Article
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WARC Category Intelligence, March 2019
Global strategies, campaign updates and trends in the banking category.
Article
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Stephen Whiteside, Event Reports, #SeeHer 2019 Creative and Media Leadership Summit, March 2019
Citi, the financial-services provider, is using its marketing muscle to boost female empowerment in the music industry.
Research Paper
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Najoua Elommal, Riadh Manita and Damien Chaney, International Journal of Market Research, Vol. 61, No. 3, 2019, pp. 302-319
This research investigates the relevance of exchange norms in a business-to-consumer context and studies the impact of both relational and discrete norms on customer satisfaction in services.
Article
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Brian Carruthers, Event Reports, Marketing Week Insight Show, March 2019
Barclays’ approach to data analytics involves focusing on existing analytic capabilities and where they can best be deployed, and then ensuring that project output can be repurposed or reused.
Rankings
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Rankings Articles, May 2019
Looks into which financial services campaigns, along with the agencies that have worked on financial services campaigns, have performed best over the past year.
Article
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Ryan Arshad, WARC Webinars, May 2019
Discusses the core drivers of building 'brand relatability' vs brand relevancy and why and how the mindset of millennials and Gen Z differs when it comes to financial brand consideration.
Case Study
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Carl Bou Abdallah, WARC Awards, Shortlisted, Effective Content Strategy, 2019
Lebanese bank Byblos Bank re-ignited interest for its youth account through content and events specially designed to inspire young customers.
Case Study
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Naila Fattouh, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019
Banking brand EGBank established its own startup incubator to grow its affinity with young people in Egypt and get them to open accounts.
News
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18 April 2019
Established banking brands offer profound opportunities for internal disruption, a task potentially running through from marketing to product creation and technological capabilities.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Awards, Shortlisted, Effective Social Strategy, 2019
Money remittance service DirectRemit turned YouTube pre-roll ads into effective marketing messages to attract more users in the United Arab Emirates.
News
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16 April 2019
Vietnamese banks are cashing in on consumers’ appetites to possess “lucky” numbers in everything from car licence plates to mobile phone numbers by selling off account numbers that are considered propitious.
Case Study
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Tahaab Rais, WARC Awards, Shortlisted, Effective Innovation, 2019
Islamic bank Al Rajhi Bank used digital outdoor posters and Bluetooth beacons to create a connected tech experience and encourage female customers in Saudi Arabia to take up its personalised credit card.
Article
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Stephen Whiteside, Event Reports, BRITE, March 2019
Citi, the banking giant, believes that outmoded stereotypes about this industry should be reassessed, not least by ambitious marketers.
News
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12 March 2019
Many Vietnamese consumers are forced to turn to loan sharks for any borrowing needs – a majority do not have bank accounts – but with increased regulation in this area, consumer finance firms are stepping in to provide a legitimate ...
Rankings
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WARC Media 100, 2019
Bank of America, a financial institution, used an integrated marketing approach to launch its Friends Again campaign in the US and promote its new peer-to-peer mobile payment system, Zelle.
Rankings
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WARC Media 100, 2019
Akbank, a Turkish bank, launched its Jazz Version of the City campaign to increase social media awareness of the 27th Akbank Jazz Festival in Turkey.
Rankings
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WARC Media 100, 2019
DNB, the Norwegian bank, increased animal insurance sales by launching a multimedia campaign alongside a petition in dog parks that called for an emergency phone number for pets in distress.
Rankings
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WARC Effective 100, 2019
Nationwide, a building society, encouraged people to switch to its bank by repositioning itself as a storyteller to show that it could help anyone.
Rankings
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WARC Effective 100, 2019
Barclays, a British multinational investment bank, orientated their marketing strategy around purpose by launching a series of campaigns around how Barclays can make a difference in people’s lives.
News
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25 February 2019
Tech giant Apple is reportedly planning to launch a new credit card with investment bank Goldman Sachs that would link users to new smart features on the iPhone.
Rankings
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WARC Creative 100, 2019
Banco Bradesco, a banking and financial services company, reconnected with young people in Brazil by creating the Next app, a data-driven fintech innovation.
Rankings
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WARC Creative 100, 2019
K Plus, KBank’s mobile banking app, increased downloads and active engagement through an entertaining online video that was released via Thailand’s most popular social media channels.
News
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21 February 2019
Across Europe, the use of notes and coins is declining. In the UK, cash usage is declining faster than in most places - none of those countries have any robust plans.
News
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18 February 2019
National Australia Bank (NAB) has replaced Commonwealth Bank as Australia’s least trusted and most mistrusted bank, but all four of the country’s major banks have significant negative Net Trust Scores, new research shows.
Article
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Peter Matthews, WARC Best Practice, February 2019
Explores how B2B marketers can harness the opportunity to strengthen their relationships with their clients by clarifying and revitalising what they stand for.
