Although the movie and cinema industry currently face hard times because of the coronavirus outbreak, new figures reveal that 2019 was a bumper year as the global entertainment market surpassed $100bn in revenues for the first time.
Ralph Breaks the Internet, a film produced by Walt Disney Animation Studios, promoted the release of its new film Ralph Breaks the Internet among young audiences by hacking a gamer’s live Twitch stream and getting characters from the film to appear and cause chaos.
The coronavirus outbreak that is causing alarm and disruption in China as millions of people travel for the Lunar New Year is also having a major impact on brands, both domestic and international, although many are stepping up to help.
MMA Smarties, Finalist, Indonesia, 2019
Mobile games publisher Gameloft joined with action movie Foxtrot Six to create an e-sports tournament based on its first-person shooter (FPS) game Modern Combat 5 to connect with millennials in Indonesia.
Fred Bronner and Robert de Hoog, International Journal of Market Research, Vol. 61, No. 4, 2019, pp. 430-446
Consumer behavior recently underwent three main developments: a shift from material purchases to immaterial experiences, a shift from signaling status and wealth by means of consumer behavior to signaling identity, and increased social visibility due to the growing importance of social media.
Following the stellar success of DC and Marvel in migrating comic book heroes to the big screen, Sony Interactive Entertainment has launched PlayStation Productions, aimed at taking some of its most successful games to the movies and TV.
The Walt Disney Co., the entertainment company, successfully leveraged its own unique marketing assets and a truly holistic communications strategy in order to turn “Black Panther” into a box office triumph.
Alliance Française de Singapour, the non-profit promoting French language and culture around the world, encouraged viewers to recognise the diversity in French cinema through a humorous integrated campaign in Singapore.
Twentieth Century Fox Home Entertainment, a video distribution company, created a campaign for the Home Entertainment release of Deadpool 2 in the UK, which saw a 198% increase in organic title searches after viewing the YouTube sequence.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include: