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ANA Masters of Marketing

Orlando, 24-27 October 2018
Informs and inspires about using traditional and digital marketing tools, evolving technologies, content, and data to reach target audiences and grow market share.

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Article

The California Consumer Privacy Act (CCPA) is set to come into force in 2020, and marketers should prepare for this legislation at the earliest opportunity.

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Denny’s, the quick-service restaurant chain, has successfully reinvigorated its brand in the face of various headwinds.

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FedEx, the courier and delivery service, has shifted its advertising strategy to reflect a more global, and integrated, brand positioning.

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The Advertising Research Foundation (ARF), the industry body, is seeking to advance new standards for data usage in the marketing ecosystem.

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Progressive, the insurance provider, is seeking to find the right balance of information and intuition to succeed in its marketing efforts.

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Wells Fargo, the financial-services provider, discovered that its brand remained particularly resilient among multicultural consumers following a series of scandals.

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Legacy brands face a major challenge in adapting to the rise of direct-to-consumer (DTC) companies across a wide range of industries.

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The Walt Disney Co., the entertainment giant, is seeking to prepare for future growth opportunities in numerous ways.

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Tackling social issues like race and gender inequality could not only yield perception benefits for marketers, but will also help them drive meaningful future growth.

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Deloitte Digital, the creative digital consultancy, has made significant progress in leveraging the data streams now on offer, but still believes there is work to be done in this area.

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American Express, the financial services provider, is helping point the way forwards when it comes to talent management and organizational structures in marketing.