Global

3,286 results found

Sort By

What we know about Health and Wellness Marketing

Article • WARC Best Practice, May 2021

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.

Ad budgets growing at strongest rate on record

Data • Rob Clapp, WARC Data Points, May 2021

An overview of global marketing budgets according to WARC Data's Global Marketing Index.

Roku ad revenue doubles as video streaming heats up

Data • Rob Clapp, WARC Data Points, May 2021

An overview of the growth in Roku's advertising revenue.

Just 11% of iOS 14.5 users have allowed ad tracking

Data • Rob Clapp, WARC Data Points, May 2021

An overview of the opt-in rate for app tracking among iOS 14.5 users.

Global Marketing Index: April 2021

Data • Zoe McCready, WARC Data, April 2021

This article summarises the results of the Global Marketing Index for April 2021, when global marketing budgets and staffing levels saw the highest ever rates of growth.

Travel and sustainability: Transforming for the future

Article • Nick Blenkarne, WARC Exclusive, May, 2021

Sustainability is an increasing consideration in the travel category.

What we know about short-form video

Article • WARC Best Practice, May 2021

Provides marketers with information and guidance about short-form video.

CTV’s share of online video impressions has quadrupled since 2016

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of video impressions by device since 2016.

COVID-19 causes digital consumption to rise by over 30%, forming new and lasting consumer habits

Opinion • Rob Clapp, April 2021

WARC Data’s latest report finds that Amazon, TikTok, YouTube and Twitch are some of the main winners as brands pivot to reach the COVID consumer.

Esports sponsorship to top $600m this year

Data • Rob Clapp, WARC Data Points, April 2021

An overview of global esports revenue between 2019 and 2021.

Power global efficiency and flexibility through multilocal workstreams

Article • Mena Nadaraja and Tyler Pietz, WARC Exclusive, April 2021

Multilocal marketing brings together local autonomy and global, tech-powered production efficiencies to enable global brands to reach local audiences with greater relevance and velocity – Mondelez’s Mena Nadaraja and MightyHive’s Tyler Pietz outline the ways to execute a multilocal workstream.

Media Owner Profile: Roku

Data • Rob Clapp, WARC Data Points, April 2021

This Media Owner Profile of Roku includes global data on company revenue by segment, user penetration and consumption plus average revenue per user.

Media Owner Profile: The New York Times, Revenue by type

Data • Rob Clapp, WARC Data Points, April 2021

This Media Owner Profile of The New York Times includes global data on revenue by type, including from advertising and subscriptions.

Media Owner Profile: The New York Times, Advertising

Data • Rob Clapp, WARC Data Points, April 2021

This Media Owner Profile of The New York Times includes global data on advertising revenue by format.

Media Owner Profile: The New York Times, Subscriptions

Data • Rob Clapp, WARC Data Points, April 2021

This Media Owner Profile of The New York Times includes data on paid digital subscription users and revenue.

What we know about marketing on TikTok

Article • WARC Best Practice, April 2021

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.

YouTube ad revenue has doubled in past two years, now $6bn

Data • Rob Clapp, WARC Data Points, April 2021

An overview of the growth in YouTube, Google Search and Google Network Members advertising revenue.

Media Owner Profile: Twitter

Data • Rob Clapp, WARC Data Points, April 2021

This Media Owner Profile of Twitter includes data on advertising revenue and daily active users across key markets.

Media Owner Profile: Amazon

Data • Rob Clapp, WARC Data Points, April 2021

This Media Owner Profile of Amazon includes data on total net sales, advertising net sales and advertising spend.

Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:

$900bn more was spent at online retailers globally last year

Data • Rob Clapp, WARC Data Points, April 2021

An overview of e-commerce's share of retail sales across major markets.

Media Owner Profile: Facebook, Global

Data • Rob Clapp, WARC Data Points, April 2021

This Media Owner Profile of Facebook includes global data on advertising revenue, daily active users, monthly active users and advertising spend.

Luxury sees strong revenue growth but struggles in Europe

Data • Rob Clapp, WARC Data Points, April 2021

An overview of the growth in revenue of major luxury companies including Hermès, LVMH and Kering.

Snapchat adds 15m daily users, approaches 300m total

Data • Rob Clapp, WARC Data Points, April 2021

An overview of Snapchat's daily active users by region in Q1 2021.

Online groceries most popular in APAC, growing quickest in North America

Data • Cinzia Petio, WARC Data Points (GlobalWebIndex), April 2021

An overview of online grocery shopping in Q4 2020.

The Future of Strategy 2020

Article • WARC Exclusive, July 2020

Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
The effectiveness code

Article • James Hurman with Peter Field, WARC Exclusive, June 2020

This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
The impact of coronavirus on millennials and Generation Z

Article • Euromonitor Strategy Briefings, May 2020

Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
2020 Content Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, August 2020

Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2020 WARC Awards.