News
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26 January 2021
US marketers will need to shift their thinking around contactless payments as people shop, pay and pick up products, according to research by Mastercard and The Harris Poll.
News
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26 January 2021
E-commerce is soaring in the US and, as Amazon’s need for rapid and reliable logistics grows, it is increasingly looking to build its own capacity to deliver.
News
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25 January 2021
No matter their political affiliation, US voters voted for the same thing: stability over disruption, whether that was a continuation of the Trump Administration or a return to governing norms.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of e-commerce's share of retail sales between 2011 and 2020 across seven major markets.
Article
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Avin Narasimhan, WARC Exclusive, Spotlight US, January 2021
Brands should focus on values and not politics to avoid alienating potential customers.
Article
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Shawn Francis, WARC Exclusive, Spotlight US, January 2021
Influencers have pivoted to thrive in the polarized United States.
Opinion
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Cathy Taylor, January 2021
Navigating the polarized political landscape in the US is no easy feat, but WARC's Cathy Taylor offers some key themes in her introduction to a deep dive on how brands can meet these challenges.
Article
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Anita Schillhorn , WARC Exclusive, Spotlight US, January 2021
Going into the fourth quarter of 2020, a McKinney study found that months of quarantine and pandemic news coupled with a contentious political environment had worn down the American psyche; consumers felt restricted, conflicted, and overwhelmed.
Article
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J. Walker Smith, WARC Exclusive, Spotlight US, January 2021
Despite polarization, people in the US voted against disruption in the recent presidential election.
Opinion
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Kirstie Maryott, January 2021
Kirstie Maryott shares how polarization can be good for brands, arguing that the greatest enemy is indifference.
Article
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Victoria Sakal, WARC Exclusive, Spotlight US, January 2021
While there has been much emphasis, especially in the last year, on political divides, the differences in American society go deeper as perceptions and attitudes also vary depending on factors such as age and income – differences which have real implications for the role of corporations in society.
News
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22 January 2021
News that the German carmakers have each drawn their subscription service trials to a close in the US hints at the complexity of transitioning from ownership to access business models.
News
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22 January 2021
Understanding facial expressions, such as smiles and nose wrinkles, can help marketers assess the likelihood of a consumer sharing a video ad, according to a study published in the Journal of Advertising Research (JAR).
News
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21 January 2021
Tubi, the streaming service owned by Fox, reported a sharp rise in viewership during 2020 and a near doubling of streaming hours; it now has 33 million monthly active users.
Case Study
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DMA (UK), Gold, 2020
Tommee Tippee, a feeding bottle and childcare brand, launched its campaign Nipplevision: a baby bottle campaign that showed parents what they could do rather than telling them what they should do.
Opinion
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Cathy Taylor, January 2021
As part of our Spotlight US series on Marketing in a Polarized Nation, we talked to the person perhaps best positioned to translate the election’s outcome into what it means for brands – Mark Penn – who for decades has been one of the leading political pollsters and strategists. He has worked on campaigns for President Bill Clinton, Senator Hillary Clinton, and UK Prime Minister Tony Blair.
Article
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Brian Carruthers, Event Reports, CES 2021, January 2021
The Harris Poll, the research firm, teamed up with payments brand Mastercard to look at what the post-pandemic future might hold for digital commerce and the payments category in the US.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of the growth in consumption per user of major social apps in 2020.
News
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18 January 2021
January is usually a boom time for gyms, but coronavirus restrictions mean many remain closed across the US, prompting a majority (59%) of American adults to say they won’t renew their subscriptions while a trend for home-based exercise grows.
News
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18 January 2021
‘Smart brevity’ newsmonger Axios is planning to diversify its revenue beyond supplying information: by selling its bullet-pointed in-depth short-form style as a service.
News
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18 January 2021
Or at least some of the story – the GPS company’s annual report shows where 2020 was unique, and some surprising areas.
Article
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Euromonitor Advertiser Profiles, January 2021
This Company Profile from Euromonitor provides key details and analysis of Mars Inc, the owner of brands such as Pedigree, Whiskas, Royal Canin and Nutro & Greenies.
Opinion
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Cathy Taylor, January 2021
Coup attempts are bad for business. WARC’s Cathy Taylor looks at what brands are doing in the wake of the storming of the Capitol.
News
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15 January 2021
A recent survey of 52 senior US ad buyers, conducted by investment bank Cowen in December, has revealed that Amazon’s share of their digital adspend is forecast to rise from 7% in 2020 to 11% in 2022.
Opinion
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Rob Clapp, January 2021
This month: how regulation may challenge Facebook’s reliance on Instagram and WhatsApp, how FMCG brands are growing in China, and the role of digital audiences for publishers.
