The WARC Guide to marketing in the gaming ecosystem

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Article

A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.

Opinion

This article is part of a series of articles from the WARC Guide to marketing in the gaming ecosystem. Read more .

Article

A report by Kantar into how brands should behave when marketing to gamers.

Article

Examines the performance marketing techniques used by mobile gaming app publishers.

Article

How games like Animal Crossing and Call Of Duty are breaking through with mainstream players.

Article

An introduction to in-game advertising.

Article

How brands including Starbucks, Shell and Disney are using mobile games to increase customer loyalty.

Article

Discusses content partnerships between game and non-game entertainment brands.

Opinion

It is easier than ever for brands to advertise to gamers, but marketers must be willing to understand this nuanced – and occasionally prickly – audience, writes Alex Brownsell.

Article

Outlines the opportunities for brands when using esports as a marketing channel in India.

Article

Best practice advice for brands exploring gaming and esports as a marketing channel in Asia.

Article

An exploration of the online gaming market across Asia Pacific.

Article

Research by Ipsos MORI into changing online gaming behaviour in the UK.

Article

Singapore’s Sentosa island was recreated within Nintendo’s Animal Crossing: New Horizons game.