Media costs by geography
Search Results Language
Data •This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include:
Data •An overview of Facebook cost per impression (CPM) between September 2017 and October 2018.
Data •An overview of cost per click (CPC) and cost per action (CPA) by ad format and product vertical.
Data •An overview of the cost per thousand impressions for a 30-second Super Bowl spot between 1967-2018.
Data •An overview of Facebook cost per click between September 2017 and October 2018.
Data •An overview of Google search cost-per-click across five key industries and devices between 2014 and 2018.