Article
•
WARC Category Intelligence, March 2019
Global strategies, campaign updates and trends in the banking category.
Case Study
•
Account Planning Group - (UK), Silver, 2019
HSBC, a bank, launched a campaign with Richard Ayoade in the UK to celebrate how we are better together, to reinforce itself as a UK brand with a global reach.
News
•
09 October 2019
Growth in financial services is now digital experience-led and legacy players urgently need to both build and communicate a superior digital experience, according to research from Publicis Sapient.
Article
•
Anna Hamill and Dom Boyd, Admap, October 2019
Looks at how, in 2018, TSB Bank – one of the UK’s leading challenger banks – experienced the most challenging year in its history and the lessons it learned from this experience.
Article
•
Mike McCann, Admap, October 2019
Mike McCann, senior strategist at Publicis Sapient, answers key questions on the importance of measuring customer experience and the challenges marketers may face.
Article
•
Fiona Blades, Admap, October 2019
Looks at the hot topic of customer experience and how it may be time to embrace brand experience, ensuring every brand encounter is building a distinctive and positive narrative for the brand.
Article
•
Mike McCann and Neil Dawson, Admap, October 2019
Looks at the major gaps in measurement of brand business outcomes when it comes to customer experience and how marketers can address them.
Article
•
Admap, October 2019
A summary of new thinking and best practice on winning in the era of brand experience from Admap.
Article
•
Russ Lidstone, WARC Exclusive, September 2019
Outlines the changes occurring in the banking sector and what banks need to do to appeal to younger cohorts.
Article
•
Christina Stahlkopf, WARC Exclusive, September 2019
Looks at how banking brands have continually languished in the bottom third of the industry chart when it comes to customer experience scores and how this is slowly improving, with success examples from HSBC and US Bank.
Case Study
•
SABRE Awards, Asia-Pacific, IN2, Winner, 2019
HSBC, a bank, launched a documentary series on Facebook Stories in China that followed millennials leading up to Lunar New Year.
Case Study
•
SABRE Awards, Asia-Pacific, Superior Achievement in Reputation Management, Diamond, 2019
Punjab National Bank (PNB), an Indian bank, increased favourable reportage of the brand and its stock price with the campaign PNB Back on Track, after the brand was implicated in a fraud scandal.
Opinion
•
BrandIndex, September 2019
During August, the brand with the highest uplift in Ad Awareness in the US is Capital One. One of America’s largest bank chains, Capital One, is seeing advertising gains after announcing a partnership with pop-star Taylor Swift to launch her new album, Lover.
News
•
29 August 2019
Fintechs are seen as disruptors to traditional banks, but the potential of the question they are asking has far deeper implications for the financial sector.
Article
•
Sam Peña-Taylor, Event Reports, Unbound, July 2019
Insights from challenger financial companies including Revolut, Starling, and Oaknorth, exploring how they are pursuing a strategy that places them in the position of a platform.
News
•
05 August 2019
Payments are becoming increasingly invisible, a development that presents major challenges for established financial service brands as they struggle to keep up with changing banking behaviour and rising customer expectations.
News
•
05 August 2019
Wells Fargo, the financial-services provider, is using smart strategy to deliver an “outsize” return on its investment from its business-to-business marketing.
Article
•
Richard Yao, Admap, August 2019
Looks at how payments becoming invisible will present unprecedented challenges for the established financial service brands as they struggle to keep up with the changing banking behavior and rising customer expectations.
Article
•
Rebecca Koppie and Greg Flemming, Admap, August 2019
Looks at the state of mobile banking and how consumers use it across the US.
Opinion
•
Anna Hamill, August 2019
The internet era has transformed how consumers approach money, as it has almost every part of human life, which forms the foundation of August's Admap on the future of payments.
Article
•
Mary Connors, Event Reports, ANA Masters of B2B Marketing, May 2019
Wells Fargo, the financial services provider, believes that large budgets are not always essential to drive business-to-business (B2B) growth.
News
•
29 July 2019
Ally Bank, the financial services provider, used a three-pronged formula – based around the notions of “incite”, “improve” and “inspire” – as it sought to get “back to basics” with its ...
Case Study
•
SABRE Awards, South Asia, Financial & Professional Services, 2019
Punjab National Bank (PNB) changed public perception in India to rebuild customers' trust and revive employee pride using PR alone.
Article
•
Mary Connors, Event Reports, ANA Masters of B2B Marketing, May 2019
Ally Bank, the online financial-services company, moved from being a disruptive first-mover to a brand that was being challenged by legacy players in the digital realm.
Article
•
Euromonitor Profiles, July 2019
This Company Profile from Euromonitor provides key details and analysis of HSBC Holdings, the owner of the HSBC banks globally.
