Article
•
WARC Best Practice, March 2020
Explores current writing and thinking on the topic of brand purpose, a powerful way to engage consumers and gain preference, it is fast becoming an expectation for some customers.
Article
•
WARC Exclusive, May 2020
Chris Reitermann, Chief Executive, Asia & Greater China, Ogilvy, outlines how brands can recession-proof their brands by working through three phases.
News
•
08 July 2020
NASCAR, the auto-racing series, is likely to witness numerous benefits as a brand from its decision to ban the Confederate flag at events and boost its inclusivity efforts, according to a new study.
News
•
30 June 2020
Over the last ten years, the importance of responsibility to consumers in relation to making brand choices has tripled, according to new BrandZ data.
Article
•
Anna Hamill, Event Reports, Lions Live, June 2020
Amid unprecedented challenges in 2020, leading CMOs are committing to tangible change and leading with accountability on social issues like racial inequality.
Article
•
Brian Carruthers, Event Reports, Lions Live, June 2020
Nivea’s chief marketer explores the details of how the challenges of taking on a new top job and understanding innovation affect the discipline.
Article
•
Geoffrey Precourt, Event Reports, Lions Live, June 2020
Bozoma Saint John, the CMO of Endeavor, has invaluable advice for marketers that are seeking to advance the cause of racial equality.
Article
•
Stephen Whiteside, Event Reports, Lions Live, June 2020
Procter & Gamble, the consumer-packaged goods manufacturer, is using the power of marketing to help tackle the systemic racism faced by the Black community in the United States.
News
•
23 June 2020
Several major brands are undertaking reviews of logos and marketing messages in the light of the now-global Black Lives Matter protests and the broader debate over racial equality.
Opinion
•
Barry Silverstein, June 2020
For the last few years, in marketing circles and beyond, the latest iteration of corporate good has been ‘purpose’.
News
•
03 June 2020
Companies must “have a voice” and demonstrate they “truly care” about issues like racial injustice in the face of rising tensions in the US, according to Manoj Raghunandanan, global president of Johnson & Johnson’s Self Care unit.
News
•
02 June 2020
Marketers should double down on efforts to boost diversity and inclusion in the face of the COVID-19 crisis, according to Marc Pritchard, chief brand officer at Procter & Gamble, the FMCG manufacturer.
Article
•
Stephen Whiteside, WARC COVID-19 Series, May 2020
Procter & Gamble, the consumer packaged goods manufacturer, is continuing to emphasize diversity and inclusion even as COVID-19 disrupts the marketplace.
Opinion
•
Anna Hamill, May 2020
Raja Rajamannar is Chief Marketing and Communications Officer at Mastercard, and a member of the ANA’s Global Leadership Coalition on COVID-19, established in partnership with Cannes Lions and WARC.
Article
•
Nicolas Jarvis, WARC Exclusive, May 2020
Looks at Australia in the wake of the bushfires and in the midst of Coronavirus and states that crisis management and the ability to manage in times of great pressure has a direct correlation to future commercial success.
Opinion
•
Matt Resnick, May 2020
The evolution was underway before coronavirus evaporated the world’s remaining patience for empty corporate purpose, argues R/GA's Matt Resnick.
Opinion
•
Helen Brain, April 2020
It’s safe to say that 2020 has already been a whirlwind year. We’ve faced the Australian bush fires, widespread flooding in the UK and rising air pollution contributed to deaths globally.
News
•
20 April 2020
In these uncertain times, consumers want brands to deliver experiences that meet their new needs with empathy, and new research has found this sentiment to be felt even more acutely among those most impacted by the coronavirus pandemic.
News
•
10 April 2020
China’s luxury sector has been especially savaged by the fallout from the COVID-19 crisis, and one customer may be hardest to win back, the most desirable of all, the High Net Worth Individual (HNWI).
News
•
01 April 2020
Consumers have made it clear they will judge brands on how appropriately they respond to the COVID-19 crisis, by looking after their staff and help society meet the challenge, according to a special Edelman Trust Barometer report.
Article
•
Biatriz Guedes, Aurore C Paillard-Bardey and Anke Schat, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 124-126
Fashion, as one of the largest industries in the world, causes serious social and environmental issues.
Article
•
WARC Exclusive, February 2020
WARC's US commissioning editor Cathy Taylor discusses the key themes from The Marketer's Toolkit 2020 with a focus on how the America's responded.
News
•
17 February 2020
As many as 36.7 million city-dwellers will change the way they travel over the next ten years and, by 2030, greener means of transport will represent 49% of all trips undertaken within cities, versus 46% for cars (which currently account for 51% of ...
Opinion
•
Sam Peña-Taylor, February 2020
Sustainability is about survival – the subject needs to overcome the semantic bleaching that makes it a corporate nice-to-have, says Sam Peña-Taylor - a startup is working toward solving the chronic market failure of food waste in the face of global hunger.
Opinion
•
Pauline Robson, February 2020
Climate change is on the agenda as never before. MediaCom’s Pauline Robson calls for the advertising industry to play its part in tackling the crisis.
