North America

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Twitter ad revenue tops $1bn as userbase reaches new high

Data • Rob Clapp, WARC Data Points, July 2021

An overview of Twitter advertising revenue and daily active users in Q2 2021.

Media Owner Profile: Facebook, North America

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Facebook includes North America (United States & Canada) data on advertising revenue, daily active users and monthly active users.

Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.

Refreshing rewards: How HEINEKEN USA reduced reliance on third-party data

Article • Sam Ngo, WARC Exclusive, July 2021

Beer brand HEINEKEN devised a strategy to gather first-party customer data.

The New York Times: Identity isn’t about identifiers – it’s about people

Opinion • Robin Berjon, July 2021

Contextual identity is a transition from indiscriminately finding people to finding high quality knowledge about people, writes The New York Times’s Robin Berjon.

Media Owner Profile: Snapchat

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).

Linear TV inflation accelerates while advanced TV costs are stable

Data • Rob Clapp, WARC Data Points, July 2021

An overview of media inflation for linear and advanced TV in the United States.

What we know about QSR marketing in the US

Article • WARC Best Practice, July 2021

Looks at QSR marketing in the US, including the impact that the COVID-19 pandemic has had on the industry and how brands have reacted.

What we know about pharma and healthcare marketing in the US

Article • WARC Best Practice, July 2021

Examines pharma and healthcare marketing in the US in light of the the COVID-19 pandemic, which has highlighted the deficiencies and inequities of the US healthcare system.

Media Owner Profile: Twitter

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Twitter includes data on advertising revenue and daily active users across key markets.

Yum Brands (Food)

Article • Euromonitor Advertiser Profiles, July 2021

This Company Profile from Euromonitor provides key details and analysis of Yum! Brands Inc, the owner of brands such as KFC, Taco Bell and Pizza Hut.

The whole brand: Ending the divide between brand marketing and performance marketing

Article • David Gutting, WARC Best Practice, July 2021

Using an analysis of national surveys of 9,000 consumers over the last two years, and evaluating more than 150 brands in 25 categories, this article argues that brands that work as unified systems perform far better than those that don’t.

Media Owner Profile: Netflix, North America

Data • Rob Clapp, WARC Data Points, July 2021

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in North America (United States & Canada).

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

Olay’s “Maximize, Don’t Minimize Me” delivers inclusive, intersectional view of beauty

Article • Ben Bold, Event Reports, Lions Live, June 2021

Olay, the skincare brand owned by Procter & Gamble, has used its “Maximize, Don’t Minimize Me” campaign as a rallying cry for women’s empowerment.

YouGov Ad of the Month – US: Applebee’s

Opinion • BrandIndex, July 2021

Restaurant chain Applebee’s saw the highest rise of any US brand in its Ad Awareness in June according to YouGov BrandIndex.

US, Leisure & Entertainment advertising spend by medium