Millennials & youth
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Case Study • DMA (UK), Gold, 2020
Case Study • WARC Cases, 2020
News • 07 January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
News • 24 December 2020
Article • Low Lai Chow, Event Reports, IAB SEA+India Re:Volve Webinar Series, October 2020
News • 16 December 2020
Article • Scott Teng and Jessica Kong, WARC Exclusive, Spotlight China, December 2020
Article • Sen Lin, WARC Exclusive, Spotlight China, December 2020
Case Study • Sian Kitchen, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Michael Soroosh, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Oliver Scargill, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Jasmine Lai, Adrian Adshade, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Kaori Yatsu, Hiroaki Taki, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Applications of Research, 2020
Research Paper • MRS Awards Papers, Highly Commended, MRS Award for Cultural Insights, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Creative Development, 2020
Case Study • Hannah Savage, WARC Media Awards, Gold and Collaboration With An Influencer Award, Effective Use of Partnerships and Sponsorships, 2020
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Article • Joeri Van den Bergh, WARC Best Practice, June 2018
Discusses key characteristics that can help marketers prioritise strategies to bond with the up-and-coming consumer generations and outlines case studies from across the world of brands that are successfully connecting with NextGen consumers. -
Article • Frances Sinclair, WARC Best Practice, February 2020
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance. -
Article • WARC Best Practice, October 2020
Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications. -
Article • WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes. -
Article • Euromonitor Strategy Briefings, May 2020
Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z. -
Article • WARC Exclusive, December 2019
Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2019 WARC Awards.