The fifth research wave provides an updated view on many of the themes covered previously, as well as examining new topics such as worries over a second wave, and reactions to initiatives such as track-and-trace.
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
The extended lockdown period has restricted physically visiting the workplace for many, socialization, travel and general recreation, which will change how we move, work, learn, live, play, travel and govern.
Food delivery giant Meituan Dianping and video streaming platform Bilibili are reported to have joined ride-hailing startup Didi Chuxing in exploring the possible use of a digital currency developed by the People’s Bank of China.
Alex Duncan, Kawo, Research on WARC, June 2020
It can be hard to get one's head around the complexity, depth and breadth of China’s social media landscape, with many in the West unfamiliar with sites beyond the omnipotent all-in-one super app, WeChat.
Klarna, the Swedish fintech that specialises in buy-now, pay-later flexible options, launched in Australia at the end of January just as the Covid-19 pandemic was spreading across APAC, yet – undaunted – the company has continued to build its brand ...
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Welcome back to WARC!
We’ve made some exciting changes since your last visit, bringing you:
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A new Evidence series on key marketing questions
Category campaign data from recent case studies