News
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01/10/2020
Kroger, the retailer, is putting availability, accessibility and relevance at the heart of its efforts to be convenient for shoppers, who are becoming more “mission-based” in their habits.
Article
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Geoffrey Precourt, Event Reports, ARF AUDIENCEXSCIENCE, September 2020
Taco Bell, the quick-service restaurant chain, partnered with General Motors, the automaker, to better understand the impact of radio advertising on people travelling in cars.
News
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30/09/2020
Even amid the turmoil in consumers’ lives, many of the rules of brand growth as espoused by Byron Sharp remain in place; a recent Morning Consult study highlights the role of Brand Love.
Article
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Alex Brownsell, Event Reports, FIPP World Media Congress, September 2020
US magazine publisher Meredith adopts an outcomes-based approach to branded content partnerships.
Article
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Geoffrey Precourt, Event Reports, ARF AUDIENCEXSCIENCE, September 2020
CBS, the broadcast network, is taking numerous steps to enhance diversity and inclusion across its operations, from content creation to executive leadership.
News
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25/09/2020
Advertising is particularly effective in pharma categories where pricing is shaped by a “leader” and a “follower” brand dynamic, according to a study in the Journal of Advertising Research (JAR).
Article
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Geoffrey Precourt, Event Reports, Advertising Research Foundation "Shifting the Perception of Aging” , June 2020
Research from the non-profit American Association of Retired Persons and the image and video provider Getty Images has demonstrated that marketers should be depicting older consumers in different ways from in the past.
Opinion
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Chiara Manco, September 2020
WARC’s Chiara Manco looks back at past winners of the Jay Chiat Awards to uncover successful strategies that can help marketers tackle today’s unique challenges.
News
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24/09/2020
Amazon, the e-commerce and now advertising juggernaut, has been found limiting competitors’ ability to buy ads, in revelations that add to growing pressure on the company over alleged anti-competitive behaviour.
Article
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Geoffrey Precourt, Event Reports, Association of National Advertisers In-House Agency Conference, August 2020
Best Buy, the electronics retailer, adapted at speed to the COVID-19 pandemic, a process driven by an in-house agency team that had built up many of the capabilities needed to meet a crisis.
News
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23/09/2020
More US consumers in 2020 are ready to hand over sensitive data like their social security numbers, financial and medical information, than in both the previous two years, according to the Advertising Research Foundation’s (ARF) third annual ...
News
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23/09/2020
The Gorilla Glue Company, the adhesives manufacturer, has yielded numerous benefits from handling television advertising through an in-house agency that is involved in every aspect of making its spots. Lauren Connley, The Gorilla Glue ...
News
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23/09/2020
AI and computer algorithms seemingly now extend into almost every corner of our lives. It was only a matter of time then before they reached the sensitive world of bespoke skin care.
News
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22/09/2020
Reports that Amazon is bidding for mall space to use for fulfilment centers hints at one likely evolution of the brick-and-mortar store in the modern shopping journey, from a place to browse to a place for pickup.
Article
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Geoffrey Precourt, Event Reports, Association of National Advertisers Innovative Commerce, August 2020 Conference,
Kroger, the retailer, has drawn on various sources of customer insight as it responds to changing demands during the COVID-19 pandemic.
Opinion
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Jason White, September 2020
For many brands and categories in the US, the last six months have brought dual shocks to long-held ways of doing business, as they juggle realigning their businesses around the impact of a worldwide pandemic and social unrest on a global scale.
News
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21/09/2020
Numerous studies have demonstrated a surge in streaming, gaming and other online activity since the coronavirus pandemic forced people to spend more time at home, yet there also has been an uptick in more traditional pursuits – and guitar sales are ...
Article
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Geoffrey Precourt, Event Reports, ANA In-House Agency Conference, August 2020
The Gorilla Glue Company, a manufacturer of various different adhesive products, has yielded multiple advantages from creating and producing TV advertising through its in-house agency.
News
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18/09/2020
There are serious concerns about whether many cinemas in the US will be able to survive the pandemic, especially after disappointing returns for Tenet, the $200m spy-fi thriller directed by Christopher Nolan that was supposed to give a lift to the ...
News
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17/09/2020
Brands need to be aware of the power and impact of featuring members of under-represented communities in their marketing, according to Matt Story, senior director/global innovation marketing at Visa.
News
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17/09/2020
A new framework aimed at giving advertisers a far greater understanding of their ads’ reach and frequency across all media is to be road-tested in the US and UK, the World Federation of Advertisers (WFA) has said.
Article
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Stephen Whiteside, WARC Exclusive, September 2020
Visa, the payments company, has developed a three-pronged strategy that informs how it is contributing to addressing racial injustice in the US.
News
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16/09/2020
News that ByteDance, the owner of TikTok, has reached a “technical partnership” with US tech firm Oracle for TikTok’s US operations opens the way for advertisers to continue spending on the platform.
Article
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Victoria Sakal, WARC Exclusive, September 2020
Examines Morning Consult research on the 50 Most Loved Brands in the US in 2020, through the lens of the coronavirus pandemic.
News
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15/09/2020
Podcast campaigns deliver an average return on adspend of $2.42, according to a study that covered over 530 efforts from more than 230 brands.
