Data from the media agency the7stars’ mobile panel of Gen-Z uncovers the attitudes of a generation growing in prominence and who will remember this period for the rest of their lives – by Helen Rose and Izzy O’Duffy.
COVID-19 is rapidly disrupting established behaviors among consumers and business-to-business customers, but there are few simple answers in this new trading environment, WARC’s Stephen Whiteside reports.
EF Englishlive, an online English school, launched a social media campaign that used prank-style video content of five Brazilian influencers using fake gadgets to speak English fluently abroad, in order to showcase the importance of learning languages and increase sales.
Design Business Association, Bronze, 2019
Green Heroes, a project designed to enhance children's knowledge and awareness of environmental issues, redesigned its website and created a colourful brand identity to promote its project at a UK school.
SABRE Awards, North America, Educational & Cultural Institutions, Gold, 2019
Primrose Schools, a national early education and care provider, sent working moms a message of well-deserved reassurance and appreciation that differentiated the brand in the competitive early education market in the US.
SABRE Awards, Gold, LATAM, Media Relations, 2018
The Toulouse Lautrec Institute, an institute of higher technological education, was able to position itself as a leading educational center for creative and passionate professionals via its communication strategy.
MELBOURNE: The University of Melbourne’s interactive research exhibition using re-purposed outdoor media sites across the city’s central business district positively impacted brand perception and drove donations, according to those who ...
Brooke Hemphill, WARC Exclusive, July 2018
University of Melbourne and agency McCann revealed the insights behind their Grand Effie winning out-of-home campaign that raised awareness of the university’s research and boosted positive brand perception.
MAA Worldwide GLOBES, Best Event or Experiential Marketing Campaign, Bronze, 2018
Deakin University, a public university in Australia, created an experience at its 2018 open day that allowed perspective students to use their brain power to drive cars, to encourage them to join the university.
Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty.
The novel coronavirus outbreak is causing one of the most widespread behaviour shifts in recent times – Illuminera Institute’s Ashok Sethi highlights what marketers can draw from behavioural science theories and how it can be applied to marketing strategies as new behaviours unlock new triggers.
Crises often have the potential to hurt a brand’s reputation, it is critical that marketers step up to the plate and drive the company’s response and recovery plan – Control Risks' Amit Narayan outlines some key action points for a strategy that builds resilience and achieves sustainable growth.