Article
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Euromonitor Strategy Briefings, March 2019
A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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Euromonitor Strategy Briefings, November 2017
Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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Research on WARC, August 2020
Neo-banks – digital only or app-based banks such as Monzo and Starling in the UK – are changing the dynamics of business banking.
News
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04/09/2020
Klarna, the Swedish fintech, has boomed during the pandemic, while Inditex takes its budget brand online: both point to the new importance of the value segment.
Article
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Euromonitor Strategy Briefings, August 2020
With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
News
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20/08/2020
The COVID-19 lockdown has spurred many Indians to rethink their current lifestyles and needs, with many now observant of their consumer behaviour and specifically their spending habits.
News
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03/08/2020
Starbucks, the coffee-house chain, is using the disruption of the COVID-19 pandemic to “move aggressively and further differentiate” its brand from competitors.
Article
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Carlos Matriano, WARC Exclusive, July 2020
PHD’s Carlos Matriano outlines key developments in Southeast Asia’s e-commerce landscape that will inform brand strategy beyond COVID-19.
Article
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Research on WARC, July 2020
The fifth research wave provides an updated view on many of the themes covered previously, as well as examining new topics such as worries over a second wave, and reactions to initiatives such as track-and-trace.
Article
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Anna Hamill, WARC Exclusive, July 2020
Starbucks, the global coffee chain, is adapting to new consumer expectations and buying behaviours as it navigates the on-going COVID-19 pandemic.
Data
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WARC Data, July 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Article
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dentsu, Research on WARC, June 2020
The extended lockdown period has restricted physically visiting the workplace for many, socialization, travel and general recreation, which will change how we move, work, learn, live, play, travel and govern.
News
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16/07/2020
Food delivery giant Meituan Dianping and video streaming platform Bilibili are reported to have joined ride-hailing startup Didi Chuxing in exploring the possible use of a digital currency developed by the People’s Bank of China.
Opinion
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Lawrence Dodds, July 2020
This is the ideal moment for retailers to rip up the playbook and create change, argues UM’s Lawrence Dodds.
Article
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Kantar Technology Team, WARC Trends, July 2020
COVID-19 has accelerated the arrival of India’s sixth era of internet evolution, driven by rapid increase in digital reach and width of usage amongst current internet users.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in mobile.
Case Study
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Dana Alkutoubi, WARC Prize for MENA Strategy, Entrant, 2020
Telecoms operator STC took over salary week with a multichannel strategy to appeal to male household providers and boost downloads of its STC Pay digital wallet in Saudi Arabia.
Case Study
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Dana Alkutoubi, WARC Prize for MENA Strategy, Entrant, 2020
Telecoms operator STC used OOH, social media and digital to appeal to a broad target audience and launch its STC Pay app in Saudi Arabia.
Article
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Alex Duncan, Kawo, Research on WARC, June 2020
It can be hard to get one's head around the complexity, depth and breadth of China’s social media landscape, with many in the West unfamiliar with sites beyond the omnipotent all-in-one super app, WeChat.
Article
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Stephen Whiteside, WARC Exclusive, June 2020
How consumers make purchases could permanently change following the COVID-19 pandemic, a shift that will require marketers to reconsider this stage of the buying process.
Article
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Emma Chiu, WARC Exclusive, June 2020
The COVID-19 pandemic has upended retail, and the post-pandemic era will see several new retail trends emerge.
Article
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GlobalWebIndex, Research on WARC, June 2020
Examines how consumer sentiment is being impacted as restrictions continue to ease in many parts of the world and more countries enter a recovery phase of the COVID-19 pandemic.
Case Study
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AME Awards, Bronze, 2020
Interac Corp, the payments company, connected with a small business audience in Canada by partnering with Gimlet Media to create the Earning Curve podcast.
News
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22/05/2020
Klarna, the Swedish fintech that specialises in buy-now, pay-later flexible options, launched in Australia at the end of January just as the Covid-19 pandemic was spreading across APAC, yet – undaunted – the company has continued to build its brand ...
Article
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WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
