The unveiling of two prototype paper beer bottles by Carlsberg last week marked the Danish brewer’s most ambitious innovation in sustainable packaging so far, but even the simpler Snap Packs, using glue rather than plastic rings to hold beer cans ...
Anna Hamill, WARC Exclusive, October 2019
In an interview with WARC, Pete Statham, sustainability manager and Alastair Porter, senior brand manager at Carlsberg UK discuss how one of Europe’s best known brewers developed a world-first plastic-free way to sell packs of beer.
Customers in APAC are becoming increasingly environmentally conscious, with growing expectations that the brands catering to them are environmentally responsible, from sourcing to packaging, according to a new study.
Christina Stahlkopf, WARC Exclusive, September 2019
Looks at how banking brands have continually languished in the bottom third of the industry chart when it comes to customer experience scores and how this is slowly improving, with success examples from HSBC and US Bank.
Today's consumers are smart and well informed. They can see through half-hearted attempts by brands claiming to support social injustices or well-meaning environmental issues, argues Kantar's Graham Staplehurst.
Diageo, the drinks behemoth headquartered in the UK has announced that it will spend heavily on adapting 11 of its African breweries to green energy and water recovery, as it pursues the goal of becoming totally green.
Both PepsiCo and Nestlé have announced some potentially significant packaging developments in the war on plastic waste, but as consumer sentiment shifts, observers suggest there are opportunities to completely rethink the role of packaging.
How much we trust in a brand is right up there with price in influencing purchase decisions, according to new research, which suggests that only one third of consumers trust most of the brands they use or buy.
Millennials may have different motivations for supporting corporate social responsibility (CSR) efforts than older consumers, with important implications for advertising in this space, a study in the Journal of Advertising Research (JAR) has ...
National Geographic has joined forces with innovation consultancy R/GA, inviting Australians to submit ideas about how to tackle the problem of plastic waste that is despoiling the country’s coastline and marine life.
Yoon-Joo Lee and Eric Haley, Journal of Advertising Research, Digital First, April 2019
This study investigated the effects of consumers' underlying value orientations to determine whether consumers respond differently to corporate social responsibility (CSR) initiatives depending on age.
Claudia A. Rademaker, Marla B. Royne, and Mikael Andéhn, Journal of Advertising Research, Digital First, April 2019
This study underscores the importance of considering a medium's broader effects. Research demonstrates that a medium's perceived eco-harmful impact affects communication effectiveness because a medium itself can act as a constituent of the message.