Data
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Rob Clapp, WARC Data Points, June 2021
An overview of global media subscriptions and their retention rate before and after COVID-19.
Article
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Mukta Lad, Event Reports, Adobe Summit, April 2021
After acquiring Gerber, Nestlé rolled out e-commerce operations for the baby food brand with a combination of content and B2B functionality to cater to both consumers and businesses.
Opinion
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Rob Clapp, May 2021
This month: podcasts’ growing popularity for audiences and advertisers, luxury’s new opportunities and the expansion of subscription models.
Opinion
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Anna Hamill, May 2021
Customer retention is top of mind for many brands after a year in which shopper behaviours and category norms have been turned upside down. The new WARC Guide to Customer Retention examines the nuances of retention marketing in 2021.
Article
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Danny Silverman, WARC Exclusive, May 2021
With e-commerce penetration booming in the COVID-19 era, how can brands boost customer retention on online platforms such as Amazon?
Article
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WARC Best Practice, May 2021
A summary of new thinking and best practice on customer retention.
Article
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Research on WARC, April 2021
Assesses the post-pandemic stickiness of product subscriptions.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of interest in and use of subscription services across 12 markets.
Opinion
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Gon Woo Yang, February 2021
With subscription marketing, live commerce and tech marketing emerging as the dominant forces shaping the future, marketers should transform their business methods and product design to face a new wave of disruption writes Gon Woo Yang, executive account director, head of Planning2 Division, TBWA\.
News
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19 February 2021
Several marketing trends were already underway before COVID-19 upended the global economy, but it is expected these trends will continue to firm up over the next decade rather than dissipate, despite the upheaval seen in 2020.
News
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05 February 2021
The BBC, which currently relies on advertising and licensing to fund its English language Global News service via the BBC World News channel and BBC.
Article
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Anna Hamill, WARC Exclusive, February 2021
As one of the world’s largest companies and a long-time leader in the consumer electronics category, Apple is leaning on product innovation, software and subscriptions to drive record growth.
Article
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Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
News
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22 January 2021
News that the German carmakers have each drawn their subscription service trials to a close in the US hints at the complexity of transitioning from ownership to access business models.
News
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18 January 2021
‘Smart brevity’ newsmonger Axios is planning to diversify its revenue beyond supplying information: by selling its bullet-pointed in-depth short-form style as a service.
News
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13 January 2021
The worth of Asia’s online video market exceeded $30 billion for the first time in 2020, new research shows, as revenue from paid subscriptions overtook ad revenue, again for the first time.
Article
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Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
Article
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Low Lai Chow, Event Reports, Digital Media Asia conference, October 2020
SCMP outlines the key questions publishers need to ask themselves before jumping into a subscription-based business model.
News
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03 December 2020
The governing body of Germany’s top two football divisions, the DFL, is looking to a radical plan of starting an OTT subscription service, with more than 20 different private equity groups interested in providing investment.
Article
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Brian Carruthers, Event Reports, MoneyFest, October 2020
The likes of Klarna, Affirm and Afterpay are growing rapidly – evidence of the popularity of the ‘buy now, pay later’ (BNPL) model with consumers.
News
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26 November 2020
More than a third of UK consumers signed up to a new subscription service during lockdown and the majority are likely to continue with them in the future, new research indicates.
News
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26 November 2020
Subscription watching delivers a more engaged audience than non-subscription, according to a new study released by Foxtel in partnership with strategic insights consultancy Nature.
News
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23 November 2020
According to Kantar’s newly released Media Trends and Predictions 2021 report, audience behaviours will be more complex and difficult to decipher than ever in the coming year.
Article
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Low Lai Chow, Event Reports, Digital Media Asia conference, October 2020
At the Digital Media Asia conference, publishers in APAC share lessons learnt in the ongoing mission to engage and convert readers.
News
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13 November 2020
Spotify spends more money, iHeartMedia inks a boutique partnership, and Patreon brings paywall tech to independent producers – it’s been a busy week in podcasting.
