Article
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WARC Best Practice, March 2019
This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in mobile, apps and games.
Article
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Maggie Mesa, WARC Best Practice, November 2017
Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.
Article
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Dr. Darren Coleman, WARC Exclusive, October 2019
Outlines the eight points marketers need to keep in mind when building brand experiences so they can make the most of mobile.
News
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10 October 2019
Brands eyeing a slice of Vietnam’s growing consumer market will need to ensure they have a strong mobile strategy in place to leverage the spike in spending during the lead up to Tet.
Article
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Research on WARC, October 2019
Reveals the findings of an online survey of 150 respondents that looks into shopping and gifting behaviour during Tet across Vietnam.
Opinion
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Liam Brennan, September 2019
In the developing world, mobile is not just the first screen but a communications tool, a wallet and a gateway to services.
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
News
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06 September 2019
Mobile ad request volume and eCPMs grew significantly in the first half of the year, according to Smaato, the global in-app advertising platform, with South Korea and India in particular reporting “phenomenal” increases.
Research Paper
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Research on WARC, July 2019
Looks at the lessons that can be gleaned from APAC consumers' mobile interactions and how location based data can take this understanding to the next level.
News
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21 August 2019
Sponsorship has generally been the approach brands have taken with regards to gaming but they stand to gain more from targeted, in-game ads, according to the owner of franchises as varied as Call of Duty and Candy Crush.
Article
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Alex Brownsell, WARC Exclusive, August 2019
Greg Carroll, Activision Blizzard’s Commercial Director EMEA, and Jonathan Stringfield, Vice-President of Measurement and Insights, uncover why marketers ought to reconsider in-game advertising.
Article
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WARC Category Intelligence, August 2019
Campaign updates and channel trends in Facebook.
Article
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Anil Thakraney, WARC Exclusive, July 2019
Research from the MMA (Mobile Marketing Association) and Advertising Research Foundation suggests that advertisers have less time than they think to influence consumers on mobile.
News
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24 June 2019
Jeffrey Katzenberg believes Quibi, the short-form mobile video subscription service he’s launching next year, scores with both consumers and brands in terms of the advertising experience on offer.
Article
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Alex Brownsell, WARC Exclusive, June 2019
Jeffrey Katzenberg talks consumers paying for premium mobile content, his reasons for not viewing Netflix and Disney as rivals, and how Quibi will ensure a superior quality of branded content.
News
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28 May 2019
The tipping point is coming: internet ad formats are set to account for over half of all media spend worldwide by next year if the current trajectory is maintained, WARC’s Global Ad Trends report reveals.
Research Paper
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Paul Janssen, Robin De Rooij and Hyunwook Cho, ESOMAR, Asia Pacific, 2019
E-commerce has grown exponentially over the last decade but selling online is different from selling offline and tactics need to be adjusted to be successful – so a study looked at how improved product text and visuals can overcome two major challenges of selling online.
Article
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Anil Thakraney, Event Reports, India: Ad Fraud Roadshow Series, April 2019
Ad fraud is rampant in India, and marketers are stepping up to combat the problem.
News
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28 March 2019
Mobile adspend is increasing in India, as elsewhere, but the convergence of a number of factors means it will rocket in the next few years, a new study suggests.
Research Paper
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IAB, April, 2018
This study looks at video ad spend by advertisers across digital, mobile and TV platforms in the US.
Article
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IAB, August, 2018
Explores the role of digital audio in the brand safety conversation in the US.
Research Paper
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IAB, October, 2018
Exploring shoppable mobile video ads and how consumers in the US interacted with them, focusing on video-based interactive ads in a mobile web environment with the goal of understanding what initial calls to action work best.
