Home Topics Media channels & touchpoints Mobile

Mobile

Latest
Most Read

Filter by

Mobile effectiveness (1,859)

Devices & apps (731)

Mobile marketing, mobile web (703)

Mobile audiences (656)

Mobile planning and buying (187)

Search in

Case Studies (0)

Articles (77)

Research Papers (11)

News (43)

Opinion (10)

Data (46)

Rankings (0)

Show only

Recommended

(17)

Videos

(1)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

187 results found

Reset Filters

Search in

Case Studies (0)

Articles (77)

Research Papers (11)

News (43)

Opinion (10)

Data (46)

Rankings (0)

Show only

Recommended

(17)

Videos

(1)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

187 results found

Sort By

Modern marketing in Vietnam: The use of mobile in the digital marketing mix

Data • WARC Data, October 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across Vietnam on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Marketing budget growth has slowed in recent months

Data • Rob Clapp, WARC Data Points (Curated), October 2021

An overview of global marketing budgets by medium between May and September 2021.

Modern marketing in Indonesia: The use of mobile in the digital marketing mix

Data • WARC Data, October 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across Indonesia on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Modern marketing in India: The use of mobile in the digital marketing mix

Data • WARC Data, October 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across India on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Architecting the future of marketing in APAC: The use of mobile in the digital marketing mix

Data • WARC Data, September 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Guide to decoding consumer content preferences for brands

Article • Sangeeta Tanwar, Event Reports, Asia Tech x Singapore virtual conference, July 2021

Globally, mobile is emerging as the preferred device for media consumption and this shift from the big screen is accompanied by shorter attention spans, posing a problem for brands hoping to engage consumers.

Radio budgets growing after steep cuts last year

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of global marketing budgets by medium between January and July 2021.

Connected TV accounts for half of all video ad impressions

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of digital video advertising impressions on connected TV, mobile and PC devices.

How brand marketers can do more with and for SEA’s mobile gamers: A Vietnamese perspective

Article • Ho Phu Hai and Soumik Parida, WARC Exclusive, Spotlight SEA, July 2021

Marketers can successfully target the right audience for their campaigns if they understand Vietnam’s mobile gamer demographics, say RMIT University’s Dr Ho Phu Hai and Dr Soumik Parida.

Ace your game: How SEA brands can level up their mobile gaming marketing

Article • Haroon Qureshi, WARC Exclusive, Spotlight SEA, July 2021

Mindshare’s Haroon Qureshi shares his guide on what’s happening in the mobile gaming space and what marketers can do to achieve success in gaming marketing.

Staying ahead of the game: How brands can appeal to SEA mobile gamers

Article • Rishi Bedi, WARC Exclusive, Spotlight SEA, July 2021

Mobile gaming in Southeast Asia has experienced exponential growth since the start of the pandemic in early 2020 and InMobi’s Rishi Bedi explains how to do advertising right in mobile gaming.

Brand in action: How ONE Esports helps brands build authentic relationships in esports

Opinion • WARC, July 2021

The mobile gaming scene in Southeast Asia is growing exponentially, thanks in large part to the ongoing COVID-19 pandemic, and Singapore-headquartered ONE Esports, Asia’s largest championship esports series, has a front row seat in one of the most active gaming regions in the world. CEO Carlos Alimurung speaks to WARC about developing rapport with the region’s gamers and how brands should be enablers.

Out-of-home budgets see growth for first time since COVID-19

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of global marketing budgets by medium between January and June 2021.

Apple extends advertising lead following iOS 14.5

Data • Rob Clapp, WARC Data Points (Curated), June 2021

An overview of Apple's share of advertising spend before and after iOS 14.5.

Data privacy is the main barrier to mobile marketing growth

Data • Rob Clapp, WARC Data Points (Curated), June 2021

An overview of barriers to mobile marketing's growth according to marketing professionals in EMEA.

State of the industry 2021: Mobile marketing in EMEA

Data • WARC Data, June 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

TV and OOH budget recovery accelerated in May

Data • Rob Clapp, WARC Data Points (Curated), June 2021

An overview of global marketing budgets by medium.

Apple adspend muted as Android grows since iOS 14.5

Data • Rob Clapp, WARC Data Points (Curated), June 2021

An overview of spend on advertising delivered via iOS and Android devices during Apple's push into data privacy and protection with iOS 14.5.

What we know about mobile marketing

Article • WARC Best Practice, April 2021

This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.

CTV impressions up 81%, driven by telecom, auto and CPG

Data • Rob Clapp, WARC Data Points (Curated), April 2021

An overview of digital video impressions on mobile and connected TV devices by advertiser category.

Study: TikTok UGC videos about brands outperform other video ad types

Article • Realeyes, Research on WARC, February, 2021

Study across 11 brands using emotional analysis from Realeyes, comparing viewer responses to four different video types for each brand: TikTok user-generated content (UGC) videos, TikTok ads, Facebook ads and conventional ads.

Audible tests the power of 5G advertising

Article • Stephen Whiteside, Event Reports, 4A’s Decisions conference, January 2021

Audible, the audiobook and podcasting platform owned by Amazon, successfully ran a test campaign that leveraged the power of 5G cellular networks.

Apple puts big pressure on Google and Facebook with the implementation of ATT

Opinion • Jack Shearring, February 2021

Marketers should take note of Apple’s decision to force app developers to request permission to track users across apps and websites, writes Jack Shearring.

The OOH opportunity to build, measure and amplify marketing

Article • Low Lai Chow, Event Reports, Digital Marketing World Forum Asia, August 2020

Moving Walls’ Srikanth Ramachandran argues that OOH is poised to play a central role in amplifying marketing in a digital-centric world.

Advertising on mobile apps versus the mobile web: Which delivers better advertisement recognition and willingness to buy?

Research Paper • Sungjun (Steven) Park and Byungho Park, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 381-393

Do consumers process mobile advertising on mobile websites and branded apps in the same way? To answer this question, this article examines both the antecedents and consequences of mobile websites and branded apps.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
The WARC Guide to Marketing in the gaming ecosystem

Article • WARC Best Practice, September 2020

A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.
How to market to Vietnamese consumers

Article • Katrin Roscher, WARC Best Practice, November 2018

Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million.
How to stay at the forefront of SEO trends

Article • Caitlin Robertson, WARC Best Practice, March 2020

A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities.
What we know about mobile marketing

Article • WARC Best Practice, April 2021

This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
Using technology to drive behavioural change in healthcare

Article • D'Arcy King, WARC Best Practice, February 2018

Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.