Australia’s fast-moving consumer goods (FMCG) producers have a role to play in reassuring consumers during the country’s latest period of crisis, and in giving them something to look forward to, a new report says.
Yamen Koubaa and Amira Eleuch, Journal of Advertising Research, Digital First, March 2020
In food advertisements, consumers often get inputs from only a few senses and rely on crossmodal interactions to represent those advertisement features from which they are not getting sensory stimulation.
General Mills, the food manufacturer, is ensuring that its marketing strikes an “appropriate tone” in response to COVID-19, and believes that a continued media presence can provide a much-needed feeling of normality for consumers.
The Singapore government will allocate S$4 billion (US$2.87bn) to help stabilise Singapore's economy and help workers and businesses tide over a looming slowdown, Deputy Prime Minister and Finance Minister Heng Swee Keat announced on Tuesday (Feb ...
Consumer goods giant Kraft Heinz plans to slash the number of creative and design agencies it works with by half, although the company also intends to increase its media spend by 30% in support of its leading brands.
Sustainability is about survival – the subject needs to overcome the semantic bleaching that makes it a corporate nice-to-have, says Sam Peña-Taylor - a startup is working toward solving the chronic market failure of food waste in the face of global hunger.
Almost a quarter (23%) of all new food product launches in the UK last year were labelled as vegan, up from 17% in 2018, confirming that the meat-free consumer trend is growing apace, a new report from Mintel has revealed.
Veganuary, the campaigning organisation, has more than doubled the number of people who have pledged to try a vegan diet for the first month of the year and is extending its campaign into Germany, the US and Chile.
The Indian government has announced that it will set up a committee to scrutinise and regulate product-feature claims made in advertisements, through the Food Safety & Standards Authority of India (FSSAI).
MRS Awards, Winner, MRS Award for New Consumer Insights, 2019
Unilever, a consumer goods company, created a language analyser which used machine learning to analyse the language of various consumers in the UK to gain evidenced insights for informing demographic-dependent brand strategies.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.