John Dawson, Nicholas Short, WARC Media Awards, Bronze, Best Use of Data, 2021
Unilever Food Solutions, a professional brand serving chefs and the restaurant industry used a data-driven strategy combining B2B and B2C elements to move its Killer Recipes campaign forward and tempt young diners back into restaurants in China.
Charisse Hughes, SVP/Global Chief Marketing Officer of The Kellogg Company, talks to US Commissioning Editor Cathy Taylor for WARC Marketer’s Toolkit about purpose, first-party data, and how its vast brand portfolio allows for marketing experimentation. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Priyanka Nair, Meghna Sethy, Nadia Miranda, WARC Awards for Asian Strategy, 2021
Consumer goods company Hindustan Unilever drove behavioural and attitudinal change among consumers in India towards water, plastic and health safety with a TV and digital drive as part of its Start a Little Good programme.
Sam Peña-Taylor, Event Reports, Kantar Talks, September 2021
A new set of restrictions on in-store promotions and advertising is set to come into force in the UK, forcing brands and retailers to adapt ahead of the changes – here Kantar experts explore the impact of the new regulations and what to do about it.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.