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19% of B2B marketing budgets go to advertising

Data • Rob Clapp, WARC Data Points, September 2021

An overview of B2B marketing budgets.

44% of adults say they are not fully represented in advertising

Data • Rob Clapp, WARC Data Points, September 2021

An overview of consumer opinion on diversity and representation in advertising.

Audiences split on the return to cinemas

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), September 2021

An overview of consumers' comfort with visiting the cinema across six markets.

CALM: The Lock-In

Case Study • SABRE Awards, IN2, EMEA, 2021

Campaign Against Living Miserably (CALM), a charity, launched a campaign on Instagram to raise spirits during lockdown and reach out to those who struggled with their mental health.

WX: Removing the barriers for a career in PR

Case Study • SABRE Awards, IN2, EMEA, 2021

WX, a communications agency, wanted to remove the barriers of an entry-level career in PR, increase diversity and inspire the wider industry to take action.

Plenty of Fish: Looking For Love With UK Media

Case Study • SABRE Awards, IN2, EMEA, 2021

Plenty of Fish, a dating website, delivered a perception change and increased positive sentiment in the UK.

Creative Content UK: Get it right from a genuine site

Case Study • SABRE Awards, IN2, EMEA, 2021

Creative Content UK, an industry-led initiative, launched the 'Get it Right From A Genuine Site' campaign in the UK to reduce online piracy by encouraging 16-24 year olds to get their entertainment from genuine sites.

Budweiser: Save Pub Life

Case Study • SABRE Awards, IN2, EMEA, 2021

Budweiser, \ beer brand, launched the 'Save Pub Life' campaign in the UK to drive awareness and provide pubs and bars with everything they needed for a successful re-opening after COVID-19 lockdowns.

Burger King UK: 2020 Campaigns

Case Study • SABRE Awards, IN2, EMEA, 2021

Burger King, a fast food restaurant chain, launched several campaigns in the UK to drive awareness of the Whopper burger and consistently deliver the best-in-class social across the board.

Plugging into the digital audio opportunity? Here are five things to know

Opinion • Elizabeth Lane, September 2021

Advertisers should tap into personalisation, context and powerful storytelling to succeed in digital audio media, writes IAB UK’s Elizabeth Lane.

What marketers need to know about Generation Alpha

Article • Charles Gabriel, WARC Best Practice, September 2021

Five lessons for brands targeting families with children aged 11 or under.

Research Paper • Wilson Ndasi, Elvira Bolat, and Gelareh Roushan, Journal of Advertising Research, Vol. 61, No. 3, 2021, pp. 289-302

Advertisers and marketing professionals target nonprofit web and social media visitors with digital cause-related marketing display advertisements.

Planning for inclusion: A media case for conscious advertising

Article • Christopher Kenna, Chris Ladd, Francesca Leronni, Martin Radford, WARC Exclusive, September 2021

Brand Advance and Ebiquity is helping responsible advertisers like Nationwide and GSK find diverse audiences.

How becoming more diverse, inclusive and responsible is helping The Sun remain relevant

Article • Dominic Carter and Shelley Bishton, WARC Exclusive, September 2021

The Sun, part of News UK, is becoming a more diverse and inclusive newsbrand, as the media organisation drives to become more representative of the UK’s population, ensuring it is relevant to today’s advertisers and consumers.

How conscious advertisers can help make hate unprofitable – and protect high quality journalism

Opinion • Richard Wilson, September 2021

Richard Wilson, director and co-founder of Stop Funding Hate, notes how the growth of consumer-driven campaigns like his own and Sleeping Giants reflects rising public concern over the impact of hateful “clickbait” content – both online and in traditional media.

Hate speech online has real-world consequences

Opinion • Hilary Watson, September 2021

Negative online experiences can have just as great an impact as the abuse and discrimination people experience offline, says Hilary Watson, the Policy and Campaigns Manager at Glitch, an award-winning UK charity that is working to end online abuse – particularly against women and marginalised people.

Tesco: Christmas 2020 – I'm a Celebrity, get me to Tescoooo!