Article
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WARC Category Intelligence, February 2019
Global strategies, campaign updates and trends in online display.
Article
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Jaime Enrico Singson, WARC Best Practice, May 2017
This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.
Article
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Jaime Enrico Singson and Mike McNulty, WARC Best Practice, May 2017
This article explores the notion of what rich media is as well as delving into its formats, channels, providers and the challenges facing it.
Case Study
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Data and Marketing Association, Bronze, 2019
TV Licensing, the official TV licensing website for the UK, used the TV programme Love Island to convince young consumers in the UK that they need a TV license.
Case Study
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Data and Marketing Association, Gold, 2019
Yorkshire Water, a water and waste service, encouraged people across the UK to save water by launching a tool that sent targeted messaging to areas with low supplies of water.
Case Study
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Data and Marketing Association, Gold, 2019
Which?, an impartial product reviews website, was able to encourage a younger generation in the UK to pay for something they thought they could get for free.
Case Study
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Data and Marketing Association, Gold, 2019
Twitter, a social media platform, increased conversions in the UK by creating Magpie, a custom campaign management tool that helped marketers serve targeted ads.
Case Study
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Data and Marketing Association, Gold, 2019
The Guardian, a newspaper brand, increased its print subscriptions in the UK by creating a series of out-of-home posters and tube panels that made a nod to digital detoxing.
Case Study
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Bini Yoheswaran, Simon Foster, WARC Media Awards, Silver and Attribution Special Award, Best Use of Data, 2019
Telco TalkTalk built a data-led model to increase efficiency of its marketing spend, drive uptake of subscriptions and increase the value of existing customers.
News
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14 November 2019
US advertisers are spending more on online display formats than television for the first time this year, according to a new analysis by WARC Data.
Case Study
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MMA Smarties, Bronze, APAC, 2019
Skincare brand Neutrogena used programmatically delivered content across mobile and digital channels to boost consideration and sales among young women in the Asia-Pacific region.
Case Study
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MMA Smarties, Finalist, North America, 2019
Online discount brokerage TD Ameritrade used IBM Watson AI-powered advertising to target consumers in the US and drive awareness of its long-term investment plans.
Case Study
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MMA Smarties, Gold, North America, 2019
Homelessness charity Samaritan created a mobile-friendly, cross-device digital campaign in the US to raise awareness of its work and encourage app downloads.
Case Study
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MMA Smarties, Silver, North America, 2019
Animal welfare group the Shelter Pet Project used digital advertising based on relationship targeting to raise awareness and promote the adoption of pets from animal shelters across the US.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Performance Native, a native advertising platform, developed technology that enables Turkish advertising campaigns to be published as native advertising within a website/mobile layout, free from banner blindness and brand safety issues.
Case Study
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MMA Smarties, Silver, Indonesia, 2019
Infant shampoo brand Zwitsal created an augmented reality gamification strategy to drive children to play outside to showcase its sun protection capabilities in Indonesia.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Brahma, a beer brand, developed a geolocation-led banner that took Argentinian users directly to the check-out basket of its newly partnered, on-demand app, Rappi, successfully increasing sales.
News
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16 September 2019
Australians spend more time viewing mobile web display ads than consumers in any other major global market, according to a new report that also notes the risk to brands from advertising online in Australia is one of the lowest in the world.
Case Study
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Su Ling Chan, Vivien Loh, Kylie Chong, WARC Prize for Asian Strategy, Shortlisted, 2019
Make-up brand Maybelline used a multi-channel campaign to embrace the diversity of Malaysian skin colours and grow market share in the country's liquid foundation category.
Article
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WARC Best Practice, August 2019
Provides guidance, best practice, and reading on viewability - a pressing issue in digital advertising, as agencies are demanding 100% viewability with new verification techniques; improvements can drive a significant ROI improvement.
Case Study
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MIXX Awards, Gold, Virtual Reality, 2019
Vodafone, a telecommunications brand, partnered with Turkish newspaper Hurriyet to create a red button on its website which highlighted the phrases or sentences used in the media that are strengthening negative gender stereotypes.
Case Study
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Anish Dasgupta, WARC Prize for MENA Strategy, Entrant, 2019
Life insurance provider Zurich executed a targeted campaign to highlight the importance of proper breast self-examination to women in the UAE.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Hornbach Baumarkt, a DIY store, reached a new target audience in Germany with precised media placements in relevant print and digital publications which increased its brand preference score by 16%.
News
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28 May 2019
The tipping point is coming: internet ad formats are set to account for over half of all media spend worldwide by next year if the current trajectory is maintained, WARC’s Global Ad Trends report reveals.
Research Paper
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Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, and Jesper Clement, Journal of Advertising Research, Digital First, April 2019
Marketers can choose among various media to convey advertising, ranging from printed advertising on paper to websites through the Internet and mobile through smartphones and tablets.
