Explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.
Flipkart, the Walmart-owned e-commerce platform, has launched Flipkart Video Originals, two months after it introduced a free video streaming service to draw new users from small towns and cities in India.
As Democratic candidates battle it out in the primaries ahead of the 2020 presidential election that is expected to see a record amount spent on political advertising, a recent study has revealed how to reach crucial “GenZennial” voters.
Video-streaming has brought many benefits, not least choice and the growing amount of original content, but piracy remains a major problem, which is why a group of telcos and other industry players have joined forces to tackle the issue.
Facebook is known for its strategy of spotting a competitor and copying the best parts; with Lasso, it has cloned the popular ByteDance app TikTok and, following some leaked audio, there are now a few hints as to what it involves.
A consortium of Australian publishers has launched a programmatic ‘Editorial Video Marketplace’, intended to “simplify buyers’ access to this professionally produced premium content with extensive daytime audience reach and scale”.
Facebook has secured a four-year deal with the International Cricket Council (ICC), the sport’s global governing body, to become the exclusive digital content rights partner for ICC global events in the Indian sub-continent until 2023.
Video planning is changing, and this month's edition of Admap evaluates the landscape. WARC's Senior Editor - Media, Alex Brownsell, explains what strategists need to know about video in an ever more digital world.
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works.