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Article • Brian Carruthers, Event Reports, IAB Sound Investment Seminar, May 2019

Half of UK agencies and advertisers remain to be convinced that digital audio can prove its effectiveness – DAX is on a mission to educate them.

I can wear pink AND play football

News • 20 June 2019

Gen Alpha girls have a post-stereotype mindset, according to new research into under-10s which claims that this age group is one that judges people by who they are, not what they are.

KFC 'Fck'

Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2019

KFC, the fast food brand, remedied its sales loss in the UK with an integrated campaign that brought back its iconic figurehead and used the reason for the chicken shortage as the anchoring message.

Aviva’s digital journey

Article • Brian Carruthers, Event Reports, The Digital Transformation Conference, May 2019

UK pensions and insurance company Aviva has reinvented itself over the past five years, building a digitally enabled business and tapping the latest trends around subscription models.

From print to podcast: Empire builds out its offer

Article • Brian Carruthers, Event Reports, IAB Sound Investment Seminar, May 2019

Film magazine Empire’s move into podcasts was accidental but inspired as this format has enabled it to escape the restrictions of print and build engagement with fans.

Unilever tackles the motes in its marketers' eyes

News • 18 June 2019

FMCG giant Unilever has turned its gaze inwards as part of its ongoing campaign against stereotyping, with an exercise designed to jolt its top marketers into greater awareness of unwitting stereotyping and ‘Unstereotype Bootcamps’ to ...

Diesel: Go With The Fake

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Diesel, the Italian fashion company, re-established itself as a brand that dares through a campaign that targeted millennials and turned the threat of counterfeit goods into the key element of its campaign.

From brand safety to brand suitability: why avoiding hard news could be damaging your brand

Article • Denise Turner, WARC Exclusive, June 2019

Brands have become increasingly concerned about where their online ads are being placed, but this concern can be over-cautious when advertisers blacklist content on premium publisher sites without an understanding of the context of the editorial.

Marmite: Gene Project

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Marmite, a salty spread brand, launched the Marmite Gene Project to reverse declining sales by bringing it back into the breakfast discussion in the UK.

Apple: The Rock X Siri — Dominate The Day

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Apple, a technology brand, created a short film on YouTube that showed Siri organisation Dwayne "The Rock" Johnson's busy schedule to encourage users across China, Japan, Germany, the UK and the US to re-engage with Siri.

LADbible/Plastic Oceans International: Trash Isles

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Plastic Oceans International, a non-profit company, put the issue of plastic pollution in our oceans on the agenda in the UK by turning a country-sized patch of trash into the world's 196th nation.

CALM: Project 84

Case Study • Cannes Creative Lions, Silver, Creative Effectiveness Lions, 2019

The Campaign Against Living Miserably (CALM), a UK charity, created a striking public installation to increase awareness of male suicide and suicide prevention.

Using TV to launch high-end fitness brand Peloton in the UK

Article • Alex Brownsell, Event Reports, Thinkbox: Supercharge: transform your business with TV, May 2019

Peloton, the US exercise equipment manufacturer, used TV media to launch its product in the UK, driving awareness, word-of-mouth advocacy and exceeding its sales targets.

Lysol: Protect Like A Mother

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Lysol, a cleaning products and sanitiser brand, increased sales of its products globally by launching an emotional campaign that showed the only protection stronger than Lysol is the protection from a mother.

Argos: 80 Days Of Argos – How Argos Owned 'Today'

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Argos, the retailer, used a series of short video ads to promote its same-day delivery service in the UK.

Audi/Vorsprung Durch Technik: Beautiful Cars With Amazing Brains

Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2019

Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.

How Highways England used classic arcade game Space Invaders to cut road deaths

Article • Alex Brownsell, Event Reports, Tuning In, May 2019

Highways England, a government-owned company, launched a radio-led campaign to curb the practice of tailgating on the roads.

The Cybersmile Foundation: #Trollingisugly

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

The Cybersmile Foundation, an anti-bullying non-profit, created a social experiment with Instagram influencer Chessie to bring cyberbullying to the forefront in the UK.

Finavia Oyj: #Lifeinhel

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Finavia, the Finnish airport operator, increased the number of Chinese passengers to Helsinki Airport by using a movie actor to show that the airport is so good that people wouldn’t want to leave.

Sambito: Nature Represented

Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2019

Sambito, a commercial consultancy, got thousands of lawyers to fight court cases for nature by defending trees for free, in order to help protect Ecuador’s threatened environment.

Tesco: Food Love Stories

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Tesco, the supermarket chain, used storytelling to persuade people in the UK that it cared about the quality of the food it sold, and was not "too big to care".

Uber threatened in London stronghold

News • 13 June 2019

After almost a decade of dominance in London’s ride-hailing scene, Uber is facing competition on a number of fronts that could undercut the newly public company and beat it at its own game.

Branding for The Primal Pantry

Case Study • Design Business Association, Silver, 2019

The Primal Pantry, a raw food manufacturer, increased market share in the UK by redesigning its identity to appeal to health food lovers across the country.

Autistica Website Redevelopment

Case Study • Design Business Association, Silver, 2019

Autistica, a charity for the research of autism, reached its wide audience in the UK by designing its site in a way that equally appeals to people with autism.

British National Formulary (BNF) App Design

Case Study • Design Business Association, Silver, 2019

The British National Formulary, a British pharmaceutical reference book, launched an app version of its book, with design inspiration coming from its original print copy, to reach healthcare professionals in the UK.

How L'Oréal Paris UK True Match climbed to No.1 by making everyone feel 'Worth it'

Case Study • Emily Ellis, David Frymann and Vasileios Kourakis, Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2018

L'Oréal Paris, a beauty brand, increased its UK range of foundations to 23 shades to promote a more diverse and inclusive approach to beauty.
Starbucks and social: How Starbucks created the fourth place in coffee culture

Case Study • Matthew Philip and Rachael Lake, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018

Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
Beauty and brains: How we supercharged the Audi premium 2015-2018

Case Study • Will Lion, Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2018

Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.
How rethinking qualitative research can help brands understand Generation Z

Article • Emily Goldhill, WARC Best Practice, June 2018

Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people.
How to develop an effective customer experience strategy

Article • John Sills, WARC Best Practice, April 2018

Explores the importance of customer experience in creating long-term sustainable success for organisations and how to systematically deliver an experience that is valuable for the customer and the business.
How to use TV effectively in the media mix

Article • Matt Hill, WARC Best Practice, September 2017

This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.