Article
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WARC Category Intelligence, November 2019
Global strategies, campaign updates and trends in mobile, apps and games.
Article
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WARC Best Practice, March 2019
This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
Article
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Maggie Mesa, WARC Best Practice, November 2017
Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.
News
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28 January 2020
India may now be the second largest smartphone market in the world, reaching 158 million shipments last year, but it remains underpenetrated relative to many other markets – a situation that is likely to change quickly.
Research Paper
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Sungjun (Steven) Park and Byungho Park, Journal of Advertising Research, Digital First, December 2019, pp. 1-13
Do consumers process mobile advertising on mobile websites and branded apps in the same way? To answer this question, this article examines both the antecedents and consequences of mobile websites and branded apps.
Article
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Anish Daryani, Admap, December 2019
Ramadhan is one of the most important rituals in the Islamic calendar, and consumer behaviour changes to accommodate religious rituals such as iftaar, prayer and fasting.
News
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21 November 2019
Digital mobile media and OTT will lead China’s media inflation rates in 2020 thanks to the continued popularity of streaming services and wider access to 5G connectivity, according to a report by independent consulting firm, R3.
Article
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Stephen Whiteside, Event Reports, Youth Marketing Summit New York, September 2019
College students have particular wants and needs, and can often be reached using on-campus ambassadors that have been recruited by brands.
News
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10 October 2019
Brands eyeing a slice of Vietnam’s growing consumer market will need to ensure they have a strong mobile strategy in place to leverage the spike in spending during the lead up to Tet.
Article
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Research on WARC, October 2019
Reveals the findings of an online survey of 150 respondents that looks into shopping and gifting behaviour during Tet across Vietnam.
Opinion
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Liam Brennan, September 2019
In the developing world, mobile is not just the first screen but a communications tool, a wallet and a gateway to services.
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
News
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06 September 2019
Mobile ad request volume and eCPMs grew significantly in the first half of the year, according to Smaato, the global in-app advertising platform, with South Korea and India in particular reporting “phenomenal” increases.
Research Paper
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Research on WARC, July 2019
Looks at the lessons that can be gleaned from APAC consumers' mobile interactions and how location based data can take this understanding to the next level.
News
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21 August 2019
Sponsorship has generally been the approach brands have taken with regards to gaming but they stand to gain more from targeted, in-game ads, according to the owner of franchises as varied as Call of Duty and Candy Crush.
Article
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Alex Brownsell, WARC Exclusive, August 2019
Greg Carroll, Activision Blizzard’s Commercial Director EMEA, and Jonathan Stringfield, Vice-President of Measurement and Insights, uncover why marketers ought to reconsider in-game advertising.
Article
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WARC Category Intelligence, August 2019
Campaign updates and channel trends in Facebook.
Article
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Anil Thakraney, WARC Exclusive, July 2019
Research from the MMA (Mobile Marketing Association) and Advertising Research Foundation suggests that advertisers have less time than they think to influence consumers on mobile.
Article
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Chuck Kapelke, ANA Magazine, July 2019
Details how 5G will affect marketers and the five ways that they can prepare for it.
News
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24 June 2019
Jeffrey Katzenberg believes Quibi, the short-form mobile video subscription service he’s launching next year, scores with both consumers and brands in terms of the advertising experience on offer.
Article
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Alex Brownsell, WARC Exclusive, June 2019
Jeffrey Katzenberg talks consumers paying for premium mobile content, his reasons for not viewing Netflix and Disney as rivals, and how Quibi will ensure a superior quality of branded content.
News
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28 May 2019
The tipping point is coming: internet ad formats are set to account for over half of all media spend worldwide by next year if the current trajectory is maintained, WARC’s Global Ad Trends report reveals.
Research Paper
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Paul Janssen, Robin De Rooij and Hyunwook Cho, ESOMAR, Asia Pacific, 2019
E-commerce has grown exponentially over the last decade but selling online is different from selling offline and tactics need to be adjusted to be successful – so a study looked at how improved product text and visuals can overcome two major challenges of selling online.
