Media owners must find a sweet spot in the balance between reader and advertiser revenue to be able to absorb market shocks and Bloomberg Media believes it is getting closer to that optimal business model.
Twitch, the service known for game-streaming, though capable of broadcasting much more, is now selling inventory on Amazon’s Advertising platform, in an attempt to smooth brands’ access to an important new audience.
Consumers across Southeast Asia experimented with new apps as a way of staying connected during lockdown – and that has created opportunities for brands willing to take a risk, says PHD’s Scindya Datt.
The launch of Facebook Shops is another sign that the West is following the example of Asia – and China in particular – when it comes to social commerce and this is likely to redefine how brands use social channels to meet advertising goals.
Five things you might have missed from last week, including TikTok, Vivo, Beyond Meat and Uber. Trump’s TikTok ultimatum The US President has issued executive orders that would ban TikTok and WeChat from operating in the US in 45 days if they are ...
Spotify, the streaming music site, has seen significant shifts in device usage and in the type of audio that users across Southeast Asia are listening to during lockdowns, which has potentially important ramifications for marketers.
While Microsoft seems at first sight an unlikely candidate to acquire a big chunk of the English-speaking operations of TikTok, there are several reasons why the enterprise software and services business is having another go at the consumer market.
Under pressure, the young and controversial social media app TikTok has laid down a challenge to its competitors: match us on our radical transparency and show the world your code – but does it actually signal a significant change for the app? On ...
India is a colossal market with similarly sized opportunities to offer banking products to millions of people coming online for the first time – with WhatsApp, Facebook is planning to make a play for finance among its largest user base, a move ...
Amazon-owned streaming service Twitch is growing its presence in traditional as well as e-sports with a new deal struck to feature exclusive content from four elite European clubs: Real Madrid, Paris Saint-Germain, Juventus, and Arsenal.
Entertainment giant Disney has cut its spending on Facebook ads radically, as the company quietly agrees that the social network must do more to clean up the speech on its platform amid the #StopHateforProfit boycotts.
Google is investing in Reliance Jio Platforms, the telecoms and digital subsidiary of Reliance Industries, India’s most valuable company, further indicating the attractiveness of the booming Indian market to US tech brands.
Food delivery giant Meituan Dianping and video streaming platform Bilibili are reported to have joined ride-hailing startup Didi Chuxing in exploring the possible use of a digital currency developed by the People’s Bank of China.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include: