Home Topics Data, tech & innovation Innovation strategies

Innovation strategies

Latest
Most Read

Filter by

Driving innovation (802)

Branded utility, product design (759)

Tech-driven innovation (408)

Collaboration & co-creation (239)

Digital transformation (235)

Agility (231)

Category disruption (186)

Incubators, start-ups, entrepreneurship (137)

Subscription models (127)

Search in

Case Studies (0)

Articles (48)

Research Papers (3)

News (58)

Opinion (8)

Data (10)

Rankings (0)

Show only

Recommended

(8)

Videos

(2)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

127 results found

Reset Filters

Search in

Case Studies (0)

Articles (48)

Research Papers (3)

News (58)

Opinion (8)

Data (10)

Rankings (0)

Show only

Recommended

(8)

Videos

(2)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

127 results found

Sort By

Spotify, Active users, Q4 2016–

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Spotify's monthly active users by user type and region (millions and quarter-on-quarter % change).

What brands need to know about the rising creator economy in Asia

Article • Misaki Sato, Jeerapat Klinpayom and Sandra Lee, WARC Exclusive, October 2021

Shares research on influencers across APAC, and looks at how influencer marketing in the region has evolved since the start of the Covid-19 pandemic.

The WARC Guide to brands and the creator economy

Article • WARC Best Practice, October 2021

A summary of new thinking and best practice on brands and the creator economy.

What is a content creator?

Article • Nicole Alibrandi, WARC Exclusive, October 2021

This article provides a detailed overview of the role of creators in the advertising ecosystem and shares eleven ways creators monetise their profile or businesses.

How influencers are exploring their income options

Article • Alexander Frolov, WARC Exclusive, October 2021

Looks at influencer earnings and the emerging ways influencers are taking more control of their income.

Spotify, Revenue, Q1 2017–

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Spotify's revenue by user type and country (EUR millions, nominal, and year-on-year % change).

Netflix, Paid streaming subscriptions, Q3 2011–

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Netflix's paid streaming subscriptions by market (millions and quarter-on-quarter % change).

Netflix, Streaming revenue, Q4 2011–

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Netflix's streaming revenue by market (USD millions, nominal, and year-on-year % change).

The New York Times, Revenue, Q1 2015–

Data • WARC Data Points+ (Dynamic), October 2021

An overview of The New York Times' revenue by business segment (USD millions, nominal, and year-on-year % change).

The New York Times, Subscriptions, Q1 2015–

Data • WARC Data Points+ (Dynamic), October 2021

An overview of The New York Times' subscriptions by business segment (thousands and quarter-on-quarter % change).

What we know about direct-to-consumer brands

Article • WARC Best Practice, September 2021

Explains how Direct-to-Consumer (DTC) brands place customer relationships at the heart of their business strategies and often position themselves as challengers who seek to disrupt their category by providing a unique online offering with high levels of innovation.

Peloton’s engagement-first design philosophy

Article • Sam Peña-Taylor, Event Reports, DMEXCO, September 2021

Fitness company Peloton relies on engagement to sustain its subscription backbone: its head of product management explains how it designs around its community of users.

Travel guru TripAdvisor leans into subscriptions… but is it the right move?

Article • Anna Hamill, WARC Exclusive, August 2021

Many brands are implementing subscription models to drive consistent revenues and boost brand loyalty.

Media subscription services see better retention post-COVID

Data • Rob Clapp, WARC Data Points (Curated), June 2021

An overview of global media subscriptions and their retention rate before and after COVID-19.

Nestlé aims for ease of use across all buying journeys

Article • Mukta Lad, Event Reports, Adobe Summit, April 2021

After acquiring Gerber, Nestlé rolled out e-commerce operations for the baby food brand with a combination of content and B2B functionality to cater to both consumers and businesses.

Trends of the month: Podcasts, luxury and subscription models

Opinion • Rob Clapp, May 2021

This month: podcasts’ growing popularity for audiences and advertisers, luxury’s new opportunities and the expansion of subscription models.

Are subscription services really the holy grail of e-commerce?

Article • Danny Silverman, WARC Exclusive, May 2021

With e-commerce penetration booming in the COVID-19 era, how can brands boost customer retention on online platforms such as Amazon?

The WARC Guide to customer retention

Article • WARC Best Practice, May 2021

A summary of new thinking and best practice on customer retention.

The WARC Guide to customer retention

Opinion • Anna Hamill, May 2021

Customer retention is top of mind for many brands after a year in which shopper behaviours and category norms have been turned upside down. The new WARC Guide to Customer Retention examines the nuances of retention marketing in 2021.

A casual flirtation or a committed relationship? Assessing the post-pandemic stickiness of product subscriptions

Article • Research on WARC, April 2021

Assesses the post-pandemic stickiness of product subscriptions.

Subscription services see rising popularity

Data • Rob Clapp, WARC Data Points (Curated), March 2021

An overview of interest in and use of subscription services across 12 markets.

TBWA’s Gon Woo Yang: Future marketing trends emerging in South Korea

Opinion • Gon Woo Yang, February 2021

With subscription marketing, live commerce and tech marketing emerging as the dominant forces shaping the future, marketers should transform their business methods and product design to face a new wave of disruption writes Gon Woo Yang, executive account director, head of Planning2 Division, TBWA\.

Impact of 2020 on the future of advertising

News • 19 February 2021

Several marketing trends were already underway before COVID-19 upended the global economy, but it is expected these trends will continue to firm up over the next decade rather than dissipate, despite the upheaval seen in 2020.

BBC Global News could move to a subscription model

News • 05 February 2021

The BBC, which currently relies on advertising and licensing to fund its English language Global News service via the BBC World News channel and BBC.

Apple soars at the ‘magic’ intersection of hardware, software and services

Article • Anna Hamill, WARC Exclusive, February 2021

As one of the world’s largest companies and a long-time leader in the consumer electronics category, Apple is leaning on product innovation, software and subscriptions to drive record growth.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
2020 Innovation Report: Insights from the WARC Awards

Article • WARC Exclusive, December 2020

Analyses the key themes and summarises the winning case studies from the 2020 Effective Innovation category in the WARC Awards, and examines the data.
The WARC Guide to Marketing in the COVID-19 recession

Article • WARC Best Practice, May 2020

A summary of new thinking and best practice on Marketing in the COVID-19 recession, from the WARC Guide.
The WARC Guide to shoppable media

Article • WARC Best Practice, March 2021

A summary of new thinking and best practice on shoppable media.
Insights from the 2021 Creative Effectiveness Lions winners

Article • WARC Exclusive, August 2021

Highlighting trends among the campaigns entered into the 2021 Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.