News
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15 November 2019
Britvic, the soft drinks company, took drastic steps to address a decline in sales and penetration at Robinsons, its leading dilutes brand.
News
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14 November 2019
Despite its launch day glitches, the arrival of Disney+ promises to transform the SVOD market in a way that this month’s earlier launch of Apple TV+ will not.
Opinion
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Lucy Barrett, November 2019
Lucy Barrett explains the motivations behind Radiocentre’s latest ad campaign, calling for advertisers to see radio differently by imagining it as a new technology.
News
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14 November 2019
News brands affect behaviour change at two key points in the buying journey, according to research from Newsworks.
News
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13 November 2019
TV remains the best option for advertisers seeking the widest possible reach, but reach does not equate to performance: new research highlights the various buy elements that make the difference between low- and high-performing ads.
News
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13 November 2019
News that Greggs has lifted its profits forecast for the fourth time this year highlights the success of the transformation of the Newcastle-headquartered bakery chain that has been taking place over the past five years.
News
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12 November 2019
Tesco’s launch of Clubcard Plus last week takes the retailer’s long-running loyalty scheme into new territory, being a subscription option, and is the final piece in the turnaround engineered by CEO Dave Lewis.
News
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11 November 2019
ISBA, the trade body for UK advertisers, has launched a cross-media measurement programme that aims to incorporate global principles and audience measurement approaches currently being developed by the World Federation of Advertisers (WFA).
Article
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Alex Brownsell, Event Reports, Thinkbox: Destination Effectiveness, September 2019
Television media was integral for P&O Cruises' transformation in 2014, after intense competition and an addiction to discounting left the brand in trouble.
News
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08 November 2019
BritBox, the streaming service developed by the BBC and commercial network ITV, officially launched in the UK yesterday, creating what is being billed as the largest collection of British box-sets available in one place.
Article
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Brian Carruthers, Event Reports, Festival of Marketing, October 2019
Looks at how UK bakery chain Greggs has reinvented itself as major player in the food-on-the-go sector.
Article
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Brian Carruthers, Event Reports, Festival of Marketing, October 2019
Looks at how supermarket Tesco returned to profit after recording the largest ever loss by a UK retailer (£6.4 billion) in 2014/15.
News
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07 November 2019
Brand partnerships can create a short cut to competitive edge, but when they go wrong, they are costly in terms of resources, time wasted and brand reputation, so it’s important to understand where mistakes commonly occur.
News
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07 November 2019
Black Friday remains the most significant pre-Christmas shopping occasion in Europe, and as more shopping activity moves online, stores can learn from how retailers in China have responded to the evolution of Singles Day.
Article
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Denise Turner, WARC Exclusive, November 2019
Research into the impact of news media on campaign outcomes including brand knowledge, purchase intent and customer loyalty.
News
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05 November 2019
Italian coffee brand Lavazza is replacing its current range of coffee capsules for home use with environmentally friendly ones, but its research indicates a degree of UK consumer confusion about what they can and can’t recycle.
Article
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Sam Peña-Taylor, WARC Exclusive, November 2019
Discusses results from DVJ Insights' growth study exploring why winners grow more than the average and why losers grow less.
Opinion
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Majbritt Rijs, November 2019
Advertising hasn’t cracked the issues it faces around diversity and inclusion, but Majbritt Rijs has a suggestion: get research agencies involved and hold them to account. Mad Men was brilliant and oh so entertaining.
Article
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Brian Carruthers, Event Reports, Festival of Marketing, October 2019
Looks at how Robinsons, the dilutes brand, successfully repositioned itself to attract older consumers.
News
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04 November 2019
Big FMCG companies are exploring the use of refills in new categories at the same time as supermarkets are looking to reduce the use of plastic from the products they stock.
Opinion
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BrandIndex, November 2019
During October, Marmite achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.0 change.
Article
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Julia Ayling, WARC Exclusive, October 2019
Mindshare’s study surveyed 1000 shoppers to analyse a range of different food shopping scenarios to better understand consumer motivations and purchase behaviours.
News
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29 October 2019
UK advertising expenditure during the first six months of 2019 was 5.2% higher than a year earlier, at £12.0bn, according to the latest Advertising Association/WARC Expenditure Report published today and which predicts full year spending of ...
Article
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Paddy Collins, WARC Exclusive, Paddy Collins
With over three-quarters of YouTube viewing in the UK now happening via mobile, Google's creative agency lead looks at video advertising best practice advice.
Article
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Ray Gaul, Anish Mashru and Matthew Botham, WARC Exclusive, October 2019
Grocery and supermarket formats are increasingly challenging for brand growth.
