North America

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North America's best campaigns and companies 2019

Rankings • Rankings Articles, April 2019

Explore WARC’s pick of the North American campaigns, and agencies working on campaigns in the region, that performed best over the past year.

Procter & Gamble: Always Fights to #EndPeriodPoverty

Case Study • SABRE Awards, North America, Corporate Social Responsibility, Gold, 2019

Always, the sanitary products brand, launched a campaign in the US and Canada to end period poverty among young girls, which resulted in 15 million pad donations.

Casey House: Healing House

Case Study • SABRE Awards, North America, Multicultural Marketing, Gold, 2019

Casey House, a hospital specializing in HIV/AIDS, changed perceptions of HIV sufferers among the general public in the US and Canada by launching a HIV+ spa that offered treatments from people living with the disease.

2019's Best of the Best in North America and Latin America

News • 23 April 2019

BBDO New York and MediaCom Mexico City top the agency rankings in two new WARC Best of the Best reports which showcase the best campaigns and companies in North America and Latin America across creativity, effectiveness and media excellence.

JetBlue: Get Packing!

Case Study • Jane Dorsett , Ellie Gogan-Tilstone, Lindsay Cardinale, WARC Awards, Shortlisted, Effective Social Strategy, 2019

Airline and travel company JetBlue, created a board game to stand out and become the first choice airline during the holiday season in the US.

Burger King: Turning their tweets against them

Case Study • Jane Dorsett , Ellie Gogan-Tilstone, Jimmy George, WARC Awards, Shortlisted, Effective Social Strategy, 2019

Fast-food brand Burger King used social media to hijack a rival's product announcement and boost sales of its Spicy Nuggets in the US.

Flanders Fields 14-18: The Mud Soldier

Case Study • Jakub Hodbod, Sander Janssen, Julie Frederickx, WARC Awards, Shortlisted, Effective Social Strategy, 2019

Flanders Fields used a social-by-design idea, amplified through effective paid social tactics, to reverse falling visits to the Flemish WWI battlefields.

Google Cloud: Ask the Cloud

Case Study • Jane Dorsett , Ellie Gogan-Tilstone, Chris Oliver, WARC Awards, Shortlisted, Effective Innovation, 2019

Search engine Google used direct marketing to target chief technology officers in the US to achieve growth in the B2B cloud computing market.

Southwest Airlines Co (Transport & tourism)

Article • Euromonitor Profiles, April 2019

This Company Profile from Euromonitor provides key details and analysis of Southwest Airlines Co.

How Coca-Cola does AI

News • 24 January 2019

The range of products offered by The Coca-Cola Company is growing faster than the space available in most convenience stores, so the drinks giant is using AI to help it allocate products most efficiently.

Inside Red Bull's behavioural strategy for retail partners

News • 17 January 2019

The international energy drink brand Red Bull, is deploying an intensification strategy in the United States and will help its retail partners by deploying findings from an in-depth behavioural study.

IHOb: The day IHOP flipped the script

Case Study • Elizabeth Hartley, WARC Media Awards, Entrant, Effective Channel Integration, 2018

IHOP, the restaurant chain, used a stunt built for social media and PR to generate buzz and increase sales in the US.

Gallup Workplace: Custom workplace solutions

Case Study • Kristin Bell, WARC Media Awards, Entrant, Effective Channel Integration, 2018

Gallup, the pollster and business consultancy, used paid search advertising to increase leads for its workplace solutions in the US.

Andersen Windows 400 Series: Endless Yes

Case Study • Ed Schindler, WARC Media Awards, Entrant, Effective Channel Integration, 2018

Andersen Windows, a windows manufacturer, increased sales of its custom-sized windows in the US through paid search, social and digital ads.

How Coca-Cola is using AI to generate fresh insights

Article • Stephen Whiteside, Event Reports, The AI Summit, December 2018

Artificial intelligence (AI) is helping bottlers for the Coca-Cola Co., the beverage company, gain a clearer view of emerging customer trends.

My Black is Beautiful: The Talk

Case Study • Jason Jahn, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2018

Procter & Gamble's My Black is Beautiful brand targeted black audiences in the US using TV, radio, social and search, to connect with them in a more meaningful way.

Hyundai Ioniq: Better Drives Us

Case Study • Peter Watkins, John Hubbard, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018

Hyundai, the car brand, used video content marketing to improve brand metrics and sales in the US.

The New York Times: World Press Freedom Day

Case Study • Jay Potash, WARC Media Awards, Gold and Effective Native Special Award, Effective Use of Partnerships and Sponsorships, 2018

American newspaper The New York Times drew attention to the need for a functioning free press in the US through a multichannel strategy around World Press Freedom Day.

bubly: Giphy launch partnership

Case Study • Ricky Weina, Maria Zavala, Andrew La Fond, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018

New sparkling water brand bubly used GIFs to bring to life its brand personality and grow awareness and purchase intent in the US.

LIFEWTR: #BringArtBackToSchools

Case Study • Ricky Weina, Tyler Moore, Andrew La Fond, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018

LIFEWTR, a bottled water brand, used a film about art in schools to connect with audiences and improve brand metrics and sales in the US.

Kia Cadenza: Luxury Transformed

Case Study • Caryn Wiley-Rapoport, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018

Automobile brand Kia created a live immersive experience, supported by digital, social and search, to raise awareness and drives sales of its Cadenza model in the US.

Tourism Australia: Dundee – The son of a legend returns home

Case Study • Hillary Fink, WARC Media Awards, Grand Prix and POE Special Award, Effective Channel Integration, 2018

Government agency Tourism Australia mimicked a Hollywood film campaign to shift perceptions and attract US high-value travellers.

Lincoln’s Beard: Weird at the Beard

Case Study • Philipp Klumpp, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018

Lincoln's Beard Brewing, an independent brewing company, increased revenues and made itself known in the Miami craft beer market through humorous creative celebrating its employees.

IHOP: A data-fueled solution that rises to the occasion

Case Study • Natalie Pidding, WARC Media Awards, Gold, Best Use of Data, 2018

IHOP, the restaurant chain, used audience targeting to increase visits and sales in the US.

Hellmann's Best Foods Best Recipes

Case Study • MMA Smarties, Silver, North America, 2018

Hellmann's/Best Foods, a brand of mayonnaise, took itself into the homes of consumers, providing them with recipes for every occasions, leading to a 12% increase in brand favorability.

What we know about US millennials

Article • WARC Best Practice, April 2019

Examines behaviours of US millennials, the first digital-native generation, and explains how marketers can best connect with them as a generation that are characterised by diversity and focus on living life to the full in the here and now.
What we know about marketing to women

Article • WARC Best Practice, February 2019

Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
Five trends for consumer wellness in 2019

Article • Laura Hill, Admap Magazine, December 2018

Identifies consumer trends that will impact the wellness industry in 2019 and beyond, highlighting high-growth opportunities to help brands foster innovation, spark growth and connect with consumers.
How to analyze the omnichannel consumer decision journey

Article • Alex Zhu, WARC Best Practice, June 2018

Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.
Cheetos Museum

Case Study • Cannes Creative Lions, Gold, Creative Effectiveness Lions, 2018

Frito-Lay, a snack food manufacturer and marketer, increased its share of the cheese-puff market in the US with its brand Cheetos by launching a Cheetos art exhibit.
Using technology to drive behavioural change in healthcare

Article • D'Arcy King, WARC Best Practice, February 2018

Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.