News
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14 October 2019
The global marketing technology market grew 22% last year and is now valued at an estimated $121.5bn, according to a new report from WARC which also highlights an increased need for associated data skills.
Data
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WARC Data, October 2019
Discusses the findings of a research project carried out in conjunction with BDO and the University of Bristol, which took the form of an online survey of more than 750 brands and agencies based in the Americas, Europe and APAC.
News
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09 October 2019
Most senior marketers believe brand is crucial in driving buyer behaviour for prospects and a critical driver, too, for existing customers, a new survey shows.
Article
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WARC Category Intelligence, October 2019
Global strategies, campaign updates and channel trends in cinema.
News
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08 October 2019
As Facebook and other social platforms come under increasing scrutiny from governments and regulators over the content they carry, a leading industry figure argues that advertisers too have a “moral responsibility” to act.
News
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07 October 2019
Some of the world’s biggest brands, including Mastercard, Procter & Gamble and Unilever, have joined forces to launch a global initiative to build consensus on key principles for cross-media measurement.
Article
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October 2019, WARC Category Intelligence
Global strategies, campaign updates and trends in the use of online video.
Article
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Admap, October 2019
A summary of new thinking and best practice on winning in the era of brand experience from Admap.
News
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02 October 2019
Chinese smartphone brand OPPO has signed a multi-year partnership with video game publisher Riot Games, marking its first significant foray into the gaming and e-sports arena.
Data
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Zoe McCready, WARC Data, September 2019
This article summarises the results of the Global Marketing Index (GMI) for September 2019, when the Global Headline Index and the index for marketing budgets have been in decline since June.
Article
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Anna Hamill, WARC Exclusive, October 2019
Procter & Gamble's chief global brand officer Marc Pritchard explains that growing a brand is tied to having a positive impact on society and the environment.
Article
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Anna Hamill, WARC Exclusive, October 2019
In an exclusive interview with WARC, WFA chief executive Stephan Loerke discusses brand safety in the digital era and the rise of voice.
News
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01 October 2019
Ad investment is shifting towards internet formats, but the rate at which that is happening depends on the sector: food and soft drinks, for example, still pour around two thirds of advertising investment into TV, a new WARC report points out.
News
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30 September 2019
Facebook has secured a four-year deal with the International Cricket Council (ICC), the sport’s global governing body, to become the exclusive digital content rights partner for ICC global events in the Indian sub-continent until 2023.
Case Study
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ARF Ogilvy Awards, Gold, 2019
Budweiser, a beer brand, distributed noise-activated light-up cups in stadiums across Russia to reach a global audience during the 2018 World Cup.
News
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26 September 2019
IKEA, the furniture retailer, is planning more city centre stores and planning studios as its experiment with smaller retail formats has succeeded in attracting consumers and boosting online sales.
News
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26 September 2019
Many ads winning creative awards are failing to deliver meaningful branding and so limiting their effectiveness, according to research from Kantar.
News
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26 September 2019
Successful brands of the future will require customers' trust, but while technology is a factor in the current breakdown of trust it can also help build it, according to the CMO of Salesforce.
News
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25 September 2019
In the world of app marketing, Facebook is the top media source, with TikTok growing fast, but Google leads in terms of the total number of attributed installs, new research shows.
News
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25 September 2019
While many of the winners of the Creative Strategy Lions, Cannes Lions’ newest awards, were examples of product development rather than traditional campaign work, the Grand Prix and Gold-winning campaigns demonstrated the value of a more long-term ...
Article
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Euromonitor Profiles, September 2019
This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.
Article
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Research on WARC, September 2019
Looks at what the survey data on public attitudes to trust from around the world actually shows.
Article
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Euromonitor Profiles, September 2019
This Company Profile from Euromonitor provides key details and analysis of Clorox, the owner of brands such as Brita filters and Burt's Bees.
Article
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Alex Brownsell, WARC Exclusive, September 2019
Looks at what marketers can expect from Spotify in the coming months, through an interview with Marco Bertozzi, the company’s Vice President of EMEA Sales and Multi-Market Global Sales, who shares three key pieces of advice for advertisers developing audio advertising strategies.
Article
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Amy Rodgers, Neil Godber and Emily Rule, WARC Webinars, September 2019
Looks at what strategists are most concerned about in the industry today by revealing findings from the 2019 Future of Strategy report.
