Article
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WARC Best Practice, April, 2020
Provides marketers with information and guidance about short-form video.
Article
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Stephen Whiteside, WARC Exclusive, March 2020
Lululemon, the athletic apparel manufacturer, is seeking to rely on its core brand strengths as it responds to the COVID-19 crisis.
Article
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Ed Pank, WARC Webinars, March 2020
Shares evidence and insights on how brands can respond and rebound from the COVID-19 crisis.
Article
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Alex Brownsell, WARC Trends, March 2020
Evaluates the potential of livestream commerce, already popular in China, to achieve mainstream adoption in Western markets during the COVID-19 crisis.
News
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30 March 2020
The global economy is set to fall into recession, with the advertising market likely to follow in the first half of this year, but the latest WARC Global Ad Trends report says FMCG brands are better placed than most to weather the storm.
Article
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Josie Tutty, Event Reports, Future TV Advertising Forum, February 2020
ViacomCBS' Christian Kurtz presented new research that reveals what watching TV really means to consumers around the world.
Article
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Stephen Whiteside, WARC Exclusive, March 2020
Nike, the sporting-goods manufacturer, has developed a clear playbook that is shaping its response to COVID-19 around the world.
News
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26 March 2020
The demand for paid ads on Facebook is decreasing as brands respond to the uncertain economic situation, according to new data from Socialbakers.
News
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26 March 2020
Broadcasters and sponsors have publicly backed the decision to postpone the Olympic Games to next year because of the COVID-19 outbreak – they could hardly do otherwise in the circumstances – but behind the scenes all parties will be in deep ...
News
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25 March 2020
Early indications suggest the UK public is boosting demand for radio as millions adjust to working from home, but music streaming hasn’t yet seen a similar benefit.
Research Paper
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GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 16-20 across 13 countries surrounding the impact of the coronavius.
Article
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WGSN, WARC Exclusive, March 2020
Coronavirus is set to drive a significant evolution in consumer beliefs and attitudes, accelerating a number of strategic shifts and creating a new spending landscape.
Opinion
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Lucy Aitken, March 2020
As coronavirus continues to impact travel, brands in the beleaguered tourism sector can learn from past experiences.
News
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23 March 2020
Brands may need to shift their positioning in response to the COVID-19 pandemic, as consumer attitudes and preferences evolve in line with the changing situation.
News
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20 March 2020
With consumer buying habits changing dramatically in many categories, and production and retail supply chains in flux, it has become ever more important that marketers embrace agile media planning, scheduling and content selection, says MediaSense.
Article
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Geoffrey Precourt, Event Reports, ARF Coronavirus Virtual Town Hall, March 2020
Advertising budgets will come under pressure in many industries as a result of Coronavirus, raising the pressure on brand custodians to achieve the greatest possible efficiency.
News
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19 March 2020
Nivea Crème’s performance as a core product is key to owner Beiersdorf’s fortunes, and qualitative testing of an updated, more progressive brand strategy is designed to find new growth among younger audiences unfamiliar with the product.
Opinion
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Stephen Whiteside, March 2020
Responding to Coronavirus is a challenge for any business. A study from research firm Gallup provides an insight into the steps that 100 large companies are taking, WARC’s Stephen Whiteside reports.
News
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18 March 2020
It’s a rough time for sports fans as sporting events fall victim to the coronavirus outbreak. This summer’s football European Championship is the latest to be called off, postponed until June and July 2021.
News
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17 March 2020
A Super Bowl campaign for P&G-owned laundry brand Tide tops the WARC Effective 100, a ranking of effective marketing campaigns around the world announced today; Unilever is the top-ranked advertiser and McDonald’s the top-ranked brand.
News
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17 March 2020
A survey by the International News Media Association (INMA) has found that 62% of news media companies are already reporting a sudden fall off in advertising due to COVID-19.
Rankings
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Rankings Articles, March 2020
The WARC Effective 100 is an annual ranking of the world’s most awarded campaigns and companies for effectiveness.
News
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16 March 2020
The global pharma company GSK looked to the lead users of its cold and flu products to understand a range of possible innovations, both in terms of improvements and more radical leaps using a modern version of a tested technique.
Article
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MediaSense, WARC Exclusive, March 2020
An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
News
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13 March 2020
Burger King’s controversial Moldy Whopper campaign was certainly eye-catching and received a mixed reception from industry observers, but the company’s CMO has unveiled some hard statistics to highlight the campaign’s success.
