The emphasis of FMCG spending in India is changing, while the willingness of Indian consumers to spend on luxury and entertainment will be limited by financial and safety factors, according to the fifth edition of Nielsen’s COVID-19 Evolving ...
The news cycle related to COVID-19 no longer influences trends on the FMCG market in Southeast Asia. Instead, new socio-economic and behavioural patterns are shaping the future state of the industry, according to a study by Nielsen.
E-commerce has grown under lockdown and media spending from FMCG companies such as Unilever is adjusting accordingly. The growth in online shopping is widely seen as an acceleration of a trend that was already firmly under way and few believe ...
As more brands pivot to online retail during COVID-19, it’s important to get the right structure within the business internally to ensure success; brands need to take a modular approach when looking at a model for growth in e-commerce, says OMG ...
Unilever, the fast-moving consumer goods manufacturer, will put volume market share at the heart of its strategy in the COVID-19 recession, based on evidence that growth in this area leads to faster growth in value share over the long term.
In the first of a new series of category-specific investigations for WARC, Kantar’s Global Brand Director - Media, Duncan Southgate, takes a look at the media effectiveness of campaigns for food and non-alcoholic drink brands.
Food delivery giant Meituan Dianping and video streaming platform Bilibili are reported to have joined ride-hailing startup Didi Chuxing in exploring the possible use of a digital currency developed by the People’s Bank of China.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.