Luxury brands
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News • 26 January 2021
News • 25 January 2021
News • 24 December 2020
Article • Euromonitor Strategy Briefings, December 2020
News • 16 December 2020
Article • Scott Teng and Jessica Kong, WARC Exclusive, Spotlight China, December 2020
Article • Sen Lin, WARC Exclusive, Spotlight China, December 2020
News • 08 December 2020
Case Study • Dr. Viral Nagori, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Article • WARC Best Practice, December 2020
Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020
Article • Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2020
Case Study • WARC Media Awards, Entrant, Effective Channel Integration, 2020
Opinion • Matt Simms, November 2020
News • 02 November 2020
News • 22 October 2020
Article • WARC Category Intelligence, October 2020
Case Study • IPA (UK), Gold and Best Dedication to Effectiveness, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Article • Geoffrey Precourt, Event Reports, Advertising Week, September-October 2020
News • 27 September 2020
Data • Rob Clapp, WARC Data Points, September 2020
Opinion • Ervin Ha, September 2020
News • 17 September 2020
Article • WARC Category Intelligence, September 2020
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Article • WARC Best Practice, September 2020
Explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles. -
Article • WARC Best Practice, August 2020
Provides marketers with information and guidance about luxury brand advertising. -
Article • Dr. Mansur Khamitov, WARC Exclusive, February 2020
Psychologist Clayton Alderfer’s ERG motivational theory of human behaviour offers marketers a potential framework for charting steps forward in uncertain times – Nanyang Business School’s Mansur Khamitov talks through how brands can map out a positive path forward. -
Article • Vicky Bullen and Elayne Read, Admap Magazine, July 2019
Taking inspiration from fashion, grocery, alcohol and beauty, four key themes have been identified that embody the new codes of luxury today and the cultural and consumer movements driving these. -
Article • Euromonitor Strategy Briefings, June 2019
A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment. -
Article • Lyle Maltz, WARC Best Practice, March 2017
This paper explains how luxury brands need to adapt to an evolving market comprising digital opportunities, millennial shoppers, the concept of "affordable" luxury and the need for strong, personalised brand-consumer relationships.