Article
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WARC Category Intelligence, February 2019
Global strategies, campaign updates and trends in online display.
Article
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Jaime Enrico Singson and Mike McNulty, WARC Best Practice, May 2017
This article explores the notion of what rich media is as well as delving into its formats, channels, providers and the challenges facing it.
Article
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Jaime Enrico Singson, WARC Best Practice, May 2017
This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.
Article
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WARC Best Practice, August 2019
Provides guidance, best practice, and reading on viewability - a pressing issue in digital advertising, as agencies are demanding 100% viewability with new verification techniques; improvements can drive a significant ROI improvement.
Case Study
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MIXX Awards, Gold, Virtual Reality, 2019
Vodafone, a telecommunications brand, partnered with Turkish newspaper Hurriyet to create a red button on its website which highlighted the phrases or sentences used in the media that are strengthening negative gender stereotypes.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Hornbach Baumarkt, a DIY store, reached a new target audience in Germany with precised media placements in relevant print and digital publications which increased its brand preference score by 16%.
News
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28 May 2019
The tipping point is coming: internet ad formats are set to account for over half of all media spend worldwide by next year if the current trajectory is maintained, WARC’s Global Ad Trends report reveals.
Research Paper
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Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, and Jesper Clement, Journal of Advertising Research, Digital First, April 2019
Marketers can choose among various media to convey advertising, ranging from printed advertising on paper to websites through the Internet and mobile through smartphones and tablets.
Article
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Josef Hrebik and Brent Chaters, WARC Webinars, April 2019
Provides results from a first-of-its-kind study conducted by Accenture and thinktv, which measures the effectiveness of media channel spending on driving sales in the Canadian market.
Case Study
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Chan Su Ling, Vivien Loh, Kylie Chong, WARC Awards, Shortlisted, Effective Social Strategy, 2019
Make-up brand Maybelline used a multi-channel campaign to embrace the diversity of Malaysian skin colours and grow market share in the country's liquid foundation category.
Opinion
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Tim Elkington, March 2019
CTR is a relic from the early days of digital advertising, says Tim Elkington, Chief Digital Officer, IAB UK.
News
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15 February 2019
With banner ad blindness at an all-time high, there is great potential for native ads to deliver a better experience for consumers and more effective results for advertisers – and Verizon is responding accordingly.
Article
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Alex Brownsell, Event Reports, The Big Bang, February 2019
Native ads offer an effective alternative to banner ads, which most consumers now routinely ignore if they aren’t actively blocking them.
Case Study
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Chanatda Khumrungruang, WARC Media Awards, Entrant, Effective Use of Tech, 2018
Pepsi built Thailand's first web-based augmented-reality football game topped off with great prizes that were very appealing to its young, target audience.
Case Study
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Data and Marketing Association, Bronze, 2018
Lacoste, a clothing company, used data to provide UK suspects, prospects and customers with a consistent omnichannel experience from acquisition to loyalty.
Case Study
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Data and Marketing Association, Bronze, 2018
E.ON, the energy supplier, turned confusing sales points into personalised benefits, and broke new ground with a totally un-utility approach to selling energy in the UK.
Case Study
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Data and Marketing Association, Bronze, 2018
NTT DATA, a system integration company, increased awareness in the UK with target online ads and a prominent OOH campaign.
Case Study
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Data and Marketing Association, Gold, 2018
The Economist, an English-language weekly magazine-format newspaper, identified the World Cup as a unique opportunity to place the brand at the heart of a major global event.
Case Study
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Svetlana Keffer, Daria Volodkina, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018
Private banking brand Alfa-Bank created an AI-driven campaign based around footballer Lionel Messi, to drive awareness of the brand during the FIFA World Cup 2018.
News
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02 November 2018
Print and online flyers have an equivalent impact on memory and purchase behaviour, meaning the best promotional vehicle can be selected using cost and reach criteria, a paper in the Journal of Advertising Research (JAR) has argued.
Article
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WARC Evidence, October 2018
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.
Case Study
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MMA Smarties, Finalist, Vietnam, 2018
Sting, a carbonated energy drink, leveraged the Asiad 2018 games to promote the brand across digital and social engagements with the Vietnam teams and athletes.
Case Study
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MMA Smarties, Bronze, Indonesia, 2018
Dove, a personal care brand by Unilever, launched a chatbot to answer women's hair care problems and better connect with its Indonesian audience.
Case Study
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MMA Smarties, Gold, Indonesia, 2018
Nokia, a multinational telco company, launched a VR-powered banner ad that allowed Indonesian millennials to interact with the Nokia smartphone online.
Case Study
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Jay Chiat Strategic Excellence Awards, Silver, Connection strategy, 2018
TD Ameritrade, an online brokerage firm, inserted itself into the cultural conversation around blockchain and cemented its credibility with the community of cryptocurrency traders in the US.
