Geoffrey Precourt, Event Reports, Advertising Week, October 2020
Raja Rajamannar, the chief marketing officer of payments company Mastercard, has outlined various requirements that the next generation of marketers will need to fulfil in order to thrive in their roles.
Almost three quarters (73%) of CMOs expect the pandemic’s negative impact to be short lived, according to a new Gartner survey which also finds that brand strategy has re-emerged as a strategic priority for the year ahead.
Following the launch of The Effectiveness Code, James Hurman takes a deep-dive into how to apply the Creative Effectiveness Ladder – a six-step framework for creative effectiveness that draws on insights gathered from over 4,500 case studies – to your marketing.
COVID-19 has hit the pay packets of millions of workers around the world and that is likely to include chief marketing officers because 84% of them say their overall compensation is linked to business performance improvements in 2020.
The role of the Chief Marketing Officer is alive and well and will stay that way in the future – but it’s in for some major changes, concludes a new study from the World Federation of Advertisers (WFA).
As part of the WARC Guide to structuring for effectiveness, Nick Primola looks at how today’s CMO is helping the entire company reach full growth potential by delivering exceptional brand value at every opportunity.
At a time when marketing budgets are being cut, it’s imperative that marketers plan accordingly and are able to demonstrate to the C-suite the value of continued investment, according to a Singapore consultant.
Catharine P. Taylor, Event Reports, CES, January 2020
The CMO Growth Council, a joint venture of the ANA Masters Circle and Cannes Lions, meets periodically with the goal of future-proofing marketing and modernizing the role of the CMO amid unprecedented industry change. At a meeting in Las Vegas, attendees discussed:
There is a growing disconnect across the C-suite about what other professionals consider the role of the chief marketing officer to be, according to a new survey that even finds differences of opinion between CMOs and their own marketing teams.
The novel coronavirus outbreak is causing one of the most widespread behaviour shifts in recent times – Illuminera Institute’s Ashok Sethi highlights what marketers can draw from behavioural science theories and how it can be applied to marketing strategies as new behaviours unlock new triggers.
This article offers an overview of how marketing drives business performance by explaining the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising works.
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