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From CX to BX: why experience-led CEOs are winning

News • 03 December 2020

Companies that focus their organisation around delivering exceptional experiences for customers, employees and society grow their profitability year-on-year at rates which are at least six times that of their industry peers, according to a new study.

WARC Media Awards: Channel Integration and Data shortlists announced

News • 02 December 2020

Brands were forced to rethink their messaging when the pandemic struck and lockdowns were imposed and some of the best examples have made the shortlists of the 2020 WARC Media Awards, including campaigns for Tesco in the UK and Lifebuoy in India in t

Global Marketing Index: November 2020

Data • Zoe McCready, WARC Data, November 2020

This article summarises the results of the Global Marketing Index for November 2020, when the Headline GMI and the global index for marketing budgets maintained growth.

Global Pride: Global Pride Crossing

Case Study • Werner Iucksch, Melantha Tan, Arnaud Robin, WARC Media Awards, Shortlisted, Effective Use of Tech, 2020

Global Pride created a unique virtual experience to keep the Pride Day flag flying, engage the LGBTI+ community and increase visibility of the Pride movement to society as a whole.

What we know about digital payments

Article • WARC Best Practice, December 2020

Looks at how digital payments are evolving and growing with the rise of ‘super apps’, which bundle logistics, commerce, payments and social, and mobile payment platforms.

Automotive, retail and travel account for half of 2020 adspend decline

Data • James McDonald, WARC Data Points, December 2020

An overview of forecast global advertising investment by product category in 2020 and 2021.

2020 Innovation Report: Insights from the WARC Awards

Article • WARC Exclusive, December 2020

Analyses the key themes and summarises the winning case studies from the 2020 Effective Innovation category in the WARC Awards, and examines the data.

Covid-19: A Game Changer For Media And Purchasing

Article • Ramona Daniel, Research on WARC, November, 2020

COVID-19 has been a true game changer in terms of media consumption habits and purchasing behaviour, both accelerating existing trends and forcing new behaviours for many people.

Global ad market will take years to recover from COVID-19

News • 30 November 2020

Global advertising spend is on course to fall by 10.

Global adspend down $63bn this year, 2021 recovery limited

Data • James McDonald, WARC Data Points, November 2020

An overview of forecast global advertising investment by media in 2020 and 2021.

The future of gaming is a social space

News • 27 November 2020

The recent history of gaming has produced a slate of surprises: first, that gamers aren’t who we thought they were; second, games aren’t what we think they are – this changes how brands should think about them.

Two-thirds of brands and agencies struggle with diversity and inclusion

Data • Marte Aune, WARC Data Points, November 2020

An overview of diversity and inclusion approaches among brands and agencies.

ROI benchmarks report

Data • WARC Data, November 2020

Using its database of effective advertising campaigns, WARC analysed 1130 case studies that contained ROI information.

A social space: How brands can find opportunity in the future of gaming

Article • Sam Peña-Taylor, WARC Exclusive

Explores the findings of a study into the future of gaming as a device-agnostic accessible space where brands can find rich opportunities.

Strategies for marketing teams looking towards rebound and recovery

News • 25 November 2020

Stock markets may have reacted with glee to the news that COVID-19 vaccines are on the way, but most business leaders are a great deal less sanguine, according to new research from Kantar.

Glaxosmithkline plc (Consumer health)

Article • Euromonitor Advertiser Profiles, October 2020

This Company Profile from Euromonitor provides key details and analysis of Glaxosmithkline.

TikTok's audience boost from COVID likely to last

Data • Rob Clapp, WARC Data Points, November 2020

An overview of TikTok's audience growth during the coronavirus (COVID-19) outbreak.

Singapore Airlines: Strategy taking flight

Case Study • Sheena Supaya, Ronnie Thomas, Cassie Ng, Penelope Siraj, WARC Media Awards, Shortlisted, Best Use of Data, 2020

Singapore Airlines, the airline, delivered an increase in revenue with its transformative use of data in a 32-country campaign.

Sustainability: Doomed if you do, doomed if you don’t. Packaging insights for a 3-way win: consumers, brand and planet

Research Paper • Maitreyee Patki and Jayanth Narasimha, ESOMAR Conference papers, APAC, 2020

Zeroes in on one facet of sustainability, plastic pollution, and the communication of sustainability efforts through packaging.

Omnichannel approach lifts ROI by a third

Data • Rob Clapp, WARC Data Points, November 2020

An overview of the average sales impact of different media by channel.

Meet the BETAs, the next generation of B2B decision-makers

Article • Stephen Whiteside, WARC Exclusive, November, 2020

The B2B Institute, a think tank, and GWI, the research firm, surveyed marketers in ten countries to understand how younger executives will shape the future of the business-to-business (B2B) sector.

Sport recovers lost mobile audiences but travel struggles

Data • Rob Clapp, WARC Data Points, November 2020

An overview of the changes in global mobile audiences among key categories in 2020.

Marketing strategy in 2021 most impacted by new consumer behaviours and recession

Data • Zoe McCready, WARC Data Points, November 2020

An overview of the importance of societal topics on marketing strategies in 2021.

Embedding creativity at Danone

Article • Brian Carruthers, Event Reports, EffWorks, October 2020

French food business Danone, now an entreprise à mission, is taking a systematic approach to creativity across all its brands.

Online FMCG consumer spend is 46% higher than in store

Data • Rob Clapp, WARC Data Points, November 2020

An overview of online and offline FMCG consumer spend by region.

The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
The Future of Strategy 2020

Article • WARC Exclusive, July 2020

Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
Learn from the best: Lessons from the world's most awarded brands

Article • WARC Exclusive, April 2020

Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows.
The impact of COVID-19 on media strategy

Article • MediaSense, WARC Exclusive, March 2020

An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels.
Effective Content Strategy Report: Lessons from the 2019 WARC Awards

Article • WARC Exclusive, December 2019

Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2019 WARC Awards.
Marketer's Toolkit 2020

Article • WARC Trends, November 2019

WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.