Article
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Oliver Botti, WARC Exclusive, November, 2020
This article explores the new technology enabling more interactive and immersive sports content experiences.
Opinion
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Isaac Hopkins, November 2020
Livestreams offer a way for brands to stay relevant and discoverable in a retail world that’s increasingly online-first, writes GWI’s Isaac Hopkins.
Article
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WARC Best Practice, November 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Article
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Nick Callaghan, WARC Exclusive, November 2020
A new report by Facebook identifies five trends re-shaping the entertainment industry.
Opinion
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Tony Ren, November 2020
Livestreaming is an e-commerce format and marketing and sales method . It integrates live product demonstrations, live Q&As, time-limited pricing promotions, live negotiations, and instant ordering through online streaming services hosted either by an influencer studio, or online store.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Article
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WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Article
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Biprorshee Das, Event Reports, WPP Commerce: Lessons to succeed in APAC, August 2020
Experts from WPP detail how to achieve e-commerce success in the APAC region in a WPP webinar.
Opinion
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Mark Melling, October 2020
Digital fan experiences like the NFL’s ‘Watch Together’ synchronised livestream are reinventing the way in which consumers enjoy live sports content.
Article
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Sam Peña-Taylor, Event Reports, Lions Live, October 2020
The CMO of US apparel company Levi Strauss explores lessons from the pandemic and where the brand goes next.
Data
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WARC Data, October 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across Indonesia on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
News
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22 October 2020
As China’s economy continues to rebound in the third quarter, the spending habits and preferences of millennial and Gen Z consumers are crucial to the future wellbeing of the country’s consumer market, according to a recent study.
Opinion
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Gabey Goh, October 2020
E-commerce platform Shopee found itself playing an increasingly central role in consumers’ lives thanks to COVID-19 and lockdown measures. Regional Head of Marketing, Agatha Soh, speaks to WARC’s Gabey Goh for WARC Marketer's Toolkit 2021 about staying relevant to users and what the future holds for live streaming and e-commerce in Southeast Asia.
News
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14 October 2020
The lines between e-commerce and content platforms in China are starting to blur and Taobao, the country’s pre-eminent e-commerce platform, sees short videos playing an essential role in driving traffic and strengthening user stickiness; it’s a devel
News
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12 October 2020
Livestream shopping has taken China by storm and its growth shows no signs of slowing.
Article
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Joey Liu, WARC Trends, October 2020
South China Morning Post’s Joey Liu offers an overview of the key macro-trends driving China’s internet economy.
News
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07 October 2020
Growing digital usage, greater adoption of social shopping technologies and a global pandemic has accelerated social commerce in Southeast Asia, according to a new study by AI-based tech solutions provider iKala.
News
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01 October 2020
It is estimated that 73.
Article
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WARC Best Practice, September 2020
This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.
News
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27 September 2020
The hard-hit travel sector has started exploring digital tourism experiences but marketers doing so need to consider the mindset or reason for travel rather than traveller types or specific audiences.
Article
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WARC Category Intelligence, September 2020
Global strategies, campaign updates and trends in the alcoholic drinks category.
Article
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Lawrence Dodds, WARC Exclusive, September 2020
Advertisers ought to take a structured approach to the growing shoppable media opportunity.
Article
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WARC Category Intelligence, September 2020
Global strategies, campaign updates and trends in influencer marketing.
News
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16 September 2020
Livestreaming is entrenched across Asia, driving sales in Southeast Asia’s recent 9.
News
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15 September 2020
Anheuser-Busch InBev, the brewer, has enjoyed success with a livestreaming program that built connections with consumers during COVID-19.
