Jaguar Land Rover, an automotive brand, launched a direct mail pack to prospects in the UK that featured stickers and fold-out landscapes to promote the customisable features of its New Defender car.
Land Rover, an automotive brand, increased orders of its new Land Rover Discovery model in the UK by launching a Famous Five-style direct mailpack that showed families the adventures they could enjoy with the car, especially after COVID-19 lockdowns.
Jaguar Land Rover, an automotive brand, increased sales of its New Defender model in the UK by launching an innovative direct mailpack with a 45-degree angle perspective to reflect the angles the new vehicle could drive at.
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Euromonitor , Research on WARC, January 2022
Although the COVID-19 pandemic remains a significant constraint on luxury, more targeted lockdowns and greater consumer adaptation have reduced the impact of recent lockdowns on industry sales.
Looks at the many different ways to execute premiumisation and how offerings need to pay attention to the details of product, packaging and messaging to satisfy premium consumer expectations.
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Mukta Lad, Event Reports, FUTR Asia Summit, October 2021
GSK Consumer Healthcare’s Shawn Roy examines the key consumer and marketing trends that brands need to look at over the next five years as the world moves from the pandemic to endemic stage of COVID-19.
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MRS Awards Papers, Finalist, Cultural Insights, 2021
L'Oréal Paris, a personal care company, launched a worldwide campaign to embrace a modern and relevant expression of female empowerment in marketing, and understand needs and behaviours deeply to connect with women in a powerful and authentic way.
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Shi Yen Chen, WARC Media Awards, Bronze, Effective Use of Tech, 2021
Beauty brand L'Oreal Luxe changed the complexion of beauty shopping in Malaysia with a digital approach that boosted online sales through the successful simulation of a physical event.
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Nicholas Short, Steven Shen, WARC Media Awards, Bronze, Effective Use of Tech, 2021
Auto brand Lincoln harnessed two innovative technologies to ensure the eyes and attention of China's affluent were completely focused on the launch of its new Nautilus model in an extremely cluttered category.
Powerful storytelling has helped SK-II build its brand into a global powerhouse and helped it stand out in a hyper-competitive landscape. Gayoon Jung, VP of brand and innovation for SK-II Global, speaks to WARC’s Gabey Goh for the Marketer’s Toolkit 2022 about how everything begins with the consumer, the need to constantly innovate on engagement and taking the long-term view. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Martha Velando is the Chief Marketing Officer for luxury jeweller De Beers. She spoke to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about scaling up omnichannel strategies, focusing on effectiveness, and why shoppers expect more from brands on sustainability. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
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Bryce Whitwam, WARC Exclusive, Spotlight China, October 2021
Bryce Whitwam argues that brands in China must focus on building seamless shifts between multiple offline and online in order to reap the benefits of the ‘new retail’ movement.
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Gianvito D'Onghia and Tanguy Laurent, WARC Exclusive, Spotlight China, October 2021
Creative Capital China’s Gianvito D'Onghia and Tanguy Laurent examine how offline to online ecosystems are being built at every level of the fashion industry’s retail marketing chain in China.
Explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles.
Looks at the many different ways to execute premiumisation and how offerings need to pay attention to the details of product, packaging and messaging to satisfy premium consumer expectations.
