Research Paper •
Data •An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.
Data •An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets.
Data •An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak.
Case Study •Coca-Cola, the carbonated beverage brand, challenged homophobic attitudes in Brazil by releasing limited edition cans that put a twist on a traditional homophobic slur.
Case Study •Noblex, an electronics manufacturer, increased sales of its 4K HD TVs in Argentina by launching a promotion during the 2018 Football World Cup that offered refunds if the national team didn�t qualify.
Article •Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority.