Avocados from Mexico does what it says on the tin – following a brand building campaign that has seen it become the US market leader, the company now intends to lay claim to a wide slate of strong associations that consumers have with the category.
SABRE Awards, North America, Food, Gold, 2019
Green Giant, a brand of frozen and canned vegetables, increased awareness of its brand’s product range in the US by revealing the results of a survey into the nation’s favourite vegetable through a news-style press release.
MANGOULE: Senegal’s baobab sellers are reaping the rewards of the continent’s most iconic fruit becoming a “superfood” to European and American audiences, as major international brands, including the Coca-Cola Company and ...
Jeanne Carré and Emmanuelle Cousy, ESOMAR, Global Qualitative, November 2017
BFS Europe, a French producer of high-quality processed vegetables, aimed to put vegetables at the centre of the plate in out-of-home (OOH) food consumption to considerably increase overall market share.
Ilona Janashvili, Emily Gould and Lauren Isaak, WARC Prize for Social Strategy, Shortlisted, 2016
The case study shows how SPC, a 100-year-old brand and Australia's largest fruit processor and cannery business, used its cans to be at the heart of a national debate on food labelling and increase sales.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.