Chris Harder, WARC Media Awards, Shortlisted, Best Use of Data, 2021
The Kellogg-owned waffle brand Eggo grew penetration in US households with kids with the launch of the L'Eggometer, a data-driven platform that used Google and Twitter insights to measure parents' stress at breakfast time and provide them with ways to combat it.
Sam Peña-Taylor, Event Reports, Kantar Talks, September 2021
A new set of restrictions on in-store promotions and advertising is set to come into force in the UK, forcing brands and retailers to adapt ahead of the changes – here Kantar experts explore the impact of the new regulations and what to do about it.
Unox, a food brand owned by Unilever, brought the North Sea to consumers' homes in the Netherlands so they could continue their New Year tradition of swimming in the North Sea despite the COVID-19 pandemic.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.