News
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21 January 2021
Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
Article
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Stephen Whiteside, WARC Exclusive, January 2021
Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
Opinion
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Faris Yakob, January 2021
Everything is PR because, in an age of crises, everything is crisis communication, writes Faris Yakob, but the flip side is that everything communicates.
News
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08 January 2021
If 2020 taught us anything, it was to be flexible.
Opinion
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Aiden Darné, January 2021
What started out as temporary fixes during the pandemic are now evolving the way the creative sector produces content, says Shutterstock’s Aiden Darné.
News
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07 January 2021
Life is hard – so buying your brand should be as easy as possible, a new trend report on WARC indicates.
News
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06 January 2021
Live events suffered during 2020, but ‘hybrid’ (digital/physical) events can offer a way forward, allowing a modular approach that can accommodate pandemic restrictions as they vary across the world.
News
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05 January 2021
Predictions for 2021 look very different from those made for 2020, as much of the world grows accustomed to life under COVID-19, tech will help us live life firmly at home.
Article
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OMD, Research on WARC, January, 2021
An overview of the key consumer signals to help plan for the year ahead, following the unprecedented and transformational events of 2020.
Article
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DVJ Insights, Research on WARC, January, 2021
The COVID-19 crisis prompted heavy use of the word 'together' in advertising, to convey empathy.
Article
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Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Opinion
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Radhecka Roy, December 2020
Ipsos’ Radhecka Roy outlines why cultural contexts have taken on heightened importance for brands trying to connect with consumers in varying stages of recovery in the coming year.
Article
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Mike Menkes, WARC Exclusive, December 2020
This article looks at the necessity of scenario planning for businesses going forward, as COVID-19 is just the most recent ‘black swan’ event to roil businesses.
News
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17 December 2020
China’s Tier-1 culture is stretching out through key influencers and popular apps to lure the Tier-4 consumer into a new set of behaviours – but brands wanting to reach them will have to balance modern aspirations and traditional practices.
Article
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Christophe Castagnera, WARC Exclusive, December 2020
For brands hamstrung by a lack of live events during COVID-19, ‘hybrid’ events can offer a way forward.
Opinion
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Simon Dale, December 2020
Adobe’s Simon Dale outlines how the smart tourism that delivers personalised and contactless experiences can help the APAC tourism industry accelerate its post-pandemic recovery.
Article
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Mukta Lad, Event Reports, Mumbrella Sports Marketing Summit, October 2020
Outlines the challenges facing the sports industry after the pandemic.
Article
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WARC Webinars, December 2020
Helps marketers put their 2021 plan in context and seek new opportunities to develop effective strategies to grow their business.
News
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11 December 2020
How best to communicate with worried consumers during the coronavirus pandemic is one of the central challenges facing marketers, and a new survey suggests the great majority of marketers in the UK have done just that – by being more compassionate an
Article
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Radhecka Roy, Research on WARC, December 2020
The global coronavirus pandemic has disrupted life, livelihoods and health across countries and cultures.
Article
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Brian Carruthers, Event Reports, DMWF Virtual, September 2020
When the pandemic led to the cancellation of its flagship event, test and measurement company NI had to rethink not just the event itself, but the entire marketing approach built around it.
News
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10 December 2020
If marketers spent much of 2020 in crisis-response mode, next year should see them transforming their processes to prioritise speed, flexibility and impact while also rethinking longer term strategy, says WARC’s Marketer’s Toolkit.
Opinion
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Richard Neish, December 2020
Crisis is a catalyst to change; today’s brand resilience was not born of face masks, doorstep-clapping and the rebirth of the QR code, but of a different crisis, explains Kin + Carta Connect ’s Richard Neish, introducing new research.
Article
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WARC Category Intelligence, December 2020
Global strategies, campaign updates and trends in the tech and electronics category.
Opinion
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Jenny Chan 陈詠欣, December 2020
The Danish brewer and its subsidiaries have benefited from relaxed social distancing measures, the rise of health consciousness, and the return of eating out and nightlife. Andrew Khan, Vice President & CMO at Carlsberg Group China, speaks to WARC’s Jenny Chan for the Marketer’s Toolkit 2021 about the gradual normalisation of operations and the importance of investing in your brand's share of voice during difficult times.
