Article
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Euromonitor Strategy Briefings, March 2019
A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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Euromonitor Strategy Briefings, November 2017
Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
News
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10 December 2019
The use of digital payments is no longer restricted to young, tech-smart consumers, but increasingly reflects the attitudes and functional needs of shoppers across generations, a study by McKinsey has found.
Article
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Stephen Whiteside, Event Reports, Money 20/20, October 2019
Research by McKinsey, the management consultancy, covering digital payments has found that consumer habits are evolving over time.
Article
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Chris Pearce, WARC Exclusive, December 2019
Consumers are embracing online commerce in record numbers, and brands need to optimise their online path to purchase in response.
News
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04 December 2019
Businesses looking to expand in Malaysia need to offer digital wallet payment options, as these cover a much greater proportion of the population than credit cards.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Johnny Chong, head of sales at iPay88 Holding provides an overview of the payments landscape and highlights some untapped opportunities for businesses looking to grow.
Article
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David Tiltman, WARC Webinars, November 2019
David Tiltman, VP of content at WARC, looks at what senior marketers are most excited about and worried by in the year ahead.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
News
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14 November 2019
Filipinos spend more time online and on social media than any other country in the world but they also spend less money online than anywhere else: here’s why.
Article
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Research on WARC, November 2019
This GroupM report recaps the pre-sale, warm-up and breakout periods of key e-commerce players in China like Tmall and JD, who are seeking market growth from new users, new categories, new consumption occasions, and new content.
News
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12 November 2019
Plans for WhatsApp to launch its payments business in India are now on hold after the Reserve Bank of India (RBI) told the Supreme Court that the messaging platform is non-compliant with data localisation norms.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Mark Joseph Panganiban, Fintech Philippines Association’s committee chairman of e-commerce outlines the current state of e-commerce in the country.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Denizbank, a financial services brand, successfully increased brand awareness and user engagement with its mobile app FastPay, by launching a geotargeting campaign in Turkey.
News
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06 November 2019
Paytm is investing heavily to maintain its leadership position in the Indian online payments market, with a reported US$49.5m earmarked for marketing initiatives.
News
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01 November 2019
Revenues from digital financial services in six of Southeast Asia’s largest markets are forecast to soar to at least US$38bn by 2025, up from US$11bn in 2018, according to a joint report from Google, the Singapore state investment fund Temasek, and ...
News
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25 October 2019
Consumers in India have said better rewards would encourage more frequent usage of digital payments, according to a new online study conducted by YouGov and ACI Worldwide.
Article
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Aditya Kilpady, WARC Exclusive, Spotlight India, October 2019
India is still at an early adoption stage and it is critical that the right environment for digital payments must include a comprehensive cyber security strategy supported by a robust framework to help all stakeholders in the ecosystem.
Opinion
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Gabey Goh, October 2019
Payments are changing the shape of Indian commerce and brands need to be aware of the changes taking place.
Article
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Yousuf Rangoonwala, Aniruddh Subramanian and Nikhil Pillai, WARC Exclusive, Spotlight India, October 2019
India’s continued ecommerce growth hinges on adapting content and experiences to younger consumers in multiple languages as use of digital payments grows in tandem.
Article
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Spotlight India, October 2019, WARC Exclusive, Seema Punwani
Social commerce in India is proving to be the next wave for online shopping, driven in part by the impetus on digital payments as more brands leverage social communities to build businesses.
Article
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Mamatha Morvankar, WARC Exclusive
Brands that are strategic can truly capitalise on India’s growing payment channels to reach new and existing customers in their need and greed states, leveraging the insights and understanding they can provide on consumers’ moments and occasions during each state.
Article
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WARC Best Practice, October 2019
Looks at how digital payments are evolving and growing with the rise of ‘super apps’, which bundle logistics, commerce, payments and social, and mobile payment platforms.
Case Study
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SABRE Awards, LATAM, Platinum, 2019
Airfox, a blockchain financial services provider, launched a PR campaign and money management workshops in schools to create interest around its new mobile app in Brazil.
News
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16 October 2019
US retail giant Walmart plans to spin off its Flipkart payments arm PhonePe as a separate entity, in a signal of the growing intensity of competition in India’s digital payments space.
