Article
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Sam Peña-Taylor, Event Reports, ad:tech London, September 2019
Diageo’s tech and innovation department shares its experience working in partnership with new players and explains how large brands can begin to understand the startup space.
Article
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Euromonitor Strategy Briefings, September 2019
An introduction to voice commerce, including ecosystems, Customer Lifetime Value and the road ahead for this new way to shop.
News
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27 September 2019
Mall of America, the largest shopping centre in the US, is from today opening up space to a seemingly improbable new retailer – McKinsey, the international management consultancy.
Article
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WARC Best Practice, September 2019
This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.
Article
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Sam Peña-Taylor, Event Reports, Cannes Lions, June 2019
AI has potential applications in warfare as well as advertising – and both require serious thinking about the ethics involved.
Article
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Daniel Binns, WARC Exclusive, August 2019
Interbrand NY CEO, Daniel Binns, explores the consumer trends and tech disruption shaping the automotive category in 2019.
News
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26 July 2019
Starbucks, the US coffee chain, is a recognised leader of digital technology in the restaurant industry and now it has formed a partnership with a tech start-up to create end-to-end, cloud-based software for other restaurant brands.
News
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23 July 2019
Disruption is a good thing and marketers shouldn’t be scared of it, according to a leading automotive executive who sees opportunities to disrupt categories beyond his own.
Article
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David Tiltman and Anna Hamill, WARC Exclusive, July 2019
Kinship, an investment fund and start-up accelerator owned by Mars Petcare, offers insights into new ways that large companies can innovate with data and direct to consumer business models.
News
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17 July 2019
The roll-out of 5G technology will enable brands to create experiences that “merge” the physical and virtual worlds in increasingly powerful ways, a leading executive from Qualcomm, the chip manufacturer, has argued.
Article
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Reed Karaim, Event Reports, Brand Marketing Summit, May 2019
As 5G connectivity becomes more widespread, the digital opportunities for marketers are likely to grow exponentially.
Article
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Anna Hamill, Event Reports, Cannes Lions, June 2019
Nissan, the global automotive brand, is evolving its product innovation, personalisation and localisation strategies for a new era of automotive marketing.
Article
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Research on WARC, July 2019
A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion.
Article
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Vicky Bullen and Elayne Read, Admap, July 2019
Taking inspiration from fashion, grocery, alcohol and beauty, four key themes have been identified that embody the new codes of luxury today and the cultural and consumer movements driving these.
Article
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Geoffrey Precourt, Event Reports, MMA Impact: Build the future, March 2019
Research funded by the Mobile Marketing Association (MMA) offers an invaluable insight into the data-driven marketing organization of the future.
Article
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Krysia McKechnie, Event Reports, FEPE International Congress, May 2019
The OOH industry will be revolutionised by technology, becoming a more targeted and dynamic medium as a result of developments in AI and data-driven ad buying.
News
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27 May 2019
Science fiction has taken a step closer to reality with the news that Amazon is developing a voice-activated, wearable device that can recognise human emotions.
News
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17 May 2019
MG Motor, the iconic British automaker that is now owned by SAIC Motor of China, has unveiled what is being described as India’s first internet car, which comes with a host of smart technology features.
Article
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WARC Best Practice, May 2019
Summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.
News
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15 April 2019
Far from being the death knell of traditional retail, technology is playing a crucial part in re-inventing it, helping bring brands and stores closer to consumers, and several Asian markets are in the forefront of these developments.
Article
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WARC Best Practice, April 2019
Covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.
Article
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Stephen Whiteside, Event Reports, BRITE, March 2019
Citi, the banking giant, believes that outmoded stereotypes about this industry should be reassessed, not least by ambitious marketers.
News
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27 March 2019
Technological advancements in AI, machine-learning and data science offer huge opportunities to financial brands in Asia, but they should focus their efforts in certain areas, according to a senior financial insights executive.
Article
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Low Lai Chow, Event Reports, Asian Financial Services Congress, February 2019
Financial brands in Asia should take advantage of the huge opportunities offered by technological advancements in AI, machine-learning and data science.
News
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20 February 2019
Rarely thought of as best in class players in the voice space, Apple is the latest big company to acquire voice technology talent through its acquisition of PullString, a startup that makes voice experience design tools.
