Luxury brands
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Rankings • WARC Creative 100, 2021
Rankings • WARC Effective 100, 2021
Rankings • WARC Effective 100, 2021
Rankings • Rankings Articles, April 2021
Rankings • WARC Creative 100, 2021
Article • Re-Hub, Research on WARC, March 2021
Article • WARC Category Intelligence, March 2021
Article • Chris Donnelly, WARC Exclusive, March, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021
Case Study • SABRE Awards, IN2, North America, Best in Digital Promo & Activation, 2021
News • 12 February 2021
Article • Jenny Chan, WARC Exclusive, February 2021
News • 03 February 2021
News • 03 February 2021
News • 02 February 2021
Article • Brian Carruthers, Event Reports, Web Summit, December 2020
Article • Euromonitor Strategy Briefings, January 2021
Research Paper • Kelly Cowart and Phillip Wagner, Journal of Advertising Research, Digital First, January 2021
News • 26 January 2021
News • 25 January 2021
News • 24 December 2020
Article • Euromonitor Strategy Briefings, December 2020
Article • Euromonitor Strategy Briefings, December 2020
News • 16 December 2020
Case Study • MMA Smarties, Gold, APAC, 2020
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Article • WARC Best Practice, September 2020
Explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles. -
Article • WARC Best Practice, August 2020
Provides marketers with information and guidance about luxury brand advertising. -
Article • Vicky Bullen and Elayne Read, Admap Magazine, July 2019
Taking inspiration from fashion, grocery, alcohol and beauty, four key themes have been identified that embody the new codes of luxury today and the cultural and consumer movements driving these. -
Article • WARC Best Practice, December 2020
Looks at the many different ways to execute premiumisation and how offerings need to pay attention to the details of product, packaging and messaging to satisfy premium consumer expectations. -
Article • Win Ee Chun and Dr Gemma Calvert, WARC Trends, July 2020
In the wake of COVID-19, research in the field of cognitive neuroscience may provide some helpful pointers on how consumer behaviour will evolve. -
Article • Lyle Maltz, WARC Best Practice, March 2017
This paper explains how luxury brands need to adapt to an evolving market comprising digital opportunities, millennial shoppers, the concept of "affordable" luxury and the need for strong, personalised brand-consumer relationships.