Article
•
Research on WARC, April 2021
Assesses the post-pandemic stickiness of product subscriptions.
Data
•
Rob Clapp, WARC Data Points, March 2021
An overview of interest in and use of subscription services across 12 markets.
Opinion
•
Gon Woo Yang, February 2021
With subscription marketing, live commerce and tech marketing emerging as the dominant forces shaping the future, marketers should transform their business methods and product design to face a new wave of disruption writes Gon Woo Yang, executive account director, head of Planning2 Division, TBWA\.
News
•
19 February 2021
Several marketing trends were already underway before COVID-19 upended the global economy, but it is expected these trends will continue to firm up over the next decade rather than dissipate, despite the upheaval seen in 2020.
News
•
05 February 2021
The BBC, which currently relies on advertising and licensing to fund its English language Global News service via the BBC World News channel and BBC.
Article
•
Anna Hamill, WARC Exclusive, February 2021
As one of the world’s largest companies and a long-time leader in the consumer electronics category, Apple is leaning on product innovation, software and subscriptions to drive record growth.
News
•
22 January 2021
News that the German carmakers have each drawn their subscription service trials to a close in the US hints at the complexity of transitioning from ownership to access business models.
Article
•
Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
News
•
18 January 2021
‘Smart brevity’ newsmonger Axios is planning to diversify its revenue beyond supplying information: by selling its bullet-pointed in-depth short-form style as a service.
News
•
13 January 2021
The worth of Asia’s online video market exceeded $30 billion for the first time in 2020, new research shows, as revenue from paid subscriptions overtook ad revenue, again for the first time.
Article
•
Research on WARC, January 2021
이 문서는 2021년 스마트하고 정서적으로 지적인 경험을 구축할 수 있는 방법에 대해 생각할 시작점을 제공한다.
Article
•
Low Lai Chow, Event Reports, Digital Media Asia conference, October 2020
SCMP outlines the key questions publishers need to ask themselves before jumping into a subscription-based business model.
News
•
03 December 2020
The governing body of Germany’s top two football divisions, the DFL, is looking to a radical plan of starting an OTT subscription service, with more than 20 different private equity groups interested in providing investment.
Article
•
Brian Carruthers, Event Reports, MoneyFest, October 2020
The likes of Klarna, Affirm and Afterpay are growing rapidly – evidence of the popularity of the ‘buy now, pay later’ (BNPL) model with consumers.
News
•
26 November 2020
More than a third of UK consumers signed up to a new subscription service during lockdown and the majority are likely to continue with them in the future, new research indicates.
News
•
26 November 2020
Subscription watching delivers a more engaged audience than non-subscription, according to a new study released by Foxtel in partnership with strategic insights consultancy Nature.
News
•
23 November 2020
According to Kantar’s newly released Media Trends and Predictions 2021 report, audience behaviours will be more complex and difficult to decipher than ever in the coming year.
Article
•
Low Lai Chow, Event Reports, Digital Media Asia conference, October 2020
At the Digital Media Asia conference, publishers in APAC share lessons learnt in the ongoing mission to engage and convert readers.
News
•
13 November 2020
Spotify spends more money, iHeartMedia inks a boutique partnership, and Patreon brings paywall tech to independent producers – it’s been a busy week in podcasting.
Article
•
Sam Peña-Taylor, Event Reports, Advertising Week, October 2020
Direct-to-consumer wine brand Naked Wines has thrived amid increased demand for affordable luxury and the offer of community in isolation.
News
•
09 November 2020
Almost ten years after The New York Times took the risk of introducing a metered paywall for its content, it seems the gamble has paid off after the prestigious US daily reported last week that revenues from digital subscriptions surpassed those from
News
•
22 October 2020
These are tough times for vehicle manufacturers in the UK as they grapple with the impact of COVID-19, continued uncertainty about future trade relations with Europe, as well as a growing problem of an ageing demographic for new car sales.
Article
•
Sam Peña-Taylor, Event Reports, DMEXCO @home, September 2020
Dow Jones’ financial information products are pursuing a subscription strategy in tandem with building reach using partnerships with platforms.
News
•
30 September 2020
As so many newspapers around the world struggle to survive during the coronavirus pandemic – and with many not succeeding – one leading Swedish title finds it’s heading for a record year.
Opinion
•
Anna Hamill, September 2020
Les Mills International, the global fitness brand with iconic classes including BODYPUMP and BODYCOMBAT, is embracing the new at-home economy. Les Mills’ Chief Marketing Officer, Anna Henwood, speaks to WARC’s Anna Hamill as part of WARC Marketer's Toolkit 2021 about the future of fitness, building a test-and-learn culture and scaling up direct-to-consumer offerings during COVID-19.
