Global

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Consumers have more positive experience when shopping online

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of customer experiences when shopping online and in-store.

Women out-game men in China, but lag behind in Germany and US

Data • Cinzia Petio, WARC Data Points (Curated), September 2021

An overview of gaming consumption in female and male audiences.

39% of online publisher traffic is from loyal readers

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of online publisher traffic and audience loyalty.

Half of adults always accept website cookies

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of consumer willingness to accept website cookies.

B2B marketers use broader range of channels than B2C

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of marketing channels used by B2B and B2C companies.

Nearly 10% of online shopping traffic now comes from social media

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of social media traffic to digital commerce sites.

Amazon Prime Video outperforms among older audiences

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of subscription video-on-demand (SVOD) audiences aged 55+.

19% of B2B marketing budgets go to advertising

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of B2B marketing budgets.

44% of adults say they are not fully represented in advertising

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of consumer opinion on diversity and representation in advertising.

TikTok user activity overtakes YouTube

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of user activity on TikTok and YouTube in Japan, South Korea, the UK and the United States.

Pedigree: A force for good

Case Study • Jay Chiat Awards, Silver, Global Strategy, 2021

Pedigree, a dog food brand, put brand purpose at the heart of its business with its global campaign to facilitate dog adoption.

Netflix: The power of story

Case Study • Jay Chiat Awards, Bronze, Global Strategy, 2021

Netflix, a video streaming platform, launched its global campaign One Story Away to define its own brand story.

Podcast CPM for 60-second spot reaches $23.55

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of podcast advertising costs for a 60-second spot.

Audiences split on the return to cinemas

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2021

An overview of consumers' comfort with visiting the cinema across six markets.

Client-side working grows in appeal for strategists

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of the likely career progression for strategists.

Edelman: The Edelman Trust Barometer

Case Study • SABRE Awards, IN2, EMEA, 2021

Edelman, a public relations company, launched the Edelman Trust Barometer 2020 study to help clients navigate intersecting crises and maintain and prove the brand position as global thought leaders in trust and credibility.

Current Global: Accessible By Design

Case Study • SABRE Awards, IN2, EMEA, 2021

Current Global, a communications agency, launched an offer to embed accessibility standards by making client content inclusive and accessible to people of all abilities.

Microsoft: XBOX Hall of Fame

Case Study • SABRE Awards, IN2, EMEA, 2021

Xbox, a video-gaming brand, launched a three-week campaign to spread awareness of the new generated hardware, Xbox Series X, which was set to be released at the end of 2020.

Fauna & Flora International: Our One Home

Case Study • SABRE Awards, IN2, EMEA, 2021

Fauna & Flora International, a conservation charity and non-governmental organisation, launched an international campaign to change the way conservation is funded and call on governments and businesses to commit $500 billion to nature conservation worldwide.

Marketers think TikTok advertising is innovative, but less trustworthy

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of marketers' perceptions of trust and innovation of advertising on digital media platforms.

Growth in Twitch audience slows

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of Twitch viewers between January 2020 and September 2021.

August maintains strong recovery in marketing budgets

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of global marketing budgets by region between January and August 2021.

Digital commerce adspend rises 55% as costs increase

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of retail media advertising spend, clicks and cost-per-click.

Global Marketing Index: August 2021

Data • Zoe McCready, WARC Data, August 2021

This article summarises the results of the Global Marketing Index for August 2021, when the rates of growth for marketing budgets and trading conditions began to stabilise globally.

Online video and influencer budgets to see biggest increase in 2022

Data • Rob Clapp, WARC Data Points (Curated), September 2021

An overview of the change in media budgets by senior marketers in 2022.

The effectiveness code

Article • James Hurman with Peter Field, WARC Exclusive, June 2020

This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
What we know about Health and Wellness Marketing

Article • WARC Best Practice, May 2021

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
2020 Innovation Report: Insights from the WARC Awards

Article • WARC Exclusive, December 2020

Analyses the key themes and summarises the winning case studies from the 2020 Effective Innovation category in the WARC Awards, and examines the data.
The impact of coronavirus on millennials and Generation Z

Article • Euromonitor Strategy Briefings, May 2020

Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z.
The WARC Guide to new research in marketing

Article • WARC Best Practice, January 2021

A summary of new thinking and best practice on new research in marketing.