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PayPal: How our data-fuelled imagination made it a Christmas to remember

Case Study • DMA (UK), Gold, 2021

PayPal, a financial technology brand, positioned itself as the ultimate means to refresh old Christmas traditions and create new ones in the UK, US and Germany.

Sohonet: Realise Your Vision

Case Study • DMA (UK), Bronze, 2021

Sohonet, a community-of-interest network, increased sales and demand in the UK by launching a hero video and industry interviews with filmmakers.

Salesforce: Developers YouTube Trust Campaign

Case Study • DMA (UK), Bronze, 2021

Salesforce, a software company, increased brand trust among its consumers by launching a paid media campaign on YouTube and purpose-built short-form video content.

OCBC Nisp: #Save20 director mix

Case Study • MMA Smarties, Indonesia, Bronze, 2021

OCBC, the financial services company, aimed to deliver both OCBC brand value and convert young people to use Nyala in Indonesia.

Wardah: Heart to heart

Case Study • MMA Smarties, Indonesia, Silver, 2021

Wardah, the cosmetics brand, wanted to own the Ramadan moment to strengthen its position as pioneer of Halal cosmetics in Indonesia.

Redoxon: Be new normal ready – #CesBeforeCus

Case Study • MMA Smarties, Indonesia, Silver, 2021

Redoxon, the vitamin brand, reinforced itself as the most trusted brand offering the most effective immunity protection in Indonesia.

S-26 Procal GOLD: The science behind exceptional #DariBelajarJadiHebat

Case Study • MMA Smarties, Indonesia, Bronze, 2021

S-26 Procal Gold, the growing up milk brand, aimed to reinforce its position as the advocate of exceptional learning and become mums' reliable partner in Indonesia.

Kopi Negeri: Filosofi Kopi Negeri

Case Study • MMA Smarties, Indonesia, Silver, 2021

Wall's, the ice cream brand, launched a new ice cream in Indonesia.

Rejoice: Jeju rose "Mendadak K-Drama"

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Rejoice, the shampoo brand, saw an opportunity to launch affordable Korean-inspired shampoo in Indonesia.

Pantene: Sound of Rambut Maksimal

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Pantene, the hair care product brand, launched new packaging on its product in Indonesia.

Paddle Pop: Let children play

Case Study • MMA Smarties, Indonesia, Silver, 2021

Paddle Pop, the ice cream brand, attempted to build more meaningful connection with its audience in Indonesia.

Pocari Sweat: Get well soon

Case Study • MMA Smarties, Indonesia, Gold, 2021

Pocari Sweat, the sports drink brand, aimed to cover the wider issue of fevers during the COVID-19 pandemic and educate audiences with the main functionality of its product in Indonesia.

Redoxon: Turn your guilty pleasure into healthy pleasure

Case Study • MMA Smarties, APAC, Gold, 2021

Redoxon, a vitamin supplement brand, launched a campaign in Vietnam to grow sales and maintain its position as the market leader.

The Coffee House: The mysterious adventure to save the moon

Case Study • MMA Smarties, APAC, Gold, 2021

The Coffee House, a café chain, launched a campaign in Vietnam for the Mid-Autumn Festival.

L'Oréal Paris: Chính Nữ campaign

Case Study • MMA Smarties, APAC, Gold, 2021

L'Oréal Paris Vietnam, a beauty brand, launched a campaign in Vietnam to change perceptions of women and increase awareness and relevancy.

GrabAds x McDonald's Indonesia

Case Study • MMA Smarties, APAC, Silver, 2021

McDonald's, a fast food brand, launched a campaign in Indonesia to promote its Mini Cuts Spicy Chicken and stand out from competition.

Moose Toys and AdColony: Spin the wheel of success for Collins Key

Case Study • MMA Smarties, Silver, North America, 2021

Moose Toys, a toy company, used dynamic end card technology to promote its new Collins Key products.

BMO Financial Group: Eclipse VISA infinite card launch – flipping the script for millennials

Case Study • MMA Smarties, Silver, North America, 2021

BMO Financial Group, a banking brand, engaged millennials by partnering with the winner of Ru Paul's Drag Race in Canada.

Dole: Quaran-tensions & normal-ish

Case Study • MMA Smarties, Silver, North America, 2021

Dole Sunshine, a packaged fruits and vegetables brand, promoted its fruit bowls with ads that humorously portrayed the tensions experienced by many families during the COVID-19 lockdowns.

Global Ad Trends: 2022 – Where is the money going?

Data • James McDonald and Rob Clapp, WARC Data, December 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts for 2022/23. Key findings include:

Munchee: Disappearing influencers

Case Study • Gimhani Alahakoon, Vino De Silva, Shalendra Mendis, WARC Media Awards, Bronze, Effective Use of Tech, 2021

Biscuit brand Munchee 'unpublished' some of the country's biggest online influencers to highlight the importance of imagination to children in Sri Lanka.

What drives consumers to engage with influencers? Segmenting consumer response to influencers: Insights for managing social-media relationships

Research Paper • Justine Rapp Farrell, Colin Campbell, and Sean Sand, Journal of Advertising Research, Digital First, November 2021

Recent years have seen a significant increase in influencer advertising, a strategy applied to drive brand awareness and purchase by leveraging everyday opinion leaders on social media.

General Motors: Certified story time

Case Study • AME Awards, Silver, 2021

General Motors, a car manufacturing company, reassured consumers of the benefits of buying a pre-owned car with a humorous campaign that put the focus on the consumer.

Head & Shoulders: Say it proud!

Case Study • AME Awards, Silver, 2021

Head & Shoulders, a hair care brand, launched a humorous campaign in Indonesia which focused on common mispronunciations of the brand’s name.

UAE Government Media Office: Double moon

Case Study • AME Awards, Regional Platinum – Middle East & Africa, Gold, 2021

UAE Government Media Office, a government entity, created excitement in the UAE about the probe the country had sent to Mars.

The Marketer’s Toolkit 2022: Global Trends Report

Article • WARC Exclusive, November 2021

The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.
The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
The WARC Guide to shoppable media

Article • WARC Best Practice, March 2021

A summary of new thinking and best practice on shoppable media.
Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
What we know about marketing on TikTok

Article • WARC Best Practice, January 2022

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.