Illuma, a formula milk brand, promoted its brand among Taiwanese mothers by creating a breast milk delivery service that saw their pumped breast milk picked up by a delivery rider and delivered straight to their baby at home.
Effie Worldwide, Finalist, North American Effies, 2019
Gerber, a baby food brand, launched a segment on the TODAY show in the US to demonstrate that every baby is a Gerber baby by interviewing the family of its new spokesperson Lucas, a baby with down syndrome.
International baby formula brands like Nestlé are targeting lower tier cities in China for future growth, but they face distribution challenges and competition from domestic brands which are overcoming earlier safety concerns.
Gerber, a brand that specializes in baby food and products, has effectively built one-to-one consumer engagement via a human-powered digital service that can answer parents’ questions around the clock.
Data and Marketing Association, Silver, 2018
Ella's Kitchen, a company that makes organic baby and toddler food, recruited UK parents who are beginning to wean their children by launching personalised weaning packs, tips and emails to track progress.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.