Online video
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Opinion • Anna Shin, April 2021
Data • Rob Clapp, WARC Data Points, April 2021
Data • Cinzia Petio, WARC Data Points, April 2021
Article • Low Lai Chow, Event Reports, Spikes Asia X Campaign, February 2021
Article • Michael Chadwick, WARC Exclusive, March 2021
Article • WARC Webinars, March 2021
Article • Jo Bowman, Event Reports, ANA Influencer Marketing & Activation Conference, December 2020
Article • Yulia Livne, WARC Exclusive, March 2021
Article • Patrick Deloy and Nathan Petralia, WARC Exclusive, March 2021
Article • Jin Kim, WARC Exclusive, March 2021
Article • Maria Bain, WARC Exclusive, March 2021
Article • Kaho Yamada, WARC Exclusive, March 2021
Opinion • Nate Shurilla, March 2021
Article • WARC Best Practice, March 2021
Opinion • Gon Woo Yang, February 2021
Opinion • Gabey Goh, February 2021
Article • Joel Davis, WARC Exclusive, February 2021
Opinion • Rob Clapp, February 2021
Article • Eugene Ng, WARC Exclusive, February 2021
Article • Jenny Chan, WARC Exclusive, February 2021
Article • Low Lai Chow, Event Reports, Shopee Brands Summit, January 2021
Data • Rob Clapp, WARC Data Points, February 2021
Opinion • Pablo Gomez, February 2021
News • 02 February 2021
Article • Mette Breith , WARC Exclusive, Spotlight Australia, January 2021
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Article • WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead. -
Article • WARC Best Practice, August 2020
A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide. -
Article • WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide. -
Data • James McDonald, Rob Clapp, WARC Data, November 2020
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include: -
Article • WARC Best Practice, October 2020
Explores the current thinking and writing on the effectiveness of online video, and the different ways in which they can be effective: emotional or informative, long or short. -
Data • James McDonald, Rob Clapp, WARC Data, July 2020
This report summarises the latest research from WARC's Data platform, with a focus on the application of advertising in mobile gaming, streaming and e-sports. Key findings include: