Article
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WARC Category Intelligence, March 2019
Global strategies, campaign updates and trends in the banking category.
Rankings
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WARC Effective 100, 2020
BBVA, a digital bank, launched an educational programme titled We Learn Together to encourage parents and educators to help the next generation find their leadership role.
Rankings
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WARC Effective 100, 2020
BCP, the Peruvian bank, created positive engagement by tapping into the pride of Peruvian football fans.
Rankings
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WARC Effective 100, 2020
Standard Chartered Bank, a banking brand, increased applications for its Simply Cash Visa Card in Hong Kong by launching an algorithm agent that provides personalised, targeted content based on the viewing habits of young consumers.
Case Study
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Case Studies on WARC, 2018
Peruvian bank BCP achieved brand and business results by celebrating the strength and perseverance of Peruvian soccer fans.
Case Study
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Case Studies on WARC, 2018
BBVA, the Spanish financial services company, positively affected consumer perceptions at a critical time through an educational programme that created real social impact.
Article
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Brian Carruthers, Event Reports, QUAL360 Europe, February 2020
Banking is a notoriously difficult sector to research, but Lloyds Banking Group has found a way that offers promise.
Rankings
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WARC Media 100, 2020
Indian bank Axis Bank empowered consumers to adapt to a digital society through integrated advertisements on popular gaming show KBC.
Rankings
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WARC Media 100, 2020
ANZ Bank, a financial services company, launched a series of Mardi Gras inspired signs across Australia to show LGBTIQ+ people across the country that there are people out there like them and who support them.
Rankings
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WARC Media 100, 2020
RAKBANK, a banking brand, promoted its RAKfoodie app, dedicated to food discounts, in the UAE by launching ambush ads across over 30 competitor restaurants that alerted there were better offers available with RAKfoodie.
Case Study
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Case Studies on WARC, 2018
Bank Itaú Unibanco grew new accounts and consideration by siding with the people of Argentina at a time of economic uncertainty and giving them a convincing reason to become customers.
Rankings
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WARC Creative 100, 2020
ANZ Bank, a financial services company, launched a series of Mardi Gras inspired signs across Australia to show LGBTIQ+ people across the country that there are people out there like them and who support them.
Rankings
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WARC Creative 100, 2020
KASIKORNBANK, a banking brand, made its mobile banking app, K Plus, viral by reminding Thai people that change can be good.
News
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19 February 2020
Barclays, the British financial services company, was for 15 years the title sponsor of the top flight of English football – a new model for measuring its sponsorship investments has allowed it to adapt strategically and anticipate the effects of ...
News
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14 February 2020
Royal Bank of Scotland (RBS) has announced that it plans a major rebrand later this year as it seeks to position itself as purpose-led bank that balances the interests of shareholders with those of wider society.
Article
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Sam Peña-Taylor, Event Reports, MRS Sports and Gaming Conference, February 2020
British financial services firm Barclays has built a framework for evaluating sponsorships capable of evolving over time that uses clear inputs to understand each investment’s business impact.
News
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08 January 2020
For all of the progress that fintechs have brought in terms of what banking products could and should feel like, new data show that very few people are using these services as their main bank and shines a light on the UK’s mobile banking behaviour.
News
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17 December 2019
Starling Bank, the five-year old, mobile-only challenger bank, is boosting its brand-building efforts as it looks to move beyond its start-up status and become a significant player in the market.
News
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16 December 2019
Bank of America, the financial giant, is drawing on a wide-ranging client listening program that assists the brand’s attempts to deliver best-in-class service to customers.
Article
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Stephen Whiteside, Event Reports, Money 20/20, October 2019
Bank of America, the financial services provider, has built a robust strategy that is centered around improving the client experience.
Article
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Anna Hamill, Event Reports, MAD//Fest London, November 2019
Starling Bank, a digital-only challenger bank in the UK, is disrupting the banking category by thinking about customer experience and brand building differently.
Case Study
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Data and Marketing Association, Bronze, 2019
RBS, a bank, persuaded business banking customers in the UK to switch by using a comparison website and a data-driven approach to provide them with exclusive offers.
Case Study
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Data and Marketing Association, Silver, 2019
First Direct, a telephone and internet-based retail bank, created a data-driven mortgage campaign to replace blanket mortgage messaging with personalised, targeted communications in the UK.
Research Paper
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MRS Awards, Winner, MRS Award for Financial Services Research, 2019
RBS (Royal Bank of Scotland), a banking brand, launched real-time customer communication research in the UK to understand how it could get consumers to switch banks.
Research Paper
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MRS Awards, Finalist, MRS Award for Insight Management, 2019
Barclays UK, a banking brand, built upon its existing customer experience research platform to revolutionise the insights it provides through customer feedback dashboards in the UK.
