Global

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Media subscription services see better retention post-COVID

Data • Rob Clapp, WARC Data Points, June 2021

An overview of global media subscriptions and their retention rate before and after COVID-19.

Alibaba Group Holding Ltd in Retailing (World)

Article • Euromonitor , Research on WARC, June 2021

E-commerce in China continues to be Alibaba’s growth engine, with opportunities from lower tier cities to be explored.

World market for pet care

Article • Euromonitor , Research on WARC, June 2021

The global pet care market is expected to increase in 2021, as the trend of bonding with companion animals during lockdown will persist.

69% of strategists say they need to work harder to prove their value

Data • Rob Clapp, WARC Data Points, June 2021

An overview of strategists' opinions worldwide on the impact of the coronavirus pandemic.

Voice of the consumer: Lifestyles survey 2021 – key insights

Article • Euromonitor Strategy Briefings, May 2021

Analyses key aspects of consumers in a variety of settings including at home, at work, in-stores and online across 40 key markets.

Fashion and electronics see largest online shopping growth

Data • Rob Clapp, WARC Data Points, June 2021

An overview of consumers shopping more or exclusively online or in store across different categories.

Embraer: The Profit Hunter – Tech Lion

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Embraer, a Brazilian company that designs and manufactures regional jets, launched a campaign to support the global rollout of the E195-E2.

Tencent: Show my work

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Tencent, a technology company, used a game to promote its app, Tencent VooV Meeting, during the Covid-19 lockdown in China.

CFM International: Reflecting on the clear advantage

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

CFM International, a jet engine manufacturer, used different media channels to connect with the C-Suite of airlines, operators and engine leasing companies across the world.

Ericsson: Ericsson UnBoxed Office

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Ericsson, a provider of Information and Communication Technology to service providers, switched its B2B marketing budget from live to virtual and launched its Unboxed Office series around the world.

Zycus: Zycus virtual annual user conference

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

In the wake of the Covid-19 pandemic, Zycus, a United States company specialised in cognitive procurement, moved its annual flagship event, Horizon, to an online format available worldwide.

Over one-quarter of Gen Z follow influencers

Data • Cinzia Petio, WARC Data Points (GlobalWebIndex), June 2021

An overview of following rates of brand and influencer pages across generations.

E-commerce to account for over 8% of FMCG sales in 2021

Data • Rob Clapp, WARC Data Points, June 2021

An overview of online's share of FMCG sales value across 35 different markets.

Time to decide: Measuring response time for innovation and brand growth

Article • Research on WARC, June 2021

A study conducted by the Ipsos Global Science Organization in 2020 which examines the role of response time in conflict detection, one of the potential reasons for disruption in the adaptive control function.

One in five consumers now trusts the healthcare industry more

Data • Cinzia Petio, WARC Data Points, June 2021

An overview of consumers' trust in different industries across 15 countries.

Mid-priced products achieve best Amazon advertising ROI

Data • Rob Clapp, WARC Data Points, June 2021

An overview of Amazon advertising spend and return on investment by product price.

Heineken: Taking Heineken 0.0 to the parts other beers cannot reach

Case Study • WARC Awards for Effectiveness, Shortlisted, Sustained Growth, 2021

Heineken ran a multi-national, three year campaign for its new non-alcoholic beer (NAB), 0.0, to reverse declining share and sales, and win drinkers aged 25 to 34.

Paypal: A little data-driven empathy

Case Study • WARC Awards for Effectiveness, Shortlisted, Customer Experience, 2021

Online payments company, PayPal, inspired usage and drove awareness of its products with its Little Wins campaign in the UK.

Dove: How Dove found beauty in the time of covid

Case Study • WARC Awards for Effectiveness, Shortlisted, Brand Purpose, 2021

Personal care brand Dove used the courage of healthcare workers to communicate its $7.5m Covid-19 support efforts and expand its Campaign for Real Beauty narrative in the UK.

Etihad Airways: Meta-dynamic automation

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

ETIHAD, the airline, streamlined its formerly highly complex annual sale advertising across global markets with the Advanced Dynamic Engine (ADE) marketing automation tool.

WWF: How WWF began to turn the tide on plastic

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Global conservation organisation WWF leveraged the ubiquity of the credit card to remind Malaysians of the need to lobby against plastic production.

Tencent: Moonments

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

WeChat partnered with the Great Wall of China to drive a ground-breaking social campaign for its 1.9 billion users that would reunite them despite the COVID pandemic.

Every Kiwi Vote Counts: Meddle in the New Zealand election

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Non-partisan initiative Every Kiwi Vote Counts harnessed the power of social networks to mobilise overseas New Zealanders (Kiwis) to vote in the country's 2020 election.

Tourism New Zealand: Good morning world

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

A social- and content-led strategy with a very human face saw Tourism New Zealand raise its profile by rolling out the welcome mat to international travellers.

Maersk: Setting a new course for growth

Case Study • WARC Awards for Effectiveness, Shortlisted, Business-to-Business, 2021

Shipping giant Maersk used digital and TV executions to reposition itself as a complete end-to-end logistics and services provider to the C-Suite in Denmark.

The Future of Strategy 2020

Article • WARC Exclusive, July 2020

Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
The effectiveness code

Article • James Hurman with Peter Field, WARC Exclusive, June 2020

This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.
The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
The impact of coronavirus on millennials and Generation Z

Article • Euromonitor Strategy Briefings, May 2020

Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
2020 Content Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, August 2020

Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2020 WARC Awards.