Media consumption by geography
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Data •This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include:
Data •TV accounts for a third of total media consumption in the UK.
Data •An overview of global podcast penetration by genre in 2018.
Data •An overview of mobile internet consumption forecasts.
Data •An overview of advertising's share of Spotify revenue and users between Q1 2017 and Q4 2018.
Data •An overview of direct mail actions by households in the United Kingdom.