Leisure & entertainment

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Case Study • Remie Abdo, Heela Daudzai, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Louvre Abu Dhabi, a museum in Abu Dhabi, used outdoor, social media and a video to provoke a conversation about the nature of humanity in order to increase visitor numbers.

Louvre Abu Dhabi: Highway Gallery

Case Study • Remie Abdo, WARC Awards, Entrant, Effective Innovation, 2019

The Louvre Abu Dhabi, a museum in the UAE, used an innovative combination of out of home and radio to increase visits.

Louvre Abu Dhabi: Highway Gallery

Rankings • WARC Media 100, 2019

The Louvre Abu Dhabi, a museum in the UAE, used an innovative combination of out of home and radio to increase visits.

Natural History Museum: Deforested Bones

Rankings • WARC Media 100, 2019

The National University of Colombia's Natural History Museum raised awareness of deforestation across the country in this hard-hitting exhibition.

Art Institute of Chicago: Van Gogh's Bedrooms: The power of an immersive idea

Rankings • WARC Effective 100, 2019

The Art Institute of Chicago (AIC), a museum in the US, increased brand awareness and the number of visitors by inviting people to step into a Van Gogh painting.

MGM Resorts International: Universal Love Songs

Rankings • WARC Creative 100, 2019

MGM Resorts, the hospitality and entertainment company, increased its hotel wedding inquiries in the US by creating an album that celebrated the love between couples in the LGBTQ+ community.

Louvre Abu Dhabi: Highway Gallery

Rankings • WARC Creative 100, 2019

New museum Louvre Abu Dhabi took its famous artworks to the people to generate brand love and increase footfall.

Universal Studios Singapore: From Fear to FOMO

Case Study • Penelope Siraj, Jazreel Koh, Teena Ngo, WARC Media Awards, Entrant, Effective Channel Integration, 2018

Universal Studios Singapore used outdoor, social media and Spotify to create a fear of missing out among young people in Singapore, to increase visits to its Halloween Horror Nights event.

National Museums Liverpool: China's First Emperor and the Terracotta Warriors

Case Study • Direct Marketing Association - UK, Bronze, 2018

National Museums Liverpool, a group of free museums and galleries, challenged negative perceptions around museums by bringing the world of ancient China to life through compelling storytelling, original video content and surprising stunts in the UK.

Louvre Abu Dhabi: Highway Gallery

Case Study • Remie Abdo, WARC Media Awards, Gold, Effective Use of Tech, 2018

The Louvre Abu Dhabi, a museum in the UAE, used an innovative combination of out of home and radio to increase visits.

The park experience is fundamental to Disney

News • 20 November 2018

In an age of digital, stay-at-home entertainment, many are surprised that it is theme parks that are the big growth area for Disney.

Universal Studios Singapore: Turning fear into FOMO

Case Study • Penelope Siraj, Jazreel Koh, Teena Ngo, Ronnie Thomas, WARC Prize for Asian Strategy, Entrant, 2018

Universal Studios Singapore, Universal's theme park, grew awareness with its Halloween Horror Nights event.

Art Institute of Chicago: Van Gogh's Bedrooms - The power of an immersive idea

Case Study • Clifford Schwandner and Ariel Tishgart, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018

The Art Institute of Chicago (AIC), a museum in the US, successfully launched its new exhibition and increased brand awareness by inviting people to step into a life-size replica of a painting.

Shanghai Disney Resort

Case Study • SABRE Awards, Diamond, APAC, Company of the Year, 2018

The communications team at Shanghai Disney Resort (SHDR), a themed resort in China, lived up to the promises of Disney and delivered them to China in an authentic way.

YouGov Ad of the month - UAE: Warner Bros. World

Opinion • BrandIndex, September 2018

This month, Warner Bros. is the brand which has achieved the highest uplift in its Ad Awareness in the UAE.

NYC Library illuminates books' rich new media life

News • 28 August 2018

NEW YORK: Digital novels have been around for years, but have struggled to find a form on social. Mother New York, in partnership with the New York Public Library, have developed Insta Novels, an experiment in literary Instagram that suggests a ...

Louvre Abu Dhabi Highway Gallery

Case Study • Remie Abdo, WARC Prize for MENA Strategy, Gold, 2018

New museum Louvre Abu Dhabi took its famous artworks to the people to generate brand love and increase footfall.

Iziko Museums of South Africa: The Slave Calendar and the Iziko Slave Museum – How a simple calendar touched the lives of 33.7 million people

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

The Iziko Museums of South Africa, a group of museums, created an oversized calendar to celebrate and remember the stories of enslaved family members of South African citizens, in order to increase visitor numbers.

The Museum of Cosmonautics: Postcards from the Past - A story of the people who conquered time and space

Case Study • SABRE Awards, Gold Sabre Award For Education and Cultural Institutions, EMEA, 2018

The Museum of Cosmonautics, a popular science museum in Russia, launched Postcards from the Past, a campaign to engage the public and demonstrate its 'open doors' policy.

Museum Leuven takes on the experience economy

Article • Brian Carruthers, Event Reports, Qual360 Europe, February 2018

Museums are changing their thinking around customer experience, adapting to new considerations of mood, moment, and context.

All-digital strategy hits the right notes for The Phoenix Symphony

Article • Reed Karaim, Event Reports, Digital Summit Phoenix, February 2018

The Phoenix Symphony, the city’s largest performing-arts organization, has seen major benefits from moving to an all-digital marketing strategy.

Art Institute of Chicago: 'Van Gogh BnB ' (US)

Rankings • WARC Creative 100, 2018

Contains the creative for the 'Van Gogh BnB ' campaign for Art Institute of Chicago by the agency Leo Burnett in the USA.

The British Library: Everyone engaged - brining knowledge to the nation

Research Paper • MRS Awards, Finalist, Public Policy/Social Research, 2017

The British Library surveyed 3000 people in the UK to understand its potential audiences better.

Tate Britain: 500 Years of Stories

Case Study • Ruth Chadwick, Account Planning Group - (UK), Bronze, 2017

Tate Britain, a British art museum, used the stories behind its paintings to make art accessible to everyone, particularly those who otherwise felt alienated by art and its associated culture.

Oxalis Adventure: Virtual journey to the biggest cave in the world – Son Doong

Case Study • MMA Smarties, Bronze, Vietnam, 2017

Oxalis Adventure, a tour operator, launched a campaign in Vietnam to engage consumers in its tour to Son Doong cave during flood season.

What we know about marketing at major sporting events

Article • WARC Best Practice, April, 2019

The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl.
Pay to play: The e-sports opportunity for sponsors

Article • Sam Grimley, WARC Best Practice, March 2019

Addresses the opportunity of e-sports for brand sponsors and advises on how to best utilise the sector's unique attributes.
What we know about Super Bowl advertising

Article • WARC Best Practice, January 2019

The current thinking and reading on Super Bowl advertising, an event for which the advertising has become as important as the sport, but the way in which people watch is changing – brands must be ready.
Toys and games global industry overview

Article • Euromonitor Strategy Briefings, June 2018

Provides an overview of the global toys and games industry, examining the global outlook, leading companies and brands and top five trends shaping the industry.
Barbie: Imagine the Possibilities

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Mattel, a toy manufacturer, changed the perception of Barbie among millennial mothers to something their children could be inspired by with its Imagine the Possibilities film and introduction of Tall, Curvy and Petite Barbies in the US.
How to plan an effective sports sponsorship strategy

Article • Neil Hopkins, WARC Best Practice, March 2018

Provides marketers with key best practices on planning an effective sports sponsorship strategy, which is dependent on a rigorous strategic planning process to ensure effective targeting.