Article
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Brian Carruthers, Event Reports, DMEXCO, September 2019
Looks at how online gaming platform Twitch is developing and why advertisers might want to consider adding it to their media mix.
Article
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WARC Best Practice, September 2019
This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.
Article
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Euromonitor Strategy Briefings, August 2019
E-sports will benefit from the continuing growth of mobile gaming, as well as the increased penetration of mobile devices at an earlier age.
Article
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WARC Best Practice, August 2019
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
News
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07 August 2019
The development of e-sports has been earmarked as a “city-level strategy” in Shanghai, according to Yu Xiufeng, director of Shanghai’s culture and tourism administration, speaking at ChinaJoy, Asia’s largest gaming and ...
Article
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Research on WARC, July 2019
A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion.
News
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10 June 2019
Lazada, the Southeast Asian e-commerce platform owned by Alibaba of China, aims to build on the success of its daily in-app live streaming activities in Malaysia, the Philippines and Thailand and roll out the tech to other markets in the region.
News
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15 May 2019
Live-commerce platforms in China, Taiwan and Hong Kong are racking up audiences in the hundreds of millions and are preparing to expand into new Asian markets.
News
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14 May 2019
Hotstar, India’s Disney-owned streaming service, has set a global record for the number of viewers tuning into a live event.
Opinion
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Anna Hamill, April 2019
When a gunman killed 50 Muslim worshippers and seriously injured dozens more in the peaceful city of Christchurch, New Zealand, shock reverberated around the world that such an act could happen in a country best known for its spectacular landscapes and friendly people.
Article
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Nisa Bayindir and Duncan Kavanagh, Research on WARC, March 2019
Gaming entertainment has come a long way, but evolving trends, such as mobile gaming, spectator gaming and cloud gaming have brought big changes to the industry.
News
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11 March 2019
There are just 12 days to go before this season’s Indian Premier League (IPL) begins and Star India, the official broadcaster of the tournament, has revealed that it will offer targeted ads to cricket fans for the first time.
Article
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IAB, December, 2018
There are many opportunities and challenges for marketers and brands to reach and engage consumers in a rapidly evolving video ecosystem.
Research Paper
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IAB, June, 2018
Provides brand marketers and publishers with a global benchmark and insights into the value of live streaming to engage with global audiences.
Article
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David Tiltman and Sophie Harding, WARC Webinars, February 2019
Sophie Harding, trends and Insights Director at Mindshare, and David Tiltman, VP content at WARC, discover the key challenges facing marketers in 2019, derived from the Marketer's Toolkit.
Article
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Geoffrey Precourt, Event Reports, Advertising Week, October 2018
Hasbro, the toy manufacturer, has taken a test-and-learn approach to influencer marketing as it seeks to navigate this complex but dynamic space.
News
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01 November 2018
Sports rights are no longer the preserve of TV broadcasters, as new players tap into this market as a way of attracting and engaging consumers, but some are finding the process more straightforward than others.
Article
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Matthew Carlton, Event Reports, Leaders Sport Business Summit, October 2018
Social media platforms are expected to become major players in sports consumption as they connect fans in new ways and build communities.
Article
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Brian Carruthers, Event Reports, dmexco, September 2018
Video has gone far beyond an online ad or a TVC, with a multitude of competing platforms, each with their own styles and strengths, understanding how to best use video assets is crucial.
Article
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Stephen Whiteside, Event Reports, SBJ Game Changers Conference, September 2018
The National Hockey League (NHL), the sports league, is exploring various digital strategies as it seeks to engage fans in new ways.
News
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25 September 2018
Brands seeking to enter the eSports space can draw on thinking from more traditional sports sponsorships as a useful guide to elements of their strategy.
Article
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Stephen Whiteside, Event Reports, XLIVE Esports Summit, August 2018
Marketers looking to explore the world of e-sports can draw on their experience in traditional sports as they seek to make sense of this burgeoning industry.
News
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31 August 2018
LONDON: Amazon, the global retail and now media giant, has suspended the review function of its maiden US Open coverage, after the overwhelming majority of reviews were one-star complaints.
News
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31 August 2018
SYDNEY: Online content properties in Australia will be subject to the same rules on gambling advertising as traditional broadcasters from the end of September 2018, under new regulation.
Article
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Stephen Whiteside, Event Reports, XLIVE Esports Summit, August 2018
The National Football League (NFL) is using eSports as a means to reach multiple audiences thanks to a partnership with Electronic Arts, the gaming company.
