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Female (and male) consumers spend more on brands that portray women accurately in ads

Article • Elana Morris, Event Reports, ANA Measurement and Accountability conference, December 2021

The bar for accurately portraying women in advertising is higher than ever, according to a study by the Association of National Advertisers’ (ANA) SeeHer initiative and research firm IRI.

Shorter travel trips to become more common in 2022

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of the average duration of holidays across seven countries.

What we know about marketing to the US Latinx audience

Article • WARC Best Practice, January 2022

Provides guidance on how brands can appeal to Latinx consumers in the USA.

Allegheny Health Network: Creating #LivingProof of its care quality credentials

Case Study • WARC Cases, January 2022

Allegheny Health Network (AHN), a healthcare provider in western Pennsylvania (WPA), increased its share of patients by proving its approach to individualised care through its extensive ad campaign.

China, South Korea, UK and Brazil lead e-commerce sales

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of e-commerce retail sales in key markets between 2019 and 2021.

PepsiCo Inc (Snacks)

Article • Euromonitor Advertiser Profiles, January 2022

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Lay's, Doritos and Quakers.

Influencer marketing in the pandemic era

Article • Jim Meadows, WARC Exclusive, January 2022

Brands are finding new roles for influencer marketing as a result of COVID-19.

Optimal frequency planning: Research, guidelines & recommendations

Article • ARF Knowledge at Hand, October 2021

Examines the existing research around the pursuit for optimal frequency planning.

Influencer marketing: Best practices, trends & Covid’s impact

Article • ARF Knowledge at Hand, October 2021

Discusses best practices for influencer marketing and looks in particular at the impact of the COVID-19 pandemic on it.

Cheerios: Moments of Good

Case Study • WARC Cases, 2019

Cheerios, a cereal brand, increased sales in Walmart by delighting customers with “Moments of Good” – in-store demos and surprises for shoppers.

2021 ANA Study on LGBTQ+ Marketing Inclusion

Article • ANA, Research on WARC, December 2021

Survey conducted by the Association of National Advertisers (ANA) of marketers, assessing portrayals of the LGBTQ+ community in advertising over the past twelve months.

Super premium beauty and personal care in the US

Article • Euromonitor Strategy Briefings, December 2021

A category analysis of premium beauty and personal care in the US.

Linear TV sees smaller audiences but higher consumption

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of changes in linear TV's daily reach and consumption in Q3 2021 in Australia, Germany, the United Kingdom and the United States.

41% of consumers prefer a mix of in-store and online shopping

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of shopping preferences across 11 countries.

Excedrin: Game Over for Headaches

Case Study • MMA Smarties, Gold, X (Global), 2021

Excedrin, a pain relief, launched a campaign in America to drive awareness and increase household penetration and consideration amongst 18-24-year-olds.

Depositions.com Mobile App

Case Study • MMA Smarties, Silver, X (Global), 2021

Starmark, a marketing brand, launched a campaign in Florida to drive awareness of a new app that offered greater productivity and flexibility to attorneys and legal assistants.

American and Chinese consumers are most eager to travel

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of consumer travel plans across eight markets.

P33 Chicago: Come Back to Move Forward

Case Study • WARC Cases, December 2021

P33 Chicago, a brand focused on driving global technology leadership for Chicago, attracted tech talent to the city by launching an initiative through testimonial videos and downloadable content.

Marketing trends in 2022: Food, beverages and grocery

Article • WARC Exclusive, December 2021

Food, beverage and grocery is often a microcosm for the wider consumer goods industry – in 2022, brands in this category will need to adapt to new consumer expectations and business models to stay ahead.

Gamers more likely to trust influencer recommendations

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of consumer trust in influencer recommendations across 17 markets.

What we know about US shopping holidays

Article • WARC Best Practice, December 2021

Provides information and guidance on how brands can maximize their profits during shopping holidays in the USA.

L'Oréal: From vulnerability to empowerment – L'Oréal How cultural insight into female empowerment pointed the way for L’Oréal Paris to support and progress women globally

Case Study • MRS Awards Papers, Finalist, Cultural Insights, 2021

L'Oréal Paris, a personal care company, launched a worldwide campaign to embrace a modern and relevant expression of female empowerment in marketing, and understand needs and behaviours deeply to connect with women in a powerful and authentic way.

FCDO: Climate action segmention

Case Study • MRS Awards Papers, Finalist, International Research, 2021

The Foreign, Commonwealth & Development Office (FDCO), a government department, launched an international campaign to enable and empower business leaders and individuals around the world to tackle climate change, focusing on carbon reduction and biodiversity.

Dentsu attention economy project

Case Study • MRS Awards Papers, Winner, Media Research, 2021

Dentsu, the advertising company, used the Dentsu Attention Economy project to leverage the insight to create a tool to buy attention in the UK.

Reframing the DEI discussion: Why organizations need to put equity at the center of everything

Opinion • Davianne Harris, December 2021

Davianne Harris, Chief Client Officer and Head of the DE&I Consulting Practice at sparks & honey, explains why organizations need a Diversity Operating System, which puts equity at the center of everything.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What we know about marketing to women

Article • WARC Best Practice, May 2021

Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
What we know about marketing to children

Article • WARC Best Practice, May 2021

Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships.
What we know about podcasts in marketing

Article • WARC Best Practice, March 2021

Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
Mastercard’s four trends that will frame 2021

Article • Brian Carruthers, Event Reports, CES 2021, January 2021

The Harris Poll, the research firm, teamed up with payments brand Mastercard to look at what the post-pandemic future might hold for digital commerce and the payments category in the US.
How marketers can win with Gen Z and Millennials post-COVID-19

Article • Carmen Bona, WARC Exclusive, June 2020

Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19.