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Article • Realeyes, Research on WARC, February, 2021
Article • Stephen Whiteside, Event Reports, 4A’s Decisions conference, January 2021
Opinion • Jack Shearring, February 2021
Article • Low Lai Chow, Event Reports, Digital Marketing World Forum Asia, August 2020
Research Paper • Sungjun (Steven) Park and Byungho Park, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 381-393
Research Paper • Chongyu Lu and Rex Yuxing Du, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 394-406
News • 27 November 2020
Data • Rob Clapp, WARC Data Points, November 2020
Opinion • Rob Clapp, November 2020
Data • Rob Clapp, WARC Data Points, November 2020
Data • Zoe McCready, WARC Data Points, November 2020
Opinion • Jenny Stanley, October 2020
Data • Zoe McCready, WARC Data Points, October 2020
News • 27 October 2020
Data • WARC Data, October 2020
Data • WARC Data, October 2020
Data • Zoe McCready, WARC Data Points, October 2020
Article • Yuri Ivanov, WARC Exclusive, September 2020
News • 14 September 2020
Article • Moving Walls, WARC Best Practice, September 2020
News • 08 September 2020
News • 06 September 2020
Article • Fintan Gillespie, WARC Exclusive, September 2020
Article • Natasha van der Pas, WARC Exclusive, September 2020
Article • Andy Sampson, WARC Exclusive, September 2020
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Article • WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide. -
Data • James McDonald, Rob Clapp, WARC Data, July 2020
This report summarises the latest research from WARC's Data platform, with a focus on the application of advertising in mobile gaming, streaming and e-sports. Key findings include: -
Article • Katrin Roscher, WARC Best Practice, November 2018
Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million. -
Article • WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in mobile. -
Article • Caitlin Robertson, WARC Best Practice, March 2020
A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities. -
Article • WARC Best Practice, March 2020
This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.