News
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23 May 2019
WARC is today launching the 2019 WARC Media Awards, a comprehensive set of awards spread across four categories, with a $40,000 prize fund to reward the insight, strategy and analytics that power effective media investment around the world.
Article
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WARC Category Intelligence, May 2019
Global strategies, campaign updates and trends in convenience feminine hygiene.
News
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22 May 2019
As the US seeks to bring its opioid epidemic under control, a campaign by Energy BBDO for the National Safety Council has won the Grand Prix in the Effective Innovation category in the 2019 WARC Awards.
News
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22 May 2019
People are now considering and consuming entertainment in fundamentally new ways, according to a new study which claims entertainment is now as critical as health.
News
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17 May 2019
Amazon continues to top BrandZ’s Most Valuable Retailers rankings, but Chinese pure-plays are presenting some stiff competition.
Article
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Alex Brownsell, WARC Trends, May 2019
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
News
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15 May 2019
Influencer marketing can be a highly effective way to interact with specific target audiences and drive conversion, according to a new WARC report which observes how the channel is maturing around the world.
News
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15 May 2019
As e-commerce continues to boom, so too does the ongoing problem – and expense – of returns, estimated to be costing sellers around £60bn a year globally.
Article
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WARC Exclusive, May 2019
Analyses four winning case studies from the 2018 WARC Media Awards, detailing their different approaches to influencers in the media mix.
News
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13 May 2019
Alibaba, the Chinese e-commerce giant, intends to expand its global reach by opening up its fast-growing AliExpress marketplace to retailers from more countries around the world.
News
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08 May 2019
BBH London, MediaCom Mexico City, McCann New York, Colenso BBDO Auckland, adam&eveDDB London and Mindshare Shanghai have topped WARC’s Best of the Best agency rankings for individual sectors.
Data
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Amy Rodgers, WARC Data, April 2019
This article summarises the results of the Global Marketing Index (GMI) for April 2019, when the index for marketing budgets fell into decline after 17 consecutive months of growth.
Rankings
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Rankings Articles, May 2019
Looks into which automotive campaigns, along with the agencies that have worked on automotive campaigns, have performed best over the past year.
Article
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WARC Best Practice, May 2019
Generation X is often overlooked by advertisers, however brands must reflect the independent spirit of this demographic in order to engage them, as many Generation X-ers do not recognise their depiction in contemporary advertising.
Rankings
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Rankings Articles, May 2019
Looks into which drinks campaigns, along with the agencies that have worked on drinks campaigns, have performed best over the past year.
Rankings
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Rankings Articles, May 2019
Looks into which financial services campaigns, along with the agencies that have worked on financial services campaigns, have performed best over the past year.
Article
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WARC Best Practice, May 2019
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Rankings
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Rankings Articles, May 2019
Looks into which FMCG campaigns, along with the agencies that have worked on FMCG campaigns, have performed best over the past year.
Rankings
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Rankings Articles, May 2019
Looks into which food campaigns, along with the agencies that have worked on food campaigns, have performed best over the past year.
Rankings
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Rankings Articles, May 2019
Looks into which retail campaigns, along with the agencies that have worked on retail campaigns, have performed best over the past year.
Case Study
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SABRE Awards, North America, Consumer Marketing, Gold, 2019
McDonald’s, a fast food restaurant chain, celebrated the 50th anniversary of its Big Mac burger by launching coins that equaled to one Big Mac burger.
Case Study
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SABRE Awards, North America, PR Agency Citizenship, Silver, 2019
Pure Earth, the nonprofit for global toxic pollution cleanup, drew attention to the issue of disease-causing pollution to educate people worldwide about the ways in which it can be managed.
News
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06 May 2019
Since being launched in 2009, League of Legends has evolved in a way that other games have not, becoming a “full sports vertical” that supports professional leagues and attracts brands in much the same way that regular sports do.
Opinion
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Lena Roland, May 2019
The May issue of Admap puts the spotlight on data ethics . According to the Open Data Institute, data ethics is “a branch of ethics that evaluates data practices with the potential to adversely impact on people and society – in data collection, sharing and use”.
News
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03 May 2019
Faced with challenges from new disruptor brands around the world, FMCG giant Unilever is having to “play two games”, according to outgoing chief marketing and communications officer Keith Weed.
