Article
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WARC Best Practice, March 2020
Explores current writing and thinking on the topic of brand purpose, a powerful way to engage consumers and gain preference, it is fast becoming an expectation for some customers.
Article
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Biatriz Guedes, Aurore C Paillard-Bardey and Anke Schat, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 124-126
Fashion, as one of the largest industries in the world, causes serious social and environmental issues.
Article
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WARC Exclusive, February 2020
WARC's US commissioning editor Cathy Taylor discusses the key themes from The Marketer's Toolkit 2020 with a focus on how the America's responded.
News
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17 February 2020
As many as 36.7 million city-dwellers will change the way they travel over the next ten years and, by 2030, greener means of transport will represent 49% of all trips undertaken within cities, versus 46% for cars (which currently account for 51% of ...
Opinion
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Sam Peña-Taylor, February 2020
Sustainability is about survival – the subject needs to overcome the semantic bleaching that makes it a corporate nice-to-have, says Sam Peña-Taylor - a startup is working toward solving the chronic market failure of food waste in the face of global hunger.
Opinion
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Pauline Robson, February 2020
Climate change is on the agenda as never before. MediaCom’s Pauline Robson calls for the advertising industry to play its part in tackling the crisis.
News
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28 January 2020
A group of 21 leading agencies in Australia have come together to form the Bushfire PR Alliance (BPRA), with the aim of supporting those communities and businesses that have been affected by the fires that have swept large parts of Australia.
News
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20 January 2020
From the climate crisis to plastics pollution, people everywhere are increasingly concerned about the environment, and marketers need to have a response in 2020 to the growth of “conscious consumerism”.
Opinion
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Cathy Taylor, January 2020
As environmental sustainability becomes more of a consumer concern, brands are taking major steps to build sustainable practices into their organizations – from recycling to packaging, Catharine P.
Article
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Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
News
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15 January 2020
The environmental efforts of companies are often seen as little more than greenwash, but the announcement by BlackRock that its future investment decisions will be focused on environmental sustainability potentially opens up opportunities for ...
Article
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Sam Peña-Taylor, WARC Exclusive, January 2020
Provides both a topline and a more detailed breakdown of the Accenture-owned design agency’s trend predictions for the year ahead.
Article
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Michael J. McDermott, ANA Magazine, Greater Good, December 2019
Looks at why the business case for sustainability has been widely embraced and the steps companies must take to make sure sustainability claims are widely viewed as being above-board.
Article
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Matthew Schwartz, ANA Magazine, Greater Good, December 2019
Looks at P&G's sustainability goals, titled Ambition 2030, which encompass four areas: brands, supply chain, society, and employees.
Article
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Euromonitor Strategy Briefings, December 2019
Discusses the trends and influencers for PET bottles in the global retail consumer goods marketplace.
News
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03 December 2019
People are increasingly concerned about the environment, with a majority of UK consumers claiming to reject brands whose environmental reputation falls short of their expectations.
Article
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David Tiltman, WARC Webinars, November 2019
David Tiltman, VP of content at WARC, looks at what senior marketers are most excited about and worried by in the year ahead.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Opinion
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Anna Hamill, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into social and consumers trends that brands are prioritising in 2020.
Opinion
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Gabey Goh, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 Data Report adopts the STEIP methodology to cover five drivers of change that will affect marketers next year: Society, Technology, Economy, Industry and Policy.
Opinion
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Geoffrey Precourt, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
News
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12 November 2019
As another record-breaking Singles Day unfolded Monday – sales on Tmall alone hit 10 billion yuan in little over 90 seconds – three environmental NGOs have highlighted the issue of the packaging waste generated by such events.
News
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08 November 2019
Many leading brands are making well-publicised efforts to improve sustainability and their green credentials, but if some marketers have any lingering doubts about the commercial benefits of adopting such an approach, then a new survey should allay ...
