Article
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Sam Peña-Taylor, Event Reports, MRS Impact Conference, March 2021
PepsiCo, the global food and beverage giant, implemented an insights automation platform, Ada, over the course of three years, picking up crucial lessons for marketers and researchers tasked with steering vast projects through to completion.
Opinion
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Amit Thakur and Ngọc Nhân Mai, April 2021
Mindshare Vietnam’s Amit Thakur and Lifebuoy’s Ngọc Nhân Mai reveal that the soap brand flourished in Vietnam due to the pandemic and share how it leveraged technology with an infection alert system that supports its brand mission.
Opinion
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Andy Edmonds, March 2021
The Tokyo Olympic Games may have been delayed by a year but technological innovations – accelerated by the COVID-19 pandemic – promise to make the event more immersive by bringing athletes closer to an even wider fan base.
Article
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Euromonitor , Research on WARC, March, 2021
As consumer awareness of social and environmental issues increases, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace.
Article
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WARC Best Practice, March 2021
쇼핑 가능 미디어에 대한 새로운 사고 및 모범 사례 요약.
Article
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Mudit Jaju, WARC Exclusive, March 2021
Explores the technology requirements for brands wishing to sell via social commerce.
Article
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Euromonitor Strategy Briefings, February 2021
Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
Opinion
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Anna Hamill, February 2021
Raja Rajamannar, Chief Marketing Officer of Mastercard and author of the new book ‘Quantum Marketing’, speaks to WARC’s Anna Hamill about how technology can drive marketing forward, purpose and trust as key brand differentiators, and why risk management is a crucial marketing function.
Article
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Stephen Whiteside, Event Reports, 4A’s Decisions conference, January 2021
Audible, the audiobook and podcasting platform owned by Amazon, successfully ran a test campaign that leveraged the power of 5G cellular networks.
Opinion
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Anurag Gupta, February 2021
With martech now seen as a key component for recovery, leaders need take into consideration how its deployment should impact the way the business operates across all functions and levels, writes Anurag Gupta.
Article
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Camilo LaCruz, WARC Exclusive, February 2021
Looks at the top trends that will shape business in 2021, based on sparks & honey’s cultural intelligence platform Q™.
Article
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Dr Boon Chong Lim and Jeremy Sim, WARC Exclusive, February, 2021
Nanyang Technological University’s Dr Boon Chong Lim and Prototyping Lab Aufhaven’s Jeremy Sim examine how alternative proteins, considered the next wave of food innovation, can be successfully marketed.
Article
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McKinsey & Company, Research on WARC, February, 2021
This report, “The data gambit: How large B2B companies can outmaneuver start-ups,” is based on a McKinsey survey of B2B marketers and a cross-sector review of case studies.
Article
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Backslash, WARC Trends, February, 2021
The COVID-19 pandemic has triggered a cosmic reshuffle of global realities, social norms and individual beliefs.
Article
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Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
News
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20 January 2021
Coverage of Apple’s nascent automobile interests has tended to focus on these vehicles' purported autonomy.
Article
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Research on WARC, January 2021
이 문서는 2021년 스마트하고 정서적으로 지적인 경험을 구축할 수 있는 방법에 대해 생각할 시작점을 제공한다.
Article
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Euromonitor, Research on WARC, December 2020
The combination of officially mandated shutdowns and radical cutbacks in consumer demand due to COVID-19 is reshaping physical space and the surge in demand for e-commerce is putting pressure on brick-and-mortar operators.
News
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07 December 2020
The shortlists for the Effective Use of Tech and the Effective Use of Partnerships & Sponsorships categories in the WARC Media Awards being announced today reveal some interesting regional divergences.
Article
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WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
News
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12 November 2020
New research highlights the ongoing challenges many marketers face in understanding the role of technology in driving wider business and media goals.
Opinion
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Rob Hollands, October 2020
Rob Hollands, MD, SharpEnd outlines the opportunities and watchouts for brands looking to engage consumers through connected packaging.
Article
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Henrik Nordmark, WARC Exclusive, October, 2020
Henrik Nordmark, Head of Data Science at data science company Profusion, explains why algorithms are biased, and why mishandling algorithms leads to outcomes such as the UK’s recent exam results fiasco.
Article
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Joey Liu, South China Morning Post, WARC Trends, October 2020
South China Morning Post’s Joey Liu offers an overview of the key macro-trends driving China’s internet economy.
News
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30 September 2020
While digital health platforms and tools have become increasingly important during the pandemic, the lessons of their deployment hold lessons for digital service design in any field.
