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Data • Rob Clapp, WARC Data Points, April 2021
Data • Rob Clapp, WARC Data Points, March 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Article • WARC Best Practice, March 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Case Study • SABRE Awards, IN2, North America, Best Use of Social Networks, 2021
Opinion • Will McMahon, February 2021
Data • Rob Clapp, WARC Data Points, February 2021
News • 04 February 2021
Data • Rob Clapp, WARC Data Points, February 2021
Case Study • MMA Smarties, Bronze, Indonesia, 2020
Data • Rob Clapp, WARC Data Points, January 2021
Case Study • MMA Smarties, Bronze, Indonesia, 2020
Case Study • MMA Smarties, Gold, Indonesia, 2020
Case Study • MMA Smarties, Bronze, Indonesia, 2020
Data • Rob Clapp, WARC Data Points, January 2021
Data • Rob Clapp, WARC Data Points, January 2021
Case Study • MMA Smarties, Gold, Indonesia, 2020
Case Study • DMA (UK), Silver, 2020
Case Study • DMA (UK), Gold, 2020
Case Study • WARC Cases, 2019
Article • Mike Follett, WARC Exclusive, January 2021
Case Study • WARC Cases, 2020
News • 07 January 2021
Case Study • MMA Smarties, Gold, Vietnam, 2020
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Article • WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead. -
Article • WARC Best Practice, August 2020
A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide. -
Article • WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide. -
Data • James McDonald, Rob Clapp, WARC Data, November 2020
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include: -
Article • WARC Best Practice, October 2020
Explores the current thinking and writing on the effectiveness of online video, and the different ways in which they can be effective: emotional or informative, long or short. -
Data • James McDonald, Rob Clapp, WARC Data, July 2020
This report summarises the latest research from WARC's Data platform, with a focus on the application of advertising in mobile gaming, streaming and e-sports. Key findings include: