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Article • Alex Brownsell, WARC Exclusive, April 2021
Article • WARC Best Practice, March 2021
Article • Low Lai Chow, Event Reports, InMobi Gearing up for Ramadan virtual event, March 2021
Article • Jason Mander, WARC Exclusive, March 2021
Article • WARC Strategy Toolkit, March 2021
Data • Rob Clapp, WARC Data Points, February 2021
Opinion • Rob Clapp, February 2021
Data • Rob Clapp, WARC Data Points, January 2021
Article • WARC Best Practice, January 2021
News • 17 December 2020
News • 15 December 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Inclusive Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Inclusive Research, 2020
Article • Stephen Whiteside, Event Reports, 3AF Asian Marketing Summit, October 2020
News • 16 November 2020
Article • Stephen Whiteside, Event Reports, Asian American Advertising Federation’s Asian Marketing Summit, October 2020
News • 04 November 2020
Opinion • Satyen Dayal, October 2020
Article • Lydia Amoah, WARC Exclusive, October 2020
Article • WARC Best Practice, October 2020
Article • Mark Pinnes and Hiwot Wolde-Senbet, WARC Exclusive, October 2020
News • 13 September 2020
Article • Stephen Whiteside, Event Reports, IAB Podcast Upfront, September 2020
News • 06 September 2020
Research Paper • Ayantunji Gbadamosi, Int. Journal of Market Research, Vol. 62, No. 5, 2020, pp. 561-577
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Article • WARC Best Practice, October 2020
A summary of new thinking and best practice on brand activism in the Black Lives Matter era, from the WARC Guide. -
Article • Brian Carruthers, Event Reports, DMEXCO @home, September 2020
This article explores some of the steps and techniques that McDonald's and its partners are pursuing in order to understand all groups of consumers. -
Article • Stephen Whiteside, WARC Exclusive, April 2020
Constellation Brands, the alcoholic-drinks manufacturer, is adapting in various ways to the challenges presented by Coronavirus. -
Article • Stephen Whiteside, Event Reports, Lions Live, June 2020
Procter & Gamble, the consumer-packaged goods manufacturer, is using the power of marketing to help tackle the systemic racism faced by the Black community in the United States. -
Article • Nazirah Ashari, WARC Exclusive, April 2020
TBWA’s Nazirah Ashari looks at the impact of the COVID-19 pandemic on how Muslims around the world will be observing Ramadan and celebrating Eid this year. -
Article • Strategy Toolkit, March 2021
Describes how agency strategists/planners gain and use insights – and what type of insight is useful when developing a marketing or communications strategy.