Explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.
TikTok, the video-sharing app popular among young users, has teamed up with adtech platform The Trade Desk to offer its premium inventory to advertisers across Asia-Pacific, with PepsiCo’s Lays brand an early user.
MikMak, a video e-commerce platform that lets consumers shop directly from social media, is launching a new analytics dashboard that is said to be able to track whether digital ads and influencer content really drive sales.
An ultra-short advertisement of as little as two seconds is able to convey brand, product and message more effectively than the first few seconds of a regular 30-second online spot, according to new research.
The growing popularity of platforms like TikTok highlights the need for marketers to master the short-form video format – a task which necessitates balancing the higher completion rates they can achieve with the lower emotional engagement that such ...
Even as Bytedance is reported to be building a games division capable of challenging in a market led by Tencent, the WeChat owner is itself preparing to take on the TikTok owner’s dominance of short-form video.
Mobile streaming platform Quibi has already sold out 12 months of ad inventory before its April launch and PepsiCo is among those companies anticipating that appearing on the new platform can help its brands augment their cultural cachet – and ...
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works.
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