Article
•
Euromonitor Profiles, January 2020
This Company Profile from Euromonitor provides key details and analysis of Mars Inc, the owner of brands such as Pedigree, Whiskas, Royal Canin and Nutro & Greenies.
Article
•
P.V. Kannan, WARC Best Practice, January 2020
This article provides a roadmap for how to use AI to build conversational commerce into solutions that work for both brand and customer.
News
•
16 January 2020
Mobile streaming platform Quibi has already sold out 12 months of ad inventory before its April launch and PepsiCo is among those companies anticipating that appearing on the new platform can help its brands augment their cultural cachet – and ...
News
•
15 January 2020
International payments company Visa will buy the firm Plaid in a bid to move beyond card payments and into financial services apps that add greater value to customers. Fintechs, otherwise known as challenger banks, are a new set of financial ...
News
•
15 January 2020
Rather than vacuum up every statistical nugget allowed by law, Apple believes that “data minimization” – collecting and processing the smallest amount of information necessary to provide a service – is the best policy.
Article
•
ARF - Knowledge at Hand, October 2019
Describes the results of the ARF’s second annual Privacy Study which surveyed 1,100 US consumers on their attitudes and concerns about data privacy.
Article
•
Alex Brownsell, Event Reports, INMA’s European News Media Conference, September 2019
Looks at how The San Francisco Chronicle is tackling the issues of declining print revenues and local engagement.
Article
•
ARF - Knowledge at Hand, October 2019
Investigates the ideal synergy between technology and employees in US companies, particularly AI. AI offers multiple benefits in scaling and personalization of all parts of the customer journey, but too much technology can degrade the customer experience.
Article
•
ARF - Knowledge at Hand, November 2019
Oracle Data Cloud, the cloud-based data management platform for marketing, offers best practice on audience quality.
Article
•
ARF - Knowledge at Hand, October 2019
Looks at the risk to brands from having their ads appear next to objectional content in the US and Canadian markets.
Article
•
Stephen Whiteside, Event Reports, CES 2020
L’Oréal, the beauty giant, is tapping the power of personalization to build deeper relationships with consumers through a blend of digital and physical solutions.
Article
•
Stephen Whiteside, Event Reports, CES 2020
Apple, the technology giant, is making privacy a core point of brand differentiation at a time of rising anxiety around this subject.
Article
•
Stephen Whiteside, Event Reports, CES, January 2020
PepsiCo, the food and beverage company, is seeking to engage on-the-go Millennials with ads shown alongside premium mobile-first content.
Article
•
Stephen Whiteside, Event Reports, CES, January 2020
Delta Airlines, the air carrier, used innovative research techniques as it sought to gain a fuller insight into the customer experience.
Article
•
Stephen Whiteside, Event Reports, CES, January 2020
Walmart, the retail giant, is drawing on deep consumer insights as it seeks to disrupt the healthcare industry in a meaningful way.
Article
•
Stephen Whiteside, Event Reports, CES, January 2020
Princess Cruises, a unit of Carnival Corporation, has built an “experiential Internet of Things” that allows it to understand and serve consumers in almost real time.
Article
•
David Dixon, Sebastian Shapiro and Nicole Wolf, WARC Exclusive, January 2020
Business analytics firm, Marketscience, have conducted a comprehensive economic analysis of the last five major recessions.
Article
•
Hilary Gentile, Admap, January 2020
Healthcare marketers need to manage two types of data: medical data and consumer data, and the situation presents unique challenges when it comes to privacy and integration.
News
•
07 January 2020
Walmart, the US mega-retailer, has announced the launch of a self-serve portal through which users can buy on-site search and sponsored product ads as well as an API that makes its inventory available across several partners.
Article
•
Casey Ferrell, Admap, January 2020
Even as digital starts to play an increasingly central role in the healthcare industry, consumers feel a growing need for more balance between the digital and physical worlds, as evidenced by research from Kantar’s US MONITOR.
News
•
20 December 2019
Brand trust and the use of personal data is a hot topic, and while this may often relate to how marketers are using data in social media, not many are thinking about how they use ‘dark social’ in their campaigns.
Article
•
Research on WARC, December 2019
Looks at how travel brands are using data-driven marketing to achieve peak personalisation.
Article
•
WARC Best Practice, December 2019
The current thinking and reading on Super Bowl advertising, an event for which the advertising has become as important as the sport, but the way in which people watch is changing – brands must be ready.
News
•
17 December 2019
Uber, the ride-hailing company, is expanding its slate of financial-services products, an initiative that is supported by a large and unique dataset.
News
•
17 December 2019
Following the growth of re-sale specific sites and brands’ interest in driving more value from products, new research from Deloitte indicates that over a quarter of all consumers plan to give a resale item this season, with younger consumers ...
