Article
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Brian Carruthers, Event Reports, DMRXCO @home, September 2020
This article explores some of the steps and techniques that McDonalds and its partners are pursuing in order to understand all groups of consumers.
News
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29/09/2020
A UK-government-backed campaign is to be launched this autumn aimed at profiling some of the country’s leading advertising and marketing brands.
Article
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Harry Harcus, WARC Exclusive, September, 2020
Research by Finecast into addressable TV advertising effectiveness.
Article
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Research on WARC, August 2020
Neo-banks – digital only or app-based banks such as Monzo and Starling in the UK – are changing the dynamics of business banking.
Article
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Sam Peña-Taylor, WARC Exclusive, September 2020
Reports on the views of health experts who pull out lessons from the massive acceleration in digital health across the UK and Sweden.
Article
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Sam Peña-Taylor, Event Reports, Market Research Society Behavioural Science Summit, September 2020
The iconic British shoe brand brought behavioural principles into its store design using research from across the world.
Article
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Brian Carruthers, Event Reports, World Retail Congress, September 2020
This article examines how online grocer Ocado reacted to the challenges posed by the COVID-19 pandemic and lockdown.
News
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25/09/2020
Advertising on TV delivers double the perceived level of quality and popularity than advertising on social media, according to new research that also suggests TV triggers the strongest ‘signals’ across all categories and audiences.
Opinion
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Chiara Manco, September 2020
WARC’s Chiara Manco looks back at past winners of the Jay Chiat Awards to uncover successful strategies that can help marketers tackle today’s unique challenges.
Article
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Brian Carruthers, Event Reports, Back to Business, September 2020
This article examines actions taken by UK marketers during the 2008 recession that are equally applicable in 2020.
News
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23/09/2020
Cut-price grocers Lidl and Aldi, which only sell through brick-and-mortar stores, may have missed out on the boom in e-commerce during the pandemic, but are now planning to increase volumes as consumers go bargain hunting.
News
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23/09/2020
As the UK stares down the barrel of new national lockdown measures, it is likely that the emotions that surround it will become more complex over the next six months – here’s what brands need to know.
Article
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Hereward Feldwick, WARC Exclusive, September 2020
Having reached a stage of acceptance, and a point in time when normality is beginning to return, many people are now in a mindset that the worst of the Covid-19 pandemic is over.
News
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18/09/2020
Children’s spending habits in the UK shifted decisively towards online games since lockdown began earlier this year, according to a new survey that also found children have been saving record amounts of their pocket money.
News
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17/09/2020
A new framework aimed at giving advertisers a far greater understanding of their ads’ reach and frequency across all media is to be road-tested in the US and UK, the World Federation of Advertisers (WFA) has said.
Article
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Brian Carruthers, Event Reports, MRS FMCG Research Conference , July 2020
This article considers how the role of supermarkets is changing as the UK moves towards a new relationship with the EU and the wider world.
Opinion
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Chiara Manco, September 2020
Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, will be chairing the Best Use of Data category of the 2020 WARC Media Awards.
News
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15/09/2020
As research shows the public’s trust in the ad industry is declining, the UK’s Advertising Standards Authority (ASA) is trialling a new campaign to promote its role in keeping all advertising “legal, decent, honest and truthful”.
News
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14/09/2020
As the hub of ‘retail normality’ during COVID-19, grocery brands have an opportunity to use a strong brand purpose to connect with local communities, a senior planner says.
Research Paper
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Helen R. Robinson and Stavros P. Kalafatis, Journal of Advertising Research, Vol. 60, No. 3, 2020, pp. 251-270
This article examines selected drivers of multiple media use, to investigate why individuals choose to multitask with media.
Article
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Callum Saunders, WARC Exclusive, September 2020
As grocery brands battle for market share, a focus on brand purpose through connecting with local communities and supporting the less privileged will drive brand trust.
News
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10/09/2020
The mood of young people in the 15- to 24-year-old age group improved during the first few weeks of lockdown, new research suggests.
News
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09/09/2020
A new initiative is being launched to unite the advertising industry in its effort to introduce zero carbon emissions and zero waste to the process of ad production.
News
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09/09/2020
Advertising leaders most fear the impact of the global coronavirus pandemic, along with the fallout and uncertainty over Brexit, a new report reveals, but they also remain concerned about the influence of US tech giants.
News
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07/09/2020
While UK retail has long focused on the city centre, where work, hospitality and retail combined, the balance of power is shifting to the areas where people actually live as home working continues.
