Article
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Euromonitor Strategy Briefings, February 2018
A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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Euromonitor Strategy Briefings, November 2017
Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Rankings
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Rankings Articles, May 2019
Looks into which financial services campaigns, along with the agencies that have worked on financial services campaigns, have performed best over the past year.
News
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12 April 2019
Asia is leading the way for mobile-based shopping over physical stores, with quite a push from the millennial market, for whom mobile shopping seems to hold special appeal, according to a regional Twitter executive.
News
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11 April 2019
In an age of consumer-centricity, Indonesia’s super app GO-JEK has achieved its current position of dominance by focusing equally on service providers, according to a top executive at the company.
News
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10 April 2019
QR code payments are big in China and could be set to spread across South East Asia as merchants pick up on the low cost of adoption, experts believe.
Article
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Low Lai Chow, Event Reports, Money 20/20 Asia, March 2019
Millennials in Asia are an important market for mobile commerce, with yet more potential for retailers to tap into.
Article
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Low Lai Chow, Event Reports, Money 20/20 Asia, March 2019
QR codes for payments are already ubiquitous in China – is South East Asia the next region to see widespread adoption?
Article
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Low Lai Chow, Event Reports, Money 20/20 Asia, March 2019
GO-JEK, originally a ride-hailing app and now a service delivery app, has re-imagined the provision of micro-services in key South East Asian markets.
Article
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Euromonitor Strategy Briefings, March 2019
Examines how financial payments are being carried out in APAC, including a regional overview of the category, leading companies and brands and forecast projections.
News
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29 March 2019
Line, the popular Asian messaging app, plans to expand into e-payments and other fintech services, according to the company’s founder, who is keen to avoid any sense of complacency as social media giants like Facebook begin to move into this ...
News
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19 March 2019
The legions of India’s kirana stores – small, neighbourhood shops – are Google Pay’s latest strategy for growth.
News
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07 March 2019
A storm of probes, alleged misdemeanours, and reports of a toxic working culture has gathered over the UK fintech company Revolut, as the once fresh face of the finance world starts to look much like the old guard.
Rankings
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WARC Effective 100, 2019
Digital wallet Paytm used a multimedia approach to bring its services to the poorest in India, in the wake of a ban on two high-denomination currency notes.
News
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21 February 2019
Across Europe, the use of notes and coins is declining. In the UK, cash usage is declining faster than in most places - none of those countries have any robust plans.
Article
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Research on WARC, January 2019
China remains the world’s largest contributor of new ad dollars despite rapid consumerisation, though its advertising intensity has trended down to a prospective 0.67% GDP in 2019.
News
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15 February 2019
Indonesia’s rapidly growing e-payments market is currently dominated by Go-Jek and Ovo, which is part-owned by Singapore-based Grab, but now a number of state-owned enterprises are joining forces to launch their own mobile payment service.
Article
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David Tiltman and Sophie Harding, WARC Webinars, February 2019
Sophie Harding, trends and Insights Director at Mindshare, and David Tiltman, VP content at WARC, discover the key challenges facing marketers in 2019, derived from the Marketer's Toolkit.
News
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13 February 2019
Everything digital may usually be associated with the young, but it turns out that middle-aged Chinese travellers who headed abroad were the biggest users of mobiles to make purchases this Lunar New Year.
News
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23 January 2019
The popularity of digital payments in Australia continues to increase, new research reveals, with almost the whole population now aware of this option, and over 70% saying they’ve made at least one digital payment in the last 12 months.
News
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09 January 2019
Mastercard’s decision to drop its name from its logo reflects a number of consumer trends, including the prevalence of small screens and the growth of digital payments, according to the brand’s chief marketing and communications ...
Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
Mastercard, the payments company, has taken the bold decision to remove its name from its official brand logo.
News
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18 December 2018
The rapid rise in demand for online payment services in India is opening up huge new revenue streams as the data collected reveals insights into consumer habits and preferences.
Article
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WARC Trends, December 2018
WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.
Opinion
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Freddie Covington, December 2018
The quality of insights has been getting better at Visa, now it’s time to tackle attribution, says Freddie Covington, APAC SVP Marketing & Cross Border, who spoke to WARC as part of a series of interviews with CMOs for the Toolkit 2019 report.
