Article
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Rahul Roy, WARC Exclusive, June 2021
Details learnings for marketers looking to engage more authentically with diverse and multicultural communities as brands learn to navigate a rapidly shifting world of communications affected by cultural forces.
Opinion
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Nathaniel Wade and Albert Larter, April 2021
Wakuda is an online marketplace that elevates and supports independent Black-owned businesses in the UK. Co-founders Albert Larter and Nathaniel Wade explain why they launched the platform in August 2020, and how brands can support black-owned businesses.
Article
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Alex Brownsell, WARC Exclusive, April 2021
WARC asked Gal Swisa, Always Brand Leader at P&G Israel, and Gilad Kat, Mediacom’s Team P&G Communication Planning Director, about the success of ‘Rabbi Bot’.
Article
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WARC Best Practice, March 2021
The World Federation of Advertisers have launched a new report: Diversity & Representation: Guide to potential areas for bias in the creative process – marketers will find the following.
Article
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Low Lai Chow, Event Reports, InMobi Gearing up for Ramadan virtual event, March 2021
The holy month of Ramadan will see a dramatic increase in impulse shopping among Indonesians and Malaysians this year, a shift caused by COVID-19 and restrictions on in-store retail purchases.
Article
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Jason Mander, WARC Exclusive, March 2021
To stay resilient and competitive, businesses need to understand their audiences, using psychographic and behavioral data that gives them the power to understand not only the ‘what’, but also the ‘why’; that, in turn, allows them to build flexible, adaptable responses to constantly changing situations.
Article
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WARC Strategy Toolkit, March 2021
Describes how agency strategists/planners gain and use insights – and what type of insight is useful when developing a marketing or communications strategy.
Data
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Rob Clapp, WARC Data Points, February 2021
An overview of podcast audiences and their response to advertising in the United States.
Opinion
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Rob Clapp, February 2021
This month: How TikTok is setting up for shopping success in 2021, what the long-term trends in budget effectiveness are, and how brands are failing to engage new Muslim consumers.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of how Muslim consumers in the UK feel about supermarket aisles and activations.
Article
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WARC Best Practice, January 2021
Summarises the insights from a series of key papers on targeting Muslim consumers in South-East Asia, including the importance of faith, modernity and perceptions of beauty.
News
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17 December 2020
Marketers and media need to earn the trust of Black women because, compared to women of other races/ethnicities, they are the least likely to consider that initiatives from brands and media will play a key role in advancing women’s equality, a study
News
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15 December 2020
Asian Americans are a growing audience that brands should heighten their focus on, according to insights from research firm Nielsen.
Research Paper
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MRS Awards Papers, Finalist, MRS Award for Inclusive Research, 2020
The Multicultural Britain series was launched to provide media and policy makers with insights to accelerate much-needed change.
Research Paper
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MRS Awards Papers, Winner, MRS Award for Inclusive Research, 2020
Independent Age, an NGO offering advice and support for older age, challenged the stereotypes of ageing in the UK.
Article
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Stephen Whiteside, Event Reports, 3AF Asian Marketing Summit, October 2020
Analysis by Nielsen, the research firm, has demonstrated why Asian Americans are a critical audience for marketers to include in their strategies.
News
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16 November 2020
Marketers need to take a less “monolithic” view of Indian Americans if they want to make tangible, lasting in-roads with this important audience.
Article
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Stephen Whiteside, Event Reports, Asian American Advertising Federation’s Asian Marketing Summit, October 2020
Datawrkz, a digital-media planning and buying shop, has identified several ways that brands can enhance their marketing efforts targeted at Indian Americans.
News
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04 November 2020
Many major US brands have signalled their intention to step up efforts towards diversity, but a new report from Nielsen reveals many are missing an opportunity when it comes to ad spending with media that have the greatest reach within the African-Am
Article
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Lydia Amoah, WARC Exclusive, October 2020
Looks at how brands can both avoid racially-insensitive missteps and build opportunity by focusing on diversity.
Opinion
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Satyen Dayal, October 2020
Racism isn’t just an American problem, it’s a systemic global problem. While the circumstances in the UK and Europe may be different than in the United States, racial injustice is a societal concern on both sides of the Atlantic, and all over the world – and recent research from our Edelman Trust Barometer proves it. Millions of people in both Europe and America are concerned about systemic racism in their own countries.
Article
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WARC Best Practice, October 2020
A summary of new thinking and best practice on brand activism in the Black Lives Matter era, from the WARC Guide.
Article
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Mark Pinnes and Hiwot Wolde-Senbet, WARC Exclusive, October 2020
The Black Lives Matter movement began in outrage at the murder of black Americans by uniformed law-enforcement officers and has evolved into a society-wide drive to eliminate racism.
News
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13 September 2020
National Public Radio (NPR), the media organisation, is tapping the power of podcasting to meet the dual needs of serving consumers where they are and representing the voices of diverse communities.
Article
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Stephen Whiteside, Event Reports, IAB Podcast Upfront, September 2020
National Public Radio (NPR), the media organization, is using podcasts as a means to keep up with major trends which are taking root among its audience.
