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Netflix reaches 222m subscribers, driven by APAC and EMEA

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of Netflix subscribers by region between 2017 and 2021.

E-commerce to account for 33% of retail sales this year

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of retail sales by channel between 2016 and 2026.

What we know about marketing on TikTok

Article • WARC Best Practice, January 2022

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.

Publishers prioritising subscriptions over advertising revenue

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of publishers' digital revenue priorities in 2022.

Cadbury: Worldwide Hide

Case Study • DMA (UK), Silver, 2021

Cadbury, a chocolate brand, invited people in the UK to hide virtual Easter eggs for each other to find.

Hilton: Unlocked – Driving Engagement, keeping Hilton top of mind & keeping our member relationships active.

Case Study • DMA (UK), Silver, 2021

Hilton, a hotel chain, increased bookings in the UK by launching a members-only email programme featuring exclusive content.

Dove: How Dove found Beauty in the time of COVID.

Case Study • DMA (UK), Silver, 2021

Dove, a personal care brand, collaborated with real frontline workers during the COVID-19 pandemic to help promote their message and encourage people to take the necessary precautions.

Consumer spending in TikTok grew 77% last year

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of TikTok's consumer spending and downloads between Q1 2020 and Q4 2021.

Shorter travel trips to become more common in 2022

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of the average duration of holidays across seven countries.

Apple Podcasts overtakes Spotify in downloads

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of Apple Podcasts and Spotify's share of podcast downloads.

China, South Korea, UK and Brazil lead e-commerce sales

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of e-commerce retail sales in key markets between 2019 and 2021.

Luxury goods recovery: Optimism for luxury goods in a post-pandemic world

Article • Euromonitor , Research on WARC, January 2022

Although the COVID-19 pandemic remains a significant constraint on luxury, more targeted lockdowns and greater consumer adaptation have reduced the impact of recent lockdowns on industry sales.

Auto, tech and telco brands are most appropriate sport sponsors

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of which industries are most appropriate to sponsor professional sports.

Marketers view customer experience and big data as most important for digital transformation

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of what marketers think are the most important elements of digital transformation.

Shopee and Shein were the top shopping apps in 2021

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of the top shopping apps by number of downloads in 2021.

Procter & Gamble Co (Household & domestic)

Article • Euromonitor Advertiser Profiles, January 2022

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Netflix, Streaming revenue

Data • WARC Data Points (Dynamic), January 2022

An overview of Netflix's streaming revenue by region.

Netflix, Paid streaming subscriptions

Data • WARC Data Points (Dynamic), January 2022

An overview of Netflix's paid streaming subscriptions by region.

Digital marketing budgets accelerated in December

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of global marketing budgets by medium between July and December 2021.

37% of brands to spend more on email marketing this year

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of planned email marketing budgets in 2022.

Pinduoduo, Active users and buyers

Data • WARC Data Points (Dynamic), January 2022

An overview of Pinduoduo's active users and buyers.

Pinduoduo, Revenue

Data • WARC Data Points (Dynamic), January 2022

An overview of Pinduoduo's revenue by business segment.

Microsoft, Search and news advertising revenue

Data • WARC Data Points (Dynamic), January 2022

An overview of Microsoft's search and news advertising revenue.

LinkedIn, Revenue

Data • WARC Data Points (Dynamic), January 2022

An overview of LinkedIn's revenue.

Microsoft, Revenue

Data • WARC Data Points (Dynamic), January 2022

An overview of Microsoft's revenue by business segment.

The effectiveness code

Article • James Hurman with Peter Field, WARC Exclusive, June 2020

This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
Insights from the 2020 IPA Effectiveness Awards: Analysis and lessons from the winning work

Article • WARC Exclusive, February 2021

Reveals the trends and lessons from the 2020 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.
The impact of coronavirus on millennials and Generation Z

Article • Euromonitor Strategy Briefings, May 2020

Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z.
Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
What we know about Health and Wellness Marketing

Article • WARC Best Practice, May 2021

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.