Case Study
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Account Planning Group - (UK), Entrant, 2019
Absolut, a brand of vodka, created a viral video of its naked employees to rebuild trust in the brand in the US.
News
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09 October 2019
Sweden’s Readly is ready to do battle with Apple as the US giant prepares to step into its territory, its chief executive says.
News
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20 August 2019
Swedish retailer IKEA is formalising its smart home tech division, following involvement in the idea since 2012.
Case Study
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Cannes Creative Lions, Gold, Creative Strategy Lion, 2019
Libresse, a brand of feminine hygiene products, increased market share in Scandinavia by launching Viva La Vulva, a lip sync video that encouraged women not to be ashamed and to love their vulvas.
Research Paper
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Micael Dahlen, John Karsberg, Sofie Sagfossen, Helge Thorbjornsen, and Fredrik Lange, Journal of Advertising Research, Digital First, June 2019
People increasingly are in motion when exposed to advertising, which begs the question, "Are moving consumers more influenced by advertising?" This article builds on grounded cognition–the premise that the body influences the brain–to show that physical activity has positive effects on attitudes and intentions toward an advertisement and a brand.
News
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21 June 2019
Oatly doesn’t have a marketing department – its creative director thinks they’re stupid – but the plant-based milk company is nonetheless growing fast, expanding out of its native Sweden across Europe and into the US.
Article
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Sam Peña-Taylor, Event Reports, Cannes Lions, June 2019
Oatly, the Swedish plant-based milk manufacturer, believes that marketing departments get in the way of the best advertising work.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Finavia, the Finnish airport operator, increased the number of Chinese passengers to Helsinki Airport by using a movie actor to show that the airport is so good that people wouldn’t want to leave.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Canon, a camera brand, launched a three phase campaign in the Nordics that smashed preconceptions and let people rent a Canon to prove its superiority over a smartphone camera.
Case Study
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Design Business Association, Gold, 2019
Eleni & Chris, a haircare brand, launched its salon professional range of haircare in Norway and Sweden with a branding design that reflected the contrasting personalities of its creators and Scandinavian design.
Case Study
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Marketing Society UK, The Brave Awards, Winner, Bravest Team, 2019
Absolut, a brand of vodka, created a viral video of its naked employees to rebuild trust in Sweden.
News
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31 May 2019
Consumers and industry professionals rate advertising creativity in different ways, with potentially significant impacts on the power of these messages, according to a paper in the Journal of Advertising Research (JAR).
Case Study
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SABRE Awards, EMEA, Marketing to Youth, Gold, 2019
RFSU, the Swedish Association for Sexuality Education, created a short film backed by digital content to boost condom use among young Scandinavians, aged 18 to 25.
Case Study
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SABRE Awards, EMEA, Multi-Country Programme, Gold, 2019
Supermarket brand Coop created a ‘perfume’ that smelled like sour milk to raise awareness of food waste and reinforce its sustainability brand credentials in Sweden.
Case Study
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SABRE Awards, EMEA, Nordics, Gold, 2019
The IVL Swedish Environmental Research Institute partnered with Carlsberg to create a beer made from sewage water in a PR-driven campaign to raise awareness of water shortages and recycling solutions in Sweden.
Case Study
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SABRE Awards, EMEA, Sponsorship, Gold, 2019
State-owned gaming operator Svenska Spel ran a competition for a fan to live in a footballer’s real home to distinguish itself from gambling rivals in Sweden during the 2018 FIFA World Cup.
Case Study
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SABRE Awards, EMEA, Digital Campaign, Gold, 2019
The Raoul Wallenberg Academy, a Swedish non-profit organisation, created an algorithm to show the compassion temperature of the world in real time online, raising awareness of its work and securing future funding.
Case Study
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SABRE Awards, EMEA, Business-To-Business Marketing, Gold, 2019
Out-of-home operator Clear Channel showcased the real-time capabilities of its digital screens with a data-driven campaign to point homeless people towards shelters in Sweden.
Article
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Brian Carruthers, Event Reports, Retail Week Live, March 2019
Oatly, the Swedish plant-based milk company, has grown quickly following a rebrand that allowed it to talk about its broader values.
Research Paper
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Claudia A. Rademaker, Marla B. Royne, and Mikael Andéhn, Journal of Advertising Research, Digital First, April 2019
This study underscores the importance of considering a medium's broader effects. Research demonstrates that a medium's perceived eco-harmful impact affects communication effectiveness because a medium itself can act as a constituent of the message.
Case Study
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Patrick Poulsen, Gabrielle Marcel, WARC Awards, Entrant, Effective Content Strategy, 2019
Camera company Canon ran a social campaign focusing on user generated content to drive sales and help local businesses in Scandinavia.
Case Study
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Patrick Poulsen, Aneta Junkova, WARC Awards, Entrant, Effective Social Strategy, 2019
Camera brand Canon launched the world's first camera rental service on Instagram to show Nordic people how easy it is to use a Canon.
Case Study
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AME Awards, Silver, 2019
Hornbach, the German DIY superstore chain, partnered with a Danish designer to sell a high-end lounge chair that needed to be assembled in the European market.
Research Paper
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Erik Modig and Micael Dahlen, Journal of Advertising Research, Digital First, March 2019
Research has shown the importance of advertising professionals' creativity assessments in achieving desired consumer responses.
Rankings
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WARC Media 100, 2019
Absolut Vodka, the drinks brand, used social media GIFs to increase purchase intent in Sweden and around the world.
