Opinion
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Faris Yakob, September 2021
A misunderstood part of the advertising business, between tech advances and raw necessity, the production of advertising is undergoing a supply chain disruption – Faris Yakob considers the situation.
Article
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Amit Rangra, WARC Exclusive, Spotlight India, August 2021
Wunderman Thompson’s Amit Rangra examines how the pandemic, the agri economy, the FMCG sector and, most importantly, technology, are demonstrating the potential of rural India.
Article
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Amit Bhandare, WARC Exclusive, Spotlight India, August 2021
Amit Bhandare lists the challenges of rural marketing in India and what brands can do to acquire a regional reach and relationship.
Article
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Asai Meyer and Terence Ling, WARC Trends, July 2021
TBWA\Hong Kong’s Asai Meyer and Terence Ling examine the balance that brands need to strike when applying advanced technology to retail operations.
Opinion
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Chiara Manco, July 2021
Rajoielle Register, Head of Global Brand Experiences at Ford Motor Company, will be chairing the Effective Use of Tech category of this year’s WARC Awards for Media. Here, she tells WARC about how Ford reimagined customer experience for the virtual world, the need for tech to be relevant to consumers’ lives, and what she hopes to see in the Awards’ entrants. Rajoielle Register, Head of Global Brand Experiences, Ford Motor Company
Article
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WARC Best Practice, July 2021
Summarises knowledge and offers guidance and reading on smart devices and the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.
Opinion
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Alex Brownsell, June 2021
Gaming, data ethics and ‘augmented connectedness’ were among the themes being discussed by Media Lions judges.
Article
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Stephen Whiteside, Event Reports, Lions Live, June 2021
PepsiCo, the food and beverage manufacturer, is drawing on three core trends as it thinks about the next ten years.
Article
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Mukta Lad, Event Reports, Adobe Summit, April 2021
Artificial intelligence, analytics and automation are among the fundamental technologies that can give organisations the edge when it comes to enhancing customer experience.
Article
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Darren Coleman and Erich Joachimsthaler, WARC Best Practice, June 2021
Research shows that eight of the largest ten companies in the world today have been built on platform-business models.
Article
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WARC Exclusive, May 2021
This report, developed in association with HP Graphic Arts, is an analysis of successful case studies that use packaging as lead media, with a focus on those that utilise variable product packaging through digital printing.
Article
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Mukta Lad, Event Reports, Adobe Summit, April 2021
Amid the rapid transformation in technology during the pandemic, how do brands retain their humanity to best connect with customers? Business leaders from Accenture, IAG, Telstra and GenesisCare discussed this at the recent Adobe Summit 2021.
Opinion
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Sameer Desai, May 2021
Three healthcare brands – Voltaren, Fenistil and P/S toothpaste – used technology to address consumer pain points and add value to their lives.
Article
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WARC Category Intelligence, May 2021
Global strategies, campaign updates and trends in tech-enabled marketing.
Article
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Low Lai Chow, Event Reports, WFA Global Marketer Week, April 2021
Hot on the heels of its Nasdaq listing in the USA, Grab’s Cheryl Goh says the superapp remains focused on Southeast Asia and wants to do good by using technology to address the region’s social and economic inequality.
Article
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Stephen Whiteside, Event Reports, SXSW, March 2021
Virgin Hyperloop, a vacuum tube train system that can reach speeds of 1,000 kilometers (or 621 miles) per hour, is aiming to build a customer experience to meet the needs of travelers in 2030.
Opinion
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Amit Thakur and Ngọc Nhân Mai, April 2021
Mindshare Vietnam’s Amit Thakur and Lifebuoy’s Ngọc Nhân Mai reveal that the soap brand flourished in Vietnam due to the pandemic and share how it leveraged technology with an infection alert system that supports its brand mission.
Opinion
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Andy Edmonds, March 2021
The Tokyo Olympic Games may have been delayed by a year but technological innovations – accelerated by the COVID-19 pandemic – promise to make the event more immersive by bringing athletes closer to an even wider fan base.
Article
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Euromonitor , Research on WARC, March, 2021
As consumer awareness of social and environmental issues increases, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace.
Article
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Mudit Jaju, WARC Exclusive, March 2021
Explores the technology requirements for brands wishing to sell via social commerce.
Article
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WARC Best Practice, March 2021
A summary of new thinking and best practice on shoppable media.
Article
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Euromonitor Strategy Briefings, February 2021
Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
Opinion
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Anna Hamill, February 2021
Raja Rajamannar, Chief Marketing Officer of Mastercard and author of the new book ‘Quantum Marketing’, speaks to WARC’s Anna Hamill about how technology can drive marketing forward, purpose and trust as key brand differentiators, and why risk management is a crucial marketing function.
Article
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Stephen Whiteside, Event Reports, 4A’s Decisions conference, January 2021
Audible, the audiobook and podcasting platform owned by Amazon, successfully ran a test campaign that leveraged the power of 5G cellular networks.
Opinion
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Anurag Gupta, February 2021
With martech now seen as a key component for recovery, leaders need take into consideration how its deployment should impact the way the business operates across all functions and levels, writes Anurag Gupta.
