Advertising best practice, evidence and insights

Article • WARC Best Practice, April 2019

Examines behaviours of US millennials, the first digital-native generation, and explains how marketers can best connect with them as a generation that are characterised by diversity and focus on living life to the full in the here and now.

How brands can effectively engage young consumers

Article • Joeri Van den Bergh, WARC Best Practice, June 2018

Discusses key characteristics that can help marketers prioritise strategies to bond with the up-and-coming consumer generations and outlines case studies from across the world of brands that are successfully connecting with NextGen consumers.

How rethinking qualitative research can help brands understand Generation Z

Article • Emily Goldhill, WARC Best Practice, June 2018

Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people.

How to market effectively to Centennials

Article • Mark Inskip, WARC Best Practice, July 2016

This article provides marketers with guidance on how to engage Centennials, young people aged between 0 and 19, who already occupy one third of the global population and who have decidedly different attitudes than their predecessors, Millennials.

How to market effectively to Millennials

Article • Ola Mobolade, WARC Best Practice, May 2016

This article offers best practice advice about how marketers can engage and impress the elusive Millennial demographic.

How Jack in the Box makes a play in e-sports

News • 21 August 2019

Jack in the Box, the quick-service restaurant chain, is using e-sports as a way to forge connections with millennials and members of Generation Z.

Jack in the Box games its way into the hearts and minds of millennials and Gen Z

Article • Reed Karaim, Event Reports, ANA Digital & Social Media Conference, July 2019

Jack in the Box, the quick-service restaurant chain, has tapped into the power of e-sports as a means to engage with young consumers.

What we know about marketing on Snapchat

Article • WARC Best Practice, August 2019

Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.

Krispy Kreme ANZ lands high scores with Throwback Arcade

News • 07 August 2019

Krispy Kreme tapped into a resurgence in 90s nostalgia for its 'Throwback Arcade' campaign, to celebrate the introduction of a limited-edition Throwback Party doughnut range.

New Balance’s mobile gaming ad unit drives engagement and brand lift

Article • Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019

New Balance wanted to promote its Fresh Foam sneakers to 13–24-year-olds in the United States, China and, Japan.

Young Aussies want a human connection with brands

News • 02 August 2019

Young Australians are liberal and open-minded but, above all, they are motivated by a desire to make real-world human connections and these attributes affect their relationships with brands.

Krispy Kreme ANZ’s bet on Instagram and nostalgic gaming boosts engagement and sales

Article • Gabey Goh, Event Reports, Advertising Week APAC, July 2019

Krispy Kreme, the doughnut specialist, found success in Australia and New Zealand through using Instagram as a gaming platform.

Launch of India's First Platelet Donor Community by Godrej HIT

Case Study • SABRE Awards, South Asia, Digital Campaign, 2019

Godrej HIT, an insecticide brand, spread awareness of the importance of blood donations in battling against dengue fever in India.

RollsRoyce: Partnering India to make the country aerospaceready

Case Study • SABRE Awards, South Asia, Industrial/Manufacturing, 2019

Rolls-Royce, an aero-engine manufacturer, became the leader in India's dialogue on digitisation in engineering and green technologies in aviation.

RB Global challenge 2018

Case Study • SABRE Awards, South Asia, Employer Branding, 2019

RB Global Challenge, Reckitt Benckiser's annual initiative, used social to increase entries by 336% in young audiences across the globe.

Sasakawa India Leprosy Foundation: People Affected by Leprosy: You are not alone!

Case Study • SABRE Awards, South Asia, Healthcare, 2019

The Nippon Foundation, a non-profit, increased awareness of leprosy and affected legislative change in support of people with the disease in India.

Viacom 18: Viacommunity – #BeSelfish to do good!

Case Study • SABRE Awards, South Asia, Employee Communications, 2019

Viacom18, the media and entertainment organisation, asked its employees in India to be selfish which resulted in over 1,000 employees volunteering their time for charities.

BookMyShow: Introducing Whole New World Of Entertainment

Case Study • SABRE Awards, South Asia, Media Relations, 2019

BookMyShow, a ticket booking service, launched an Arabian Nights-themed media event surrounding the launch of Aladdin the musical coming to India.

Mahindra Foundation: Wings for our girls

Case Study • SABRE Awards, South Asia, Best In Show, 2019

The Mahindra Foundation, a non-profit organisation, launched a short film that showed the dire consequences of restricting girls from education in India.

HONOR: Yeh Diwali HONOR Wali’ (A Diwali with HONOR)

Case Study • SABRE Awards, South Asia, Technology, 2019

Honor, a Huawei-owned smartphone brand, leverage the festival of lights, Diwali, to connect with consumers in India, leading to one million smartphones sales.

Five ways Generation Z will change brand storytelling

Article • Mia von Sadovszky and Jess Watts, WARC Webinars, July 2019

Mia von Sadovszky, SVP, group strategic planning director and Jess Watts, associate strategic planning director at RPA take viewers through an actionable discussion of the best ways to reach Gen Z consumers.

AXE: What's your magic?

Case Study • MIXX Awards, Bronze, Social Media, 2019

Axe, the deodorant brand, gave its consumers in Poland the opportunity to show people their hobbies in action which led to over 13 millio views for the brand.

MediaMarkt: Heroes of Sales – the first shoppable online comedy

Case Study • MIXX Awards, Silver, Branded Content and Video Advertising, 2019

MediaMarkt, a retailer for consumer electronics, created a campaign in Hungary which consisted of a 15-episode comedy web-series to advertise products in a MediaMarkt store.

AXE: Starladder 2018

Case Study • MIXX Awards, Bronze, Native Advertising, 2019

AXE, the personal hygiene brand, connected with e-sports fan by sponsoring e-sports league StarLadder and integrating a promo code into match live streams for fans in Russia.

Cornetto: Mobile in Love

Case Study • MIXX Awards, Bronze, Video Advertising, 2019

Cornetto, the ice-cream brand, was able to reach 14 million users as a result of its collaboration with teen romance film 4N1K in Turkey.

Millennials & youth