Article
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WARC Best Practice, July 2020
Explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.
Article
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Julian Saunders, WARC Best Practice, July 2016
This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.
News
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23/09/2020
Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content and to collaborate with a view to monitoring industry efforts to improve.
Opinion
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Rob Clapp, September 2020
This month: what this year’s festive holiday season holds, the state of TikTok as its ban approaches and how YouTube is moving to the TV screen.
Article
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OMG Omnicom MediaGroup, Research on WARC, July 2020
Insights into evolving media consumption habits, content formats, and media platforms and brands that are seeing increased adoption in India during the COVID-19 outbreak.
Case Study
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SABRE Awards, In2 EMEA, Best Use of Video Networks, Gold, 2020
Samsung, an electronics brand, launched its Galaxy S9+ model into space in Romania to capture the attention of millennials.
Article
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Kunal Sinha, WARC Exclusive, July 2020
How are brands changing the way they communicate with consumers? A look at how major media channels have been used during COVID-19 lockdowns across Asia.
Case Study
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Ahmad Abu Zannad, WARC Prize for MENA Strategy, Entrant, 2020
Fast-food giant McDonald's launched a multichannel campaign based on the superiority of its French fries to drive restaurant 'meal' sales in the GCC.
Case Study
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Ahmad Abu Zannad, WARC Prize for MENA Strategy, Entrant, 2020
Fast-food giant McDonald's used TV, OOH and digital display to build trust and improve brand metrics among customers in the GCC region.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Entrant, 2020
Laundry detergent brand OMO Sensitive adopted a multi-channel approach in Saudi Arabia and the UAE to win share and boost take-up among new mothers.
Case Study
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Tahaab Rais, Mario Morby, Prabhakar Iyer, WARC Prize for MENA Strategy, Entrant, 2020
Abu Dhabi resort attraction Yas Island created a multi-channel character-based campaign to improve visitation levels and increase revenues.
Case Study
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SABRE Awards, Diamond, EMEA, 2020
The Abu Dhabi National Oil Company (ADNOC), embarked on a full-scale business transformation journey in 2017 to ensure it thrives in the fast-evolving energy landscape in Abu Dhabi.
Case Study
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SABRE Awards, Gold, EMEA, 2020
The GULAG History Museum, a museum in Russia, increased visitors by creating a graphic novel that told the true recollections of the Gulag victims.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Airbnb, an online marketplace for homestays, gave the public a chance to win a sleepover at the Louvre to engage new audiences in France.
Case Study
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SABRE Awards, Diamond, EMEA, 2020
WaterWipes, a baby wipes brand, increased market share globally by creating a documentary-style video that showed the real and honest life of being a parent.
News
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22/06/2020
YouTube unveiled a new direct response ad format last week that it claims will make ads on YouTube more “shoppable” by adding browsable product images that link from the video directly to a brand’s own product page.
Article
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Mindshare, Vidooly, Research on WARC, June 2020
With the world’s biggest democracy under lockdown, Indians are trying to adopt new lifestyles by staying indoors and cultivating new habits.
Case Study
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Design Business Association, Design Effectiveness Awards, Bronze, 2020
Marks & Spencer, a supermarket chain, launched its range of plant-based food, Plant Kitchen, in the UK with blue themed packaging that celebrates the power of plants.
Case Study
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SABRE Awards, Gold, Africa, 2020
Cartoon Network, a cable channel, launched a new season of the most popular soccer animation series in South Africa and partnered with Supersport United Soccer Schools to promote soccer among children.
Case Study
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SABRE Awards, Gold, North America, 2020
3M, a global science, technology and manufacturing leader, launched a CEO interview, scientists toolkit and online video series to promote its second State of Science Index report in the US.
Case Study
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SABRE Awards, Diamond, North America, 2020
Gillette, a shaving brand, created a YouTube film in the US to turn its classic tagline into a thought-provoking question surrounding masculinity.
Case Study
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SABRE Awards, Gold, North America, 2020
Hilton, a hotel chain, increased awareness in the US by creating a limited video series that takes people on a tour of the legendary Hilton room that John Lennon and Yoko Ono spent their honeymoon in.
Case Study
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SABRE Awards, Gold, North America, 2020
Barbie, a toy brand produced by Mattel, celebrated its 60th anniversary in the US by creating one-of-a-kind dolls modelled on various female role models and raising funds for organisations aimed at leveling the playing field for women.
Case Study
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SABRE Awards, Gold, North America, 2020
Pampers, a nappy brand, partnered with influencers and celebrity partner John Legend to promote the need for more changing tables in men's toilets in the US and Canada as part of its mission to celebrate hands-on dads.
Case Study
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AME Awards, Bronze, 2020
The Danish Cancer Society and TrygFonden, the Danish health and safety non-profit organisation, encouraged Danes to use sun protection on their children by making an appeal to destination countries.
