News
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05 August 2020
Livestreaming in China is growing fast and has a fundamental impact on a brand’s market share, according to data analytics business Yimian.
News
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04 August 2020
The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in an eight-week period, prompting a rethink of all the marketing fundamentals; a new WARC report looks at the changes taking place and what they mean ...
Article
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WARC Best Practice, August 2020
A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
News
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22 July 2020
Big bets on livestreaming talent make the young medium a key avenue for future growth for giants like Alibaba and Amazon.
Article
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Geoffrey Precourt, Event Reports, ANA Digital and Social Media Conference, July 2020
Mustang, the auto marque owned by Ford, was launching a new electric SUV, called the Mach-E, which marked a significant departure from the brand’s typical vehicles, and a major innovation in its own right.
Article
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Alex Zhang, WARC Best Practice, July 2020
Brands are now looking to transform the way they reach customers, but not all transformation is always good - here are three steps to adjust to the post-COVID e-commerce world.
News
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08 July 2020
The growth of livestreaming in China is entering a third phase, with a range of traditional sectors adopting it as an effective marketing channel, a new report says.
Opinion
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Nora Henriksson, July 2020
Sporting events are just starting to come back in some parts of the world – but in most places, crowds aren’t.
News
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03 July 2020
New figures show that the Amazon-owned streaming service, Twitch, saw a massive increase in hours watched on its platform in Q2, cementing its place as the dominant video game streaming service.
News
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25 June 2020
Amazon Prime Video is reported to be “actively pursuing” deals to license live and linear programming, in a move that could set the service apart from its SVOD rivals.
Article
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Alex Duncan, Kawo, Research on WARC, June 2020
It can be hard to get one's head around the complexity, depth and breadth of China’s social media landscape, with many in the West unfamiliar with sites beyond the omnipotent all-in-one super app, WeChat.
Opinion
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Lucy Aitken, June 2020
Lucy Aitken, Managing Editor – Case studies at WARC, speaks to Nike and Mindshare China about how they helped people move during the COVID-19 quarantine, at a time when their usual exercise routines were completely disrupted.
News
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24 June 2020
Marketers seeking to thrive in the e-commerce arena should get back to basics, consider online retail platforms as media destinations, and ensure they do not place too much emphasis on performance marketing.
Article
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Rong Zhang, Edison Wang, Tina Luo, Leo Huang (@Yimian), WARC Trends
Livestreaming is an e-commerce format that has been developing rapidly since the beginning of the year, accelerated by store closures and consumers spending more time at home in Q1 of this year.
Article
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Stephen Whiteside, Event Reports, Lions Live, June 2020
Brands are ramping up their investment in e-commerce in the wake of the COVID-19 pandemic, but the pace of change can make it difficult to direct investment in the most impactful way.
News
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22 June 2020
Twitch is primarily known for video game streaming, but with the return of the English Premier League, the Amazon-owned service is opening up possibilities for shared viewing and the creation of community in new spaces.
News
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11 June 2020
Data-crunching by e-commerce giant JD.com offers new insight into lasting, post-COVID consumer trends following its huge 618 Grand Promotion – the biggest mid-year shopping festival in China – along with online shopping behaviours for the first ...
News
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09 June 2020
COVID-19 has forced Bose, the consumer electronics brand, to turn to addressable media and livestreaming as a way of maintaining consumer engagement in the light of changing behaviour – and it is developing new “muscle memory” as a result.
Article
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WARC Best Practice, June 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
News
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02 June 2020
As clubs in Europe’s many leagues look toward a return, titans like Real Madrid are adapting to the sport’s socially-distanced next step, making its own changes and observing where fans are leading.
Article
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Alex Brownsell, WARC COVID-19 Series, Future of Media webinar, May 2020
Bose is anticipating a permanent change to campaign creation and distribution as a result of the COVID-19 pandemic.
Article
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Low Lai Chow, WARC COVID-19 Series, CatchOn webinar, May 2020
There are opportunities to be had from the COVID-19 pandemic, and brands in China are now reaping the rewards from supporting consumers during the crisis and adapting rapidly to digital channels.
Article
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Sam Peña-Taylor, Event Reports, Sports Pro Media Digital Transformation Conference, May 2020
Real Madrid has, like many other football clubs, seen its on-field operations stopped and replaced with digital work – this piece explores what it did and where it plans to go.
Article
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Didrik Svendsen, WARC COVID-19 Series, May 2020
Advice on how to work with influencers to deliver consumer engagement both during and after the COVID-19 pandemic.
News
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20 May 2020
China’s retailers, big and small, focused on selling online out of necessity during the COVID-19 crisis – and livestreaming of content to sell goods proved a huge success.
