Data
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Zoe McCready, WARC Data, November 2019
This article summarises the results of the Global Marketing Index (GMI) for November 2019, when the headline GMI growth rate slowed its rate of decline as Europe remains in growth.
News
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04 December 2019
By 2025, 80% of marketers who have invested in personalisation will abandon their efforts due to lack of ROI, the perils of customer data management or both, according to Gartner.
News
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04 December 2019
Campaigns for UNIQLO in China, Fox Cricket in Australia, Pantene in Israel, Knorr in Hong Kong and Toyota in the United Kingdom are among the 18 shortlisted papers in the Effective Use of Tech category of the WARC Media Awards 2019.
News
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03 December 2019
Senior executives from L’Oréal, Accenture and Sling TV are among the judges being announced today for the Effective Social Strategy category in the 2020 WARC Awards scheme, a global search for next-generation marketing effectiveness.
Case Study
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MRS Awards, Finalist, MRS Award for International Research, 2019
Dove, a personal care brand owned by Unilever, launched Project #ShowUs in the UK, a free-to-access database of over 5000 images, offering an inclusive vision of beauty to media and advertisers which was informed by collected data.
Case Study
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MRS Awards, Winner, MRS Award for Business-to-Business Research, 2019
Shell, an oil industry company, launched a large-scale ethnographic study to inform its global innovation and growth strategy, providing a new direction for redefining relationships with customers in the UK.
News
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02 December 2019
Digital platforms are growing ever-more influential and 2020 will see marketers increasingly tasked with building their brands within ecosystems over which they have little or no control, a new WARC report says.
Case Study
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MRS Awards, Highly Commended, MRS Award for International Research, 2019
World Animal Protection, a non-profit animal welfare organisation, created a quant/qual study that provided it with hard evidence to encourage the protection of animals from government officials globally.
Case Study
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MRS Awards, Finalist, MRS Award for International Research, 2019
BBC World Service, an international broadcaster, uncovered how many people watch its content globally to help reach underserved audiences through its Global Audience Measure.
Article
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Brian Carruthers, Event Reports, Social Media Week, November 2019
Looks at how distiller William Grant created and marketed a new whisky brand.
News
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28 November 2019
A new innovation announced this week by Amazon, the global e-commerce giant, will purportedly halve the cost of making devices enabled with Alexa voice services.
Article
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Research on WARC, November 2019
This Faber Novel report studies brand immersion strategies that can reach out to an untapped, community-based niche market of close to 70 million Chinese residing outside China.
News
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28 November 2019
A new analysis of WARC’s database sheds light on the changing benchmarks in returns on investment (ROI) in marketing, showing what marketers should expect from successful advertising campaigns. Over 1100 WARC case studies since the year 2000 ...
Article
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David Tiltman, WARC Webinars, November 2019
David Tiltman, VP of content at WARC, looks at what senior marketers are most excited about and worried by in the year ahead.
News
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27 November 2019
Campaigns for Nike in China, Skittles in the US, Corona in Australia, and The Economist in the UK are among the 20 shortlisted papers in the Effective Channel Integration category of the WARC Media Awards 2019.
News
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25 November 2019
In 2020, marketers can expect to have to take a stand on social issues, to focus on context and brand building – and to do more of this within walled gardens – while contouring to address data privacy issues, according to WARC’s ...
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 Data Report adopts the STEIP methodology to cover five drivers of change that will affect marketers next year: Society, Technology, Economy, Industry and Policy.
Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into the regulation and policy trends affecting marketing plans in 2020.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into social and consumers trends that brands are prioritising in 2020.
Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into industry trends affecting marketing plans in 2020.
Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into investment trends for brands in 2020.
Opinion
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Geoffrey Precourt, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Article
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WARC Trends, November 2019
Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into tech priorities for brands in 2020.
News
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21 November 2019
Dove, the beauty brand owned by Unilever, successfully extended its “Campaign for Real Beauty” directly into the media and advertising space through creating a library of stock images that is truly representative of all women.
