Advertising best practice, evidence and insights

Apple: The Rock X Siri — Dominate The Day

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Apple, a technology brand, created a short film on YouTube that showed Siri organisation Dwayne "The Rock" Johnson's busy schedule to encourage users across China, Japan, Germany, the UK and the US to re-engage with Siri.

Coca-Cola: Share A Coke 1,000 Name Celebration

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Coca-Cola, the soft drinks brand, improved awareness of the increased numbers of names featured on its packaging by creating a unique song for every name.

Four obstacles podcasting must tackle to take its seat at media’s top table

Article • Tom Webster, Admap, June 2019

Highlights four key obstacles in podcasting, derived from findings of the flagship study of consumer media and technology habits by Edison Research.

North America's best campaigns and companies 2019

Rankings • Rankings Articles, April 2019

Explore WARC’s pick of the North American campaigns, and agencies working on campaigns in the region, that performed best over the past year.

Casey House: Healing House

Case Study • SABRE Awards, North America, Multicultural Marketing, Gold, 2019

Casey House, a hospital specializing in HIV/AIDS, changed perceptions of HIV sufferers among the general public in the US and Canada by launching a HIV+ spa that offered treatments from people living with the disease.

Procter & Gamble: Always Fights to #EndPeriodPoverty

Case Study • SABRE Awards, North America, Corporate Social Responsibility, Gold, 2019

Always, the sanitary products brand, launched a campaign in the US and Canada to end period poverty among young girls, which resulted in 15 million pad donations.

5 Gum: Regrets to Fight Regrets

Case Study • Allison Arling-Giorgi, WARC Awards, Entrant, Effective Content Strategy, 2019

Confectionery brand 5 Gum used meaningful social media videos to appeal to young people emotionally and increase sales in the US.

2019's Best of the Best in North America and Latin America

News • 23 April 2019

BBDO New York and MediaCom Mexico City top the agency rankings in two new WARC Best of the Best reports which showcase the best campaigns and companies in North America and Latin America across creativity, effectiveness and media excellence.

Flanders Fields 14-18: The Mud Soldier

Case Study • Jakub Hodbod, Sander Janssen, Julie Frederickx, WARC Awards, Silver, Effective Social Strategy, 2019

Flanders Fields used a social-by-design idea, amplified through effective paid social tactics, to reverse falling visits to the Flemish WWI battlefields.

Burger King: Prom King

Case Study • Jane Dorsett , Ellie Gogan-Tilstone, Jimmy George, WARC Awards, Entrant, Effective Social Strategy, 2019

Fast-food brand Burger King used OOH and social media to appeal to Gen Z customers and boost sales in the US.

Crocs: Snapchat Lens

Case Study • Megan Mills, Charlotte Robertson, Melanie Mahaffey, WARC Awards, Entrant, Effective Social Strategy, 2019

Crocs, the casual footwear company, targeted millennials by capitalising on social media trends to build brand recognition in the US.

JetBlue: Get Packing!

Case Study • Jane Dorsett , Ellie Gogan-Tilstone, Lindsay Cardinale, WARC Awards, Silver, Effective Social Strategy, 2019

Airline and travel company JetBlue, created a board game to stand out and become the first choice airline during the holiday season in the US.

Burger King: Turning their tweets against them

Case Study • Jane Dorsett , Ellie Gogan-Tilstone, Jimmy George, WARC Awards, Silver, Effective Social Strategy, 2019

Fast-food brand Burger King used social media to hijack a rival's product announcement and boost sales of its Spicy Nuggets in the US.

JetBlue: Pie in the Sky

Case Study • Jane Dorsett , Ellie Gogan-Tilstone, Lindsay Cardinale, WARC Awards, Entrant, Effective Social Strategy, 2019

Airline and travel company JetBlue, created the world's first same-day transcontinental pizza delivery service to grow business on the West Coast of the US.

Google Cloud: Ask the Cloud

Case Study • Jane Dorsett , Ellie Gogan-Tilstone, Chris Oliver, WARC Awards, Shortlisted, Effective Innovation, 2019

Search engine Google used direct marketing to target chief technology officers in the US to achieve growth in the B2B cloud computing market.

Southwest Airlines Co (Transport & tourism)

Article • Euromonitor Profiles, April 2019

This Company Profile from Euromonitor provides key details and analysis of Southwest Airlines Co.

How Coca-Cola does AI

News • 24 January 2019

The range of products offered by The Coca-Cola Company is growing faster than the space available in most convenience stores, so the drinks giant is using AI to help it allocate products most efficiently.

Inside Red Bull's behavioural strategy for retail partners

News • 17 January 2019

The international energy drink brand Red Bull, is deploying an intensification strategy in the United States and will help its retail partners by deploying findings from an in-depth behavioural study.

Gallup Workplace: Custom workplace solutions

Case Study • Kristin Bell, WARC Media Awards, Entrant, Effective Channel Integration, 2018

Gallup, the pollster and business consultancy, used paid search advertising to increase leads for its workplace solutions in the US.

Andersen Windows 400 Series: Endless Yes

Case Study • Ed Schindler, WARC Media Awards, Entrant, Effective Channel Integration, 2018

Andersen Windows, a windows manufacturer, increased sales of its custom-sized windows in the US through paid search, social and digital ads.

IHOb: The day IHOP flipped the script

Case Study • Elizabeth Hartley, WARC Media Awards, Entrant, Effective Channel Integration, 2018

IHOP, the restaurant chain, used a stunt built for social media and PR to generate buzz and increase sales in the US.

How Coca-Cola is using AI to generate fresh insights

Article • Stephen Whiteside, Event Reports, The AI Summit, December 2018

Artificial intelligence (AI) is helping bottlers for the Coca-Cola Co., the beverage company, gain a clearer view of emerging customer trends.

My Black is Beautiful: The Talk

Case Study • Jason Jahn, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2018

Procter & Gamble's My Black is Beautiful brand targeted black audiences in the US using TV, radio, social and search, to connect with them in a more meaningful way.

The New York Times: World Press Freedom Day

Case Study • Jay Potash, WARC Media Awards, Gold and Effective Native Special Award, Effective Use of Partnerships and Sponsorships, 2018

American newspaper The New York Times drew attention to the need for a functioning free press in the US through a multichannel strategy around World Press Freedom Day.

Hyundai Ioniq: Better Drives Us

Case Study • Peter Watkins, John Hubbard, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018

Hyundai, the car brand, used video content marketing to improve brand metrics and sales in the US.