Advertising best practice, evidence and insights

News • 16 August 2019

More than 80% of US consumers say they would reduce or stop altogether purchases of products that advertised near extreme or dangerous content, according to a new survey which also finds that consumers define brand safety more broadly than ...

Domino’s promotes rivals’ products on the path to consumer insight and engagement

Article • Reed Karaim, Event Reports, ANA Digital & Social Media Conference, July 2019

Domino’s, the restaurant chain, ran a loyalty program that rewarded consumers for eating its own products, as well as alternative offerings made by its competitors, and even homemade pizzas.

Social and shopping: understanding the Latinx consumer

News • 14 August 2019

Fast-growing, young and with significant buying power, the Latinx community is increasingly defining what it means to be American, a new report suggests – and brands need to understand how to influence them on the path to purchase.

Nike capitalises on subscription buzz

News • 14 August 2019

Nike, the US sportswear giant, has outlined a new scheme designed to help parents find shoes for their children’s growing feet and changing tastes, in a signal of a broader push toward subscription models for sustainable revenue streams.

Why Avocados From Mexico puts all its advertising chips in the Super Bowl

Article • Geoffrey Precourt, Event Reports, ANA Brand Activation Conference, May 2019

Avocados From Mexico, the produce brand, has successfully used a long-term commitment to Super Bowl advertising to build its business.

Why Avocados From Mexico targeted existing customers to build market share

Article • Geoffrey Precourt, Event Reports, ANA Brand Activation Conference, May 2019

Avocados From Mexico, the avocado brand, has targeted existing category buyers as a primary means for driving growth.

Cadillac drives social conversations, positive sentiment and digital traffic with Oscars campaign

Article • Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019

Cadillac used a campaign around the 2019 Academy Awards to encourage consumers to reappraise its family of sports utility vehicles.

Bayer’s in-house programmatic benefits: 10x the reach and $10 million in savings

Article • Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019

Bayer, the pharmaceutical company, is bringing programmatic advertising in-house through a two-year program that scales back agency involvement in this discipline over time.

Mobile UX is crucial for payments providers

News • 07 August 2019

Smooth mobile user experiences will be important areas of focus for payments providers in 2019 and beyond, with high-performing integrations and partnerships also top of mind for financial services brands.

Tommy Hilfiger: Tommy Hilfiger Adaptive

Case Study • Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019

Tommy Hilfiger, a clothing brand, launched an adaptive clothing line in the US that makes clothing more accessible for people with disabilities.

Hearst uses Slack to spread audience insights

News • 07 August 2019

Hearst Magazines, the media enterprise, is using Slack, the workplace collaboration platform, to help spread audience insights across its business.

Nike: Dream Crazy

Case Study • Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019

Nike, a sportswear brand, launched Dream Crazy in the US, a campaign featuring NFL player Colin Kaepernick, which inspired a new generation of athletes to break conventions in their sports.

Aeroméxico: A World Without Borders

Case Study • Cannes Creative Lions, Silver, Creative Strategy Lion, 2019

Aeroméxico, an airline, increased the amount of flights taken from the US to Mexico by offering discounts to Americans with Mexican ancestry.

Back Market: Refurbished Tweets

Case Study • Cannes Creative Lions, Silver, Creative Strategy Lion, 2019

Back Market, a supermarket specialising in refurbished products, reused old tweets from celebrities speaking about its products to make it look as though they were promoting the brand in the present to successfully launch in the US.

Hearst spreads audience insights using an automated bot on Slack

Article • Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019

Hearst Magazines, the media company, has put Slack, a messaging and collaboration system for enterprises, at the heart of its efforts to spread audience insights.

New Balance’s mobile gaming ad unit drives engagement and brand lift

Article • Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019

New Balance wanted to promote its Fresh Foam sneakers to 13–24-year-olds in the United States, China and, Japan.

You know it makes sense: how irrational drivers created five winning campaigns

Article • Brian Carruthers, Event Reports, Nudgestock, June 2019

Five examples of campaigns that succeeded by looking beyond the rational drivers of choice to tap deeper human truths.

YouGov Ad of the Month - US: Amazon Prime

Opinion • BrandIndex, August 2019

In July, the brand with the highest uplift in Ad Awareness in the US was Amazon Prime. Following its namesake shopping holiday, Amazon Prime continues to see a steady increase in advertising awareness across the United States.

Reddit’s mission to grow its ad business – without compromising user experience

Article • Alex Brownsell, Event Reports, Cannes Lions, June 2019

Reddit co-founder and CEO Steve Huffman outlines the social platform’s approach to advertising, data privacy and brand safety.

How Burger King used design, tech and product innovation to survive the ‘adpocalypse’

Article • Alex Brownsell, Event Reports, Cannes Lions, June 2019

A summary of Burger King’s strategy of using non-paid media, including design and technology, to compensate for a shortfall in ad budgets.

Premium Pods

Research Paper • Eldaa Daily, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019

Ameritest, advertising research firm, conducted an independent research study to evaluate the new media offering most visible to TV viewers, premium pods (ad pods that are 60-seconds or less).

Selfies, chatbots, and the state of mobile banking

Article • Rebecca Koppie and Greg Flemming, Admap, August 2019

Looks at the state of mobile banking and how consumers use it across the US.

Mobile UX and P2P payments drive evolution in financial services

Article • Tony Hooper, Admap, August 2019

Looks at what will differentiate the winners in payments from the rest of the pack, as partnerships and advanced technologies facilitate seamless payments and transfers.

JP Morgan Chase taps AI copywriting tech

News • 02 August 2019

In a move that may unnerve copywriters across the advertising industry, JP Morgan Chase has announced that it has struck a five-year deal with a tech firm whose AI-generated marketing copy is said to be more effective than that written by humans.

How to survive the escalating digital payment revolution: What financial services need to do to adapt and thrive

Article • Richard Yao, Admap, August 2019

Looks at how payments becoming invisible will present unprecedented challenges for the established financial service brands as they struggle to keep up with the changing banking behavior and rising customer expectations.

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