Article
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Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
News
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20 January 2021
Coverage of Apple’s nascent automobile interests has tended to focus on these vehicles' purported autonomy.
Article
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Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
Article
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Euromonitor, Research on WARC, December 2020
The combination of officially mandated shutdowns and radical cutbacks in consumer demand due to COVID-19 is reshaping physical space and the surge in demand for e-commerce is putting pressure on brick-and-mortar operators.
News
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07 December 2020
The shortlists for the Effective Use of Tech and the Effective Use of Partnerships & Sponsorships categories in the WARC Media Awards being announced today reveal some interesting regional divergences.
Article
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WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
News
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12 November 2020
New research highlights the ongoing challenges many marketers face in understanding the role of technology in driving wider business and media goals.
Opinion
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Rob Hollands, October 2020
Rob Hollands, MD, SharpEnd outlines the opportunities and watchouts for brands looking to engage consumers through connected packaging.
Article
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Henrik Nordmark, WARC Exclusive, October, 2020
Henrik Nordmark, Head of Data Science at data science company Profusion, explains why algorithms are biased, and why mishandling algorithms leads to outcomes such as the UK’s recent exam results fiasco.
Article
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Joey Liu, WARC Trends, October 2020
South China Morning Post’s Joey Liu offers an overview of the key macro-trends driving China’s internet economy.
News
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30 September 2020
While digital health platforms and tools have become increasingly important during the pandemic, the lessons of their deployment hold lessons for digital service design in any field.
Article
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WARC Best Practice, September 2020
This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.
Article
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Sam Peña-Taylor, WARC Exclusive, September 2020
Reports on the views of health experts who pull out lessons from the massive acceleration in digital health across the UK and Sweden.
News
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22 September 2020
AI and computer algorithms seemingly now extend into almost every corner of our lives.
Article
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WARC Best Practice, September 2020
This article provides guidance and reading on the new technology of 3D printing, allowing customers to become part of the production process.
Opinion
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Sam Peña-Taylor, September 2020
With the announcement of a new health-tracking device, Halo, Amazon takes a step in the direction of probably the most disruptable marketplace, healthcare.
Article
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Euromonitor Strategy Briefings, August 2020
Highlights the results of Euromonitor’s Voice of the Industry: Travel and Tourism survey, alongside commentary and context from Euromonitor experts.
Article
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Euromonitor Strategy Briefings, August 2020
With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
Article
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Low Lai Chow, Event Reports, Adobe Experience Makers Live, July 2020
How Singapore Tourism Board is using data to make its marketing smarter.
News
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14 July 2020
With 5G becoming a geopolitical battleground, Samsung is already looking ahead to 6G, which it believes could be a commercial proposition by 2028.
Article
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Virginia Weil and Nikolai Reynolds, Research on WARC, July 2020
Many things affect market dynamics, but few could cause such immediate changes as we have seen during the
COVID-19 pandemic.
Data
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Rob Clapp, WARC Data Points, July 2020
An overview of consumers' planned adoption of 5G across major markets and regions.
News
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05 July 2020
The coronavirus pandemic is forcing a reappraisal of much of the technology we use in public spaces and is also accelerating automation efforts in logistics and the supply chain; a recent report predicts the market for next-generation logistics syste
Article
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Sam Peña-Taylor, Event Reports, Lions Live, June 2020
Post-normal is a set of tools that attempt to help us understand a world in which uncertainty is not a bug in the system but fundamental to the system itself.
Article
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WARC Exclusive, June 2020
Sustainability, e-commerce, technology and sociocultural shifts in health and hygiene will shape the transformation of food and drink packaging in the next five years.
