News
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26 January 2021
The latest AA/WARC Expenditure Report anticipates 15.
News
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25 January 2021
Almost three-quarters (73%) of chief marketing officers in North America, the UK, France and Germany intend to play it safe by relying on existing customers to fuel growth in 2021, according to a new survey from research firm Gartner.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of e-commerce's share of retail sales between 2011 and 2020 across seven major markets.
News
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22 January 2021
Against a backdrop of steep budget cuts, UK-based pay-TV brand BT Sport was able to create and ride a wave of conversation by writing the script of the 2019/20 football season using AI, growing subscriptions by almost a third.
Article
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Austin Scott, WARC Exclusive, January 2021
Guidance for marketers approaching connected TV advertising for the first time.
News
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22 January 2021
Three-quarters (74%) of businesses in the UK intend to increase their marketing research budgets this year to improve their reach to potential customers, according to a new survey from Stravito, the consumer insights platform.
News
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22 January 2021
Understanding facial expressions, such as smiles and nose wrinkles, can help marketers assess the likelihood of a consumer sharing a video ad, according to a study published in the Journal of Advertising Research (JAR).
Case Study
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DMA (UK), Gold, 2020
NHS England, a healthcare service, encouraged more people to consider a career in nursing by using real nurses and patients in its campaign.
Case Study
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DMA (UK), Grand Prix, 2020
BT Sport, a group of pay television sports channels, collaborated with Google Cloud, Opta and Squawka to write the script for the entire 2019/20 season using artificial intelligence.
Case Study
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DMA (UK), Gold, 2020
Sainsbury's, a British supermarket brand, transformed its store into 'Signsbury's' to raise awareness of British Sign Language (BSL).
Case Study
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DMA (UK), Gold, 2020
Paypal, an online payments brand, shone a light on the utility and ubiquity of its payment product range during a time of disruption for communities and families.
Case Study
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DMA (UK), Gold, 2020
The Guardian, a British newspaper, launched its campaign Hope is Power with the target of reaching two million paying supporters by 2022.
Case Study
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DMA (UK), Gold, 2020
BT TV, a subscription TV service, brought its flexibility to life by pranking cinema-goers to make people take notice.
News
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21 January 2021
As expected, UK marketing budgets continued to decline into Q4 2020, though less sharply than in Q3, but with recovery on the horizon, marketers are echoing consumer sentiments of macro gloom while also being more positive about the prospects for the
Case Study
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DMA (UK), Gold, 2020
Scania, a manufacturer of commercial vehicles, increased web traffic and achieved an ROI of £220:1 with its compelling campaign that took consumers on an online journey.
Case Study
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DMA (UK), Gold, 2020
O2, a telecommunications brand, re-engaged audiences with a campaign that increased the number of people downloading and using the O2 Priority app in the UK.
Case Study
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DMA (UK), Gold, 2020
Titan Travel, a travel agency, used personalised travel brochures to drive sales and revenue in the UK.
Case Study
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DMA (UK), Gold, 2020
ODEON Cinemas, a cinema company, set out to extend the emotive, joyful experience of a cinema visit all the way from the ticket booking journey to the point of consideration.
Case Study
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DMA (UK), Gold, 2020
Sainsbury's, a UK supermarket brand, launched a gamified campaign that motivated people to build up their Nectar points and spend them on their big Christmas shop at Sainsbury's.
Case Study
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DMA (UK), Gold, 2020
Rockwool, a British mineral wool insulation manufacturer, saw unprecedented levels of engagement with its video-based campaign The 7 Strengths of Stone.
Case Study
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DMA (UK), Gold, 2020
Médecins Sans Frontières (MSF) UK, an international medical NGO, drove donations by targeting segments of the public based on their interests and hobbies.
Case Study
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DMA (UK), Gold, 2020
Hyperoptic, an internet service provider, boosted its share of the UK broadband market with a world-first use of algorithms by developing a hyper-optimum bidding strategy.
Case Study
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DMA (UK), Gold, 2020
Toyota, an automotive brand, used hyper-personalised emails to pull consumers back to its service centres in the UK, consequently driving revenue of more than £5m.
Case Study
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DMA (UK), Gold, 2020
The Fragrance Foundation, the educational arm of the fragrance industry, responded to decline in the fragrance category by communicating the emotional value of perfume.
Case Study
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DMA (UK), Gold, 2020
Churchill Insurance, an insurance company, targeted younger family audiences with a mindfulness podcast, that was listened to over 54,000 times and was used as a mindfulness resource by the NHS.
