Article
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WARC Category Intelligence, March 2019
Global strategies, campaign updates and trends in the banking category.
News
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08 January 2020
For all of the progress that fintechs have brought in terms of what banking products could and should feel like, new data show that very few people are using these services as their main bank and shines a light on the UK’s mobile banking behaviour.
News
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17 December 2019
Starling Bank, the five-year old, mobile-only challenger bank, is boosting its brand-building efforts as it looks to move beyond its start-up status and become a significant player in the market.
News
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16 December 2019
Bank of America, the financial giant, is drawing on a wide-ranging client listening program that assists the brand’s attempts to deliver best-in-class service to customers.
Article
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Stephen Whiteside, Event Reports, Money 20/20, October 2019
Bank of America, the financial services provider, has built a robust strategy that is centered around improving the client experience.
Article
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Anna Hamill, Event Reports, MAD//Fest London, November 2019
Starling Bank, a digital-only challenger bank in the UK, is disrupting the banking category by thinking about customer experience and brand building differently.
Case Study
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MRS Awards, Finalist, MRS Award for Insight Management, 2019
Barclays UK, a banking brand, built upon its existing customer experience research platform to revolutionise the insights it provides through customer feedback dashboards in the UK.
Case Study
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MRS Awards, Finalist, Virginia Valentine Award for Cultural Insights, 2019
Lloyds Banking Group, a retail and commercial bank, looked into the representation of certain groups in its ads in an effort to promote more diversity in advertising in the UK.
Case Study
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MRS Awards, Finalist, MRS Award for Financial Services Research, 2019
Open Banking, a government agency initiative, developed, launched and scaled Open Banking in the UK using a curated suite of research methodologies to inform customer experience guidelines.
Case Study
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MRS Awards, Winner, MRS Award for Financial Services Research, 2019
RBS (Royal Bank of Scotland), a banking brand, launched real-time customer communication research in the UK to understand how it could get consumers to switch banks.
Case Study
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MRS Awards, Finalist, MRS Award for Financial Services Research, 2019
NS&I, a savings bank company, uncovered what brand heritage means to consumers by launching semiotic research to reveal thematic narratives around how heritage is harnessed by brands in the UK.
Case Study
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MRS Awards, Finalist, MRS Award for Financial Services Research, 2019
TSB Bank, a bank, used a new measurement tool tailored to retail banking to help senior TSB executives navigate through an IT crisis to a brighter future in the UK.
News
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28 November 2019
Banks’ traditional role is changing as customers expect more of their financial service providers than just products, with the companies able to respond to those changes best prepared for the future; new research sheds light on that dynamic.
Case Study
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Tahaab Rais, WARC Media Awards, Entrant, Effective Use of Tech, 2019
Islamic bank Al Rajhi Bank used digital outdoor posters and Bluetooth beacons to create a connected tech experience and encourage female customers in Saudi Arabia to take up its personalised credit card.
Case Study
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Aashay Shah, Sarah McCarrol, Rachel Tay, WARC Media Awards, Entrant, Effective Channel Integration, 2019
CIMB Bank Berhad adopted a multichannel strategy in Singapore to seize consumers' attention and make it easy for them to sign up for its services.
News
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15 November 2019
Google has become the latest tech giant to venture into personal banking, having teamed up with Citigroup and a credit union at Stanford University to offer checking accounts to consumers.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Yapi Kredi, a Turkish banking services brand, successfully launched its mobile banking app using a multi-media campaign strategy.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Isbank, a bank, created an artificial intelligence-based mobile banking assistant, available 24/7, to answer customer questions and increase brand awareness by improving personal communications.
Case Study
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MMA Smarties, Silver, India, 2019
HDFC Bank, a banking brand, partnered with Bollywood celebrities on Facebook Live to show shoppers how to find the best deals during special sale Happy Hours.
Case Study
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MMA Smarties, Bronze, India, 2019
HDFC Bank, a banking brand, launched its own EasyEMI on debit card by creating Google and Facebook campaigns to reach Indian consumers.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Garanti BBVA, a financial services provider, cemented its leading position among finance/banking digital platforms in Turkey by improving its website for mobile optimisation.
Case Study
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MMA Smarties, Gold, EMEA, 2019
Akbank, a financial services organisation, launched a targeted ad campaign that successfully increased consumer engagement and credit card sales across Turkey.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Garanti BBVA, a financial services provider, developed a social media and digital campaign to advertise its new mobile app's Stories feature to Turkish users.
Case Study
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MMA Smarties, Bronze, EMEA, 2019
Garanti BBVA, a financial services provider, introduced new features to its mobile app, thus increasing user download and login rates in Turkey.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Akbank, a Turkish financial services organisation, launched a recruitment campaign on social media platforms, successfully gathering eligible candidates.
