Almost a quarter (23%) of all new food product launches in the UK last year were labelled as vegan, up from 17% in 2018, confirming that the meat-free consumer trend is growing apace, a new report from Mintel has revealed.
Veganuary, the campaigning organisation, has more than doubled the number of people who have pledged to try a vegan diet for the first month of the year and is extending its campaign into Germany, the US and Chile.
The Indian government has announced that it will set up a committee to scrutinise and regulate product-feature claims made in advertisements, through the Food Safety & Standards Authority of India (FSSAI).
MRS Awards, Winner, MRS Award for New Consumer Insights, 2019
Unilever, a consumer goods company, created a language analyser which used machine learning to analyse the language of various consumers in the UK to gain evidenced insights for informing demographic-dependent brand strategies.
Knorr, a food and beverage brand, developed mobile photo recognition software that provided healthy alternatives to each fast-food picture uploaded, thus successfully increasing brand awareness across South Africa.
Unilever, a consumer goods brand, successfully increased traffic to its recipe website in Turkey during Ramadan, by creating related-search content that used geotargeting to deliver recipes while counting down the days of Ramadan.
Even a business selling commodities can successfully use digital if it looks at this in the right way, according to a Tata Chemicals’ executive who believes the channel opens up opportunities for brands no matter the vertical.
Ad investment is shifting towards internet formats, but the rate at which that is happening depends on the sector: food and soft drinks, for example, still pour around two thirds of advertising investment into TV, a new WARC report points out.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.