indian consumers, provided by GWI.

Gen Z and e-commerce: Expectations in the post-COVID era

Article • Steven Moy, WARC Exclusive, June 2021

Social commerce and ethical innovation will be major priorities for brands looking to connect with Gen Z shoppers in the post-COVID world.

YouTube and Hulu have most active users and highest consumption

Data • Rob Clapp, WARC Data Points, June 2021

An overview of reach, frequency of visits and consumption of video streaming platforms (Amazon Prime Video, Disney+, Hulu, Netflix and YouTube) in the United States.

ORINIGIRI: Beyond a product

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

ORINIGIRI, an artistic form of eating, was used at the centre of a campaign to help the people of Japan return to towns that had lost customers due to the COVID-19 pandemic through a shopping street project.

Hindustan Unilever Limited: The Shower

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Hindustan Unilever, a consumer goods company, nudged a nation of 1.3 billion, to become socially responsible towards water.

Pescanova: Bigotes

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Pescanova, a fishing company, taught consumers in Spain how to recognise the freshest prawns with a campaign that centred on former footballer Vicente del Bosque�s iconic moustache.

Spark: Kupu

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Spark, a telecommunications brand, encouraged more Kiwis to learn the native language of Māori across New Zealand by using contextually-targeted translations to reach its audience.

Guinness: Clear

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Guinness, a beer brand, launched a responsible drinking campaign which encouraged people to drink tap water to moderate their alcohol intake during the Six Nations rugby championships in Great Britain and Ireland.

58% of TikTok users delay brand engagement so as to not interrupt content browsing

Data • Rob Clapp, WARC Data Points, June 2021

An overview of engagement with social media advertising in Southeast Asia.

Lipton: Stay At Home

Case Study • MMA Smarties, Silver, MENA, 2020

Lipton, a tea brand, launched its Stay at Home YouTube campaign in Egypt to drive messaging around the impact of social distancing in society and highlighted the health benefits of green tea.

Rexona: Move More Stay Home

Case Study • MMA Smarties, Silver, MENA, 2020

Rexona, a deodorant brand, encouraged people to stay active during the COVID-19 lockdown and raised awareness around brand purpose in Egypt with its Move More Stay Home campaign.

Tochka Bank: All at once

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Tochka, a national Russian bank for entrepreneurs, created a music video to promote its services in Russia.

Ping Identity: Chief identity champion

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Ping Identity, a security company, increased its footprint in the technology and cybersecurity market in the United States.

VÚB Bank: Savings Therapy

Case Study • WARC Awards for Effectiveness, Shortlisted, Brand Purpose, 2021

Banking brand VUB Bank got customers in Slovakia to start saving through a humorous multichannel campaign that treated saving money as a worthwhile addiction.

Sudocrem: From Sudocrem to Super-crem

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Irish antiseptic cream Sudocrem identified a key category motivator in a TV and digital campaign to reverse declining UK sales in a declining category.

Ski-Doo: Escape Mountain

Case Study • WARC Awards for Effectiveness, Shortlisted, Customer Experience, 2021

Snowmobile brand, Ski-Doo, created a 45-minute documentary to build hype among winter sports enthusiasts and grow sales in USA and Canada.

PKBI (Indonesian Family Planning Association): Stop child marriage

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Non-government organisation, PKBI, achieved a government ban on child marriage with its Stop Child Marriage film in Indonesia.

State: Tally

Case Study • WARC Awards for Effectiveness, Shortlisted, Customer Experience, 2021

State, the insurer, reversed declining customer numbers by targeting a previously untapped audience of the uninsured in New Zealand.

Gillette: Second shave

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Gillette capitalised on a sensitive moment between father and son to boost penetration and increase sales of its Skinguard safety razor in Thailand.

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