Article
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Euromonitor Strategy Briefings, March 2019
A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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Euromonitor Strategy Briefings, November 2017
Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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Carlos Matriano, WARC Exclusive, July 2020
PHD’s Carlos Matriano outlines key developments in Southeast Asia’s e-commerce landscape that will inform brand strategy beyond COVID-19.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in mobile.
Article
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Stephen Whiteside, WARC Exclusive, June 2020
How consumers make purchases could permanently change following the COVID-19 pandemic, a shift that will require marketers to reconsider this stage of the buying process.
Article
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GlobalWebIndex, Research on WARC, June 2020
Examines how consumer sentiment is being impacted as restrictions continue to ease in many parts of the world and more countries enter a recovery phase of the COVID-19 pandemic.
Article
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WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Opinion
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Anna Soisalo, May 2020
Traditional financial services brands were struggling to compete with fintech specialists long before Covid-19.
Article
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Anna Hamill, WARC COVID-19 Series, May 2020
Sainsbury’s, one of the UK’s leading grocery brands, is embracing e-commerce and contactless shopping as new behavioural trends which will define the category post-COVID-19.
Opinion
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WARC from Home, May 2020
WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.
Article
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M&CSaatchi, WARC COVID-19 Series, March 2020
Throws light on new consumer behaviour changes during the year's most important marketable festival in Indonesia and how brands can cope with it.
Article
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Kate Scott-Dawkins and Mark Syal, Research on WARC, May 2020
With so little certainty around what brand marketers should expect over the coming decade, this research sets out to identify the boundaries of expectation and the areas of conventional wisdom and agreement.
News
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06 April 2020
A decline in luxury spending and a shift away from cash payments are among the behaviors taking root as COVID-19 spreads – and ones which may have longer-term staying power.
Article
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Stephen Whiteside, WARC COVID-19 Series, April 2020
Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
News
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23 March 2020
Digital transactions in India grew by about 10% on the Razorpay online payments platform over the past month, as Indian consumers became increasingly housebound and keen to limit their social contact.
Rankings
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WARC Effective 100, 2020
Paytm, a digital wallet, used a gold investment programme to build the reputation of digital payments in India.
News
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11 March 2020
Amazon will start offering its cashier-less technology to other retailers, it has announced, in a move that could help the e-commerce giant's cloud services business to dominate retail, even as customer reception remains unknown.
News
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10 March 2020
As banking by phone and digital payments continue to gain traction in Indonesia, fintech firms are looking to align themselves with Islam in the world’s most populous Muslim-majority country.
News
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24 February 2020
India-born digital payment companies PhonePe and Paytm plan to spend a combined Rs 2,000 crore (US$278m) on marketing this year, according to top executives at these firms.
News
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13 February 2020
Digital wallets have become such an indispensable tool among younger Indonesians that the importance of promotions for user retention may be waning, according to Ipsos. The research firm carried out face-to-face surveys with 500 Millennials ...
Case Study
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SABRE Awards, IN2, North America, Financial Sector, 2020
Zelle, a digital payments network, increased usage and awareness of its payments platform in the US by launching a campaign to show how it could be applied in everyday life.
Opinion
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BrandIndex, February 2020
During January, digital payments service ViettelPay is the brand that has achieved the highest uplift in its Ad Awareness.
News
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04 February 2020
The Stockholm-based fintech Klarna has launched in Australia with the backing of the Commonwealth Bank of Australia, which has invested $200 million into the company, famous for its buy-now-pay-later functionality.
Article
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Dan Calladine, WARC Webinars, January 2020
Dan Calladine, head of media futures at Carat, discusses the recently released annual report highlighting ten consumer, media and technology trends for 2020 – and their implications for brands.
News
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24 January 2020
China’s rapidly growing outbound tourism market is a boon for overseas retailers, many of whom are now embracing the Chinese preference for mobile payments and finding that going digital also improves their marketing and inventory management.
