The WARC Guide to brand activism in the Black Lives Matter era

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Article

A summary of new thinking and best practice on brand activism in the Black Lives Matter era, from the WARC Guide.

Opinion

Is BLM a hashtag, an organization, a human right, a movement, a political statement, or all the above?

Opinion

In addition to the global pandemic and shaky economy, there’s been an increased focus and newfound awareness of systemic racism, and even as most of us spend most of our time at home right now, it’s something that deeply impacts the way we navigate our day to day.

Opinion

In the Emmy-nominated Procter & Gamble commercial “The Look” and in a newer Procter & Gamble commercial created just after the death of George Floyd – “The Choice” – the creative director Keith Cartwright and his partners have brought the power of imagery to create empathy, giving viewers of all colors and ethnicities a window into the struggle of being Black in America.

Article

Examines how shifting demographics in the US are moving it toward a majority-minority country, and how marketers should adapt.

Article

Examines how to build teams that reflect diversity, and why they are important.

Article

Studies the small amount of change in Corporate America toward true diversity, equity and inclusion and next steps for transitioning to change management that moves corporations from diversity efforts to cultural transformation.

Article

The Black Lives Matter movement is actually comprised of three waves, which were formed not just by incidents of violence – and murder – against Black people, but also by how social media helped propagate awareness of BLM; they are the Martin Wave, the Brown Wave and the Floyd Wave.

Article

Discusses bias within organizations and how to address it.

Article

Examines how the sonic color line is pervasive in marketing, and the ripple effects sonic stereotypes perpetuate.

Opinion

Racism isn’t just an American problem, it’s a systemic global problem. While the circumstances in the UK and Europe may be different than in the United States, racial injustice is a societal concern on both sides of the Atlantic, and all over the world – and recent research from our Edelman Trust Barometer proves it. Millions of people in both Europe and America are concerned about systemic racism in their own countries.

Article

Looks at how brands can both avoid racially-insensitive missteps and build opportunity by focusing on diversity.

Article

Examines research from Kantar on global racial representation in ads, and what it means for brand performance.