Provides guidance and key reading on branded utility and how brands can add value to people's lives, including how big data and digital media can help marketers meet and even anticipate consumers' needs.
Mercado Libre, an online marketplace company, increased sales and buyers on its platform in Colombia by transforming Colombian bills into the biggest Christmas catalogue ever made to show the top rated products that could be bought.
June Gan, Tai Kam Leong, Emir Shafri, WARC Awards for Asian Strategy, 2021
Malaysian telco Maxis needed to improve engage, reach and brand perceptions among families during Chinese New Year (CNY) so it designed products for dementia sufferers and their carers, and publicised them with demonstrations and a film.
Mohamed Salim, Adila Alias, Mira Muhamad, WARC Awards for Asian Strategy, 2021
By leveraging digital-first activity to create a virtual food festival in the midst of the pandemic, beer brand Tiger was able to boost its brand power score and drive penetration, further strengthening its bond with its target audience in Malaysia.
Suzzane Zhang, Yao Wu, Kevin Yuan, WARC Awards for Asian Strategy, 2021
Baby milk formula brand Friso developed an app capable of analysing baby poop with a quick scan, instantly alleviating the worries of mothers in China while strengthening its position in the baby care market.
Obie, a reproductive health brand, launched a new holistic reproductive health platform in the US, rooted in science and personalised in real time, to help women and their partners proactively affect their fertility.