Article
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WARC Best Practice, March 2020
This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
Article
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WARC Category Intelligence, November 2019
Global strategies, campaign updates and trends in mobile, apps and games.
Article
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Maggie Mesa, WARC Best Practice, November 2017
Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.
Article
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Research on WARC, May 2020
Looks at how the rise of customer expectations and increasing use of smartphones are amplifying the need for mobile speed.
News
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06 May 2020
China, the first country to be ravaged by COVID-19 at the beginning of the year, is starting to go back to work.
Article
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WARC Best Practice, April 2020
AnyMind Group’s Vaibhav Odhekar provides an overview and guide to in-app advertising in India.
News
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17 April 2020
Advertisers should avoid a “one-size-fits-all strategy” for paid search, and instead leverage different approaches for smartphones, tablets and desktop, according to a study in the Journal of Advertising Research (JAR).
News
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20 March 2020
Apps should be a “top priority in mobile marketing”, with branded tools offering particular benefits from an advertising perspective, a study published in the Journal of Advertising Research (JAR) has found.
Article
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Caitlin Robertson, WARC Best Practice, March 2020
A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities.
Research Paper
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Chongyu Lu and Rex Yuxing Du, Journal of Advertising Research, Digital First, February 2020
This study investigated differences in consumer click-through behavior with paid search advertisement across devices – smartphone versus desktop versus tablet.
News
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05 February 2020
While mobile video advertising growth outpaces desktop video, publishers lag in implementing key programmatic strategies, like header bidding, as implementation continues to be a challenge on mobile.
Opinion
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Nick Morley, February 2020
For marketers working in digital advertising, 2019 was a year of learnings and change. Nick Morley highlights what they need to know in 2020.
News
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28 January 2020
India may now be the second largest smartphone market in the world, reaching 158 million shipments last year, but it remains underpenetrated relative to many other markets – a situation that is likely to change quickly.
Research Paper
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Sungjun (Steven) Park and Byungho Park, Journal of Advertising Research, Digital First, December 2019, pp. 1-13
Do consumers process mobile advertising on mobile websites and branded apps in the same way? To answer this question, this article examines both the antecedents and consequences of mobile websites and branded apps.
Article
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Anish Daryani, Admap, December 2019
Ramadhan is one of the most important rituals in the Islamic calendar, and consumer behaviour changes to accommodate religious rituals such as iftaar, prayer and fasting.
News
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21 November 2019
Digital mobile media and OTT will lead China’s media inflation rates in 2020 thanks to the continued popularity of streaming services and wider access to 5G connectivity, according to a report by independent consulting firm, R3.
Article
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Stephen Whiteside, Event Reports, Youth Marketing Summit New York, September 2019
College students have particular wants and needs, and can often be reached using on-campus ambassadors that have been recruited by brands.
News
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10 October 2019
Brands eyeing a slice of Vietnam’s growing consumer market will need to ensure they have a strong mobile strategy in place to leverage the spike in spending during the lead up to Tet.
Article
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Research on WARC, October 2019
Reveals the findings of an online survey of 150 respondents that looks into shopping and gifting behaviour during Tet across Vietnam.
Opinion
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Liam Brennan, September 2019
In the developing world, mobile is not just the first screen but a communications tool, a wallet and a gateway to services.
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
News
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06 September 2019
Mobile ad request volume and eCPMs grew significantly in the first half of the year, according to Smaato, the global in-app advertising platform, with South Korea and India in particular reporting “phenomenal” increases.
Research Paper
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Research on WARC, July 2019
Looks at the lessons that can be gleaned from APAC consumers' mobile interactions and how location based data can take this understanding to the next level.
