News
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15 November 2019
Google has become the latest tech giant to venture into personal banking, having teamed up with Citigroup and a credit union at Stanford University to offer checking accounts to consumers.
News
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14 November 2019
US advertisers are spending more on online display formats than television for the first time this year, according to a new analysis by WARC Data.
Article
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Geoffrey Precourt, WARC Exclusive, November 2019
The Alliance for Inclusive and Multicultural Marketing (AIMM), a unit of the Association of National Advertisers (ANA), found in a study that major diversity gaps still exist in the industry.
News
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14 November 2019
Dunkin’, the quick-service restaurant chain, has made innovations in areas such as its menu selection, and even its coupon strategy, thanks to a focus on customer listening.
News
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14 November 2019
Despite its launch day glitches, the arrival of Disney+ promises to transform the SVOD market in a way that this month’s earlier launch of Apple TV+ will not.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019
Dunkin’, the quick-service restaurant chain, successfully revitalized its brand through focusing on optimism.
News
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13 November 2019
Suppliers in the analytics and insights industry are often falling short when it comes to meeting the needs of clients in terms of cost, insight and data.
News
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13 November 2019
The economics of podcasting are a major draw for Liberty Media, which sees this area becoming a key focus in the immediate future, according to CEO Greg Maffei.
News
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12 November 2019
XFINITY, a unit of Comcast that provides cable television and internet services, identified an opportunity to reach people with an unrivaled passion for live content by connecting with fans of reality TV.
Article
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Stephen Whiteside, Event Reports, 4A's Strategy Festival, October 2019
XFINITY, the cable TV and online services brand, engaged an audience of millions with a campaign that drew on the mass appeal of reality television.
News
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08 November 2019
Many leading brands are making well-publicised efforts to improve sustainability and their green credentials, but if some marketers have any lingering doubts about the commercial benefits of adopting such an approach, then a new survey should allay ...
Case Study
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Silver, X (Global), 2019, MMA Smarties
Samsung, a technology company, increased positive sentiment among millennials in the US by launching a social video campaign, which created shareable pet moments using the slow-motion feature on the Galaxy S9.
News
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07 November 2019
IBM, the technology company, believes that artificial intelligence could benefit from being rebranded as “augmented intelligence”, in reflection of the fact it can enhance human decision-making instead of replacing it.
Case Study
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MMA Smarties, Silver, X (Global), 2019
MTN DEW AMP GAME FUEL (MDAGF), an energy drink brand, successfully reintroduced itself to US gamers by launching a multi-platform campaign that built the brand's image through trusted gaming influencers and sources' endorsements.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Ahead of its efforts to create a more energy-efficient airport, Miami International Airport (MIA) developed a campaign that increased awareness for its eco-friendly project while informing and driving US users to become more energy efficient themselves.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Klondike, an American ice cream brand, launched dynamic audio assets that served tailored jingles, to increase awareness of its jingle among its target audience in the US.
Case Study
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MMA Smarties, Gold, X (Global), 2019
Bubly, the sparkling water brand, successfully broke into the sparkling water category by partnering with a set of celebrities and social media content platforms to drive a mobile led campaign that engaged US consumers.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Paramount Pictures, a film studio, launched an interactive game in shopping malls across the US to raise awareness of its new film Dora: The Lost City of Gold.
Case Study
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Entrant, X (Global), 2019, MMA Smarties
Chiptole, a restaurant brand, created a connection with its audience in the US during the NBA finals by launching a campaign on Twitter offering a promotion every time a fan texted in unique words the brand had tweeted.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Stage Stores, a department store company, launched an MMS trivia campaign across the US to drive engagement and connect with its target.
News
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07 November 2019
TikTok’s global users download figures may have hit a bump, but, in the couple of years the short-form video app has been available in the US, younger teens have picked up on it to the point where they’re now as likely to use it as Facebook or ...
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Klondike, an American ice cream brand, delivered agile creative that aligned its brand with trending internet sensations to engage young consumers across the US.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Abreva, a cold sore medicine brand, launched an optimised digital video campaign on YouTube to successfully increase purchase intent among younger consumers in North America.
Case Study
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MMA Smarties, Finalist, North America, 2019
Digital product developer Radiant successfully launched a new safe social app, Say, for families in the US, using a combination of search ads, Facebook, and targeted media buys.
Case Study
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MMA Smarties, Silver, North America, 2019
GlaxoSmithKline launched a mobile, digital and social campaign, amplified by content syndication, to launch its dental care brand Pronamel Intensive Enamel Repair (PIER) in the US.
