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Financial cards and payments in Western Europe

Article • Euromonitor Strategy Briefings, November 2021

A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future.

What we know about digital payments

Article • WARC Best Practice, December 2021

Looks at how digital payments are evolving and growing with the rise of ‘super apps’, which bundle logistics, commerce, payments and social, and mobile payment platforms.

Google Pay: How Google Pay outsmarted the giants

Case Study • Jaspreet Naurath, Deepankar Grover, Richa Kohli, WARC Media Awards, Shortlisted, Best Use of Data, 2021

Digital wallet platform and online payment system Google Pay leveraged product data to drive media effectiveness and become the number-one UPI payments player in India.

Customer experience trends in Asia that will mould e-commerce ahead

Article • Mukta Lad, Event Reports, FUTR Asia 2021 Summit, October 2021

CleverTap’s Meenakshi Ganesh examines the customer experience trends that will shape e-commerce going forward at FUTR Asia 2021.

Pine Labs: Indian merchants – saluting the Covid-19 #RealHeroes

Case Study • SABRE Awards, South Asia, Gold, 2021

Pine Labs, a merchant commerce platform company, launched a campaign in India to spread awareness of remote/contactless payments with a newly-launched app.

OkCredit: Udhaar accha hai (borrowing is good)

Case Study • SABRE Awards, South Asia, Gold, 2021

OkCredit, a fintech start-up, launched a campaign in India to demonstrate the relevance of its platform, grow its penetration and help business continuity for small shop owners while making life easy for consumers.

ViacomCBS EyeQ: Culture of influence

Article • Research on WARC, October 2021

Explores the all-consuming impact of online creators and their communities on culture, brands and beyond.

Modern marketing in Vietnam: The use of mobile in the digital marketing mix

Data • WARC Data, October 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across Vietnam on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Social commerce: Consumer sentiment data

Article • WARC Exclusive, Spotlight SEA, September 2021

Analyses data from ongoing surveys of Southeast Asian consumers, provided by GWI.

Social commerce in Indonesia: Trends, challenges and how to win hearts

Article • Gianinna Agustina and Jody Ridwan, WARC Exclusive, Spotlight SEA, September 2021

Social commerce is a natural fit with Indonesian consumer behaviour but Gianinna Agustina and Jody Ridwan Juniarsyah of romp Jakarta say brands must provide a better online shopping experience for consumers to fully embrace it.

How brands should (and should not) get involved in mobile esports

Article • Kevin Rosenblatt, WARC Best Practice, September 2021

Advice on how advertisers can capitalise on the mobile esports opportunity.

What’s working in financial services

Article • WARC Category Intelligence, August 2021

Global strategies, campaign updates and trends in the financial services category.

Myanmar communication landscape

Article • Vero, Research on WARC, August 2021

Creative agency Vero’s “Myanmar Communication Landscape” report outlines the changes while offering insights and information based on both external data and personal observations.

STC Pay: The Contactless Eidiya

Case Study • Dana Alkutoubi, Dalal Kareem, WARC Prize for MENA Strategy, Entrant, 2021

Saudi Telecom Company promoted the contactless benefits of its stc pay fintech app to boost take-up while preserving an important tradition in KSA.

How open banking is creating opportunities for industries, and consumers, in Brazil

Article • Daniele Lazzarotto, WARC Exclusive, Spotlight Brazil, August 2021

This article explains the ramifications of the launch of open banking in Brazil; open banking uses third-party applications to give consumers more access and control over their financial accounts.

Easypaisa: Easypaisa becomes Eidipaisa

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Mobile wallet, Easypaisa, changed its brand name to help bring back the spirit of Eid in Pakistan.

Easypaisa: The phatta (torn) note predicament

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Mobile wallet, Easypaisa, changed the centuries-old perception of cash usage in Pakistan with its Phatta Note campaign.

PhonePe: You are our heroes

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

PhonePe, a digital fintech firm, increased transactions by helping merchants in India create their own personalised QR code.

Easypaisa: A journey of dreams, discoveries and destinations

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Easypaisa, a brand within the financial services sector, launched Easypaisa Raahi in Pakistan to connect with millennials.

STC Pay: Stay at Home Campaign

Case Study • MMA Smarties, Silver, MENA, 2020

STC Pay, a digital wallet, drove app downloads with a three-phase campaign during the COVID-19 lockdown in Saudi Arabia.

Paypal: A little data-driven empathy

Case Study • WARC Awards for Effectiveness, Shortlisted, Customer Experience, 2021

Online payments company, PayPal, inspired usage and drove awareness of its products with its Little Wins campaign in the UK.

Five retailer trends in Asia for a post-pandemic world

Article • Low Lai Chow, Event Reports, eTail Asia Virtual Summit, May 2021

Nearly 500 online retailers were surveyed in late 2020 for their experience during the pandemic and from the subsequent Resilience in Retail study, payments platform Stripe lists the trends in APAC retail as the world emerges from COVID-19.

Half of Singaporeans avoiding 'buy now, pay later' services

Data • Rob Clapp, WARC Data Points (Curated), May 2021

An overview of the use of 'buy now, pay later' services in Singapore.

What's working in tech-enabled marketing

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in tech-enabled marketing.

Click to buy: The growing opportunity of shoppable media

Opinion • Gabey Goh, May 2021

Shoppable media is the latest marketing opportunity and WARC’s Gabey Goh says the upcoming eTail Asia 2021 conference will outline the key drivers of this shoppable trend and what it means for marketers.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
What’s working in financial services

Article • WARC Category Intelligence, August 2021

Global strategies, campaign updates and trends in the financial services category.
What's working in banking

Article • WARC Category Intelligence, March 2019

Global strategies, campaign updates and trends in the banking category.
What's working in tech-enabled marketing

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in tech-enabled marketing.