Purple, the mattress company, is partnering with a range of influencers that can help it reach people who run their home, thus moving it beyond the broad, irreverent humour that has characterised much of its advertising.
SABRE Awards, South Asia, Marketing to Consumers (Existing Product), 2019
Godrej Interio, a furniture store, changed Indians' attitudes towards having a healthy sleep regime by enlisting celebrities to spread the message, and creating an app that gives insights on sleep regimes.
US direct-to-consumer mattress brand Purple is shifting its media strategy toward building top of mind awareness through TV while scaling up online shopping feeds in a trajectory illustrative of the wider DTC space.
MRS Awards, Finalist, MRS Award for International Research, 2018
IKEA, a furniture retailer, combined all the different survey data streams from test countries Japan, Saudi Arabia and the UK to discover the impact that in-the-moment experience has on future share of wallet.
Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
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