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Modern marketing in Vietnam: The use of mobile in the digital marketing mix

Data • WARC Data, October 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across Vietnam on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Social commerce in Indonesia: Trends, challenges and how to win hearts

Article • Gianinna Agustina and Jody Ridwan, WARC Exclusive, Spotlight SEA, September 2021

Social commerce is a natural fit with Indonesian consumer behaviour but Gianinna Agustina and Jody Ridwan Juniarsyah of romp Jakarta say brands must provide a better online shopping experience for consumers to fully embrace it.

Social commerce: Consumer sentiment data

Article • WARC Exclusive, Spotlight SEA, September 2021

Analyses data from ongoing surveys of Southeast Asian consumers, provided by GWI.

How brands should (and should not) get involved in mobile esports

Article • Kevin Rosenblatt, WARC Best Practice, September 2021

Advice on how advertisers can capitalise on the mobile esports opportunity.

What’s working in financial services

Article • WARC Category Intelligence, August 2021

Global strategies, campaign updates and trends in the financial services category.

Myanmar communication landscape

Article • Vero, Research on WARC, August 2021

Creative agency Vero’s “Myanmar Communication Landscape” report outlines the changes while offering insights and information based on both external data and personal observations.

STC Pay: The Contactless Eidiya

Case Study • Dana Alkutoubi, Dalal Kareem, WARC Prize for MENA Strategy, Entrant, 2021

Saudi Telecom Company promoted the contactless benefits of its stc pay fintech app to boost take-up while preserving an important tradition in KSA.

How open banking is creating opportunities for industries, and consumers, in Brazil

Article • Daniele Lazzarotto, WARC Exclusive, Spotlight Brazil, August 2021

This article explains the ramifications of the launch of open banking in Brazil; open banking uses third-party applications to give consumers more access and control over their financial accounts.

PhonePe: You are our heroes

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

PhonePe, a digital fintech firm, increased transactions by helping merchants in India create their own personalised QR code.

Easypaisa: A journey of dreams, discoveries and destinations

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Easypaisa, a brand within the financial services sector, launched Easypaisa Raahi in Pakistan to connect with millennials.

STC Pay: Stay at Home Campaign

Case Study • MMA Smarties, Silver, MENA, 2020

STC Pay, a digital wallet, drove app downloads with a three-phase campaign during the COVID-19 lockdown in Saudi Arabia.

Paypal: A little data-driven empathy

Case Study • WARC Awards for Effectiveness, Shortlisted, Customer Experience, 2021

Online payments company, PayPal, inspired usage and drove awareness of its products with its Little Wins campaign in the UK.

Five retailer trends in Asia for a post-pandemic world

Article • Low Lai Chow, Event Reports, eTail Asia Virtual Summit, May 2021

Nearly 500 online retailers were surveyed in late 2020 for their experience during the pandemic and from the subsequent Resilience in Retail study, payments platform Stripe lists the trends in APAC retail as the world emerges from COVID-19.

Half of Singaporeans avoiding 'buy now, pay later' services

Data • Rob Clapp, WARC Data Points (Curated), May 2021

An overview of the use of 'buy now, pay later' services in Singapore.

What's working in tech-enabled marketing

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in tech-enabled marketing.

Click to buy: The growing opportunity of shoppable media

Opinion • Gabey Goh, May 2021

Shoppable media is the latest marketing opportunity and WARC’s Gabey Goh says the upcoming eTail Asia 2021 conference will outline the key drivers of this shoppable trend and what it means for marketers.

E-commerce: Consumer sentiment data

Article • WARC Exclusive, Spotlight India, April 2021

Analyses data from ongoing surveys of Indian consumers, provided by GWI.

Two in three adults prefer digital finance services

Data • Rob Clapp, WARC Data Points (Curated), April 2021

An overview of consumer preference for digital finance services across 17 markets.

The rise of the APAC neighbourhood as hub

Article • Low Lai Chow, WARC Exclusive, April 2021

The COVID-19 pandemic has transformed consumer behaviours and attitudes in APAC, but Kantar’s Laura Tan says this has also created opportunities for brands that want to grow in the region.

ViettelPay: Make Tet easy again – challenge accepted!

Rankings • WARC Media 100, 2021

Viettelpay, a mobile payment app, wanted to educate people about its services during Tết celebrations in Vietnam and relaunched the brand in a big digital campaign.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Brand in action: How ShopBack taps partners’ core competencies for greater outcomes

Opinion • WARC, March 2021

Since its launch in 2014, rewards and discovery platform ShopBack has been steadily building out its partnership network as part of its goal to help shoppers in Southeast Asia “shop smarter”. Chief Commercial Officer Candice Ong speaks to WARC about effective partnerships and growth ambitions.

Retail in transition: Capitalising on future e-commerce opportunities

Article • Euromonitor Strategy Briefings, March 2021

Explores how the crisis-inspired e-commerce boom is driving a permanent shift in retail, creating new challenges and opportunities for retailers and consumer brand manufacturers.

Shoppable ad formats: The pros and cons

Opinion • Nate Shurilla, March 2021

This article is part of a series of articles from the WARC Guide to shoppable media.

Fake it until you make it: Managing the transition before full social media shoppability

Article • Yulia Livne, WARC Exclusive, March 2021

Advises brands how to make customer journeys more shoppable.

Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What's working in banking

Article • WARC Category Intelligence, March 2019

Global strategies, campaign updates and trends in the banking category.
What's working in insurance

Article • WARC Category Intelligence, November 2019

Global strategies, campaign updates and trends in the insurance category.
Mastercard’s four trends that will frame 2021

Article • Brian Carruthers, Event Reports, CES 2021, January 2021

The Harris Poll, the research firm, teamed up with payments brand Mastercard to look at what the post-pandemic future might hold for digital commerce and the payments category in the US.
What we know about digital payments

Article • WARC Best Practice, December 2020

Looks at how digital payments are evolving and growing with the rise of ‘super apps’, which bundle logistics, commerce, payments and social, and mobile payment platforms.