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Opinion • Tom Johnson, March 2021
Data • Rob Clapp, WARC Data Points, October 2020
Case Study • Rosanna Herries, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Marketing Society, The Brave Awards, Winner, Enhancing the Customer Experience, 2020
Case Study • Tahaab Rais, Mario Morby, Prabhakar Iyer, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
News • 11 May 2020
Data • Cinzia Petio, WARC Data Points, September 2019
Data • Rob Clapp, WARC Data Points, April 2020
Rankings • WARC Effective 100, 2020
Rankings • WARC Media 100, 2020
Rankings • WARC Creative 100, 2020
Case Study • ANA, Silver, ANA International ECHO Awards, 2020
Rankings • WARC Creative 100, 2020
Case Study • WARC Cases, 2018
Case Study • DMA (UK), Gold, 2019
Opinion • BrandIndex, November 2019
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2019
Case Study • Jay Chiat Awards, Gold, Connection Strategy, 2019
Case Study • SABRE Awards, Asia-Pacific, Branded Journalism, Gold, 2019
News • 10 September 2019
Article • Gabey Goh, Event Reports, Advertising Week APAC, July 2019
News • 25 August 2019
Research Paper • Fred Bronner and Robert de Hoog, Int. Journal of Market Research, Vol. 61, No. 4, 2019, pp. 430-446
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
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Article • WARC Exclusive, April 2020
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards. -
Article • WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide. -
Article • WARC Best Practice, September 2020
Explores how gaming platforms, which allow brands and products to be promoted via means such as sponsorship or in-game advertising, can enable brands to build reach. -
Data • James McDonald, Rob Clapp, WARC Data, July 2020
This report summarises the latest research from WARC's Data platform, with a focus on the application of advertising in mobile gaming, streaming and e-sports. Key findings include: -
Article • Dan Calladine, WARC Exclusive, January 2020
Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems. -
Article • WARC Best Practice, March 2021
The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl.