Article
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Brian Carruthers, Event Reports, Thinkbox, March 2020
Over the past ten years, Yorkshire Tea has grown from a regional brand to become the number one tea brand in the UK.
Article
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David Carr, WARC Exclusive, April 2020
E-commerce is well-suited to recessions, so brands looking to drive e-commerce revenue must learn from past recessions and ensure their tech and supply chain are in place to deliver.
News
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03 April 2020
International snack company Mondelez has experimented with dynamic advertising on the traditionally brand-building medium of out of home (OOH) with mixed results.
Article
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Vicky Bullen, WARC Exclusive, April 2020
Gen Z drinking habits are changing, and brands need to wise up to the ‘why’ and shift their strategies.
News
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02 April 2020
Over half the world’s school children are now at home and research in the UK and US shows they are already filling their time by looking at screens.
News
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31 March 2020
The current crisis should be a boon for home takeaway food delivery services in the UK, but is proving to be anything but.
Article
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Biatriz Guedes, Aurore C Paillard-Bardey and Anke Schat, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 124-126
Fashion, as one of the largest industries in the world, causes serious social and environmental issues.
Article
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Alex Brownsell, WARC Exclusive, March 2020
Lessons learned by Mondelez International in its experimentation with dynamically-served digital outdoor media.
Research Paper
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GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 13-16th in the US and UK, dedicated to the travel andtransportation industries in the coronavirus outbreak.
Research Paper
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GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 5-12 in the US and UK regarding the coronavirus outbreak, which is causing fluid and unpredictable changes to our day-to-day lives, and businesses everywhere are understandably worried about the impact it will have on them.
News
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24 March 2020
UK broadcaster ITV has announced it will slash its programme budget this year, as well as cut other spending and not pay a 2019 dividend in a total savings package worth at least £300m.
Opinion
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Chris Morley, March 2020
During the Coronavirus crisis, empty shelves have become a common sight around the world – Kantar’s Chris Morely explores whether the problem of stockpiling is all it seems or whether something else is at play.
News
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23 March 2020
ITV, the largest commercial TV channel in the UK, has reported a surge in its audience viewing figures for both news and daytime programming as millions of people are forced to work from home because of the coronavirus pandemic.
Opinion
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Helen Rose & Izzy O’Duffy, March 2020
Data from the media agency the7stars’ mobile panel of Gen-Z uncovers the attitudes of a generation growing in prominence and who will remember this period for the rest of their lives – by Helen Rose and Izzy O’Duffy.
News
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20 March 2020
One of the many negative aspects of the coronavirus pandemic is the anti-social behaviour it has triggered among some people, as seen in the UK with incidents of hoarding and panic buying, but happily several drinks brands are working for the ...
Article
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Research on WARC, March 2020
Provides guidance for digital marketers who need to be able to not only recruit the best people, but alsokeep up-to-date with changes in technology and working culture in order to retain them.
News
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19 March 2020
As Disney+ prepares to launch in the UK next week, awareness of the streaming service is already high and it has added a distribution deal with mobile operator O2 to a multi-year partnership with Sky.
News
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18 March 2020
Having revolutionised the world of retail data once through dunnhumby and its work with Tesco, Edwina Dunn, now CEO of Starcount, may do so again with a new approach to segmentation combining postcode data with social likes.
News
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17 March 2020
Criticism of the British government’s decision not to impose a mandatory lockdown to slow the spread of COVID-19 has grown in recent days, but available research suggests that quarantines should be used sparingly to maintain morale and ensure ...
Rankings
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WARC Effective 100, 2020
KFC, a fast food restaurant chain, promoted its new and improved fries in the UK by actively promoting its haters on Twitter.
News
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16 March 2020
The coronavirus pandemic is currently the top issue of concern for people, companies and governments alike, but what are consumers most worried about and how is their behaviour changing? A new survey of more than 4,500 consumers in the US and UK ...
Rankings
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WARC Effective 100, 2020
The Campaign Against Living Miserably (CALM), a UK charity, created a striking public installation to increase awareness of male suicide and suicide prevention.
Rankings
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WARC Effective 100, 2020
LADbible, a British social media and entertainment company, teamed up with Plastic Oceans Foundation, a global non-profit organisation specialising in plastic pollution, to urge governments around the world to wake up and address the plastic crisis affecting our oceans.
Rankings
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WARC Effective 100, 2020
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.
Rankings
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WARC Effective 100, 2020
Discount supermarket chain Aldi created a space in the UK retail market through a long-term campaign that convinced people to go beyond the brand.
