Article
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WARC Category Intelligence, January 2020
Global strategies, campaign updates and trends in augmented and virtual reality.
Article
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Anita Caras, WARC Exclusive, January 2020
The findings of a study by Verizon Media into the key motivations underlying how and why consumers interact with online content.
News
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16 January 2020
Brand purpose can be a driver of growth, a key to unlocking new partnerships and a way of signalling modernity, according to a new WARC report edited by Burger King Global CMO Fernando Machado.
Article
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Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
Article
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WARC Exclusive, January 2020
Analysing trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Effective Use of Brand Purpose category of the 2019 WARC Awards.
News
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15 January 2020
The environmental efforts of companies are often seen as little more than greenwash, but the announcement by BlackRock that its future investment decisions will be focused on environmental sustainability potentially opens up opportunities for ...
News
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15 January 2020
Campaigns for global brands including Corona, Dulux and KFC, and local brands such as Babyshop in Dubai, Oh Henry! in Canada and Skinny in New Zealand, are among the winners of the Effective Channel Integration category of WARC’s Media Awards 2019.
Article
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WARC Category Intelligence, January 2020
Global strategies, campaign updates and trends in the soft drinks category.
News
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14 January 2020
Advertising agencies have welcomed reports that TikTok, the Chinese viral video app, may introduce a curated content feed to allay brand safety fears – a move that would also enable it to charge higher advertising rates.
Article
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Euromonitor Profiles, January 2020
This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Vicks, Metamucil, Pepto-Bismol and Prilosec OTC.
Article
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Geoffrey Precourt and Stephen Whiteside, Event Reports, CES, January 2020
Procter & Gamble, the consumer goods giant, believes that in-person observation still plays a vital role in the research process, despite the growing availability of digital data.
Article
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Geoffrey Precourt and Stephen Whiteside, Event Reports, CES, January 2020
Procter & Gamble, the consumer packaged goods manufacturer, is transforming its marketing operations to ensure its messaging remains impactful and relevant to consumers.
Article
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Jane Cunningham, Philippa Roberts and Vicky Cook, WARC Exclusive, January 2020
After femvertising, #unstereotype and ASA rulings, what next for marketing to women?
Article
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Admap, January 2020
A summary of new thinking and best practice on digital strategy in healthcare marketing from Admap.
Data
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Zoe McCready, WARC Data, December 2019
This article summarises the results of the Global Marketing Index (GMI) for December 2019, where the headline GMI growth rate has been in decline since July.
Article
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Euromonitor Profiles, December 2019
This Company Profile from Euromonitor provides key details and analysis of Huawei Technologies.
Article
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Euromonitor Profiles, December 2019
This Company Profile from Euromonitor provides key details and analysis of Under Armour.
Article
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Euromonitor Profiles, December 2019
This Company Profile from Euromonitor provides key details and analysis of Nestlé SA in the packaged foods market.
News
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19 December 2019
People prefer free or ad-supported content over ad-free content via a subscription service, according to a research report by programmatic marketing provider MiQ.
News
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18 December 2019
Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by gaming and podcasts are the three main themes to emerge from an analysis of readership across all of this year’s Global ...
News
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18 December 2019
New figures from Netflix show that the streaming business is growing fastest in Asia Pacific, where it has tripled subscriber numbers over the past 30 months, while EMEA is the biggest revenue generator outside of North America.
Article
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Research on WARC, December 2019
Explores the global trends and key drivers of fast-changing consumer behavior around the world, looking at how consumers are embracing the tangible lifestyle benefits of new apps, devices and IoT-enabled smart homes.
Article
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Brian Carruthers, Event Reports, Digital Transformation Conference, November 2019
Premier League club Chelsea engages with fans from around the world, many of whom have a totally different relationship with the team than its UK fans – it is now enhancing the way it relates to its 100 million supporters.
Article
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Low Lai Chow, Event Reports, FUTR Asia Summit, October 2019
Diageo’s Stuart La Brooy outlines how the company is navigating the intricacies of a fragmented and digitally-dominant consumer landscape at the FUTR Asia Summit in Singapore.
Opinion
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Alex Brownsell, December 2019
Industry excitement is growing around the transformative potential of addressable TV advertising. This may be a little premature, writes Alex Brownsell.
