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Two in three adults prefer digital finance services

Data • Rob Clapp, WARC Data Points, April 2021

An overview of consumer preference for digital finance services across 17 markets.

The rise of the APAC neighbourhood as hub

Article • Low Lai Chow, WARC Exclusive, April 2021

The COVID-19 pandemic has transformed consumer behaviours and attitudes in APAC, but Kantar’s Laura Tan says this has also created opportunities for brands that want to grow in the region.

ViettelPay: Make Tet easy again – challenge accepted!

Rankings • WARC Media 100, 2021

Viettelpay, a mobile payment app, wanted to educate people about its services during Tết celebrations in Vietnam and relaunched the brand in a big digital campaign.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Brand in action: How ShopBack taps partners’ core competencies for greater outcomes

Opinion • WARC, March 2021

Since its launch in 2014, rewards and discovery platform ShopBack has been steadily building out its partnership network as part of its goal to help shoppers in Southeast Asia “shop smarter”. Chief Commercial Officer Candice Ong speaks to WARC about effective partnerships and growth ambitions.

Shoppable ad formats: The pros and cons

Opinion • Nate Shurilla, March 2021

This article is part of a series of articles from the WARC Guide to shoppable media.

Fake it until you make it: Managing the transition before full social media shoppability

Article • Yulia Livne, WARC Exclusive, March 2021

Advises brands how to make customer journeys more shoppable.

Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.

Financial cards and payments in Asia Pacific

Article • Euromonitor Strategy Briefings, February 2021

Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.

How payments brand Klarna won sneakerheads' hearts (and wallets)

News • 15 February 2021

Klarna, a payments brand that enables customers to buy goods in instalments, connected with the sneaker-loving community in the UK by launching a sneaker raffle that was entered using a consumer’s heartbeat, thus ensuring that bots were not able to m

‘Buy now – pay later’ platforms take off during pandemic as worried regulators circle

News • 09 February 2021

Buy-now, pay-later – or more accurately, buy now and spread the payments – was already gaining traction before the pandemic as a popular marketing tool.

Startup seeks to digitise India’s huge gold market

News • 05 February 2021

Gold carries a special significance for Indian consumers, but the process of unlocking its value can be difficult – partly because many Indians do not have a credit rating and there is also social stigma associated with visiting a pawnbroker – but tw

The economic case for creativity in tech

News • 02 February 2021

In the Australian banking industry, digital transformation has been effectively ‘templatised’, leading to undifferentiated experiences – investment in digital creativity is necessary to create long-term stakeholder value, says Mindshare Australia’s T

Apple soars at the ‘magic’ intersection of hardware, software and services

Article • Anna Hamill, WARC Exclusive, February 2021

As one of the world’s largest companies and a long-time leader in the consumer electronics category, Apple is leaning on product innovation, software and subscriptions to drive record growth.

Adoption of services and apps on mobile phones by microentrepreneurs in Sub-Saharan Africa

Research Paper • Leonard J. Paas, Emiel L. Eijdenberg and Enno Masurel, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 27-42

This article shows that acquisition pattern analysis is highly suited for research in developing economies.

Leveraging the creative tension that is transforming the bland world of financial services

Article • Tanvi Singh , WARC Exclusive, Spotlight Australia, January 2021

Mindshare’s Tanvi Singh outlines lessons that financial services brands can take away from the dynamic segment of fintech brands.

US embraces a contactless future

News • 26 January 2021

US marketers will need to shift their thinking around contactless payments as people shop, pay and pick up products, according to research by Mastercard and The Harris Poll.

ByteDance taps e-commerce for growth with new e-wallet

News • 21 January 2021

TikTok owner ByteDance has launched a new payment tool as it expands its e-commerce business and takes on the two market leaders in China’s mobile payment sector.

PayPal: A little win for data-driven empathy

Case Study • DMA (UK), Gold, 2020

Paypal, an online payments brand, shone a light on the utility and ubiquity of its payment product range during a time of disruption for communities and families.

Mastercard’s four trends that will frame 2021

Article • Brian Carruthers, Event Reports, CES 2021, January 2021

The Harris Poll, the research firm, teamed up with payments brand Mastercard to look at what the post-pandemic future might hold for digital commerce and the payments category in the US.

China moves closer to launch of world’s first sovereign digital currency

News • 12 January 2021

China has launched a second trial of electronic cash with over $3 million-worth of e-yuan distributed among 100,000 residents in the tech hub of Shenzhen, double the number of participants in an earlier trial.

WhatsApp accelerates its business focus

News • 23 December 2020

With close to a third of the world’s population on WhatsApp, brands can’t ignore the messaging platform as a potential channel and the company is actively seeking a closer relationship with businesses.

Strategic themes in services and payments

Article • Euromonitor, Research on WARC, December 2020

The combination of officially mandated shutdowns and radical cutbacks in consumer demand due to COVID-19 is reshaping physical space and the surge in demand for e-commerce is putting pressure on brick-and-mortar operators.

Technology and e-commerce will be the silver bullets for businesses in 2021

Opinion • Cameron McLean, December 2020

PayPal’s Cameron McLean reflects on an extraordinary year and what businesses can expect in the next 12 months.

ViettelPay: ‘Make Tết Easy Again” with ViettelPay

Case Study • MMA Smarties, Gold, APAC, 2020

Viettelpay, a mobile payment app, relaunched the brand in Vietnam in the runup to Tết the Lunar New Year, to educate people about its services and promote the app.

Which new behaviors will stick after the COVID-19 crisis ends?

Article • Stephen Whiteside, WARC Exclusive, April 2020

Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Marketer's Toolkit 2020

Article • WARC Trends, November 2019

WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
What's working in financial services

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the financial services category.